29
NPS
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Squarespace is ranked #131 in Tech Brands
Squarespace is ranked #131 in Tech Brands
About Squarespace's Brand
Squarespace is a leading all-in-one website building and ecommerce platform that enables millions to build a brand and transact with their customers in an impactful and beautiful online presence. Our products allow anyone at any stage of their journey to manage their projects and businesses through websites, domains, ecommerce, marketing tools, and scheduling, along with tools for managing a social media presence with Unfold. Squarespace democratizes access to outstanding design, helping our customers in approximately 200 countries and territories maintain consistent branding across all digital touchpoints to stand out online. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal and coworking spaces in the UK, Netherlands, and Australia. Squarespace’s brand is ranked #434 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Squarespace. When compared to other organizations within the Tech industry, Squarespace is ranked #131. Among its major competitors, Squarespace is ranked in 4th place for NPS while Canva is 1st, and Pinterest is 2nd. Overall, Squarespace has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.70B
Brand at a Glance
69%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
3.9/5
Customer Service
Squarespace CMO
Squarespace Ranking
- #131 in Tech
- #3 / 4 of its competitors
Squarespace NPS
Squarespace's Net Promoter Score (NPS) is a 29 with 54% Promoters, 21% Passives, and 25% Detractors. Net Promoter Score tracks whether Squarespace's customers would recommend using the product based on a scale of -100 to 100.
Squarespace Overall NPS
| 54% | Promoters |
|---|---|
| 21% | Passives |
| 25% | Detractors |
Squarespace NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 35 | Dec 2020 | 35 |
Jan 2021 33 | Jan 2021 | 33 |
Feb 2021 35 | Feb 2021 | 35 |
Mar 2021 36 | Mar 2021 | 36 |
May 2021 36 | May 2021 | 36 |
Jan 2022 33 | Jan 2022 | 33 |
Mar 2022 35 | Mar 2022 | 35 |
Mar 2023 32 | Mar 2023 | 32 |
Jan 2024 34 | Jan 2024 | 34 |
Nov 2024 28 | Nov 2024 | 28 |
May 2025 28 | May 2025 | 28 |
Jan 2026 30 | Jan 2026 | 30 |
How Other Brands Compare
Squarespace is ranked third for NPS among its competitors. Pinterest and Shopify come in first and second, with Stripe coming in at #4. Among those competitors, it is the lowest valued company behind Shopify.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Squarespace NPS by Gender
Female customers rated Squarespace's NPS 59 points higher than Male customers.
Male
-34
Squarespace's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
25
Squarespace's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Squarespace NPS by Age
Squarespace's NPS was rated 0 points by customers ages 18-25 on Comparably.
Squarespace NPS by Usage
Squarespace's NPS was rated the highest by customers who have used Squarespace's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -75 | 1 to 2 Years | -75 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Squarespace NPS vs Companies in Tech
In the Tech industry, Squarespace's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Zoom Video Communications | 44 |
 | Netflix | 43 |
 | 42 | |
 | ROBLOX | 38 |
 | Peloton | 31 |
 | Squarespace | 29 |
Squarespace Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Squarespace users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Squarespace Customer Loyalty Score by Gender
Female customers rated Squarespace's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Squarespace.
Male
70%
Yes
Female
100%
Yes
Squarespace Customer Loyalty Score by Age
Squarespace's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Squarespace Customer Loyalty Score by Usage
Squarespace's Customer Loyalty score was rated the highest by customers who have used Squarespace's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Squarespace Customer Loyalty vs. Competitors
Compared to its competitors, Squarespace's Customer Loyalty score is rated right above Weeby.co, and is preceded by Figma.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Squarespace's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| 87% | |
| Spotify | 87% |
| Apple | 86% |
| Zoom Video Communications | 84% |
| Peloton | 82% |
| Squarespace | 69% |
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Squarespace Product Quality
4/5
Squarespace has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Squarespace Product Information
Squarespace serves markets in the United States, Asia, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, and Brazil. Squarespace supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Squarespace’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Squarespace's product the highest. Reviewers from the Arts and Entertainment industry rated Squarespace the lowest at 3.5.
- Website
- http://www.squarespace.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Languages Supported
English
French
German
Portuguese
Spanish
Product Type
Shopping Cart Software
eCommerce Software
Content Management System (CMS) Software
Email Marketing Software
Web Design Software
Analytics Software
Web Analytics Software
Website Builder Software
Search Marketing Software
Multi-Channel eCommerce Software
Blog Software
Quick Insights into Squarespace Product Quality
Squarespace's Product Quality score was rated highest by customers who have used Squarespace's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Squarespace Product Quality the Highest
Ranked Squarespace Product Quality the Lowest
Squarespace Product Quality Score by Gender
Female customers rated Squarespace's Product Quality score 2.7 stars higher than Male customers.
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Male
2/5
Female
4.7/5
Squarespace Product Quality Score by Age
Squarespace's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Squarespace.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Squarespace Product Quality Score by Usage
Squarespace's Product Quality score was rated the highest by customers who have used Squarespace's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Squarespace Product Quality Score by Industry
Squarespace's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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Squarespace Product Quality vs. Competitors
Compared to its competitors, Squarespace's Product Quality score is rated right above Figma, and is preceded by Shopify.
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Product Quality for Other Tech Brands
In the Tech industry, Squarespace's Product Quality score is rated right above Peloton, and is preceded by Google.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Zoom Video Communications | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| 4.1/5 | |
| Squarespace | 4/5 |
| Peloton | 4/5 |
| ROBLOX | 4/5 |
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Squarespace Pricing
Squarespace ROI & Value For Money
4.1/5
Squarespace has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Squarespace Pricing Plans
Squarespace has a pricing structure that accommodates small and medium businesses. Starting from $12/month, Squarespace uses a subscription model and offers the following: Personal: $12/month (billed annually) or $16/month (billed monthly)., Business: $18/month (billed annually) or $26/month (billed monthly)., and Online Stores:.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Squarespace.
Who Uses Squarespace?
Small Businesses
Medium Businesses
Quick Insights into Squarespace ROI
Squarespace's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by Male customers.
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Ranked Squarespace ROI the Highest
Ranked Squarespace ROI the Lowest
Squarespace ROI Score by Gender
Female customers rated Squarespace's ROI score 3 stars higher than Male customers.
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Male
1.6/5
Female
4.6/5
Squarespace ROI Score by Age
Squarespace's ROI score was rated 3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Squarespace.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
Squarespace ROI Score by Usage
Squarespace's ROI score was rated the highest by customers who have used Squarespace's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Squarespace ROI Score by Industry
Squarespace's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Arts and Entertainment industry customers.
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Squarespace Pricing vs. Competitors
Compared to its competitors, Squarespace's ROI score is rated right above Pinterest, and is preceded by Canva.
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ROI for Other Tech Brands
In the Tech industry, Squarespace's ROI score is rated right above Zoom Video Communications.
| COMPANY | Pricing Score | |
|---|---|---|
| Squarespace | 4.1/5 |
| Zoom Video Communications | 4.1/5 |
| 4/5 | |
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| ROBLOX | 3.8/5 |
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Squarespace Customer Satisfaction (CSAT)
Squarespace Customer Satisfaction (CSAT) Score
20 / 100
Squarespace has an overall Customer Satisfaction score of 20 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Squarespace Customer Satisfaction vs. Competitors
Compared to its competitors, Squarespace's Customer Satisfaction score is rated right above GoDaddy, and is preceded by Wix.com.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Squarespace's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| 81% | |
| Zoom Video Communications | 74% |
| ROBLOX | 73% |
| Peloton | 63% |
| Squarespace | 20% |
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Squarespace Customer Service
3.9/5
Squarespace has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Squarespace's Customer Service
Address
8 Clarkson St, New York City, NY 10014
Website
http://www.squarespace.com
Phone Number
6468803028
Squarespace's Social Links
Quick Insights into Squarespace Customer Service
Squarespace's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Squarespace Customer Service the Highest
Ranked Squarespace Customer Service the Lowest
Squarespace Customer Service Score by Gender
Female customers rated Squarespace's Customer Service score 2.7 stars higher than Male customers.
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Male
2/5
Female
4.7/5
Squarespace Customer Service Score by Age
Squarespace's Customer Service score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Squarespace.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Squarespace Customer Service Score by Usage
Squarespace's Customer Service score was rated the highest by customers who have used Squarespace's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Squarespace Customer Service vs. Competitors
Compared to its competitors, Squarespace's Customer Service score is rated right above Figma, and is preceded by Pinterest.
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Customer Service for Other Tech Brands
In the Tech industry, Squarespace's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| 4/5 | |
| Zoom Video Communications | 4/5 |
| Nintendo | 4/5 |
| Peloton | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Squarespace | 3.9/5 |
| ROBLOX | 3.6/5 |
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Squarespace as an Employer
4.9/5
Squarespace has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Squarespace scored a 29 for Net Promoter Score and a 59 for Employee Net Promoter Score. NPS gauges how likely a customer of Squarespace would recommend the brand to a friend. ENPS measures how likely Squarespace employees would recommend working at Squarespace to a friend.
Net Promoter Score
29
NPS Score
| 54% | Promoters |
|---|---|
| 21% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
59
eNPS Score
| 66% | Promoters |
|---|---|
| 27% | Passive |
| 7% | Detractors |
Global Ranking Snapshot
Squarespace is ranked #434 in the Global Top 100 Brands. It ranks just behind Planet Fitness and just ahead of Princess Cruises.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
432 |  | Callaway Golf |  | Oliver Brewer III | Consumer Goods |
433 |  | Planet Fitness |  | Chris Rondeau | Health and Wellness |
434 | | Squarespace | | Anthony Casalena | Tech |
435 |  | Princess Cruises |  | Jan Swartz | Travel and Hospitality |
436 |  | The Coffee Bean & Tea Leaf |  | John Fuller | Food and Beverages |
437 |  | Avon |  | Angela Cretu | Fashion and Beauty |
438 |  | Speedway |  | Anthony Kenney | Retail |
Tech Ranking Snapshot
Squarespace is ranked #131 in the Tech Industry. It ranks just behind Toast and just ahead of Palo Alto Networks.
| RANK | COMPANY | Location | |
|---|---|---|---|
129 |  | Cognizant Technology Solutions | Teaneck, NJ |
130 |  | Toast | Boston, MA |
131 | | Squarespace | New York City, NY |
132 |  | Palo Alto Networks | Santa Clara, CA |
133 |  | Southern Company | Atlanta, GA |
134 |  | CVENT | Mclean, VA |
135 |  | Globant | San Francisco, CA |
