

Levi Strauss & Co. is a brand-name apparel company designs, markets, and sells jeans, casual and dress pants, jackets, skirts, and more. Levi Strauss & Co.’s brand is ranked #113 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Levi Strauss & Co.. When compared to other organizations within the Fashion and Beauty industry, Levi Strauss & Co. is ranked #18. Among its major competitors, Levi Strauss & Co. is ranked in 4th place for NPS while DC Shoes is 1st, and American Eagle Outfitters is 2nd.Their current valuation is $1.91B
Levi Strauss & Co.'s Net Promoter Score (NPS) is a 17 with 47% Promoters, 23% Passives, and 30% Detractors. Net Promoter Score tracks whether Levi Strauss & Co.'s customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 23% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 15 | Sep 2024 | 15 |
Oct 2024 15 | Oct 2024 | 15 |
Nov 2024 15 | Nov 2024 | 15 |
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 15 | Feb 2025 | 15 |
Apr 2025 15 | Apr 2025 | 15 |
May 2025 15 | May 2025 | 15 |
Aug 2025 17 | Aug 2025 | 17 |
Sep 2025 15 | Sep 2025 | 15 |
Oct 2025 15 | Oct 2025 | 15 |
Nov 2025 16 | Nov 2025 | 16 |
Levi Strauss & Co. is ranked third for NPS among its competitors. American Eagle Outfitters and Kate Spade come in first and second, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Macy's.
![]() Levi Strauss & Co. | ![]() American Eagle Outfitters | ![]() Macy's | ![]() Kate Spade | |
| Global Ranking | #113 | #25 | #254 | #721 |
| NPS | 17 | 44 | -11 | 41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.91B | $4.15B | $4.88B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Levi Strauss & Co.'s NPS 26 points higher than Male customers.
Levi Strauss & Co.'s NPS was rated 23 by Male customers on Comparably.
Levi Strauss & Co.'s NPS was rated 49 by Female customers on Comparably.
Levi Strauss & Co.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Hispanic or Latino 36 | Hispanic or Latino | 36 |
African American/Black 80 | African American/Black | 80 |
Asian or Pacific Islander 44 | Asian or Pacific Islander | 44 |
Other 60 | Other | 60 |
Levi Strauss & Co.'s NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Levi Strauss & Co.'s NPS was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 47 | 2 to 5 Years | 47 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 30 | Over 10 Years | 30 |
Compared to its competitors, Levi Strauss & Co.'s NPS is rated right above Lee, and is preceded by Kate Spade.
| COMPANY | NPS Score | |
|---|---|---|
![]() | DC Shoes | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Kate Spade | 41 |
![]() | Levi Strauss & Co. | 17 |
![]() | Lee | 5 |
![]() | Brayola | N/A |
![]() | Macy's | -11 |
![]() | Shoptiques | -50 |
In the Fashion and Beauty industry, Levi Strauss & Co.'s NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Levi Strauss & Co. | 17 |
Out of the 17 Levi Strauss & Co. customer reviews 14 were positive and 3 were constructive. Levi Strauss & Co. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Levi Strauss & Co. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Levi Strauss & Co.'s Customer Loyalty score 3% higher than Male customers.
Levi Strauss & Co.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Levi Strauss & Co.'s Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 63% | 26-30 | 63% |
31-35 78% | 31-35 | 78% |
36-40 74% | 36-40 | 74% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
56-60 82% | 56-60 | 82% |
Levi Strauss & Co.'s Customer Loyalty score was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Levi Strauss & Co.'s Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Levi Strauss & Co.'s Customer Loyalty score is rated right above Brayola, and is preceded by Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Shoptiques | 100% |
![]() | DC Shoes | 88% |
![]() | American Eagle Outfitters | 87% |
![]() | Lee | 80% |
![]() | Kate Spade | 78% |
![]() | Macy's | 77% |
![]() | Levi Strauss & Co. | 74% |
![]() | Brayola | N/A |
In the Fashion and Beauty industry, Levi Strauss & Co.'s Customer Loyalty score is rated right below Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
![]() | Levi Strauss & Co. | 74% |
Levi Strauss & Co. has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Levi Strauss & Co.’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Levi Strauss & Co.'s product the highest. Reviewers from the Arts and Entertainment industry rated Levi Strauss & Co. the lowest at 3.1.
Levi Strauss & Co.'s Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.
Female customers rated Levi Strauss & Co.'s Product Quality score 0.4 stars higher than Male customers.
Levi Strauss & Co.'s Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.8 | Other | 4.8 |
Levi Strauss & Co.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3 | 31-35 | 3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.4 | 46-50 | 4.4 |
56-60 3.4 | 56-60 | 3.4 |
Levi Strauss & Co.'s Product Quality score was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Levi Strauss & Co.'s Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Levi Strauss & Co.'s Product Quality score is rated right above Lee, and is preceded by DC Shoes.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Kate Spade | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | DC Shoes | 4.1/5 |
![]() | Levi Strauss & Co. | 4.1/5 |
![]() | Lee | 3.7/5 |
![]() | Macy's | 3.1/5 |
![]() | Shoptiques | 2.7/5 |
![]() | Brayola | N/A |
In the Fashion and Beauty industry, Levi Strauss & Co.'s Product Quality score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Levi Strauss & Co. | 4.1/5 |
![]() | Crocs | 4.1/5 |
Levi Strauss & Co. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Accounting industry think that they had the lowest ROI from Levi Strauss & Co..
Levi Strauss & Co.'s ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 56-60.
Female customers rated Levi Strauss & Co.'s ROI score 0.5 stars higher than Male customers.
Levi Strauss & Co.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.3 | Other | 4.3 |
Levi Strauss & Co.'s ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4 | 46-50 | 4 |
56-60 3.1 | 56-60 | 3.1 |
Levi Strauss & Co.'s ROI score was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Levi Strauss & Co.'s ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Levi Strauss & Co.'s ROI score is rated right above American Eagle Outfitters, and is preceded by Kate Spade.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Kate Spade | 4.1/5 |
![]() | Levi Strauss & Co. | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | DC Shoes | 3.8/5 |
![]() | Lee | 3.5/5 |
![]() | Macy's | 3.1/5 |
![]() | Shoptiques | 2.5/5 |
![]() | Brayola | N/A |
In the Fashion and Beauty industry, Levi Strauss & Co.'s ROI score is rated right above Glossier, and is preceded by CHANEL.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Levi Strauss & Co. | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Levi Strauss & Co. has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Levi Strauss & Co.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.
Female customers rated Levi Strauss & Co.'s Customer Satisfaction score 15 points higher than Male customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
Levi Strauss & Co. Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Levi Strauss & Co. Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
Levi Strauss & Co. Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Levi Strauss & Co. Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
Levi Strauss & Co. Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Levi Strauss & Co.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 57% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 50% |
Levi Strauss & Co.'s Customer Satisfaction score was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Levi Strauss & Co.'s Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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}Compared to its competitors, Levi Strauss & Co.'s Customer Satisfaction score is rated right above Lee, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Shoptiques | 100% |
![]() | Kate Spade | 85% |
![]() | DC Shoes | 83% |
![]() | American Eagle Outfitters | 82% |
![]() | Levi Strauss & Co. | 78% |
![]() | Lee | 55% |
![]() | Macy's | 52% |
![]() | Brayola | 0% |
In the Fashion and Beauty industry, Levi Strauss & Co.'s Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Levi Strauss & Co. | 78% |
Levi Strauss & Co. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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San Francisco, CA
http://levistrauss.com/
Levi Strauss & Co.'s Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.
Female customers rated Levi Strauss & Co.'s Customer Service score 0.3 stars higher than Male customers.
Levi Strauss & Co.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.4 | Other | 4.4 |
Levi Strauss & Co.'s Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4 | 46-50 | 4 |
56-60 4.1 | 56-60 | 4.1 |
Levi Strauss & Co.'s Customer Service score was rated the highest by customers who have used Levi Strauss & Co.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Levi Strauss & Co.'s Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Levi Strauss & Co.'s Customer Service score is rated right above Lee, and is preceded by DC Shoes.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Kate Spade | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | DC Shoes | 3.8/5 |
![]() | Levi Strauss & Co. | 3.8/5 |
![]() | Lee | 3/5 |
![]() | Macy's | 2.9/5 |
![]() | Shoptiques | 2.5/5 |
![]() | Brayola | N/A |
In the Fashion and Beauty industry, Levi Strauss & Co.'s Customer Service score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Levi Strauss & Co. | 3.8/5 |
![]() | Crocs | 3.8/5 |
Levi Strauss & Co. has a 3.2/5 stars for its overall company culture rated by their employees

Levi Strauss & Co. scored a 17 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Levi Strauss & Co. would recommend the brand to a friend. ENPS measures how likely Levi Strauss & Co. employees would recommend working at Levi Strauss & Co. to a friend.
| 47% | Promoters |
|---|---|
| 23% | Passive |
| 30% | Detractors |
| 34% | Promoters |
|---|---|
| 16% | Passive |
| 50% | Detractors |
Levi Strauss & Co. is ranked #113 in the Global Top 100 Brands. It ranks just behind General Mills Inc. and just ahead of AB InBev.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
112 | ![]() | General Mills Inc. | ![]() | Jeff Harmening | Consumer Goods |
113 | ![]() | Levi Strauss & Co. | ![]() | Charles Bergh | Fashion and Beauty |
114 | ![]() | AB InBev | ![]() | Michel Doukeris | Food and Beverages |
115 | ![]() | Domino's Pizza | ![]() | Richard Allison | Retail |
116 | ![]() | Six Flags | ![]() | Michael Spanos | Media and Entertainment |
117 | ![]() | National Football League (NFL) | ![]() | Media and Entertainment |
Levi Strauss & Co. is ranked #18 in the Fashion and Beauty Industry. It ranks just behind Foot Locker and just ahead of Gap Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
16 | ![]() | Tommy Hilfiger | Amsterdam |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Levi Strauss & Co. | San Francisco, CA |
19 | ![]() | Gap Inc. | San Francisco, CA |
20 | ![]() | Etsy | Brooklyn, NY |
21 | ![]() | Zappos | Las Vegas, NV |
22 | ![]() | H&M | Stockholm |