-5
NPS
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eBay
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About eBay's Brand
We connect people and build communities to create economic opportunity for all. Among its major competitors, eBay is ranked in 8th place for NPS while Amazon is 1st, and Apple is 2nd. Overall, eBay has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $42.17B
Brand at a Glance
72%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
eBay CMO
Suzy Deering
Suzy Deering serves as the Chief Marketing Officer - Sales and Growth Markets of eBay. Suzy started at eBay in August of 2015. Suzy currently resides in the San Francisco Bay Area.
eBay Ranking
- #4 / 4 of its competitors
eBay NPS
eBay's Net Promoter Score (NPS) is a -5 with 39% Promoters, 17% Passives, and 44% Detractors. Net Promoter Score tracks whether eBay's customers would recommend using the product based on a scale of -100 to 100.
eBay Overall NPS
| 39% | Promoters |
|---|---|
| 17% | Passives |
| 44% | Detractors |
eBay NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 -6 | Feb 2025 | -6 |
Mar 2025 -6 | Mar 2025 | -6 |
Apr 2025 -6 | Apr 2025 | -6 |
May 2025 -6 | May 2025 | -6 |
Jun 2025 -8 | Jun 2025 | -8 |
Jul 2025 -6 | Jul 2025 | -6 |
Aug 2025 -6 | Aug 2025 | -6 |
Sep 2025 -6 | Sep 2025 | -6 |
Oct 2025 -6 | Oct 2025 | -6 |
Nov 2025 -6 | Nov 2025 | -6 |
Dec 2025 -6 | Dec 2025 | -6 |
Jan 2026 -6 | Jan 2026 | -6 |
How Other Brands Compare
eBay is ranked #4 for NPS among its competitors. Amazon and Apple come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
eBay NPS by Gender
Female customers rated eBay's NPS 16 points higher than Male customers.
Male
-24
eBay's NPS was rated -24 by Male customers on Comparably.
31%
Promoters
14%
Passives
55%
Detractors
Female
-8
eBay's NPS was rated -8 by Female customers on Comparably.
38%
Promoters
16%
Passives
46%
Detractors
eBay NPS by Ethnicity
eBay's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Native American 50 | Native American | 50 |
Other -32 | Other | -32 |
eBay NPS by Age
eBay's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
eBay NPS by Usage
eBay's NPS was rated the highest by customers who have used eBay's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years -19 | 2 to 5 Years | -19 |
5 to 10 Years -31 | 5 to 10 Years | -31 |
Over 10 Years -23 | Over 10 Years | -23 |
eBay Customer Reviews
Out of the 21 eBay customer reviews 10 were positive and 11 were constructive. eBay customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
eBay Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of eBay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
eBay Customer Loyalty Score by Gender
Male customers rated eBay's Customer Loyalty score 15% higher than Female customers.
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Male
79%
Yes
Female
64%
Yes
eBay Customer Loyalty Score by Ethnicity
eBay's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of eBay.
68
out of 100
Caucasian
40
out of 100
Hispanic or Latino
100
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
100
out of 100
Native American
84
out of 100
Other
eBay Customer Loyalty Score by Age
eBay's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of eBay.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 63% | 26-30 | 63% |
31-35 46% | 31-35 | 46% |
36-40 85% | 36-40 | 85% |
41-45 93% | 41-45 | 93% |
46-50 75% | 46-50 | 75% |
51-55 51% | 51-55 | 51% |
56-60 100% | 56-60 | 100% |
61-65 66% | 61-65 | 66% |
66+ 44% | 66+ | 44% |
eBay Customer Loyalty Score by Usage
eBay's Customer Loyalty score was rated the highest by customers who have used eBay's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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eBay Customer Loyalty Score by Industry
eBay's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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eBay Customer Loyalty vs. Competitors
Compared to its competitors, eBay's Customer Loyalty score is rated right below Meta.
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eBay Product Quality
3.2/5
eBay has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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eBay Product Information
eBay’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated eBay's product the highest. Reviewers from the Business and Consumer Services industry rated eBay the lowest at 2.7.
- Website
- http://www.ebayinc.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into eBay Product Quality
eBay's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by customers from the Retail industry.
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Ranked eBay Product Quality the Highest
Ranked eBay Product Quality the Lowest
eBay Product Quality Score by Gender
Female customers rated eBay's Product Quality score 0.2 stars higher than Male customers.
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Male
2.7/5
Female
2.9/5
eBay Product Quality Score by Ethnicity
eBay's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of eBay.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4.1 | Native American | 4.1 |
Other 2.7 | Other | 2.7 |
eBay Product Quality Score by Age
eBay's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of eBay.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
eBay Product Quality Score by Usage
eBay's Product Quality score was rated the highest by customers who have used eBay's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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eBay Product Quality Score by Industry
eBay's Product Quality score was rated the highest by Construction industry customers, and the lowest by Retail industry customers.
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eBay Product Quality vs. Competitors
Compared to its competitors, eBay's Product Quality score is rated right above Snapdeal, and is preceded by Walmart.
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eBay Pricing
eBay ROI & Value For Money
3.2/5
eBay has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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eBay Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Consumer Electronics industry think that they had the lowest ROI from eBay.
Quick Insights into eBay ROI
eBay's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Retail industry.
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Ranked eBay ROI the Highest
Ranked eBay ROI the Lowest
eBay ROI Score by Gender
Female customers rated eBay's ROI score 0.3 stars higher than Male customers.
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Male
2.7/5
Female
3/5
eBay ROI Score by Ethnicity
eBay's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of eBay.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.5 | Native American | 3.5 |
Other 2.8 | Other | 2.8 |
eBay ROI Score by Age
eBay's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of eBay.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.1 | 66+ | 2.1 |
eBay ROI Score by Usage
eBay's ROI score was rated the highest by customers who have used eBay's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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eBay ROI Score by Industry
eBay's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Retail industry customers.
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eBay Pricing vs. Competitors
Compared to its competitors, eBay's ROI score is rated right above Snapdeal, and is preceded by Walmart.
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eBay Customer Satisfaction (CSAT)
eBay Customer Satisfaction (CSAT) Score
63 / 100
eBay has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
31%
Satisfied
32%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into eBay Customer Satisfaction
eBay's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Retail industry.
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Ranked eBay Customer Satisfaction the Highest
Ranked eBay Customer Satisfaction the Lowest
eBay Customer Satisfaction Score by Gender
Female customers rated eBay's Customer Satisfaction score 10 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 5% | |
Very Dissatisfied | 40% |
56 / 100
FemaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 17% | |
Very Dissatisfied | 21% |
eBay Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
eBay's Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
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35 / 100
Very Satisfied
13%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
13%
Very Dissatisfied
41%
CSAT according to Hispanic or Latino
eBay's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
eBay's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
eBay's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.
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69 / 100
Very Satisfied
38%
Satisfied
31%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
8%
CSAT according to Native American
eBay's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
eBay's Customer Satisfaction (CSAT) score was rated 45% according to Other users and customers.
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45 / 100
Very Satisfied
30%
Satisfied
15%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
40%
eBay Customer Satisfaction Score by Age
eBay's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of eBay.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 56% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 18% | |||||||||||||||
| 61-65 | 13% | |||||||||||||||
| 66+ | 50% |
eBay Customer Satisfaction Score by Usage
eBay's Customer Satisfaction score was rated the highest by customers who have used eBay's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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eBay Customer Satisfaction Score by Industry
eBay's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.
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{
"title": "eBay Customer Satisfaction Score by Industry",
"text": "eBay's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 68,
"stars": 0,
"csatScore": 68,
"text": "eBay's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 68
},
{
"label": "Accounting",
"groupId": 495,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
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},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "eBay's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 67,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Retail",
"groupId": 559,
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}eBay Customer Satisfaction vs. Competitors
Compared to its competitors, eBay's Customer Satisfaction score is rated right above Snapdeal, and is preceded by Meta.
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eBay Customer Service
3.2/5
eBay has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About eBay's Customer Service
Address
2065 Hamilton Ave, San Jose, CA 95125
Website
http://www.ebayinc.com/
eBay's Social Links
Quick Insights into eBay Customer Service
eBay's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
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Ranked eBay Customer Service the Highest
Ranked eBay Customer Service the Lowest
eBay Customer Service Score by Gender
Female customers rated eBay's Customer Service score 0.3 stars higher than Male customers.
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Male
2.7/5
Female
3/5
eBay Customer Service Score by Ethnicity
eBay's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of eBay.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.5 | Native American | 3.5 |
Other 2.7 | Other | 2.7 |
eBay Customer Service Score by Age
eBay's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of eBay.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3 | 31-35 | 3 |
36-40 4 | 36-40 | 4 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2 | 51-55 | 2 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.4 | 66+ | 2.4 |
eBay Customer Service Score by Usage
eBay's Customer Service score was rated the highest by customers who have used eBay's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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eBay Customer Service Score by Industry
eBay's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Retail industry customers.
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eBay Customer Service vs. Competitors
Compared to its competitors, eBay's Customer Service score is rated right above Snapdeal, and is preceded by Walmart.
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eBay as an Employer
4.1/5
eBay has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
eBay scored a -5 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of eBay would recommend the brand to a friend. ENPS measures how likely eBay employees would recommend working at eBay to a friend.
Net Promoter Score
-5
NPS Score
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 47% | Promoters |
|---|---|
| 21% | Passive |
| 32% | Detractors |
