10
NPS
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Fila is ranked #81 in Fashion and Beauty Brands
Fila is ranked #81 in Fashion and Beauty Brands
About Fila's Brand
Fila is manufacturing sportswear for men, women, kids and athletes. Fila’s brand is ranked #944 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Fila. When compared to other organizations within the Fashion and Beauty industry, Fila is ranked #81. Among its major competitors, Fila is ranked in 7th place for NPS while Brooks Running is 1st, and Converse is 2nd.
Brand at a Glance
74%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Fila CMO
Fila Ranking
- #81 in Fashion and Beauty
- #4 / 4 of its competitors
Fila NPS
Fila's Net Promoter Score (NPS) is a 10 with 45% Promoters, 20% Passives, and 35% Detractors. Net Promoter Score tracks whether Fila's customers would recommend using the product based on a scale of -100 to 100.
Fila Overall NPS
| 45% | Promoters |
|---|---|
| 20% | Passives |
| 35% | Detractors |
Fila NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 14 | May 2024 | 14 |
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 13 | Jul 2024 | 13 |
Aug 2024 15 | Aug 2024 | 15 |
Oct 2024 14 | Oct 2024 | 14 |
Nov 2024 14 | Nov 2024 | 14 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
Mar 2025 13 | Mar 2025 | 13 |
May 2025 11 | May 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Sep 2025 10 | Sep 2025 | 10 |
How Other Brands Compare
Fila is ranked #4 for NPS among its competitors. Vans and adidas come in first and second, with PUMA coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fila NPS by Gender
Male customers rated Fila's NPS 6 points higher than Female customers.
Male
24
Fila's NPS was rated 24 by Male customers on Comparably.
52%
Promoters
20%
Passives
28%
Detractors
Female
18
Fila's NPS was rated 18 by Female customers on Comparably.
45%
Promoters
28%
Passives
27%
Detractors
Fila NPS by Ethnicity
Fila's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
African American/Black -11 | African American/Black | -11 |
Asian or Pacific Islander 9 | Asian or Pacific Islander | 9 |
Other 0 | Other | 0 |
Fila NPS by Age
Fila's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Fila NPS by Usage
Fila's NPS was rated the highest by customers who have used Fila's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 23 | 1 to 2 Years | 23 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years 56 | 5 to 10 Years | 56 |
Over 10 Years -10 | Over 10 Years | -10 |
Fila Customer Reviews
Out of the 9 Fila customer reviews 7 were positive and 2 were constructive. Fila customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Fila Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Fila users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fila Customer Loyalty Score by Gender
Male customers rated Fila's Customer Loyalty score 2% higher than Female customers.
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Male
82%
Yes
Female
80%
Yes
Fila Customer Loyalty Score by Ethnicity
Fila's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fila.
85
out of 100
Caucasian
70
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
70
out of 100
Other
Fila Customer Loyalty Score by Age
Fila's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 40% | 26-30 | 40% |
31-35 82% | 31-35 | 82% |
Fila Customer Loyalty Score by Usage
Fila's Customer Loyalty score was rated the highest by customers who have used Fila's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fila Customer Loyalty Score by Industry
Fila's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Fila Customer Loyalty vs. Competitors
Compared to its competitors, Fila's Customer Loyalty score is rated right below Reebok.
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Fila's Customer Loyalty score is rated right below Gucci.
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Fila Product Quality
4/5
Fila has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Fila Product Information
Fila’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Fila's product the highest. Reviewers from the Tech industry rated Fila the lowest at 3.9.
- Website
- http://www.fila.com
- Company Size
- 501-1,000 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
Sports & Entertainment
Quick Insights into Fila Product Quality
Fila's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Fila's products/services for Less than 1 Year.
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Ranked Fila Product Quality the Highest
Ranked Fila Product Quality the Lowest
Fila Product Quality Score by Gender
Female customers rated Fila's Product Quality score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Fila Product Quality Score by Ethnicity
Fila's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Fila Product Quality Score by Age
Fila's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.1 | 31-35 | 4.1 |
Fila Product Quality Score by Usage
Fila's Product Quality score was rated the highest by customers who have used Fila's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Fila Product Quality Score by Industry
Fila's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Fila Product Quality vs. Competitors
Compared to its competitors, Fila's Product Quality score is rated right below Reebok.
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Fila's Product Quality score is rated right below Crocs.
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Fila Pricing
Fila ROI & Value For Money
3.7/5
Fila has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Fila Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Fila.
Quick Insights into Fila ROI
Fila's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Fila's products/services for Less than 1 Year.
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Ranked Fila ROI the Highest
Ranked Fila ROI the Lowest
Fila ROI Score by Gender
Female customers rated Fila's ROI score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Fila ROI Score by Ethnicity
Fila's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4 | Other | 4 |
Fila ROI Score by Age
Fila's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
Fila ROI Score by Usage
Fila's ROI score was rated the highest by customers who have used Fila's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Fila ROI Score by Industry
Fila's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Fila Pricing vs. Competitors
Compared to its competitors, Fila's ROI score is rated right below Reebok.
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Fila's ROI score is rated right below Crocs.
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Fila Customer Satisfaction (CSAT)
Fila Customer Satisfaction (CSAT) Score
76 / 100
Fila has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
39%
Satisfied
37%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
1%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fila Customer Satisfaction
Fila's Customer Satisfaction score was rated highest by customers who have used Fila's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.
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Ranked Fila Customer Satisfaction the Highest
Ranked Fila Customer Satisfaction the Lowest
Fila Customer Satisfaction Score by Gender
Female customers rated Fila's Customer Satisfaction score 10 points higher than Male customers.
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71 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
81 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Fila Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fila's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to African American/Black
Fila's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
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56 / 100
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
22%
CSAT according to Asian or Pacific Islander
Fila's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
40%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Other
Fila's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
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84 / 100
Very Satisfied
17%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
Fila Customer Satisfaction Score by Age
Fila's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 67% |
Fila Customer Satisfaction Score by Usage
Fila's Customer Satisfaction score was rated the highest by customers who have used Fila's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Fila Customer Satisfaction Score by Industry
Fila's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Fila Customer Satisfaction vs. Competitors
Compared to its competitors, Fila's Customer Satisfaction score is rated right below Reebok.
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Fila's Customer Satisfaction score is rated right below Gucci.
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Fila Customer Service
3.7/5
Fila has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Fila's Customer Service
Address
York, NY
Website
http://www.fila.com
Phone Number
1(800) 845-3452
Quick Insights into Fila Customer Service
Fila's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used Fila's products/services for Less than 1 Year.
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Ranked Fila Customer Service the Highest
Ranked Fila Customer Service the Lowest
Fila Customer Service Score by Gender
Fila's Customer Service score was rated 3.7 by both Female and Male customers on Comparably.
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Male
3.7/5
Female
3.7/5
Fila Customer Service Score by Ethnicity
Fila's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fila.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.6 | Other | 3.6 |
Fila Customer Service Score by Age
Fila's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
Fila Customer Service Score by Usage
Fila's Customer Service score was rated the highest by customers who have used Fila's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Fila Customer Service Score by Industry
Fila's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Fila Customer Service vs. Competitors
Compared to its competitors, Fila's Customer Service score is rated right below Reebok.
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Fila's Customer Service score is rated right below Crocs.
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Fila as an Employer
2.5/5
Fila has a 2.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Fila scored a 10 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Fila would recommend the brand to a friend. ENPS measures how likely Fila employees would recommend working at Fila to a friend.
Net Promoter Score
10
NPS Score
| 45% | Promoters |
|---|---|
| 20% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |
Global Ranking Snapshot
Fila is ranked #944 in the Global Top 100 Brands. It ranks just behind Cold Stone Creamery and just ahead of Spin Master.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
942 |  | Klaviyo |  | Andrew Bialecki | Tech |
943 |  | Cold Stone Creamery |  | Doug Ducey | Food and Beverages |
944 | | Fila | | Yoon-Soo Yoon | Fashion and Beauty |
945 |  | Spin Master |  | Max Rangel | Consumer Goods |
946 |  | Boar's Head |  | Food and Beverages | |
947 |  | Dolls Kill |  | Bobby Farahi | Retail |
948 |  | IQVIA |  | Ari Bousbib | Health and Wellness |
Fashion and Beauty Ranking Snapshot
Fila is ranked #81 in the Fashion and Beauty Industry. It ranks just behind Khaadi and just ahead of Dolls Kill.
| RANK | COMPANY | Location | |
|---|---|---|---|
79 |  | NYX | |
80 |  | Khaadi | |
81 | | Fila | York, NY |
82 | | Dolls Kill | San Francisco, CA |
83 |  | New Balance |
