
Burlington Coat Factory, you’ll find a large assortment of current, high-quality, designer and name-brand merchandise at up to 65% off Burlington Coat Factory’s brand is ranked #990 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Burlington Coat Factory. When compared to other organizations within the Retail industry, Burlington Coat Factory is ranked #131. Among its major competitors, Burlington Coat Factory is ranked in 3rd place for NPS while Marshalls is 1st, and TJ Maxx is 2nd. Overall, Burlington Coat Factory has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $19.87B
Burlington Coat Factory's Net Promoter Score (NPS) is a 11 with 47% Promoters, 17% Passives, and 36% Detractors. Net Promoter Score tracks whether Burlington Coat Factory's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 17% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 10 | Dec 2024 | 10 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
Apr 2025 11 | Apr 2025 | 11 |
May 2025 11 | May 2025 | 11 |
Jun 2025 11 | Jun 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Aug 2025 12 | Aug 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
Dec 2025 12 | Dec 2025 | 12 |
Burlington Coat Factory is ranked third for NPS among its competitors. Marshalls and TJ Maxx come in first and second, with J. C. Penney coming in at #4. Among those competitors, it is the third most valued company behind Marshalls.
![]() Burlington Coat Factory | ![]() Marshalls | ![]() TJ Maxx | ![]() J. C. Penney | |
| Global Ranking | #990 | #247 | #959 | #- |
| NPS | 11 | 23 | 11 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $19.87B | $81.27B | - | $58.39M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Burlington Coat Factory's NPS 42 points higher than Male customers.
Burlington Coat Factory's NPS was rated -21 by Male customers on Comparably.
Burlington Coat Factory's NPS was rated 21 by Female customers on Comparably.
Burlington Coat Factory's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 35 | Hispanic or Latino | 35 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander -33 | Asian or Pacific Islander | -33 |
Native American 100 | Native American | 100 |
Other -50 | Other | -50 |
Burlington Coat Factory's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Burlington Coat Factory's NPS was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -11 | Less than 1 Year | -11 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 30 | 5 to 10 Years | 30 |
Over 10 Years 10 | Over 10 Years | 10 |
Compared to its competitors, Burlington Coat Factory's NPS is rated right above Ross Capital, and is preceded by TJ Maxx.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Marshalls | 23 |
![]() | TJ Maxx | 11 |
![]() | Burlington Coat Factory | 11 |
![]() | Ross Capital | -25 |
![]() | J. C. Penney | -39 |
In the Retail industry, Burlington Coat Factory's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Burlington Coat Factory | 11 |
Out of the 31 Burlington Coat Factory customer reviews 24 were positive and 7 were constructive. Burlington Coat Factory customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Burlington Coat Factory users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Burlington Coat Factory's Customer Loyalty score 17% higher than Male customers.
Burlington Coat Factory's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Burlington Coat Factory's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 63% | 18-25 | 63% |
26-30 61% | 26-30 | 61% |
31-35 79% | 31-35 | 79% |
36-40 55% | 36-40 | 55% |
41-45 78% | 41-45 | 78% |
46-50 85% | 46-50 | 85% |
51-55 82% | 51-55 | 82% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Burlington Coat Factory's Customer Loyalty score was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burlington Coat Factory's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Burlington Coat Factory's Customer Loyalty score is rated right above Ross Capital, and is preceded by J. C. Penney.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | TJ Maxx | 83% |
![]() | Marshalls | 81% |
![]() | J. C. Penney | 78% |
![]() | Burlington Coat Factory | 75% |
![]() | Ross Capital | 68% |
In the Retail industry, Burlington Coat Factory's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
![]() | Burlington Coat Factory | 75% |
Burlington Coat Factory has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Burlington Coat Factory’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Professional Services industry rated Burlington Coat Factory's product the highest. Reviewers from the Fashion and Beauty industry rated Burlington Coat Factory the lowest at 3.3.
Burlington Coat Factory's Product Quality score was rated highest by customers from the Professional Services industry, and rated lowest by Other customers.
Female customers rated Burlington Coat Factory's Product Quality score 0.4 stars higher than Male customers.
Burlington Coat Factory's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 4.7 | Native American | 4.7 |
Other 2.4 | Other | 2.4 |
Burlington Coat Factory's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.1 | 56-60 | 4.1 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3 | 66+ | 3 |
Burlington Coat Factory's Product Quality score was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burlington Coat Factory's Product Quality score was rated the highest by Professional Services industry customers, and the lowest by Consumer Services industry customers.
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Compared to its competitors, Burlington Coat Factory's Product Quality score is rated right above TJ Maxx, and is preceded by Marshalls.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Marshalls | 3.6/5 |
![]() | Burlington Coat Factory | 3.6/5 |
![]() | TJ Maxx | 3.5/5 |
![]() | Ross Capital | 3.4/5 |
![]() | J. C. Penney | 2.5/5 |
In the Retail industry, Burlington Coat Factory's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Burlington Coat Factory | 3.6/5 |
Burlington Coat Factory has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Burlington Coat Factory.
Burlington Coat Factory's ROI score was rated highest by Native American customers, and rated lowest by Asian or Pacific Islander customers.
Female customers rated Burlington Coat Factory's ROI score 0.4 stars higher than Male customers.
Burlington Coat Factory's ROI score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Native American 5 | Native American | 5 |
Other 3.1 | Other | 3.1 |
Burlington Coat Factory's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3 | 26-30 | 3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4 | 41-45 | 4 |
46-50 4 | 46-50 | 4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.2 | 66+ | 3.2 |
Burlington Coat Factory's ROI score was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Burlington Coat Factory's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Burlington Coat Factory's ROI score is rated right above Marshalls.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Burlington Coat Factory | 3.8/5 |
![]() | Marshalls | 3.6/5 |
![]() | TJ Maxx | 3.6/5 |
![]() | Ross Capital | 3.4/5 |
![]() | J. C. Penney | 2.6/5 |
In the Retail industry, Burlington Coat Factory's ROI score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Burlington Coat Factory | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
Burlington Coat Factory has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burlington Coat Factory's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.
Female customers rated Burlington Coat Factory's Customer Satisfaction score 11 points higher than Male customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 11% | |
Very Dissatisfied | 12% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 23% |
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 78% according to Hispanic or Latino users and customers.
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
Burlington Coat Factory's Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Burlington Coat Factory's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 72% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 29% |
Burlington Coat Factory's Customer Satisfaction score was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Burlington Coat Factory's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 521,
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"groupId": 522,
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"groupId": 536,
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"groupId": 549,
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"groupId": 559,
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}Compared to its competitors, Burlington Coat Factory's Customer Satisfaction score is rated right above TJ Maxx.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burlington Coat Factory | 63% |
![]() | TJ Maxx | 61% |
![]() | Marshalls | 59% |
![]() | Ross Capital | 50% |
![]() | J. C. Penney | 37% |
In the Retail industry, Burlington Coat Factory's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 81% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Burlington Coat Factory | 63% |
![]() | Chipotle | 62% |
Burlington Coat Factory has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Burlington Coat Factory's overall Customer Service score rated by its users and customers.
Burlington, NJ
http://burlingtoncoatfactory.com
609-387-7800
Burlington Coat Factory's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Consumer Services industry.
Female customers rated Burlington Coat Factory's Customer Service score 0.5 stars higher than Male customers.
Burlington Coat Factory's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Native American 5 | Native American | 5 |
Other 2.2 | Other | 2.2 |
Burlington Coat Factory's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3 | 61-65 | 3 |
66+ 3 | 66+ | 3 |
Burlington Coat Factory's Customer Service score was rated the highest by customers who have used Burlington Coat Factory's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Burlington Coat Factory's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Burlington Coat Factory's Customer Service score is rated right above Ross Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Burlington Coat Factory | 3.6/5 |
![]() | Ross Capital | 3.5/5 |
![]() | TJ Maxx | 3.4/5 |
![]() | Marshalls | 3.3/5 |
![]() | J. C. Penney | 2.3/5 |
In the Retail industry, Burlington Coat Factory's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Burlington Coat Factory | 3.6/5 |
![]() | Chipotle | 3.6/5 |
Burlington Coat Factory has a 2.8/5 stars for its overall company culture rated by their employees

In the Bottom 25% of Similar Sized Companies on Comparably.
Burlington Coat Factory scored a 11 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Burlington Coat Factory would recommend the brand to a friend. ENPS measures how likely Burlington Coat Factory employees would recommend working at Burlington Coat Factory to a friend.
| 47% | Promoters |
|---|---|
| 17% | Passive |
| 36% | Detractors |
| 28% | Promoters |
|---|---|
| 19% | Passive |
| 53% | Detractors |
Burlington Coat Factory is ranked #990 in the Global Top 100 Brands. It ranks just behind Wix.com and just ahead of J.M. Smucker Company .
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
988 | ![]() | Mondelez International North America | ![]() | Dirk van de Put | Food and Beverages |
989 | ![]() | Wix.com | ![]() | Avishai Abrahami | Tech |
990 | ![]() | Burlington Coat Factory | ![]() | Thomas Kingsbury | Retail |
991 | ![]() | J.M. Smucker Company | ![]() | Mark Smucker | Consumer Goods |
992 | ![]() | First National Bank | ![]() | Vincent Delie Jr. | Banking and Financial Services |
993 | ![]() | New Balance | ![]() | Robert DeMartini | Fashion and Beauty |
994 | Sitetracker | ![]() | Giuseppe Incitti | Tech |
Burlington Coat Factory is ranked #131 in the Retail Industry. It ranks just behind W.B. Mason.
| RANK | COMPANY | Location | |
|---|---|---|---|
129 | ![]() | TJ Maxx | Boston, MA |
130 | ![]() | W.B. Mason | Brockton, MA |
131 | ![]() | Burlington Coat Factory | Burlington, NJ |