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Mattel, Inc. is
Ranked
#20
in
Consumer Goods Brands
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Mattel, Inc.
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Mattel, Inc. is ranked #20 in Consumer Goods Brands

About Mattel, Inc. Brand

Mattel, Inc.’s brand is ranked #111 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mattel, Inc.. When compared to other organizations within the Consumer Goods industry, Mattel, Inc. is ranked #20. Among its major competitors, Mattel, Inc. is ranked in 4th place for NPS while Pixar Animation Studios is 1st, and The Walt Disney Company is 2nd.Their current valuation is $7.04B

Brand at a Glance

80%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service

Mattel, Inc. Ranking

Mattel, Inc. NPS

Mattel, Inc.'s Net Promoter Score (NPS) is a 24 with 54% Promoters, 16% Passives, and 30% Detractors. Net Promoter Score tracks whether Mattel, Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Mattel, Inc. Overall NPS

24
NPS
54%Promoters
16%Passives
30%Detractors
Mattel, Inc. Overall NPS

Mattel, Inc. NPS Trend

-100
-50
0
50
100
Aug 2020
36
Aug 202036
Sep 2020
49
Sep 202049
Oct 2020
29
Oct 202029
Nov 2020
32
Nov 202032
Dec 2020
34
Dec 202034
Jan 2021
37
Jan 202137
May 2021
33
May 202133
Oct 2021
28
Oct 202128
Dec 2021
24
Dec 202124
Jan 2022
29
Jan 202229
Mar 2022
24
Mar 202224
May 2022
25
May 202225

How Other Brands Compare

Mattel, Inc. is ranked #4 for NPS among its competitors. Pixar Animation Studios and The Walt Disney Company come in first and second, with Hasbro coming in at third. Among those competitors, it is the lowest valued company behind The Walt Disney Company.

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Mattel, Inc. Logo
Mattel, Inc.
The Walt Disney Company's Logo
The Walt Disney Company
Pixar Animation Studios' Logo
Pixar Animation Studios
Hasbro's Logo
Hasbro
Global Ranking#111#13#137#327
NPS24445932
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$7.04B$343.03B$343.03B$13.10B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mattel, Inc. NPS by Gender

Mattel, Inc.'s NPS was rated 0 by both Female and Male customers on Comparably.

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Male

0

Mattel, Inc.'s NPS was rated by Male customers on Comparably.

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50%
Promoters
0%
Passives
50%
Detractors

Female

0

Mattel, Inc.'s NPS was rated by Female customers on Comparably.

Sign Up to learn about Mattel, Inc. NPS Score rated by Female customers on Comparably.
20%
Promoters
60%
Passives
20%
Detractors

Mattel, Inc. NPS by Age

Mattel, Inc.'s NPS was rated 25 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
18-2550%25%25%

Mattel, Inc. NPS by Usage

Mattel, Inc.'s NPS was rated the highest by customers who have used Mattel, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100
-50
0
50
100
1 to 2 Years
-34
1 to 2 Years-34
2 to 5 Years
0
2 to 5 Years0
5 to 10 Years
67
5 to 10 Years67
Over 10 Years
37
Over 10 Years37

Mattel, Inc. NPS vs. Competitors

Compared to its competitors, Mattel, Inc.'s NPS is rated right above MGA Entertainment, and is preceded by Hasbro.

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Mattel, Inc. Logo
VS
Pixar Animation Studios' Logo
The Walt Disney Company's Logo
Hasbro's Logo
MGA Entertainment's Logo
Carnival Corporation's Logo

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Mattel, Inc. NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Mattel, Inc.'s NPS is rated right below Tiffany & Co.

Unlock Mattel, Inc. NPS vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Red Bull's Logo
Hershey Company's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Mattel, Inc. Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Mattel, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
Mattel, Inc. Customer Loyalty

Mattel, Inc. Customer Loyalty Score by Gender

Male customers rated Mattel, Inc.'s Customer Loyalty score 14% higher than Female customers.

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Male
78%
Yes
Female
64%
Yes

Mattel, Inc. Customer Loyalty Score by Age

Mattel, Inc.'s Customer Loyalty score was rated 78% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%

Mattel, Inc. Customer Loyalty Score by Usage

Mattel, Inc.'s Customer Loyalty score was rated the highest by customers who have used Mattel, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
40%
2 to 5 Years
100%
5 to 10 Years
70%
Over 10 Years
66%

Mattel, Inc. Customer Loyalty Score by Industry

Mattel, Inc.'s Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Accounting
100%
Arts and Entertainment
70%

Mattel, Inc. Customer Loyalty vs. Competitors

Compared to its competitors, Mattel, Inc.'s Customer Loyalty score is rated right below Hasbro.

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Mattel, Inc. Logo
VS
Carnival Corporation's Logo
Pixar Animation Studios' Logo
The Walt Disney Company's Logo
MGA Entertainment's Logo
Hasbro's Logo

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Mattel, Inc.'s Customer Loyalty score is rated right above Red Bull, and is preceded by Lego Group.

Unlock Mattel, Inc. Customer Loyalty vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Mattel, Inc. Product Quality

3.9/5

Mattel, Inc. has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Mattel, Inc. Product Information

Mattel, Inc.’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Mattel, Inc.'s product the highest. Reviewers from the Arts and Entertainment industry rated Mattel, Inc. the lowest at 3.3.

Website
http://www.mattel.com
Company Size
10,000+ Employees

Industry

Consumer Services
Hardware and Devices

Quick Insights into Mattel, Inc. Product Quality

Mattel, Inc.'s Product Quality score was rated highest by customers who have used Mattel, Inc.'s products/services for 5 to 10 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Mattel, Inc. Product Quality the Highest

5 to 10 Years
4.3
Accounting
4.3
18-25
3.9

Ranked Mattel, Inc. Product Quality the Lowest

Male
3.9
1 to 2 Years
3.5
Arts and Entertainment
3.3

Mattel, Inc. Product Quality Score by Gender

Mattel, Inc.'s Product Quality score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

Mattel, Inc. Product Quality Score by Age

Mattel, Inc.'s Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.9
18-253.9

Mattel, Inc. Product Quality Score by Usage

Mattel, Inc.'s Product Quality score was rated the highest by customers who have used Mattel, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.5
2 to 5 Years
4
5 to 10 Years
4.3
Over 10 Years
3.9

Mattel, Inc. Product Quality Score by Industry

Mattel, Inc.'s Product Quality score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Accounting
4.3
Arts and Entertainment
3.3

Mattel, Inc. Product Quality vs. Competitors

Compared to its competitors, Mattel, Inc.'s Product Quality score is rated right above MGA Entertainment, and is preceded by Hasbro.

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Mattel, Inc. Logo
VS
Pixar Animation Studios' Logo
The Walt Disney Company's Logo
Hasbro's Logo
MGA Entertainment's Logo
Carnival Corporation's Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Mattel, Inc.'s Product Quality score is rated right below Tiffany & Co.

COMPANYProduct Quality Score
Lego Group4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Colgate Palmolive4.3/5
Gucci4.2/5
Bath & Body Works4.2/5
Crocs4.1/5
Tiffany & Co4.1/5
Mattel, Inc.3.9/5

Unlock Mattel, Inc. Product Quality vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Lego Group's Logo
Hershey Company's Logo
Red Bull's Logo
Colgate Palmolive's Logo
Gucci's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Mattel, Inc. Pricing

Mattel, Inc. ROI & Value For Money

3.6/5

Mattel, Inc. has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Mattel, Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Mattel, Inc..

Quick Insights into Mattel, Inc. ROI

Mattel, Inc.'s ROI score was rated highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and rated lowest by customers who have used Mattel, Inc.'s products/services for 2 to 5 Years.

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Ranked Mattel, Inc. ROI the Highest

Over 10 Years
4.2
Arts and Entertainment
3.8
Female
3.8

Ranked Mattel, Inc. ROI the Lowest

Accounting
3.5
Male
2.9
2 to 5 Years
2.3

Mattel, Inc. ROI Score by Gender

Female customers rated Mattel, Inc.'s ROI score 0.9 stars higher than Male customers.

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Male

2.9/5

Female

3.8/5

Mattel, Inc. ROI Score by Age

Mattel, Inc.'s ROI score was rated 3.1 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.1
18-253.1

Mattel, Inc. ROI Score by Usage

Mattel, Inc.'s ROI score was rated the highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
2.3
5 to 10 Years
3.6
Over 10 Years
4.2

Mattel, Inc. ROI Score by Industry

Mattel, Inc.'s ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting
3.5
Arts and Entertainment
3.8

Mattel, Inc. Pricing vs. Competitors

Compared to its competitors, Mattel, Inc.'s ROI score is rated right above Carnival Corporation, and is preceded by MGA Entertainment.

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Mattel, Inc. Logo
VS
Pixar Animation Studios' Logo
Hasbro's Logo
The Walt Disney Company's Logo
MGA Entertainment's Logo
Carnival Corporation's Logo

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Mattel, Inc.'s ROI score is rated right below Tiffany & Co.

Unlock Mattel, Inc. ROI vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo

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Mattel, Inc. Customer Satisfaction (CSAT)

Mattel, Inc. Customer Satisfaction (CSAT) Score

75 / 100

Mattel, Inc. has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Mattel, Inc. Customer Satisfaction vs. Competitors

Compared to its competitors, Mattel, Inc.'s Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by MGA Entertainment.

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Mattel, Inc. Logo
VS
Pixar Animation Studios' Logo
Hasbro's Logo
MGA Entertainment's Logo
The Walt Disney Company's Logo
Carnival Corporation's Logo

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Mattel, Inc.'s Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANYCustomer Satisfaction (CSAT) Score
Lego Group87%
Colgate Palmolive86%
Hershey Company84%
Red Bull83%
Crocs82%
Bath & Body Works81%
Gucci80%
Mattel, Inc.75%
Tiffany & Co72%

Unlock Mattel, Inc. Customer Satisfaction vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Mattel, Inc. Customer Service

3.9/5

Mattel, Inc. has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Mattel, Inc.'s Customer Service

Website

http://www.mattel.com

Quick Insights into Mattel, Inc. Customer Service

Mattel, Inc.'s Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Mattel, Inc.'s products/services for 2 to 5 Years.

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Ranked Mattel, Inc. Customer Service the Highest

Female
4.4
Over 10 Years
4.4
Accounting
3.6

Ranked Mattel, Inc. Customer Service the Lowest

Arts and Entertainment
3.6
Male
3.4
2 to 5 Years
3.3

Mattel, Inc. Customer Service Score by Gender

Female customers rated Mattel, Inc.'s Customer Service score 1 stars higher than Male customers.

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Male

3.4/5

Female

4.4/5

Mattel, Inc. Customer Service Score by Age

Mattel, Inc.'s Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
3.5
18-253.5

Mattel, Inc. Customer Service Score by Usage

Mattel, Inc.'s Customer Service score was rated the highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
3.3
2 to 5 Years
3.3
5 to 10 Years
4
Over 10 Years
4.4

Mattel, Inc. Customer Service Score by Industry

Mattel, Inc.'s Customer Service score was rated 3.6 stars by both Accounting and Arts and Entertainment industry customers.

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Accounting
3.6
Arts and Entertainment
3.6

Mattel, Inc. Customer Service vs. Competitors

Compared to its competitors, Mattel, Inc.'s Customer Service score is rated right above MGA Entertainment, and is preceded by Hasbro.

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Mattel, Inc. Logo
VS
Pixar Animation Studios' Logo
The Walt Disney Company's Logo
Hasbro's Logo
MGA Entertainment's Logo
Carnival Corporation's Logo

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Mattel, Inc.'s Customer Service score is rated right above Crocs, and is preceded by Bath & Body Works.

COMPANYCustomer Service Score
Lego Group4.2/5
Colgate Palmolive4.1/5
Gucci4.1/5
Hershey Company4/5
Red Bull4/5
Tiffany & Co4/5
Bath & Body Works3.9/5
Mattel, Inc.3.9/5
Crocs3.9/5

Unlock Mattel, Inc. Customer Service vs. Companies in Consumer Goods Data

Mattel, Inc. Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo
Crocs' Logo

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Mattel, Inc. as an Employer

2.8/5

Mattel, Inc. has a 2.8/5 stars for its overall company culture rated by their employees

  Mattel, Inc. CEO
top
40%
CEO of Mattel, Inc.

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mattel, Inc. scored a 24 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Mattel, Inc. would recommend the brand to a friend. ENPS measures how likely Mattel, Inc. employees would recommend working at Mattel, Inc. to a friend.

Net Promoter Score

24
NPS Score
54%Promoters
16%Passive
30%Detractors

Employee Net Promoter Score

3
eNPS Score
43%Promoters
17%Passive
40%Detractors

Global Ranking Snapshot

Mattel, Inc. is ranked #111 in the Global Top 100 Brands. It ranks just behind Intel Corporation and just ahead of General Mills Inc..

RANKCOMPANYCEOINDUSTRY
109
PayPal  PayPal CEO
Daniel Schulman
Tech
110
Intel Corporation  Intel Corporation CEO
Patrick P. Gelsinger
Tech
111
Mattel, Inc.  Mattel, Inc. CEO
Ynon Kreiz
Consumer Goods
112
General Mills Inc.  General Mills Inc. CEO
Jeff Harmening
Consumer Goods
113
Levi Strauss & Co.  Levi Strauss & Co. CEO
Charles Bergh
Fashion and Beauty
114
AB InBev  AB InBev CEO
Carlos Brito
Food and Beverages
115
Domino's Pizza  Domino's Pizza CEO
Richard Allison
Retail

Consumer Goods Ranking Snapshot

Mattel, Inc. is ranked #20 in the Consumer Goods Industry. It ranks just behind PepsiCo and just ahead of General Mills Inc..

RANKCOMPANYLocation
18
Samsung
San Jose, CA
19
PepsiCo
Purchase, NY
20
Mattel, Inc.
21
General Mills Inc.
Minneapolis, MN
22
AB InBev
New York City, NY
23
Stanley Black & Decker
New Britain, CT
24
Nestle USA
Arlington, VA