
Flipkart is an online shopping destination for electronics, books, music and movies. Flipkart’s brand is ranked #941 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Flipkart. When compared to other organizations within the Tech industry, Flipkart is ranked #311. Among its major competitors, Flipkart is ranked in 5th place for NPS while Amazon is 1st, and Myntra is 2nd.
Flipkart's Net Promoter Score (NPS) is a -17 with 36% Promoters, 11% Passives, and 53% Detractors. Net Promoter Score tracks whether Flipkart's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 11% | Passives |
| 53% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -16 | Feb 2025 | -16 |
Mar 2025 -16 | Mar 2025 | -16 |
Apr 2025 -16 | Apr 2025 | -16 |
May 2025 -16 | May 2025 | -16 |
Jun 2025 -16 | Jun 2025 | -16 |
Jul 2025 -16 | Jul 2025 | -16 |
Aug 2025 -16 | Aug 2025 | -16 |
Sep 2025 -16 | Sep 2025 | -16 |
Oct 2025 -16 | Oct 2025 | -16 |
Nov 2025 -16 | Nov 2025 | -16 |
Dec 2025 -18 | Dec 2025 | -18 |
Jan 2026 -16 | Jan 2026 | -16 |
Flipkart is ranked #4 for NPS among its competitors. Amazon and eBay come in first and second, with Etsy coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Flipkart's NPS 33 points higher than Male customers.
Flipkart's NPS was rated -38 by Male customers on Comparably.
Flipkart's NPS was rated -5 by Female customers on Comparably.
Flipkart's NPS was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
African American/Black -35 | African American/Black | -35 |
Asian or Pacific Islander -43 | Asian or Pacific Islander | -43 |
Native American 14 | Native American | 14 |
Other -26 | Other | -26 |
Flipkart's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Flipkart's NPS was rated the highest by customers who have used Flipkart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years -2 | 2 to 5 Years | -2 |
5 to 10 Years -43 | 5 to 10 Years | -43 |
Over 10 Years -71 | Over 10 Years | -71 |
Out of the 146 Flipkart customer reviews 51 were positive and 95 were constructive. Flipkart customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Flipkart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Flipkart's Customer Loyalty score 7% higher than Male customers.
Flipkart's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Flipkart's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 86% | 26-30 | 86% |
31-35 79% | 31-35 | 79% |
36-40 84% | 36-40 | 84% |
41-45 79% | 41-45 | 79% |
46-50 64% | 46-50 | 64% |
51-55 72% | 51-55 | 72% |
56-60 100% | 56-60 | 100% |
61-65 74% | 61-65 | 74% |
66+ 65% | 66+ | 65% |
Flipkart's Customer Loyalty score was rated the highest by customers who have used Flipkart's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Flipkart's Customer Loyalty score was rated the highest by Commercial Real Estate industry customers, and the lowest by Travel and Hospitality industry customers.
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Compared to its competitors, Flipkart's Customer Loyalty score is rated right above Snapdeal, and is preceded by Myntra.
In the Tech industry, Flipkart's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
Flipkart has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Flipkart’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Import and Export industry rated Flipkart's product the highest. Reviewers from the Architecture and Planning industry rated Flipkart the lowest at 3.6.
Flipkart's Product Quality score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Flipkart's Product Quality score 0.6 stars higher than Male customers.
Flipkart's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Native American 4.2 | Native American | 4.2 |
Other 2.8 | Other | 2.8 |
Flipkart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2 | 31-35 | 2 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 3 | 61-65 | 3 |
66+ 1.5 | 66+ | 1.5 |
Flipkart's Product Quality score was rated the highest by customers who have used Flipkart's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Flipkart's Product Quality score was rated the highest by Import and Export industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Flipkart's Product Quality score is rated right below Snapdeal.
In the Tech industry, Flipkart's Product Quality score is rated right below ROBLOX.
Flipkart has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Flipkart's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Import and Export industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Flipkart.
Flipkart's ROI score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Flipkart's ROI score 0.5 stars higher than Male customers.
Flipkart's ROI score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Native American 3.5 | Native American | 3.5 |
Other 2.6 | Other | 2.6 |
Flipkart's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.6 | 26-30 | 2.6 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 2.7 | 61-65 | 2.7 |
66+ 1.5 | 66+ | 1.5 |
Flipkart's ROI score was rated the highest by customers who have used Flipkart's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Flipkart's ROI score was rated the highest by Import and Export industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Flipkart's ROI score is rated right below Snapdeal.
In the Tech industry, Flipkart's ROI score is rated right below ROBLOX.
Flipkart has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Flipkart's Customer Satisfaction score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Travel and Hospitality industry.
Female customers rated Flipkart's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 48% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 3% | |
Very Dissatisfied | 34% |
Flipkart's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
Flipkart's Customer Satisfaction (CSAT) score was rated 53% according to African American/Black users and customers.
Flipkart's Customer Satisfaction (CSAT) score was rated 37% according to Asian or Pacific Islander users and customers.
Flipkart's Customer Satisfaction (CSAT) score was rated 86% according to Native American users and customers.
Flipkart's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Flipkart's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 49% | |||||||||||||||
| 31-35 | 30% | |||||||||||||||
| 36-40 | 18% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 21% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 0% |
Flipkart's Customer Satisfaction score was rated the highest by customers who have used Flipkart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Flipkart's Customer Satisfaction score was rated the highest by Import and Export industry customers, and the lowest by Travel and Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 511,
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"scoreClassName": "",
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{
"label": "Consumer Electronics",
"groupId": 512,
"score": 28,
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"label": "Education",
"groupId": 515,
"score": 69,
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"scoreClassName": "",
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{
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"groupId": 518,
"score": 67,
"stars": 0,
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"scoreClassName": "",
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{
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"groupId": 521,
"score": 13,
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"groupId": 522,
"score": 46,
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"scoreClassName": "",
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"groupId": 524,
"score": 100,
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{
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"groupId": 526,
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"groupId": 529,
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"scoreClassName": "",
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"score": 14,
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"groupId": 535,
"score": 89,
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},
{
"label": "Textiles",
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]
}Compared to its competitors, Flipkart's Customer Satisfaction score is rated right below Etsy.
In the Tech industry, Flipkart's Customer Satisfaction score is rated right below Peloton.
Flipkart has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Flipkart's overall Customer Service score rated by its users and customers.
111, Brigade Manae Court,, Opp. Forum Mall, Koramangla, 560095
http://www.flipkart.com
Flipkart's Customer Service score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Flipkart's Customer Service score 0.7 stars higher than Male customers.
Flipkart's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 3.7 | Native American | 3.7 |
Other 2.6 | Other | 2.6 |
Flipkart's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.6 | 26-30 | 2.6 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 1.5 | 66+ | 1.5 |
Flipkart's Customer Service score was rated the highest by customers who have used Flipkart's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Flipkart's Customer Service score was rated the highest by Import and Export industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Flipkart's Customer Service score is rated right below Snapdeal.
In the Tech industry, Flipkart's Customer Service score is rated right below ROBLOX.
Flipkart has a 4.3/5 stars for its overall company culture rated by their employees

Flipkart scored a -17 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Flipkart would recommend the brand to a friend. ENPS measures how likely Flipkart employees would recommend working at Flipkart to a friend.
| 36% | Promoters |
|---|---|
| 11% | Passive |
| 53% | Detractors |
| 39% | Promoters |
|---|---|
| 9% | Passive |
| 52% | Detractors |
Flipkart is ranked #941 in the Global Top 100 Brands. It ranks just behind Bread Financial and just ahead of Klaviyo.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
939 | ![]() | Drybar | ![]() | John Heffner | Retail |
940 | ![]() | Bread Financial | ![]() | Ralph Andretta | Business and Consumer Services |
941 | ![]() | Flipkart | ![]() | Kalyan Krishnamurthy | Tech |
942 | ![]() | Klaviyo | ![]() | Andrew Bialecki | Tech |
943 | ![]() | Cold Stone Creamery | ![]() | Doug Ducey | Food and Beverages |
944 | ![]() | Fila | ![]() | Yoon-Soo Yoon | Fashion and Beauty |
945 | ![]() | Spin Master | ![]() | Max Rangel | Consumer Goods |
Flipkart is ranked #311 in the Tech Industry. It ranks just behind Talkdesk and just ahead of Klaviyo.