
Mattel, Inc.’s brand is ranked #111 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mattel, Inc.. When compared to other organizations within the Consumer Goods industry, Mattel, Inc. is ranked #20. Among its major competitors, Mattel, Inc. is ranked in 4th place for NPS while Pixar Animation Studios is 1st, and The Walt Disney Company is 2nd.Their current valuation is $7.04B
Mattel, Inc.'s Net Promoter Score (NPS) is a 22 with 56% Promoters, 10% Passives, and 34% Detractors. Net Promoter Score tracks whether Mattel, Inc.'s customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 10% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 23 | May 2024 | 23 |
Jul 2024 24 | Jul 2024 | 24 |
Aug 2024 26 | Aug 2024 | 26 |
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 26 | Oct 2024 | 26 |
Nov 2024 24 | Nov 2024 | 24 |
May 2025 21 | May 2025 | 21 |
Jun 2025 19 | Jun 2025 | 19 |
Jul 2025 21 | Jul 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Oct 2025 22 | Oct 2025 | 22 |
Nov 2025 22 | Nov 2025 | 22 |
Mattel, Inc. is ranked #4 for NPS among its competitors. Pixar Animation Studios and The Walt Disney Company come in first and second, with Hasbro coming in at third. Among those competitors, it is the lowest valued company behind The Walt Disney Company.
![]() Mattel, Inc. | ![]() The Walt Disney Company | ![]() Pixar Animation Studios | ![]() Hasbro | |
| Global Ranking | #111 | #13 | #137 | #327 |
| NPS | 22 | 38 | 48 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $7.04B | $343.03B | $343.03B | $13.10B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Mattel, Inc.'s NPS 27 points higher than Female customers.
Mattel, Inc.'s NPS was rated 45 by Male customers on Comparably.
Mattel, Inc.'s NPS was rated 18 by Female customers on Comparably.
Mattel, Inc.'s NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 100 | Other | 100 |
Mattel, Inc.'s NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Mattel, Inc.'s NPS was rated the highest by customers who have used Mattel, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 80 | 5 to 10 Years | 80 |
Over 10 Years 46 | Over 10 Years | 46 |
Compared to its competitors, Mattel, Inc.'s NPS is rated right above MGA Entertainment, and is preceded by Hasbro.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pixar Animation Studios | 48 |
![]() | The Walt Disney Company | 38 |
![]() | Hasbro | 24 |
![]() | Mattel, Inc. | 22 |
![]() | MGA Entertainment | 18 |
![]() | Carnival Corporation | -15 |
In the Consumer Goods industry, Mattel, Inc.'s NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Mattel, Inc. | 22 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Mattel, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Mattel, Inc.'s Customer Loyalty score 15% higher than Female customers.
Mattel, Inc.'s Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
Mattel, Inc.'s Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
66+ 40% | 66+ | 40% |
Mattel, Inc.'s Customer Loyalty score was rated the highest by customers who have used Mattel, Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mattel, Inc.'s Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Mattel, Inc.'s Customer Loyalty score is rated right above Hasbro, and is preceded by MGA Entertainment.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Carnival Corporation | 86% |
![]() | Pixar Animation Studios | 83% |
![]() | The Walt Disney Company | 83% |
![]() | MGA Entertainment | 80% |
![]() | Mattel, Inc. | 78% |
![]() | Hasbro | 77% |
In the Consumer Goods industry, Mattel, Inc.'s Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Mattel, Inc. | 78% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
Mattel, Inc. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Mattel, Inc.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Mattel, Inc.'s product the highest. Reviewers from the Arts and Entertainment industry rated Mattel, Inc. the lowest at 3.7.
Mattel, Inc.'s Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Mattel, Inc.'s products/services for Less than 1 Year.
Male customers rated Mattel, Inc.'s Product Quality score 0.4 stars higher than Female customers.
Mattel, Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.6 | Other | 4.6 |
Mattel, Inc.'s Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 4.5 | 31-35 | 4.5 |
66+ 3.5 | 66+ | 3.5 |
Mattel, Inc.'s Product Quality score was rated the highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mattel, Inc.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Mattel, Inc.'s Product Quality score is rated right above Hasbro, and is preceded by The Walt Disney Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Pixar Animation Studios | 4.4/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Mattel, Inc. | 4/5 |
![]() | Hasbro | 3.9/5 |
![]() | MGA Entertainment | 3.6/5 |
![]() | Carnival Corporation | 3.1/5 |
In the Consumer Goods industry, Mattel, Inc.'s Product Quality score is rated right above Tiffany & Co, and is preceded by Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Mattel, Inc. | 4/5 |
![]() | Tiffany & Co | 4/5 |
Mattel, Inc. has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Mattel, Inc..
Mattel, Inc.'s ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Mattel, Inc.'s products/services for Less than 1 Year.
Mattel, Inc.'s ROI score was rated 3.7 by both Female and Male customers on Comparably.
Mattel, Inc.'s ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.8 | Other | 3.8 |
Mattel, Inc.'s ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
66+ 3 | 66+ | 3 |
Mattel, Inc.'s ROI score was rated the highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mattel, Inc.'s ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Mattel, Inc.'s ROI score is rated right above MGA Entertainment, and is preceded by Hasbro.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pixar Animation Studios | 4.2/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | Hasbro | 3.6/5 |
![]() | Mattel, Inc. | 3.6/5 |
![]() | MGA Entertainment | 3.5/5 |
![]() | Carnival Corporation | 3.2/5 |
In the Consumer Goods industry, Mattel, Inc.'s ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | Mattel, Inc. | 3.6/5 |
Mattel, Inc. has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Mattel, Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Mattel, Inc.'s products/services for Over 10 Years.
Mattel, Inc.'s Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Very Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Mattel, Inc. Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Mattel, Inc. Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Mattel, Inc. Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Mattel, Inc.'s Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Mattel, Inc.'s Customer Satisfaction score was rated 100 points by customers who have used Mattel, Inc.'s products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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Mattel, Inc.'s Customer Satisfaction score was rated 100 points by Tech industry customers.
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| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Mattel, Inc. | 85% |
![]() | Pixar Animation Studios | 84% |
![]() | The Walt Disney Company | 77% |
![]() | MGA Entertainment | 77% |
![]() | Hasbro | 75% |
![]() | Carnival Corporation | 60% |
In the Consumer Goods industry, Mattel, Inc.'s Customer Satisfaction score is rated right above Colgate Palmolive, and is preceded by Lego Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Mattel, Inc. | 85% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
Mattel, Inc. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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http://www.mattel.com
Mattel, Inc.'s Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Mattel, Inc.'s products/services for Less than 1 Year.
Female customers rated Mattel, Inc.'s Customer Service score 0.1 stars higher than Male customers.
Mattel, Inc.'s Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.6 | Other | 4.6 |
Mattel, Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.7 | 31-35 | 3.7 |
66+ 3.1 | 66+ | 3.1 |
Mattel, Inc.'s Customer Service score was rated the highest by customers who have used Mattel, Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mattel, Inc.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Mattel, Inc.'s Customer Service score is rated right above Hasbro, and is preceded by The Walt Disney Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pixar Animation Studios | 4.1/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Mattel, Inc. | 3.8/5 |
![]() | Hasbro | 3.7/5 |
![]() | MGA Entertainment | 3.4/5 |
![]() | Carnival Corporation | 3/5 |
In the Consumer Goods industry, Mattel, Inc.'s Customer Service score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mattel, Inc. | 3.8/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
Mattel, Inc. has a 2.9/5 stars for its overall company culture rated by their employees

Mattel, Inc. scored a 22 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Mattel, Inc. would recommend the brand to a friend. ENPS measures how likely Mattel, Inc. employees would recommend working at Mattel, Inc. to a friend.
| 56% | Promoters |
|---|---|
| 10% | Passive |
| 34% | Detractors |
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
Mattel, Inc. is ranked #111 in the Global Top 100 Brands. It ranks just behind Intel Corporation and just ahead of General Mills Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
109 | ![]() | PayPal | ![]() | Daniel Schulman | Tech |
110 | ![]() | Intel Corporation | ![]() | Patrick P. Gelsinger | Tech |
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
112 | ![]() | General Mills Inc. | ![]() | Jeff Harmening | Consumer Goods |
113 | ![]() | Levi Strauss & Co. | ![]() | Charles Bergh | Fashion and Beauty |
114 | ![]() | AB InBev | ![]() | Michel Doukeris | Food and Beverages |
115 | ![]() | Domino's Pizza | ![]() | Richard Allison | Retail |
Mattel, Inc. is ranked #20 in the Consumer Goods Industry. It ranks just behind PepsiCo and just ahead of General Mills Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
18 | ![]() | Samsung | San Jose, CA |
19 | ![]() | PepsiCo | Purchase, NY |
20 | ![]() | Mattel, Inc. | |
21 | ![]() | General Mills Inc. | Minneapolis, MN |
22 | ![]() | AB InBev | York, NY |
23 | ![]() | Stanley Black & Decker | New Britain, CT |
24 | ![]() | Nestle USA | Arlington, VA |