
Wix serves businesses of all sizes, professional designers, developers, and communities, to provide them with all the tools they need to be successful online. Wix.com’s brand is ranked #989 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wix.com. When compared to other organizations within the Tech industry, Wix.com is ranked #325. Among its major competitors, Wix.com is ranked in 5th place for NPS while WordPress is 1st, and Automattic is 2nd.Their current market cap is $16.70B
Wix.com's Net Promoter Score (NPS) is a 23 with 55% Promoters, 13% Passives, and 32% Detractors. Net Promoter Score tracks whether Wix.com's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 13% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 29 | Jun 2024 | 29 |
Jul 2024 29 | Jul 2024 | 29 |
Aug 2024 29 | Aug 2024 | 29 |
Sep 2024 30 | Sep 2024 | 30 |
Dec 2024 28 | Dec 2024 | 28 |
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2025 23 | Mar 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Dec 2025 23 | Dec 2025 | 23 |
Wix.com is ranked third for NPS among its competitors. Shopify and Squarespace come in first and second, with GoDaddy coming in at #4. Among those competitors, it is the second most valued company behind Shopify.
![]() Wix.com | ![]() Shopify | ![]() GoDaddy | ![]() Squarespace | |
| Global Ranking | #989 | #50 | #237 | #434 |
| NPS | 23 | 33 | -35 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $16.70B | $139.10B | $13.16B | $1.70B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Wix.com's NPS 33 points higher than Female customers.
Wix.com's NPS was rated 19 by Male customers on Comparably.
Wix.com's NPS was rated -14 by Female customers on Comparably.
Wix.com's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -35 | Caucasian | -35 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 57 | Asian or Pacific Islander | 57 |
Other -12 | Other | -12 |
Wix.com's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Wix.com's NPS was rated the highest by customers who have used Wix.com's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Wix.com's NPS is rated right above Weebly, and is preceded by Squarespace.
| COMPANY | NPS Score | |
|---|---|---|
![]() | WordPress | 53 |
![]() | Automattic | 46 |
![]() | Shopify | 33 |
![]() | Squarespace | 29 |
![]() | Wix.com | 23 |
![]() | Weebly | 11 |
![]() | Mono solutions | N/A |
![]() | GoDaddy | -35 |
![]() | Newfold Digital | -43 |
Out of the 19 Wix.com customer reviews 8 were positive and 11 were constructive. Wix.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Wix.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Wix.com's Customer Loyalty score 8% higher than Female customers.
Wix.com's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Wix.com's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 78% | 26-30 | 78% |
31-35 88% | 31-35 | 88% |
36-40 81% | 36-40 | 81% |
41-45 74% | 41-45 | 74% |
46-50 85% | 46-50 | 85% |
51-55 49% | 51-55 | 49% |
56-60 100% | 56-60 | 100% |
61-65 40% | 61-65 | 40% |
66+ 78% | 66+ | 78% |
Wix.com's Customer Loyalty score was rated the highest by customers who have used Wix.com's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Wix.com's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Wix.com's Customer Loyalty score is rated right above Shopify, and is preceded by Automattic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | WordPress | 100% |
![]() | Automattic | 91% |
![]() | Wix.com | 79% |
![]() | Shopify | 75% |
![]() | Weebly | 75% |
![]() | GoDaddy | 75% |
![]() | Newfold Digital | 70% |
![]() | Squarespace | 69% |
![]() | Mono solutions | N/A |
In the Tech industry, Wix.com's Customer Loyalty score is rated right below Peloton.
Wix.com has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Wix.com serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Wix.com supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Wix.com’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Wix.com's product the highest. Reviewers from the Tech industry rated Wix.com the lowest at 4.
Wix.com's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 61-65.
Male customers rated Wix.com's Product Quality score 0.7 stars higher than Female customers.
Wix.com's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.3 | Other | 3.3 |
Wix.com's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.2 | 56-60 | 3.2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.5 | 66+ | 2.5 |
Wix.com's Product Quality score was rated the highest by customers who have used Wix.com's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Wix.com's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Wix.com's Product Quality score is rated right above Weebly, and is preceded by Squarespace.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | WordPress | 4.4/5 |
![]() | Automattic | 4.2/5 |
![]() | Shopify | 4/5 |
![]() | Squarespace | 4/5 |
![]() | Wix.com | 3.7/5 |
![]() | Weebly | 3.6/5 |
![]() | Newfold Digital | 2.8/5 |
![]() | GoDaddy | 2.2/5 |
![]() | Mono solutions | N/A |
In the Tech industry, Wix.com's Product Quality score is rated right below ROBLOX.
Wix.com has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Wix.com has a pricing structure that accommodates small, medium, and large businesses. Starting from €4.50/month, Wix.com uses a subscription model and offers the following: Connect Domain: €4.50/month, Combo: €8.50/month, and Unlimited: €12.50/month.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Wix.com.
Wix.com's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.
Male customers rated Wix.com's ROI score 0.7 stars higher than Female customers.
Wix.com's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3 | Other | 3 |
Wix.com's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Wix.com's ROI score was rated the highest by customers who have used Wix.com's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wix.com's ROI score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Wix.com's ROI score is rated right above Newfold Digital, and is preceded by Weebly.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | WordPress | 4.4/5 |
![]() | Squarespace | 4.1/5 |
![]() | Automattic | 4/5 |
![]() | Shopify | 4/5 |
![]() | Weebly | 3.6/5 |
![]() | Wix.com | 3.5/5 |
![]() | Newfold Digital | 2.7/5 |
![]() | GoDaddy | 2/5 |
![]() | Mono solutions | N/A |
In the Tech industry, Wix.com's ROI score is rated right below ROBLOX.
Wix.com has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wix.com's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by African American/Black customers.
Male customers rated Wix.com's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 4% | |
Very Dissatisfied | 44% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Wix.com's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
Wix.com's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
Wix.com's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Wix.com's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Wix.com's Customer Satisfaction (CSAT) score was rated 49% according to Other users and customers.
Wix.com's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 36-40 | 62% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 25% |
Wix.com's Customer Satisfaction score was rated the highest by customers who have used Wix.com's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Wix.com's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Wix.com's Customer Satisfaction score is rated right above Newfold Digital, and is preceded by Shopify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | WordPress | 100% |
![]() | Automattic | 84% |
![]() | Shopify | 78% |
![]() | Wix.com | 51% |
![]() | Newfold Digital | 50% |
![]() | Squarespace | 20% |
![]() | GoDaddy | 16% |
![]() | Weebly | 9% |
![]() | Mono solutions | 0% |
In the Tech industry, Wix.com's Customer Satisfaction score is rated right below Peloton.
Wix.com has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Wix.com's overall Customer Service score rated by its users and customers.
40 Namal, Israel
http://www.Wix.com
7032206707
Wix.com's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 61-65.
Male customers rated Wix.com's Customer Service score 0.7 stars higher than Female customers.
Wix.com's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.8 | Other | 2.8 |
Wix.com's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2 | 51-55 | 2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Wix.com's Customer Service score was rated the highest by customers who have used Wix.com's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Wix.com's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Wix.com's Customer Service score is rated right above Newfold Digital, and is preceded by WordPress.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Automattic | 4/5 |
![]() | Shopify | 4/5 |
![]() | Squarespace | 3.9/5 |
![]() | WordPress | 3.8/5 |
![]() | Wix.com | 3.4/5 |
![]() | Newfold Digital | 2.7/5 |
![]() | Weebly | 2.4/5 |
![]() | GoDaddy | 1.6/5 |
![]() | Mono solutions | N/A |
In the Tech industry, Wix.com's Customer Service score is rated right below ROBLOX.
Wix.com has a 4.6/5 stars for its overall company culture rated by their employees

Wix.com scored a 23 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Wix.com would recommend the brand to a friend. ENPS measures how likely Wix.com employees would recommend working at Wix.com to a friend.
| 55% | Promoters |
|---|---|
| 13% | Passive |
| 32% | Detractors |
| 65% | Promoters |
|---|---|
| 15% | Passive |
| 20% | Detractors |
Wix.com is ranked #989 in the Global Top 100 Brands. It ranks just behind Mondelez International North America and just ahead of Burlington Coat Factory.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
987 | ![]() | Reliance | ![]() | Mukesh Ambani | Energy and Manufacturing |
988 | ![]() | Mondelez International North America | ![]() | Dirk van de Put | Food and Beverages |
989 | ![]() | Wix.com | ![]() | Avishai Abrahami | Tech |
990 | ![]() | Burlington Coat Factory | ![]() | Thomas Kingsbury | Retail |
991 | ![]() | J.M. Smucker Company | ![]() | Mark Smucker | Consumer Goods |
992 | ![]() | First National Bank | ![]() | Vincent Delie Jr. | Banking and Financial Services |
993 | ![]() | New Balance | ![]() | Robert DeMartini | Fashion and Beauty |
Wix.com is ranked #325 in the Tech Industry. It ranks just behind Planned Parenthood and just ahead of Sitetracker.
| RANK | COMPANY | Location | |
|---|---|---|---|
323 | ![]() | Illumina | San Diego, CA |
324 | ![]() | Planned Parenthood | New York City, NY |
325 | ![]() | Wix.com | |
326 | Sitetracker | Palo Alto, CA | |
327 | ![]() | Avanade | Seattle, WA |