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General Mills Inc. is

Ranked

#21

Consumer Goods Brands

Brand Page

General Mills Inc.

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General Mills Inc.

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General Mills Inc. is ranked #21 in Consumer Goods Brands

About General Mills Inc. Brand

We serve the world by making food people love. General Mills Inc.’s brand is ranked #112 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of General Mills Inc.. When compared to other organizations within the Consumer Goods industry, General Mills Inc. is ranked #21. Among its major competitors, General Mills Inc. is ranked in 3rd place for NPS while The Coca-Cola Company is 1st, and Unilever is 2nd. Overall, General Mills Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $34.55B

Brand at a Glance

74%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

General Mills Inc. CMO

Ivan Pollard

Ivan Pollard has been Global Chief Marketing Officer of General Mills, Inc. since July 10, 2017 and served as its Senior Vice President until August 2018. Mr. Pollard served as Co-Head of U.S. Marketing at The Coca-Cola Company since January 2016. During his time at Coca-Cola, he was responsible for developing strategies to more effectively deploy a more than $2 billion global media spend.

General Mills Inc. Ranking

^#21 in Consumer Goods
^#3 / 4 of its competitors

General Mills Inc. NPS

General Mills Inc.'s Net Promoter Score (NPS) is a 30 with 54% Promoters, 22% Passives, and 24% Detractors. Net Promoter Score tracks whether General Mills Inc.'s customers would recommend using the product based on a scale of -100 to 100.

General Mills Inc. Overall NPS

NPS

54%	Promoters
22%	Passives
24%	Detractors

General Mills Inc. NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 27	Jun 2024	27
Jul 2024 27	Jul 2024	27
Aug 2024 27	Aug 2024	27
Sep 2024 27	Sep 2024	27
Oct 2024 28	Oct 2024	28
Nov 2024 30	Nov 2024	30
Feb 2025 28	Feb 2025	28
Mar 2025 30	Mar 2025	30
Apr 2025 28	Apr 2025	28
May 2025 30	May 2025	30
Nov 2025 28	Nov 2025	28
Jan 2026 30	Jan 2026	30

How Other Brands Compare

General Mills Inc. is ranked third for NPS among its competitors. The Coca-Cola Company and Unilever come in first and second, with Procter & Gamble coming in at #4. Among those competitors, it is the third most valued company behind Procter & Gamble.

	General Mills Inc.	The Coca-Cola Company	Unilever	Procter & Gamble
Global Ranking	#112	#55	#69	#92
NPS	30	39	31	28
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$34.55B	$215.34B	$7.12B	$330.66B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

General Mills Inc. NPS by Gender

Male customers rated General Mills Inc.'s NPS 1 points higher than Female customers.

Male

General Mills Inc.'s NPS was rated 36 by Male customers on Comparably.

51%

Promoters

34%

Passives

15%

Detractors

Female

General Mills Inc.'s NPS was rated 35 by Female customers on Comparably.

62%

Promoters

11%

Passives

27%

Detractors

General Mills Inc. NPS by Ethnicity

General Mills Inc.'s NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25
Hispanic or Latino 16	Hispanic or Latino	16
African American/Black 55	African American/Black	55
Asian or Pacific Islander 18	Asian or Pacific Islander	18
Other 42	Other	42

General Mills Inc. NPS by Age

General Mills Inc.'s NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

56%

27%

17%

26-30

60%

20%

31-35

45%

28%

27%

36-40

40%

30%

41-45

86%

14%

46-50

50%

25%

51-55

67%

33%

56-60

80%

20%

66+

75%

25%

General Mills Inc. NPS by Usage

General Mills Inc.'s NPS was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 37	Less than 1 Year	37
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 83	2 to 5 Years	83
5 to 10 Years 43	5 to 10 Years	43
Over 10 Years 17	Over 10 Years	17

General Mills Inc. NPS vs. Competitors

Compared to its competitors, General Mills Inc.'s NPS is rated right above Procter & Gamble, and is preceded by Unilever.

COMPANY		NPS Score
	The Coca-Cola Company	39
	Unilever	31
	General Mills Inc.	30
	Procter & Gamble	28
	PepsiCo	24
	Kerry Foods	23
	The Kraft Heinz Company	13
	Campbell Soup Company	11

General Mills Inc. NPS vs Companies in Consumer Goods

In the Consumer Goods industry, General Mills Inc.'s NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	General Mills Inc.	30

General Mills Inc. Customer Reviews

Out of the 13 General Mills Inc. customer reviews 13 were positive and 0 were constructive. General Mills Inc. customer reviews reflect that all customers have a favorable experience using the products/services of the company.

General Mills Inc. Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of General Mills Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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74%

26%

General Mills Inc. Customer Loyalty Score by Gender

Male customers rated General Mills Inc.'s Customer Loyalty score 14% higher than Female customers.

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Male

82%

Yes

Female

68%

Yes

General Mills Inc. Customer Loyalty Score by Ethnicity

General Mills Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

General Mills Inc. Customer Loyalty Score by Age

General Mills Inc.'s Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 73%	18-25	73%
26-30 82%	26-30	82%
31-35 75%	31-35	75%
36-40 73%	36-40	73%
41-45 87%	41-45	87%
46-50 78%	46-50	78%
51-55 40%	51-55	40%
56-60 78%	56-60	78%
66+ 100%	66+	100%

General Mills Inc. Customer Loyalty Score by Usage

General Mills Inc.'s Customer Loyalty score was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	73%
1 to 2 Years	75%
2 to 5 Years	100%
5 to 10 Years	78%
Over 10 Years	70%

General Mills Inc. Customer Loyalty Score by Industry

General Mills Inc.'s Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Legal industry customers.

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Tech	91%
Accounting	82%
Aerospace and Aviation	78%
Architecture and Planning	82%
Arts and Entertainment	55%
Banking and Financial Services	100%
Business and Consumer Services	55%
Consumer Goods	100%
Legal	40%
Marketing, Advertising and Research	46%
Restaurants	70%

General Mills Inc. Customer Loyalty vs. Competitors

Compared to its competitors, General Mills Inc.'s Customer Loyalty score is rated right above The Kraft Heinz Company, and is preceded by Procter & Gamble.

COMPANY		Customer Loyalty Score
	The Coca-Cola Company	85%
	Unilever	84%
	PepsiCo	82%
	Procter & Gamble	79%
	General Mills Inc.	74%
	The Kraft Heinz Company	74%
	Campbell Soup Company	74%
	Kerry Foods	70%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, General Mills Inc.'s Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	General Mills Inc.	74%
	Tiffany & Co	73%

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General Mills Inc. Product Quality

3.9/5

General Mills Inc. has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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General Mills Inc. Product Information

General Mills Inc.’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated General Mills Inc.'s product the highest. Reviewers from the Accounting industry rated General Mills Inc. the lowest at 3.9.

Website: http://www.generalmills.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into General Mills Inc. Product Quality

General Mills Inc.'s Product Quality score was rated highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and rated lowest by customers ages 51-55.

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Ranked General Mills Inc. Product Quality the Highest

2 to 5 Years	5
Banking and Financial Services	5
41-45	4.5

Ranked General Mills Inc. Product Quality the Lowest

Hispanic or Latino	3.7
Restaurants	3.5
51-55	3

General Mills Inc. Product Quality Score by Gender

Female customers rated General Mills Inc.'s Product Quality score 0.3 stars higher than Male customers.

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Male

4/5

Female

4.3/5

General Mills Inc. Product Quality Score by Ethnicity

General Mills Inc.'s Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.3	Other	4.3

General Mills Inc. Product Quality Score by Age

General Mills Inc.'s Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.3	26-30	4.3
31-35 4.4	31-35	4.4
36-40 3.6	36-40	3.6
41-45 4.5	41-45	4.5
46-50 3.9	46-50	3.9
51-55 3	51-55	3
56-60 4	56-60	4
66+ 3.9	66+	3.9

General Mills Inc. Product Quality Score by Usage

General Mills Inc.'s Product Quality score was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.2
2 to 5 Years	5
5 to 10 Years	4
Over 10 Years	4

General Mills Inc. Product Quality Score by Industry

General Mills Inc.'s Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Restaurants industry customers.

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Tech	4.3
Accounting	3.9
Aerospace and Aviation	4.4
Architecture and Planning	3.6
Arts and Entertainment	3.9
Banking and Financial Services	5
Business and Consumer Services	4.5
Consumer Goods	3.8
Legal	4
Marketing, Advertising and Research	4
Restaurants	3.5

General Mills Inc. Product Quality vs. Competitors

Compared to its competitors, General Mills Inc.'s Product Quality score is rated right above The Kraft Heinz Company, and is preceded by Procter & Gamble.

COMPANY		Product Quality Score
	The Coca-Cola Company	4.2/5
	Unilever	4.2/5
	PepsiCo	4/5
	Procter & Gamble	4/5
	General Mills Inc.	3.9/5
	The Kraft Heinz Company	3.8/5
	Campbell Soup Company	3.8/5
	Kerry Foods	3.7/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, General Mills Inc.'s Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	General Mills Inc.	3.9/5

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General Mills Inc. Pricing

General Mills Inc. ROI & Value For Money

3.8/5

General Mills Inc. has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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General Mills Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from General Mills Inc..

Quick Insights into General Mills Inc. ROI

General Mills Inc.'s ROI score was rated highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and rated lowest by customers ages 51-55.

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Ranked General Mills Inc. ROI the Highest

2 to 5 Years	4.6
Banking and Financial Services	4.2
26-30	4.1

Ranked General Mills Inc. ROI the Lowest

Over 10 Years	3.5
Marketing, Advertising and Research	3.2
51-55	2.6

General Mills Inc. ROI Score by Gender

Female customers rated General Mills Inc.'s ROI score 0.1 stars higher than Male customers.

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Male

3.7/5

Female

3.8/5

General Mills Inc. ROI Score by Ethnicity

General Mills Inc.'s ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.6	Other	3.6

General Mills Inc. ROI Score by Age

General Mills Inc.'s ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.1	26-30	4.1
31-35 3.6	31-35	3.6
36-40 3.5	36-40	3.5
41-45 4	41-45	4
46-50 3.4	46-50	3.4
51-55 2.6	51-55	2.6
56-60 3.7	56-60	3.7
66+ 3.9	66+	3.9

General Mills Inc. ROI Score by Usage

General Mills Inc.'s ROI score was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	4
2 to 5 Years	4.6
5 to 10 Years	3.9
Over 10 Years	3.5

General Mills Inc. ROI Score by Industry

General Mills Inc.'s ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	3.9
Accounting	3.8
Aerospace and Aviation	4.1
Architecture and Planning	4
Arts and Entertainment	3.4
Banking and Financial Services	4.2
Business and Consumer Services	3.7
Consumer Goods	3.6
Legal	3.6
Marketing, Advertising and Research	3.2
Restaurants	3.3

General Mills Inc. Pricing vs. Competitors

Compared to its competitors, General Mills Inc.'s ROI score is rated right above PepsiCo, and is preceded by Procter & Gamble.

COMPANY		Pricing Score
	The Coca-Cola Company	3.9/5
	Unilever	3.9/5
	Procter & Gamble	3.9/5
	General Mills Inc.	3.8/5
	PepsiCo	3.8/5
	Kerry Foods	3.6/5
	The Kraft Heinz Company	3.6/5
	Campbell Soup Company	3.6/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, General Mills Inc.'s ROI score is rated right above Bath & Body Works, and is preceded by Gucci.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	General Mills Inc.	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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General Mills Inc. Customer Satisfaction (CSAT)

General Mills Inc. Customer Satisfaction (CSAT) Score

77 / 100

General Mills Inc. has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied	34%
Satisfied	43%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	5%
Very Dissatisfied	5%

Very Satisfied

34%

Satisfied

43%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into General Mills Inc. Customer Satisfaction

General Mills Inc.'s Customer Satisfaction score was rated highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and rated lowest by customers ages 51-55.

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Ranked General Mills Inc. Customer Satisfaction the Highest

2 to 5 Years	100%
41-45	100%
Marketing, Advertising and Research	100%

Ranked General Mills Inc. Customer Satisfaction the Lowest

Business and Consumer Services	67%
Hispanic or Latino	50%
51-55	34%

General Mills Inc. Customer Satisfaction Score by Gender

Female customers rated General Mills Inc.'s Customer Satisfaction score 21 points higher than Male customers.

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71 / 100

Male

	Very Satisfied	26%
	Satisfied	45%
	Neither Satisfied nor Dissatisfied	23%
	Dissatisfied	3%
	Very Dissatisfied	3%

92 / 100

Female

	Very Satisfied	44%
	Satisfied	48%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	0%
	Very Dissatisfied	4%

General Mills Inc. Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

General Mills Inc. Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	40%
Satisfied	35%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

40%

Satisfied

35%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

General Mills Inc. Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.

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50 / 100

Very Satisfied	33%
Satisfied	17%
Neither Satisfied nor Dissatisfied	50%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

17%

Neither Satisfied nor Dissatisfied

50%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

General Mills Inc. Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.

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89 / 100

Very Satisfied	33%
Satisfied	56%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	11%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

56%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

General Mills Inc. Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	40%
Satisfied	47%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

40%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

General Mills Inc. Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	11%
Satisfied	89%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

11%

Satisfied

89%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

General Mills Inc. Customer Satisfaction Score by Age

General Mills Inc.'s Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

80%

26-30

75%

31-35

88%

36-40

88%

41-45

100%

46-50

100%

51-55

34%

56-60

100%

66+

67%

General Mills Inc. Customer Satisfaction Score by Usage

General Mills Inc.'s Customer Satisfaction score was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	80
1 to 2 Years	84
2 to 5 Years	100
5 to 10 Years	82
Over 10 Years	79

General Mills Inc. Customer Satisfaction Score by Industry

General Mills Inc.'s Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.

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{
	"title": "General Mills Inc. Customer Satisfaction Score by Industry",
	"text": "General Mills Inc.'s Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "General Mills Inc.'s Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 80,
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Tech	83
Accounting	80
Aerospace and Aviation	75
Architecture and Planning	67
Business and Consumer Services	67
Marketing, Advertising and Research	100

General Mills Inc. Customer Satisfaction vs. Competitors

Compared to its competitors, General Mills Inc.'s Customer Satisfaction score is rated right above The Kraft Heinz Company, and is preceded by Kerry Foods.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Unilever	85%
	PepsiCo	79%
	Procter & Gamble	78%
	Kerry Foods	78%
	General Mills Inc.	76%
	The Kraft Heinz Company	74%
	Campbell Soup Company	68%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, General Mills Inc.'s Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	General Mills Inc.	76%
	Tiffany & Co	72%

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General Mills Inc. Customer Service

3.9/5

General Mills Inc. has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About General Mills Inc.'s Customer Service

Address

1 General Mills Blvd., Minneapolis, MN 55426

Website

http://www.generalmills.com

General Mills Inc.'s Social Links

linkedin.com/company/general-mills/

Quick Insights into General Mills Inc. Customer Service

General Mills Inc.'s Customer Service score was rated highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked General Mills Inc. Customer Service the Highest

2 to 5 Years	4.6
Banking and Financial Services	4.6
66+	4.5

Ranked General Mills Inc. Customer Service the Lowest

Other	3.4
46-50	3.2
Marketing, Advertising and Research	2.9

General Mills Inc. Customer Service Score by Gender

Male customers rated General Mills Inc.'s Customer Service score 0.1 stars higher than Female customers.

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Male

4/5

Female

3.9/5

General Mills Inc. Customer Service Score by Ethnicity

General Mills Inc.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.4	Other	3.4

General Mills Inc. Customer Service Score by Age

General Mills Inc.'s Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.4	26-30	4.4
31-35 3.7	31-35	3.7
36-40 3.5	36-40	3.5
41-45 4.4	41-45	4.4
46-50 3.2	46-50	3.2
51-55 3.3	51-55	3.3
56-60 3.9	56-60	3.9
66+ 4.5	66+	4.5

General Mills Inc. Customer Service Score by Usage

General Mills Inc.'s Customer Service score was rated the highest by customers who have used General Mills Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4.6
5 to 10 Years	4.2
Over 10 Years	3.6

General Mills Inc. Customer Service Score by Industry

General Mills Inc.'s Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	4.2
Accounting	4
Aerospace and Aviation	4.5
Architecture and Planning	4.1
Arts and Entertainment	4.1
Banking and Financial Services	4.6
Business and Consumer Services	3.7
Consumer Goods	4
Legal	3.3
Marketing, Advertising and Research	2.9
Restaurants	3.3

General Mills Inc. Customer Service vs. Competitors

Compared to its competitors, General Mills Inc.'s Customer Service score is rated right above Procter & Gamble, and is preceded by Unilever.

COMPANY		Customer Service Score
	The Coca-Cola Company	4/5
	Unilever	4/5
	General Mills Inc.	3.9/5
	Procter & Gamble	3.9/5
	PepsiCo	3.8/5
	The Kraft Heinz Company	3.6/5
	Kerry Foods	3.6/5
	Campbell Soup Company	3.6/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, General Mills Inc.'s Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	General Mills Inc.	3.9/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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General Mills Inc. as an Employer

4.5/5

General Mills Inc. has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of General Mills Inc.

Jeff Harmening

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

General Mills Inc. scored a 30 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of General Mills Inc. would recommend the brand to a friend. ENPS measures how likely General Mills Inc. employees would recommend working at General Mills Inc. to a friend.

Net Promoter Score

NPS Score

54%	Promoters
22%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

52%	Promoters
25%	Passive
23%	Detractors

Global Ranking Snapshot

General Mills Inc. is ranked #112 in the Global Top 100 Brands. It ranks just behind Mattel, Inc. and just ahead of Levi Strauss & Co..

RANK			INDUSTRY
110	Intel Corporation	Patrick P. Gelsinger	Tech
111	Mattel, Inc.	Ynon Kreiz	Consumer Goods
112	General Mills Inc.	Jeff Harmening	Consumer Goods
113	Levi Strauss & Co.	Charles Bergh	Fashion and Beauty
114	AB InBev	Michel Doukeris	Food and Beverages
115	Domino's Pizza	Richard Allison	Retail
116	Six Flags	Michael Spanos	Media and Entertainment

Consumer Goods Ranking Snapshot

General Mills Inc. is ranked #21 in the Consumer Goods Industry. It ranks just behind Mattel, Inc. and just ahead of AB InBev.

RANK		Location
19	PepsiCo	Purchase, NY
20	Mattel, Inc.
21	General Mills Inc.	Minneapolis, MN
22	AB InBev	York, NY
23	Stanley Black & Decker	New Britain, CT
24	Nestle USA	Arlington, VA
25	Sonos	Santa Barbara, CA