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PUMA is

Ranked

#63

Global Top 100 Brands

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PUMA is ranked #63 in Global Top 100 Brands
Awards & Recognition

About PUMA's Brand

High-performance athletics PUMA’s brand is ranked #63 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of PUMA. When compared to other organizations within the Fashion and Beauty industry, PUMA is ranked #12. Among its major competitors, PUMA is ranked in 4th place for NPS while Nike is 1st, and Vans is 2nd.Their current market cap is $15.21B

Brand at a Glance

81%

Customer Loyalty

4.2/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

PUMA Ranking

^#63 / 100 in Global Best Brands
^#12 in Fashion and Beauty
^#4 / 4 of its competitors

PUMA NPS

PUMA's Net Promoter Score (NPS) is a 36 with 59% Promoters, 18% Passives, and 23% Detractors. Net Promoter Score tracks whether PUMA's customers would recommend using the product based on a scale of -100 to 100.

PUMA Overall NPS

NPS

59%	Promoters
18%	Passives
23%	Detractors

PUMA NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2025 36	Jun 2025	36
Jul 2025 36	Jul 2025	36
Aug 2025 36	Aug 2025	36
Sep 2025 36	Sep 2025	36
Oct 2025 36	Oct 2025	36
Nov 2025 36	Nov 2025	36
Dec 2025 36	Dec 2025	36
Jan 2026 36	Jan 2026	36
Feb 2026 37	Feb 2026	37
Mar 2026 37	Mar 2026	37
Apr 2026 37	Apr 2026	37
May 2026 37	May 2026	37

How Other Brands Compare

PUMA is ranked #4 for NPS among its competitors. Nike and Vans come in first and second, with adidas coming in at third. Among those competitors, it is the second most valued company behind Nike.

	PUMA	Nike	Vans	adidas
Global Ranking	#63	#6	#16	#58
NPS	36	48	47	41
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$15.21B	$222.95B	$7.44B	$5.62B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

PUMA NPS by Gender

Male customers rated PUMA's NPS 11 points higher than Female customers.

Male

PUMA's NPS was rated 59 by Male customers on Comparably.

72%

Promoters

15%

Passives

13%

Detractors

Female

PUMA's NPS was rated 48 by Female customers on Comparably.

63%

Promoters

22%

Passives

15%

Detractors

PUMA NPS by Ethnicity

PUMA's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 38	Caucasian	38
Hispanic or Latino 58	Hispanic or Latino	58
African American/Black 55	African American/Black	55
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 61	Other	61

PUMA NPS by Age

PUMA's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

20%

12%

26-30

62%

15%

23%

31-35

64%

18%

36-40

68%

19%

13%

41-45

100%

46-50

60%

20%

51-55

67%

33%

66+

33%

34%

33%

PUMA NPS by Usage

PUMA's NPS was rated the highest by customers who have used PUMA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 26	Less than 1 Year	26
1 to 2 Years 41	1 to 2 Years	41
2 to 5 Years 53	2 to 5 Years	53
5 to 10 Years 64	5 to 10 Years	64
Over 10 Years 68	Over 10 Years	68

PUMA NPS vs. Competitors

Compared to its competitors, PUMA's NPS is rated right above Reebok, and is preceded by adidas.

COMPANY		NPS Score
	Nike	48
	Vans	47
	adidas	41
	PUMA	36
	Reebok	34
	Under Armour	30
	New Balance	27
	Fila	10

PUMA NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, PUMA's NPS is rated right above Crocs, and is preceded by Glossier.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	PUMA	36
	Crocs	34
	Gucci	31

PUMA Customer Reviews

Out of the 64 PUMA customer reviews 59 were positive and 5 were constructive. PUMA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

PUMA Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of PUMA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

PUMA Customer Loyalty Score by Gender

Male customers rated PUMA's Customer Loyalty score 6% higher than Female customers.

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Male

88%

Yes

Female

82%

Yes

PUMA Customer Loyalty Score by Ethnicity

PUMA's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

PUMA Customer Loyalty Score by Age

PUMA's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of PUMA.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
26-30 84%	26-30	84%
31-35 75%	31-35	75%
36-40 83%	36-40	83%
41-45 92%	41-45	92%
46-50 82%	46-50	82%
51-55 85%	51-55	85%
66+ 85%	66+	85%

PUMA Customer Loyalty Score by Usage

PUMA's Customer Loyalty score was rated the highest by customers who have used PUMA's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64%
1 to 2 Years	85%
2 to 5 Years	91%
5 to 10 Years	88%
Over 10 Years	88%

PUMA Customer Loyalty Score by Industry

PUMA's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	83%
Accounting	88%
Aerospace and Aviation	100%
Fashion and Beauty	94%
Architecture and Planning	100%
Arts and Entertainment	72%
Automotive and Transportation	85%
Banking and Financial Services	78%
Business and Consumer Services	80%
Business Supplies and Equipment	100%
Education	90%
Marketing, Advertising and Research	63%
Sporting Goods	100%

PUMA Customer Loyalty vs. Competitors

Compared to its competitors, PUMA's Customer Loyalty score is rated right above New Balance, and is preceded by Nike.

COMPANY		Customer Loyalty Score
	Vans	85%
	adidas	85%
	Nike	83%
	PUMA	81%
	New Balance	79%
	Reebok	78%
	Under Armour	77%
	Fila	74%

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, PUMA's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	PUMA	81%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%

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PUMA Product Quality

4.2/5

PUMA has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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PUMA Product Information

PUMA’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated PUMA's product the highest. Reviewers from the Business and Consumer Services industry rated PUMA the lowest at 4.4.

Website: http://www.puma.com

Company Size: 11-50 Employees

Industry

Retail

Quick Insights into PUMA Product Quality

PUMA's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.

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Ranked PUMA Product Quality the Highest

Education	4.9
41-45	4.8
Hispanic or Latino	4.5

Ranked PUMA Product Quality the Lowest

Less than 1 Year	4
Arts and Entertainment	3.9
66+	3.5

PUMA Product Quality Score by Gender

Male customers rated PUMA's Product Quality score 0.1 stars higher than Female customers.

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Male

4.4/5

Female

4.3/5

PUMA Product Quality Score by Ethnicity

PUMA's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.3	Other	4.3

PUMA Product Quality Score by Age

PUMA's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 4	31-35	4
36-40 4.4	36-40	4.4
41-45 4.8	41-45	4.8
46-50 4.1	46-50	4.1
51-55 3.8	51-55	3.8
66+ 3.5	66+	3.5

PUMA Product Quality Score by Usage

PUMA's Product Quality score was rated the highest by customers who have used PUMA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.5

PUMA Product Quality Score by Industry

PUMA's Product Quality score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.3
Accounting	4.5
Aerospace and Aviation	4.7
Fashion and Beauty	4.5
Architecture and Planning	4.6
Arts and Entertainment	3.9
Automotive and Transportation	4
Banking and Financial Services	4.1
Business and Consumer Services	4.4
Business Supplies and Equipment	4.4
Education	4.9
Marketing, Advertising and Research	4.3
Sporting Goods	4.8

PUMA Product Quality vs. Competitors

Compared to its competitors, PUMA's Product Quality score is rated right above Under Armour, and is preceded by adidas.

COMPANY		Product Quality Score
	Nike	4.3/5
	Vans	4.3/5
	adidas	4.3/5
	PUMA	4.2/5
	Under Armour	4.1/5
	Reebok	4/5
	Fila	4/5
	New Balance	3.9/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, PUMA's Product Quality score is rated right above CHANEL, and is preceded by Glossier.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	PUMA	4.2/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5

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PUMA Pricing

PUMA ROI & Value For Money

4.1/5

PUMA has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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PUMA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Sporting Goods industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from PUMA.

Quick Insights into PUMA ROI

PUMA's ROI score was rated highest by customers from the Sporting Goods industry, and rated lowest by customers ages 66+.

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Ranked PUMA ROI the Highest

Sporting Goods	4.9
41-45	4.7
Hispanic or Latino	4.5

Ranked PUMA ROI the Lowest

Automotive and Transportation	3.9
Less than 1 Year	3.8
66+	3.4

PUMA ROI Score by Gender

Male customers rated PUMA's ROI score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

PUMA ROI Score by Ethnicity

PUMA's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4.2	Other	4.2

PUMA ROI Score by Age

PUMA's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.2	26-30	4.2
31-35 4.1	31-35	4.1
36-40 4.4	36-40	4.4
41-45 4.7	41-45	4.7
46-50 3.9	46-50	3.9
51-55 3.4	51-55	3.4
66+ 3.4	66+	3.4

PUMA ROI Score by Usage

PUMA's ROI score was rated the highest by customers who have used PUMA's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.1
2 to 5 Years	4.2
5 to 10 Years	4.4
Over 10 Years	4.4

PUMA ROI Score by Industry

PUMA's ROI score was rated the highest by Sporting Goods industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	4.3
Accounting	4.3
Aerospace and Aviation	4.5
Fashion and Beauty	4.6
Architecture and Planning	4.3
Arts and Entertainment	4.1
Automotive and Transportation	3.9
Banking and Financial Services	4
Business and Consumer Services	4.1
Business Supplies and Equipment	4.5
Education	4.4
Marketing, Advertising and Research	4
Sporting Goods	4.9

PUMA Pricing vs. Competitors

Compared to its competitors, PUMA's ROI score is rated right above Vans.

COMPANY		Pricing Score
	PUMA	4.1/5
	Vans	4/5
	adidas	4/5
	Nike	3.9/5
	Reebok	3.9/5
	Under Armour	3.8/5
	New Balance	3.7/5
	Fila	3.7/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, PUMA's ROI score is rated right above Vans.

COMPANY		Pricing Score
	PUMA	4.1/5
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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PUMA Customer Satisfaction (CSAT)

PUMA Customer Satisfaction (CSAT) Score

88 / 100

PUMA has an overall Customer Satisfaction score of 88 rated by its users and customers.

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Very Satisfied	49%
Satisfied	39%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

49%

Satisfied

39%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into PUMA Customer Satisfaction

PUMA's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked PUMA Customer Satisfaction the Highest

41-45	100%
Aerospace and Aviation	100%
Hispanic or Latino	100%

Ranked PUMA Customer Satisfaction the Lowest

Caucasian	78%
36-40	77%
Automotive and Transportation	67%

PUMA Customer Satisfaction Score by Gender

Female customers rated PUMA's Customer Satisfaction score 1 points higher than Male customers.

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88 / 100

Male

	Very Satisfied	60%
	Satisfied	28%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	2%
	Very Dissatisfied	5%

89 / 100

Female

	Very Satisfied	50%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	1%

PUMA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

PUMA's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100

Very Satisfied	51%
Satisfied	27%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	10%

Very Satisfied

51%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

PUMA's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	47%
Satisfied	53%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

53%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

PUMA's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.

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80 / 100

Very Satisfied	60%
Satisfied	20%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

60%

Satisfied

20%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

PUMA's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

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91 / 100

Very Satisfied	55%
Satisfied	36%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	1%

Very Satisfied

55%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

PUMA's Customer Satisfaction (CSAT) score was rated 91% according to Other users and customers.

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91 / 100

Very Satisfied	56%
Satisfied	35%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

56%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

PUMA Customer Satisfaction Score by Age

PUMA's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

92%

26-30

83%

31-35

82%

36-40

77%

41-45

100%

PUMA Customer Satisfaction Score by Usage

PUMA's Customer Satisfaction score was rated the highest by customers who have used PUMA's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	79
1 to 2 Years	89
2 to 5 Years	90
5 to 10 Years	90
Over 10 Years	89

PUMA Customer Satisfaction Score by Industry

PUMA's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Automotive and Transportation industry customers.

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			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "PUMA's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
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		{
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			"groupId": 505,
			"score": 80,
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			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
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		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 92,
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}

Tech	86
Accounting	95
Aerospace and Aviation	100
Fashion and Beauty	100
Architecture and Planning	100
Arts and Entertainment	82
Automotive and Transportation	67
Banking and Financial Services	72
Business and Consumer Services	100
Business Supplies and Equipment	80
Marketing, Advertising and Research	92

PUMA Customer Satisfaction vs. Competitors

Compared to its competitors, PUMA's Customer Satisfaction score is rated right above adidas.

COMPANY		Customer Satisfaction (CSAT) Score
	PUMA	88%
	adidas	87%
	Nike	86%
	Vans	84%
	Reebok	79%
	Under Armour	78%
	New Balance	77%
	Fila	76%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, PUMA's Customer Satisfaction score is rated right above Uniqlo.

COMPANY		Customer Satisfaction (CSAT) Score
	PUMA	88%
	Uniqlo	88%
	Nike	86%
	Vans	84%
	American Eagle Outfitters	81%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	78%

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PUMA Customer Service

4.1/5

PUMA has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About PUMA's Customer Service

Address

puma Way, Herzogenaurach 91074 Germany

Website

http://www.puma.com

Phone Number

1 (888) 565-7862

PUMA's Social Links

Quick Insights into PUMA Customer Service

PUMA's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.

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Ranked PUMA Customer Service the Highest

41-45	4.6
Aerospace and Aviation	4.5
Hispanic or Latino	4.5

Ranked PUMA Customer Service the Lowest

Caucasian	3.9
Marketing, Advertising and Research	3.7
66+	3.1

PUMA Customer Service Score by Gender

Male customers rated PUMA's Customer Service score 0.2 stars higher than Female customers.

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Male

4.3/5

Female

4.1/5

PUMA Customer Service Score by Ethnicity

PUMA's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4.2	Other	4.2

PUMA Customer Service Score by Age

PUMA's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 4.1	26-30	4.1
31-35 4	31-35	4
36-40 4.2	36-40	4.2
41-45 4.6	41-45	4.6
46-50 4.3	46-50	4.3
51-55 3.3	51-55	3.3
66+ 3.1	66+	3.1

PUMA Customer Service Score by Usage

PUMA's Customer Service score was rated the highest by customers who have used PUMA's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	4.2
5 to 10 Years	4.3
Over 10 Years	4.4

PUMA Customer Service Score by Industry

PUMA's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	4.3
Accounting	4.4
Aerospace and Aviation	4.5
Fashion and Beauty	4.5
Architecture and Planning	4.3
Arts and Entertainment	3.9
Automotive and Transportation	4.1
Banking and Financial Services	4
Business and Consumer Services	4.2
Business Supplies and Equipment	4.5
Education	4.5
Marketing, Advertising and Research	3.7
Sporting Goods	4.5

PUMA Customer Service vs. Competitors

Compared to its competitors, PUMA's Customer Service score is rated right above Nike.

COMPANY		Customer Service Score
	PUMA	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	adidas	4.1/5
	Under Armour	4/5
	Reebok	3.9/5
	New Balance	3.8/5
	Fila	3.7/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, PUMA's Customer Service score is rated right above Uniqlo, and is preceded by Glossier.

COMPANY		Customer Service Score
	Glossier	4.2/5
	PUMA	4.1/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Crocs	3.9/5

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PUMA as an Employer

3.8/5

PUMA has a 3.8/5 stars for its overall company culture rated by their employees

top

10%

CEO of PUMA

Arne Freundt

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

PUMA scored a 36 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of PUMA would recommend the brand to a friend. ENPS measures how likely PUMA employees would recommend working at PUMA to a friend.

Net Promoter Score

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

57%	Promoters
16%	Passive
27%	Detractors

Global Ranking Snapshot

PUMA is ranked #63 in the Global Top 100 Brands. It ranks just behind American Express and just ahead of Versace.

RANK			INDUSTRY
61	Mars	Grant Reid	Food and Beverages
62	American Express	Stephen Squeri	Banking and Financial Services
63	PUMA	Arne Freundt	Fashion and Beauty
64	Versace	Mr. Jonathan Akeroyd	Fashion and Beauty
65	Visa	Ryan McInerney	Banking and Financial Services
66	Adobe	Shantanu Narayen	Tech
67	Block	Jack Dorsey	Tech