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J. C. Penney
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About J. C. Penney's Brand

Among its major competitors, J. C. Penney is ranked in 8th place for NPS while RadioShack is 1st, and Target is 2nd. Overall, J. C. Penney has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $58.39M

Brand at a Glance

74%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service

J. C. Penney CMO

J. C. Penney Ranking

J. C. Penney NPS

J. C. Penney's Net Promoter Score (NPS) is a -20 with 29% Promoters, 22% Passives, and 49% Detractors. Net Promoter Score tracks whether J. C. Penney's customers would recommend using the product based on a scale of -100 to 100.

J. C. Penney Overall NPS

-20
NPS
29%Promoters
22%Passives
49%Detractors
J. C. Penney Overall NPS

J. C. Penney NPS Trend

-100
-50
0
50
100
Jul 2021
-18
Jul 2021-18
Aug 2021
-23
Aug 2021-23
Sep 2021
-15
Sep 2021-15
Oct 2021
-6
Oct 2021-6
Nov 2021
-25
Nov 2021-25
Dec 2021
-18
Dec 2021-18
Jan 2022
-8
Jan 2022-8
Feb 2022
-8
Feb 2022-8
Mar 2022
-13
Mar 2022-13
Apr 2022
-15
Apr 2022-15
May 2022
-21
May 2022-21
Jun 2022
-20
Jun 2022-20

How Other Brands Compare

J. C. Penney is ranked #4 for NPS among its competitors. Target and Walmart come in first and second, with Walgreens coming in at third. Among those competitors, it is the lowest valued company behind Walmart.

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J. C. Penney's Logo
J. C. Penney
Target's Logo
Target
Walmart's Logo
Walmart
Walgreens' Logo
Walgreens
Global Ranking#-#8#104#394
NPS-2048144
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NegativeNegative
Valuation Updated every 24 hours for public companies$58.39M$94.56B$382.64B$35.98B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

J. C. Penney NPS by Gender

Female customers rated J. C. Penney's NPS 90 points higher than Male customers.

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Male

-100

J. C. Penney's NPS was rated -100 by Male customers on Comparably.

Sign Up to learn about J. C. Penney's NPS Score rated by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors

Female

-10

J. C. Penney's NPS was rated -10 by Female customers on Comparably.

Sign Up to learn about J. C. Penney's NPS Score rated by Female customers on Comparably.
40%
Promoters
10%
Passives
50%
Detractors

J. C. Penney NPS by Ethnicity

J. C. Penney's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of J. C. Penney.
-100
-50
0
50
100
Caucasian
-60
Caucasian-60
Other
-100
Other-100

J. C. Penney NPS by Age

J. C. Penney's NPS was rated -60 points by customers ages 66+ on Comparably.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of J. C. Penney.
0
20
40
60
80
100
Promoters
20%
Passives
0%
Detractors
80%
66+20%0%80%

J. C. Penney NPS by Usage

J. C. Penney's NPS was rated -58 points by customers who have used J. C. Penney's products/services for Over 10 Years.

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-100
-50
0
50
100
Over 10 Years
-58
Over 10 Years-58

J. C. Penney NPS vs. Competitors

Compared to its competitors, J. C. Penney's NPS is rated right above Bed Bath & Beyond, and is preceded by Dillard's.

Unlock J. C. Penney NPS vs. Competitors Data

J. C. Penney's Logo
VS
RadioShack's Logo
Target's Logo
Stage Stores' Logo
Walmart's Logo
Kohl's' Logo
Walgreens' Logo
Dillard's' Logo
Bed Bath & Beyond's Logo

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J. C. Penney Customer Reviews

Out of the 3 J. C. Penney customer reviews 0 were positive and 3 were constructive. J. C. Penney customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Employees really need to listen INSTEAD OF BEING ON THEIR PHONES! Im on my 7th customer service rep. They keep passing my issue on to other reps.
Review from Saint Louis, MO / Female / Other / 66+
What can this brand most improve?
Band identity fail to fuel growth and increase customer traffic in the store.
Review from Dallas, TX / Male / Other / 56-60
What can this brand most improve?
There could be more selection for men's clothing
Review from Dallas, TX / Male / Caucasian / 46-50

J. C. Penney Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of J. C. Penney users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74
74%
26
26%
J. C. Penney Customer Loyalty

J. C. Penney Customer Loyalty Score by Gender

Female customers rated J. C. Penney's Customer Loyalty score 27% higher than Male customers.

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Male
46%
Yes
Female
73%
Yes

J. C. Penney Customer Loyalty Score by Ethnicity

J. C. Penney's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of J. C. Penney.
64
out of 100
Caucasian
55
out of 100
Other

J. C. Penney Customer Loyalty Score by Age

J. C. Penney's Customer Loyalty score was rated 82% by customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
66+
82%
66+82%

J. C. Penney Customer Loyalty Score by Usage

J. C. Penney's Customer Loyalty score was rated 68% by customers who have used J. C. Penney's products/services for Over 10 Years.

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Over 10 Years
68%

J. C. Penney Customer Loyalty Score by Industry

J. C. Penney's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.

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Accounting
40%
Business and Consumer Services
70%

J. C. Penney Customer Loyalty vs. Competitors

Compared to its competitors, J. C. Penney's Customer Loyalty score is rated right above RadioShack, and is preceded by Walmart.

Unlock J. C. Penney Customer Loyalty vs. Competitors Data

J. C. Penney's Logo
VS
Target's Logo
Dillard's' Logo
Walmart's Logo
RadioShack's Logo
Walgreens' Logo
Bed Bath & Beyond's Logo
Kohl's' Logo
Stage Stores' Logo

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J. C. Penney Product Quality

3.2/5

J. C. Penney has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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J. C. Penney Product Information

J. C. Penney’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated J. C. Penney's product the highest. Reviewers from the Business and Consumer Services industry rated J. C. Penney the lowest at 1.6.

Website
http://www.jcpenney.com
Company Size
10,000+ Employees

Industry

Fashion and Beauty

Quick Insights into J. C. Penney Product Quality

J. C. Penney's Product Quality score was rated highest by Female customers, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked J. C. Penney Product Quality the Highest

Female
3.3
Accounting
3.1
Caucasian
2.8

Ranked J. C. Penney Product Quality the Lowest

Male
2.3
Other
2.2
Business and Consumer Services
1.6

J. C. Penney Product Quality Score by Gender

Female customers rated J. C. Penney's Product Quality score 1 stars higher than Male customers.

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Male

2.3/5

Female

3.3/5

J. C. Penney Product Quality Score by Ethnicity

J. C. Penney's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of J. C. Penney.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Other
2.2
Other2.2

J. C. Penney Product Quality Score by Age

J. C. Penney's Product Quality score was rated 1.8 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
1.8
66+1.8

J. C. Penney Product Quality Score by Usage

J. C. Penney's Product Quality score was rated 2.8 stars by customers who have used J. C. Penney's products/services for Over 10 Years.

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Over 10 Years
2.8

J. C. Penney Product Quality Score by Industry

J. C. Penney's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Accounting
3.1
Business and Consumer Services
1.6

J. C. Penney Product Quality vs. Competitors

Compared to its competitors, J. C. Penney's Product Quality score is rated right above Stage Stores, and is preceded by Dillard's.

COMPANYProduct Quality Score
Target4.3/5
RadioShack3.9/5
Walmart3.6/5
Kohl's3.5/5
Walgreens3.3/5
Dillard's3.3/5
J. C. Penney3.2/5
Stage Stores2.6/5
Bed Bath & Beyond1.9/5

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J. C. Penney's Logo
VS
Target's Logo
RadioShack's Logo
Walmart's Logo
Kohl's' Logo
Walgreens' Logo
Dillard's' Logo
Stage Stores' Logo
Bed Bath & Beyond's Logo

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J. C. Penney Pricing

J. C. Penney ROI & Value For Money

2.9/5

J. C. Penney has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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J. C. Penney Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from J. C. Penney.

Quick Insights into J. C. Penney ROI

J. C. Penney's ROI score was rated highest by Female customers, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked J. C. Penney ROI the Highest

Female
3.2
Accounting
2.6
Over 10 Years
2.5

Ranked J. C. Penney ROI the Lowest

Caucasian
2.1
Male
1.8
Business and Consumer Services
1.5

J. C. Penney ROI Score by Gender

Female customers rated J. C. Penney's ROI score 1.4 stars higher than Male customers.

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Male

1.8/5

Female

3.2/5

J. C. Penney ROI Score by Ethnicity

J. C. Penney's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Other
2.4
Other2.4

J. C. Penney ROI Score by Age

J. C. Penney's ROI score was rated 2.4 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
2.4
66+2.4

J. C. Penney ROI Score by Usage

J. C. Penney's ROI score was rated 2.5 stars by customers who have used J. C. Penney's products/services for Over 10 Years.

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Over 10 Years
2.5

J. C. Penney ROI Score by Industry

J. C. Penney's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Accounting
2.6
Business and Consumer Services
1.5

J. C. Penney Pricing vs. Competitors

Compared to its competitors, J. C. Penney's ROI score is rated right above Bed Bath & Beyond, and is preceded by Stage Stores.

COMPANYPricing Score
Target4/5
RadioShack3.7/5
Walmart3.6/5
Kohl's3.5/5
Walgreens3.2/5
Dillard's3.1/5
Stage Stores3/5
J. C. Penney2.9/5
Bed Bath & Beyond2.1/5

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J. C. Penney's Logo
VS
Target's Logo
RadioShack's Logo
Walmart's Logo
Kohl's' Logo
Walgreens' Logo
Dillard's' Logo
Stage Stores' Logo
Bed Bath & Beyond's Logo

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J. C. Penney Customer Satisfaction (CSAT)

J. C. Penney Customer Satisfaction (CSAT) Score

57 / 100

J. C. Penney has an overall Customer Satisfaction score of 57 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied27%
Satisfied30%
Neither Satisfied nor Dissatisfied13%
Dissatisfied4%
Very Dissatisfied26%
Very Satisfied
27%
Satisfied
30%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
4%
Very Dissatisfied
26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into J. C. Penney Customer Satisfaction

J. C. Penney's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Other customers.

Sign Up to unlock insights into how customers have ranked J. C. Penney's Customer Satisfaction.

Ranked J. C. Penney Customer Satisfaction the Highest

Female
62%
Over 10 Years
30%
66+
25%

Ranked J. C. Penney Customer Satisfaction the Lowest

Male
0%
Other
0%

J. C. Penney Customer Satisfaction Score by Gender

Female customers rated J. C. Penney's Customer Satisfaction score 0 points higher than Male customers.

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0
Male
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
50%
62 / 100
Female
Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
38%

J. C. Penney Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

J. C. Penney's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.

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20 / 100
Very Satisfied0%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied60%
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
60%

CSAT according to Other

J. C. Penney's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of J. C. Penney.
0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%

J. C. Penney Customer Satisfaction Score by Age

J. C. Penney's Customer Satisfaction score was rated 25 points by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+ CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
66+25%

J. C. Penney Customer Satisfaction Score by Usage

J. C. Penney's Customer Satisfaction score was rated 30 points by customers who have used J. C. Penney's products/services for Over 10 Years.

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Over 10 Years
30

J. C. Penney Customer Satisfaction vs. Competitors

Compared to its competitors, J. C. Penney's Customer Satisfaction score is rated right above Bed Bath & Beyond, and is preceded by Dillard's.

COMPANYCustomer Satisfaction (CSAT) Score
RadioShack100%
Target87%
Kohl's75%
Walmart69%
Walgreens60%
Dillard's58%
J. C. Penney57%
Bed Bath & Beyond42%
Stage Stores0%

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J. C. Penney's Logo
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RadioShack's Logo
Target's Logo
Kohl's' Logo
Walmart's Logo
Walgreens' Logo
Dillard's' Logo
Bed Bath & Beyond's Logo
Stage Stores' Logo

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J. C. Penney Customer Service

2.8/5

J. C. Penney has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About J. C. Penney's Customer Service

Address

Plano, TX


Website

http://www.jcpenney.com


Phone Number

972-431-1000

Quick Insights into J. C. Penney Customer Service

J. C. Penney's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked J. C. Penney Customer Service the Highest

Female
3
Accounting
2.6
Over 10 Years
2

Ranked J. C. Penney Customer Service the Lowest

Other
1.6
Business and Consumer Services
1.5
Male
1.5

J. C. Penney Customer Service Score by Gender

Female customers rated J. C. Penney's Customer Service score 1.5 stars higher than Male customers.

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Male

1.5/5

Female

3/5

J. C. Penney Customer Service Score by Ethnicity

J. C. Penney's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Other
1.6
Other1.6

J. C. Penney Customer Service Score by Age

J. C. Penney's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+
1.5
66+1.5

J. C. Penney Customer Service Score by Usage

J. C. Penney's Customer Service score was rated 2 stars by customers who have used J. C. Penney's products/services for Over 10 Years.

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Over 10 Years
2

J. C. Penney Customer Service Score by Industry

J. C. Penney's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Accounting
2.6
Business and Consumer Services
1.5

J. C. Penney Customer Service vs. Competitors

Compared to its competitors, J. C. Penney's Customer Service score is rated right above Bed Bath & Beyond, and is preceded by Dillard's.

COMPANYCustomer Service Score
Target4.2/5
RadioShack4/5
Walmart3.5/5
Kohl's3.5/5
Stage Stores3.2/5
Walgreens3.2/5
Dillard's3.2/5
J. C. Penney2.8/5
Bed Bath & Beyond1.8/5

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J. C. Penney's Logo
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Target's Logo
RadioShack's Logo
Walmart's Logo
Kohl's' Logo
Stage Stores' Logo
Walgreens' Logo
Dillard's' Logo
Bed Bath & Beyond's Logo

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J. C. Penney as an Employer

3.1/5

J. C. Penney has a 3.1/5 stars for its overall company culture rated by their employees

  J. C. Penney CEO
bottom
35%
CEO of J. C. Penney

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

J. C. Penney scored a -20 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of J. C. Penney would recommend the brand to a friend. ENPS measures how likely J. C. Penney employees would recommend working at J. C. Penney to a friend.

Net Promoter Score

-20
NPS Score
29%Promoters
22%Passive
49%Detractors

Employee Net Promoter Score

-7
eNPS Score
36%Promoters
21%Passive
43%Detractors

Global Ranking Snapshot

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