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About Rakuten's Brand

Rakuten is a tech company that offers electronic commerce solutions in Japan and internationally. Among its major competitors, Rakuten is ranked in 5th place for NPS while MyTime is 1st, and Amazon is 2nd.

Brand at a Glance

73%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service

Rakuten Ranking

Rakuten NPS

Rakuten's Net Promoter Score (NPS) is a 16 with 45% Promoters, 26% Passives, and 29% Detractors. Net Promoter Score tracks whether Rakuten's customers would recommend using the product based on a scale of -100 to 100.

Rakuten Overall NPS

16
NPS
45%Promoters
26%Passives
29%Detractors
Rakuten Overall NPS

Rakuten NPS Trend

-100
-50
0
50
100
Jul 2021
15
Jul 202115
Aug 2021
20
Aug 202120
Sep 2021
18
Sep 202118
Oct 2021
16
Oct 202116
Nov 2021
15
Nov 202115
Dec 2021
17
Dec 202117
Jan 2022
18
Jan 202218
Feb 2022
22
Feb 202222
Mar 2022
19
Mar 202219
Apr 2022
16
Apr 202216
May 2022
13
May 202213
Jun 2022
16
Jun 202216

How Other Brands Compare

Rakuten is ranked third for NPS among its competitors. Amazon and Target come in first and second, with Walmart coming in at #4.

Sign Up for Brand Profile PRO to get the full Comparison data of Rakuten vs Competitors.

Rakuten's Logo
Rakuten
Amazon's Logo
Amazon
Target's Logo
Target
Walmart's Logo
Walmart
Global Ranking#-#5#8#104
NPS16524814
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Negative
Valuation Updated every 24 hours for public companies-$1.64T$94.56B$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Rakuten NPS by Gender

Female customers rated Rakuten's NPS 17 points higher than Male customers.

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Male

43

Rakuten's NPS was rated 43 by Male customers on Comparably.

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57%
Promoters
29%
Passives
14%
Detractors

Female

60

Rakuten's NPS was rated 60 by Female customers on Comparably.

Sign Up to learn about Rakuten's NPS Score rated by Female customers on Comparably.
60%
Promoters
40%
Passives
0%
Detractors

Rakuten NPS by Ethnicity

Rakuten's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Rakuten.
-100
-50
0
50
100
Caucasian
0
Caucasian0
Asian or Pacific Islander
57
Asian or Pacific Islander57

Rakuten NPS by Age

Rakuten's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Rakuten.
0
20
40
60
80
100
Promoters
50%
Passives
50%
Detractors
0%
18-2550%50%0%
Promoters
50%
Passives
50%
Detractors
0%
26-3050%50%0%
Promoters
100%
Passives
0%
Detractors
0%
31-35100%0%0%
Promoters
50%
Passives
50%
Detractors
0%
36-4050%50%0%
Promoters
50%
Passives
25%
Detractors
25%
41-4550%25%25%
Promoters
33%
Passives
34%
Detractors
33%
51-5533%34%33%

Rakuten NPS by Usage

Rakuten's NPS was rated the highest by customers who have used Rakuten's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Rakuten.
-100
-50
0
50
100
Less than 1 Year
33
Less than 1 Year33
1 to 2 Years
50
1 to 2 Years50
2 to 5 Years
33
2 to 5 Years33
5 to 10 Years
67
5 to 10 Years67

Rakuten NPS vs. Competitors

Compared to its competitors, Rakuten's NPS is rated right above Walmart, and is preceded by Akamai.

Unlock Rakuten NPS vs. Competitors Data

Rakuten's Logo
VS
MyTime's Logo
Amazon's Logo
Target's Logo
Akamai's Logo
Walmart's Logo
Dillard's' Logo
Macy's' Logo
eBay's Logo

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Rakuten Customer Reviews

Out of the 8 Rakuten customer reviews 7 were positive and 1 was constructive. Rakuten customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Great work, you have really inspired my values.
Review from Male / African American/Black / 36-40
What do you value most about this brand?
Innovation to revolutionalize the telecom industry
Review from Male / Asian or Pacific Islander / 41-45
What do you value most about this brand?
Honest humble marketing. Overall simplicity
Review from Male / Asian or Pacific Islander / 36-40
What do you value most about this brand?
Thanks for all of the
Review from Non-Binary / Other / 26-30
What do you value most about this brand?
I like receiving money back for purchases.
Review from Cleveland, OH / Female / African American/Black / 51-55

Rakuten Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Rakuten users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73
73%
27
27%
Rakuten Customer Loyalty

Rakuten Customer Loyalty Score by Gender

Female customers rated Rakuten's Customer Loyalty score 6% higher than Male customers.

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Male
94%
Yes
Female
100%
Yes

Rakuten Customer Loyalty Score by Ethnicity

Rakuten's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rakuten.
100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander

Rakuten Customer Loyalty Score by Age

Rakuten's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rakuten.
0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
100%
26-30100%
31-35
100%
31-35100%
36-40
100%
36-40100%
41-45
78%
41-4578%
51-55
100%
51-55100%

Rakuten Customer Loyalty Score by Usage

Rakuten's Customer Loyalty score was rated the highest by customers who have used Rakuten's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
85%
1 to 2 Years
100%
2 to 5 Years
100%
5 to 10 Years
100%

Rakuten Customer Loyalty Score by Industry

Rakuten's Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
100%
Accounting
100%

Rakuten Customer Loyalty vs. Competitors

Compared to its competitors, Rakuten's Customer Loyalty score is rated right above eBay, and is preceded by Walmart.

COMPANYCustomer Loyalty Score
Amazon89%
Target85%
Akamai81%
Dillard's77%
Macy's77%
Walmart74%
Rakuten73%
eBay67%
MyTimeN/A

Unlock Rakuten Customer Loyalty vs. Competitors Data

Rakuten's Logo
VS
Amazon's Logo
Target's Logo
Akamai's Logo
Dillard's' Logo
Macy's' Logo
Walmart's Logo
eBay's Logo
MyTime's Logo

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Rakuten Product Quality

3.7/5

Rakuten has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Rakuten Product Information

Rakuten’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Rakuten's product the highest. Reviewers from the Tech industry rated Rakuten the lowest at 4.3.

Website
http://global.rakuten.com/corp
Company Size
10,000+ Employees

Industry

Tech
Ecommerce and Marketplaces
SaaS

Quick Insights into Rakuten Product Quality

Rakuten's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked Rakuten's Product Quality.

Ranked Rakuten Product Quality the Highest

18-25
4.5
Accounting
4.5
Caucasian
4.5

Ranked Rakuten Product Quality the Lowest

Female
4.1
Less than 1 Year
3.7
41-45
3.6

Rakuten Product Quality Score by Gender

Male customers rated Rakuten's Product Quality score 0.1 stars higher than Female customers.

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Male

4.2/5

Female

4.1/5

Rakuten Product Quality Score by Ethnicity

Rakuten's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rakuten.
0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Rakuten Product Quality Score by Age

Rakuten's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rakuten.
0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
3.9
26-303.9
31-35
4.3
31-354.3
36-40
4.2
36-404.2
41-45
3.6
41-453.6
51-55
3.8
51-553.8

Rakuten Product Quality Score by Usage

Rakuten's Product Quality score was rated the highest by customers who have used Rakuten's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
4.3
2 to 5 Years
3.9
5 to 10 Years
4.3

Rakuten Product Quality Score by Industry

Rakuten's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
4.3
Accounting
4.5

Rakuten Product Quality vs. Competitors

Compared to its competitors, Rakuten's Product Quality score is rated right above Walmart, and is preceded by Akamai.

COMPANYProduct Quality Score
MyTime4.5/5
Target4.3/5
Amazon4.3/5
Akamai3.9/5
Rakuten3.7/5
Walmart3.6/5
Macy's3.4/5
eBay3.4/5
Dillard's3.3/5

Unlock Rakuten Product Quality vs. Competitors Data

Rakuten's Logo
VS
MyTime's Logo
Target's Logo
Amazon's Logo
Akamai's Logo
Walmart's Logo
Macy's' Logo
eBay's Logo
Dillard's' Logo

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Rakuten Pricing

Rakuten ROI & Value For Money

3.4/5

Rakuten has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Rakuten Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Rakuten.

Quick Insights into Rakuten ROI

Rakuten's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.

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Ranked Rakuten ROI the Highest

31-35
4.6
5 to 10 Years
4.6
Female
4.5

Ranked Rakuten ROI the Lowest

Accounting
3.5
Caucasian
3.5
41-45
3.1

Rakuten ROI Score by Gender

Female customers rated Rakuten's ROI score 0.7 stars higher than Male customers.

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Male

3.8/5

Female

4.5/5

Rakuten ROI Score by Ethnicity

Rakuten's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rakuten.
0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Rakuten ROI Score by Age

Rakuten's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Rakuten.
0
1
2
3
4
5
18-25
4
18-254
26-30
4.5
26-304.5
31-35
4.6
31-354.6
36-40
3.6
36-403.6
41-45
3.1
41-453.1
51-55
4
51-554

Rakuten ROI Score by Usage

Rakuten's ROI score was rated the highest by customers who have used Rakuten's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.7
2 to 5 Years
4.1
5 to 10 Years
4.6

Rakuten ROI Score by Industry

Rakuten's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
4.1
Accounting
3.5

Rakuten Pricing vs. Competitors

Compared to its competitors, Rakuten's ROI score is rated right above eBay, and is preceded by Walmart.

COMPANYPricing Score
MyTime4.4/5
Amazon4.1/5
Target4/5
Akamai3.7/5
Walmart3.6/5
Rakuten3.4/5
eBay3.4/5
Macy's3.3/5
Dillard's3.1/5

Unlock Rakuten ROI vs. Competitors Data

Rakuten's Logo
VS
MyTime's Logo
Amazon's Logo
Target's Logo
Akamai's Logo
Walmart's Logo
eBay's Logo
Macy's' Logo
Dillard's' Logo

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Rakuten Customer Satisfaction (CSAT)

Rakuten Customer Satisfaction (CSAT) Score

78 / 100

Rakuten has an overall Customer Satisfaction score of 78 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied21%
Satisfied57%
Neither Satisfied nor Dissatisfied7%
Dissatisfied5%
Very Dissatisfied10%
Very Satisfied
21%
Satisfied
57%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Rakuten Customer Satisfaction

Rakuten's Customer Satisfaction score was rated highest by customers who have used Rakuten's products/services for 1 to 2 Years, and rated lowest by customers ages 51-55.

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Ranked Rakuten Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
Accounting
100%

Ranked Rakuten Customer Satisfaction the Lowest

Tech
100%
2 to 5 Years
67%
51-55
67%

Rakuten Customer Satisfaction Score by Gender

Rakuten's Customer Satisfaction score was rated 90 by Male customers on Comparably.

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90 / 100
Male
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
0%

Rakuten Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Rakuten's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Rakuten's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rakuten.
100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Rakuten Customer Satisfaction Score by Age

Rakuten's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
51-55 CSAT Score
67%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
51-5567%

Rakuten Customer Satisfaction Score by Usage

Rakuten's Customer Satisfaction score was rated the highest by customers who have used Rakuten's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
80
1 to 2 Years
100
2 to 5 Years
67

Rakuten Customer Satisfaction Score by Industry

Rakuten's Customer Satisfaction score was rated 100 points by both Accounting and Tech industry customers.

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Tech
100
Accounting
100

Rakuten Customer Satisfaction vs. Competitors

Compared to its competitors, Rakuten's Customer Satisfaction score is rated right above Walmart, and is preceded by Target.

COMPANYCustomer Satisfaction (CSAT) Score
Amazon87%
Target87%
Rakuten78%
Walmart69%
Akamai68%
eBay66%
Macy's61%
Dillard's58%
MyTime0%

Unlock Rakuten Customer Satisfaction vs. Competitors Data

Rakuten's Logo
VS
Amazon's Logo
Target's Logo
Walmart's Logo
Akamai's Logo
eBay's Logo
Macy's' Logo
Dillard's' Logo
MyTime's Logo

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Rakuten Customer Service

3.6/5

Rakuten has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Rakuten's Customer Service

Address

1-14-1 Tamagawa, Setagaya-ku, Tokyo, 158-0094 Japan


Website

http://global.rakuten.com/corp

Quick Insights into Rakuten Customer Service

Rakuten's Customer Service score was rated highest by customers ages 26-30, and rated lowest by Caucasian customers.

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Ranked Rakuten Customer Service the Highest

26-30
4.5
Female
4.5
5 to 10 Years
4.3

Ranked Rakuten Customer Service the Lowest

Male
4
Accounting
3.6
Caucasian
3.6

Rakuten Customer Service Score by Gender

Female customers rated Rakuten's Customer Service score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Rakuten Customer Service Score by Ethnicity

Rakuten's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rakuten.
0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Rakuten Customer Service Score by Age

Rakuten's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rakuten.
0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
4.5
26-304.5
31-35
4.3
31-354.3
36-40
4
36-404
41-45
4
41-454
51-55
4
51-554

Rakuten Customer Service Score by Usage

Rakuten's Customer Service score was rated the highest by customers who have used Rakuten's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.1
1 to 2 Years
4.2
2 to 5 Years
4.1
5 to 10 Years
4.3

Rakuten Customer Service Score by Industry

Rakuten's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
4.1
Accounting
3.6

Rakuten Customer Service vs. Competitors

Compared to its competitors, Rakuten's Customer Service score is rated right above Walmart, and is preceded by Akamai.

COMPANYCustomer Service Score
MyTime5/5
Amazon4.2/5
Target4.2/5
Akamai3.9/5
Rakuten3.6/5
Walmart3.5/5
eBay3.4/5
Dillard's3.2/5
Macy's3.2/5

Unlock Rakuten Customer Service vs. Competitors Data

Rakuten's Logo
VS
MyTime's Logo
Amazon's Logo
Target's Logo
Akamai's Logo
Walmart's Logo
eBay's Logo
Dillard's' Logo
Macy's' Logo

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Rakuten as an Employer

3.4/5

Rakuten has a 3.4/5 stars for its overall company culture rated by their employees

  Rakuten CEO
top
10%
CEO of Rakuten

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Rakuten scored a 16 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Rakuten would recommend the brand to a friend. ENPS measures how likely Rakuten employees would recommend working at Rakuten to a friend.

Net Promoter Score

16
NPS Score
45%Promoters
26%Passive
29%Detractors

Employee Net Promoter Score

15
eNPS Score
45%Promoters
25%Passive
30%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty