-8
NPS
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Dillard's
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About Dillard's' Brand
Dillard's, Inc. is a mid-range department store chain in the United States Among its major competitors, Dillard's is ranked in 6th place for NPS while Costco is 1st, and Stage Stores is 2nd. Overall, Dillard's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.41B
Brand at a Glance
78%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3/5
Customer Service
Dillard's Ranking
- #3 / 4 of its competitors
Dillard's NPS
Dillard's's Net Promoter Score (NPS) is a -8 with 40% Promoters, 12% Passives, and 48% Detractors. Net Promoter Score tracks whether Dillard's's customers would recommend using the product based on a scale of -100 to 100.
Dillard's Overall NPS
| 40% | Promoters |
|---|---|
| 12% | Passives |
| 48% | Detractors |
Dillard's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 -7 | Feb 2025 | -7 |
Mar 2025 -7 | Mar 2025 | -7 |
Apr 2025 -7 | Apr 2025 | -7 |
May 2025 -7 | May 2025 | -7 |
Jun 2025 -7 | Jun 2025 | -7 |
Jul 2025 -8 | Jul 2025 | -8 |
Aug 2025 -7 | Aug 2025 | -7 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -7 | Oct 2025 | -7 |
Nov 2025 -8 | Nov 2025 | -8 |
Dec 2025 -8 | Dec 2025 | -8 |
Jan 2026 -8 | Jan 2026 | -8 |
How Other Brands Compare
Dillard's is ranked third for NPS among its competitors. Costco and Kohl's come in first and second, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Costco.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dillard's NPS by Gender
Male customers rated Dillard's's NPS 1 points higher than Female customers.
Male
-15
Dillard's's NPS was rated -15 by Male customers on Comparably.
33%
Promoters
19%
Passives
48%
Detractors
Female
-16
Dillard's's NPS was rated -16 by Female customers on Comparably.
38%
Promoters
8%
Passives
54%
Detractors
Dillard's NPS by Ethnicity
Dillard's's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -26 | African American/Black | -26 |
Asian or Pacific Islander 57 | Asian or Pacific Islander | 57 |
Native American -34 | Native American | -34 |
Other -42 | Other | -42 |
Dillard's NPS by Age
Dillard's's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
Dillard's NPS by Usage
Dillard's's NPS was rated the highest by customers who have used Dillard's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -4 | 2 to 5 Years | -4 |
5 to 10 Years -24 | 5 to 10 Years | -24 |
Over 10 Years -13 | Over 10 Years | -13 |
Dillard's NPS vs. Competitors
Compared to its competitors, Dillard's's NPS is rated right above Macy's, and is preceded by Kohl's.
| COMPANY | NPS Score | |
|---|---|---|
 | Costco | 50 |
 | Stage Stores | 34 |
 | Rakuten | 15 |
 | Ross Stores | 8 |
 | Kohl's | -1 |
| Dillard's | -8 |
 | Macy's | -11 |
 | Belk | -21 |
 | J. C. Penney | -39 |
 | Burlington Industries | -50 |
 | Sears | -54 |
Dillard's Customer Reviews
Out of the 74 Dillard's customer reviews 49 were positive and 25 were constructive. Dillard's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Dillard's Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Dillard's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dillard's Customer Loyalty Score by Gender
Female customers rated Dillard's's Customer Loyalty score 5% higher than Male customers.
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Male
78%
Yes
Female
83%
Yes
Dillard's Customer Loyalty Score by Ethnicity
Dillard's's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dillard's.
81
out of 100
Caucasian
90
out of 100
Hispanic or Latino
82
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
40
out of 100
Native American
72
out of 100
Other
Dillard's Customer Loyalty Score by Age
Dillard's's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 72% | 26-30 | 72% |
31-35 87% | 31-35 | 87% |
36-40 47% | 36-40 | 47% |
41-45 90% | 41-45 | 90% |
46-50 83% | 46-50 | 83% |
51-55 83% | 51-55 | 83% |
56-60 80% | 56-60 | 80% |
61-65 73% | 61-65 | 73% |
66+ 90% | 66+ | 90% |
Dillard's Customer Loyalty Score by Usage
Dillard's's Customer Loyalty score was rated the highest by customers who have used Dillard's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Dillard's Customer Loyalty Score by Industry
Dillard's's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Public Safety industry customers.
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Dillard's Customer Loyalty vs. Competitors
Compared to its competitors, Dillard's's Customer Loyalty score is rated right above J. C. Penney, and is preceded by Ross Stores.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Burlington Industries | 100% |
| Costco | 89% |
| Ross Stores | 79% |
| Dillard's | 78% |
| J. C. Penney | 78% |
| Sears | 78% |
| Macy's | 77% |
| Belk | 77% |
| Kohl's | 74% |
| Rakuten | 72% |
| Stage Stores | 60% |
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Dillard's Product Quality
3.2/5
Dillard's has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Dillard's Product Information
Dillard's’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Dillard's's product the highest. Reviewers from the Arts and Entertainment industry rated Dillard's the lowest at 3.7.
- Website
- http://www.dillards.com
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Dillard's Product Quality
Dillard's's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Chemicals industry.
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Ranked Dillard's Product Quality the Highest
Ranked Dillard's Product Quality the Lowest
Dillard's Product Quality Score by Gender
Male customers rated Dillard's's Product Quality score 0.1 stars higher than Female customers.
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Male
3.2/5
Female
3.1/5
Dillard's Product Quality Score by Ethnicity
Dillard's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dillard's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 1.6 | Native American | 1.6 |
Other 2.5 | Other | 2.5 |
Dillard's Product Quality Score by Age
Dillard's's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3 | 51-55 | 3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.4 | 66+ | 3.4 |
Dillard's Product Quality Score by Usage
Dillard's's Product Quality score was rated the highest by customers who have used Dillard's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Dillard's Product Quality Score by Industry
Dillard's's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Chemicals industry customers.
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Dillard's Product Quality vs. Competitors
Compared to its competitors, Dillard's's Product Quality score is rated right above Macy's, and is preceded by Kohl's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.3/5 |
| Burlington Industries | 4/5 |
| Rakuten | 3.7/5 |
| Ross Stores | 3.4/5 |
| Kohl's | 3.4/5 |
| Dillard's | 3.2/5 |
| Macy's | 3.1/5 |
| Belk | 2.9/5 |
| Stage Stores | 2.6/5 |
| J. C. Penney | 2.5/5 |
| Sears | 1.8/5 |
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Dillard's Pricing
Dillard's ROI & Value For Money
3/5
Dillard's has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Dillard's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Chemicals industry think that they had the lowest ROI from Dillard's.
Quick Insights into Dillard's ROI
Dillard's's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Chemicals industry.
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Ranked Dillard's ROI the Highest
Ranked Dillard's ROI the Lowest
Dillard's ROI Score by Gender
Male customers rated Dillard's's ROI score 0.1 stars higher than Female customers.
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Male
3/5
Female
2.9/5
Dillard's ROI Score by Ethnicity
Dillard's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dillard's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 1.8 | Native American | 1.8 |
Other 2.6 | Other | 2.6 |
Dillard's ROI Score by Age
Dillard's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2 | 36-40 | 2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.4 | 66+ | 3.4 |
Dillard's ROI Score by Usage
Dillard's's ROI score was rated the highest by customers who have used Dillard's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dillard's ROI Score by Industry
Dillard's's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Chemicals industry customers.
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Dillard's Pricing vs. Competitors
Compared to its competitors, Dillard's's ROI score is rated right above Stage Stores, and is preceded by Belk.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Rakuten | 3.5/5 |
| Ross Stores | 3.5/5 |
| Kohl's | 3.4/5 |
| Macy's | 3.1/5 |
| Belk | 3.1/5 |
| Dillard's | 3/5 |
| Stage Stores | 3/5 |
| Burlington Industries | 3/5 |
| J. C. Penney | 2.6/5 |
| Sears | 1.8/5 |
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Dillard's Customer Satisfaction (CSAT)
Dillard's Customer Satisfaction (CSAT) Score
51 / 100
Dillard's has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Very Satisfied
34%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dillard's Customer Satisfaction
Dillard's's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Chemicals industry.
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Ranked Dillard's Customer Satisfaction the Highest
Ranked Dillard's Customer Satisfaction the Lowest
Dillard's Customer Satisfaction Score by Gender
Male customers rated Dillard's's Customer Satisfaction score 3 points higher than Female customers.
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49 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 39% |
46 / 100
FemaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 12% | |
Very Dissatisfied | 36% |
Dillard's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dillard's' Customer Satisfaction (CSAT) score was rated 48% according to Caucasian users and customers.
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48 / 100
Very Satisfied
35%
Satisfied
13%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
11%
Very Dissatisfied
36%
CSAT according to Hispanic or Latino
Dillard's' Customer Satisfaction (CSAT) score was rated 51% according to Hispanic or Latino users and customers.
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51 / 100
Very Satisfied
38%
Satisfied
13%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
33%
CSAT according to African American/Black
Dillard's' Customer Satisfaction (CSAT) score was rated 41% according to African American/Black users and customers.
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41 / 100
Very Satisfied
23%
Satisfied
18%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Dillard's' Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Native American
Dillard's' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Dillard's' Customer Satisfaction (CSAT) score was rated 35% according to Other users and customers.
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35 / 100
Very Satisfied
16%
Satisfied
19%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
10%
Very Dissatisfied
42%
Dillard's Customer Satisfaction Score by Age
Dillard's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 38% | |||||||||||||||
| 36-40 | 24% | |||||||||||||||
| 41-45 | 41% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 35% | |||||||||||||||
| 61-65 | 42% | |||||||||||||||
| 66+ | 59% |
Dillard's Customer Satisfaction Score by Usage
Dillard's's Customer Satisfaction score was rated the highest by customers who have used Dillard's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dillard's Customer Satisfaction Score by Industry
Dillard's's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Chemicals industry customers.
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{
"title": "Dillard's Customer Satisfaction Score by Industry",
"text": "Dillard's's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Chemicals industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
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{
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"score": 34,
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{
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"groupId": 496,
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{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 75,
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"scoreClassName": "",
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{
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"scoreClassName": "",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
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},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 27,
"stars": 0,
"csatScore": 27,
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"scoreClassName": "",
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{
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"groupId": 504,
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"scoreClassName": "",
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},
{
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"groupId": 505,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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},
{
"label": "Chemicals",
"groupId": 506,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consulting",
"groupId": 511,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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},
{
"label": "Consumer Services",
"groupId": 514,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 58,
"stars": 0,
"csatScore": 58,
"text": "Dillard's's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 44,
"stars": 0,
"csatScore": 44,
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"scoreClassName": "",
"scoreLabel": 44
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 48,
"stars": 0,
"csatScore": 48,
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"scoreClassName": "",
"scoreLabel": 48
},
{
"label": "Insurance",
"groupId": 526,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Legal",
"groupId": 529,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 66,
"stars": 0,
"csatScore": 66,
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"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
"stars": 0,
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}Dillard's Customer Satisfaction vs. Competitors
Compared to its competitors, Dillard's's Customer Satisfaction score is rated right above Belk, and is preceded by Macy's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Burlington Industries | 100% |
| Costco | 84% |
| Rakuten | 70% |
| Kohl's | 64% |
| Ross Stores | 60% |
| Macy's | 52% |
| Dillard's | 51% |
| Belk | 43% |
| J. C. Penney | 37% |
| Sears | 29% |
| Stage Stores | 0% |
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Dillard's Customer Service
3/5
Dillard's has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Dillard's's Customer Service
Address
Little Rock, AR
Website
http://www.dillards.com
Phone Number
1(817)831-5482
Quick Insights into Dillard's Customer Service
Dillard's's Customer Service score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Chemicals industry.
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Ranked Dillard's Customer Service the Highest
Ranked Dillard's Customer Service the Lowest
Dillard's Customer Service Score by Gender
Male customers rated Dillard's's Customer Service score 0.2 stars higher than Female customers.
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Male
3/5
Female
2.8/5
Dillard's Customer Service Score by Ethnicity
Dillard's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2 | Native American | 2 |
Other 2.4 | Other | 2.4 |
Dillard's Customer Service Score by Age
Dillard's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.5 | 31-35 | 2.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3.3 | 66+ | 3.3 |
Dillard's Customer Service Score by Usage
Dillard's's Customer Service score was rated the highest by customers who have used Dillard's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dillard's Customer Service Score by Industry
Dillard's's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Chemicals industry customers.
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Dillard's Customer Service vs. Competitors
Compared to its competitors, Dillard's's Customer Service score is rated right above Macy's, and is preceded by Ross Stores.
| COMPANY | Customer Service Score | |
|---|---|---|
| Costco | 4.2/5 |
| Rakuten | 3.6/5 |
| Burlington Industries | 3.5/5 |
| Kohl's | 3.4/5 |
| Stage Stores | 3.2/5 |
| Ross Stores | 3.2/5 |
| Dillard's | 3/5 |
| Macy's | 2.9/5 |
| Belk | 2.7/5 |
| J. C. Penney | 2.3/5 |
| Sears | 1.7/5 |
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Dillard's as an Employer
2.4/5
Dillard's has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Dillard's scored a -8 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Dillard's would recommend the brand to a friend. ENPS measures how likely Dillard's employees would recommend working at Dillard's to a friend.
Net Promoter Score
-8
NPS Score
| 40% | Promoters |
|---|---|
| 12% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-47
eNPS Score
| 20% | Promoters |
|---|---|
| 13% | Passive |
| 67% | Detractors |
