35
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Hershey Company is ranked #42 in Global Top 100 BrandsAwards & Recognition
Hershey Company is ranked #42 in Global Top 100 Brands
Awards & Recognition
About Hershey Company's Brand
"Hershey provides chocolate, non-chocolate confectionery, mint and grocery products." Hershey Company’s brand is ranked #42 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Hershey Company. When compared to other organizations within the Food and Beverages industry, Hershey Company is ranked #4. Among its major competitors, Hershey Company is ranked in 1st place for NPS while Mondelez International North America is 2nd, and Mars is 3rd.Their current market cap is $30.98B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Hershey Company CMO
Hershey Company Ranking
- #42 / 100 in Global Best Brands
- #4 in Food and Beverages
- #1 / 4 of its competitors
Hershey Company NPS
Hershey Company's Net Promoter Score (NPS) is a 35 with 58% Promoters, 19% Passives, and 23% Detractors. Net Promoter Score tracks whether Hershey Company's customers would recommend using the product based on a scale of -100 to 100.
Hershey Company Overall NPS
| 58% | Promoters |
|---|---|
| 19% | Passives |
| 23% | Detractors |
Hershey Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 32 | Jan 2025 | 32 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 34 | Apr 2025 | 34 |
May 2025 34 | May 2025 | 34 |
Jun 2025 34 | Jun 2025 | 34 |
Jul 2025 34 | Jul 2025 | 34 |
Aug 2025 34 | Aug 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 36 | Oct 2025 | 36 |
Nov 2025 34 | Nov 2025 | 34 |
Dec 2025 36 | Dec 2025 | 36 |
How Other Brands Compare
Hershey Company is ranked first for NPS among its competitors. Mondelez International North America and Mars come in second and third, with Nestle USA coming in at #4. Among those competitors, it is the third most valued company behind Nestle USA.
 Hershey Company |  Mars |  Nestle USA |  Mondelez International North America | |
| Global Ranking | #42 | #61 | #141 | #988 |
| NPS | 35 | 27 | 22 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $30.98B | $31.60M | $315.74B | $76.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hershey Company NPS by Gender
Female customers rated Hershey Company's NPS 18 points higher than Male customers.
Male
22
Hershey Company's NPS was rated 22 by Male customers on Comparably.
51%
Promoters
20%
Passives
29%
Detractors
Female
40
Hershey Company's NPS was rated 40 by Female customers on Comparably.
62%
Promoters
16%
Passives
22%
Detractors
Hershey Company NPS by Ethnicity
Hershey Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
Hispanic or Latino 42 | Hispanic or Latino | 42 |
African American/Black 36 | African American/Black | 36 |
Asian or Pacific Islander 53 | Asian or Pacific Islander | 53 |
Native American 0 | Native American | 0 |
Other 37 | Other | 37 |
Hershey Company NPS by Age
Hershey Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Hershey Company NPS by Usage
Hershey Company's NPS was rated the highest by customers who have used Hershey Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 21 | 2 to 5 Years | 21 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 40 | Over 10 Years | 40 |
Hershey Company NPS vs. Competitors
Compared to its competitors, Hershey Company's NPS is rated right above Mondelez International North America.
| COMPANY | NPS Score | |
|---|---|---|
| Hershey Company | 35 |
| Mondelez International North America | 31 |
| Mars | 27 |
| Nestle USA | 22 |
Hershey Company NPS vs Companies in Food and Beverages
In the Food and Beverages industry, Hershey Company's NPS is rated right above Starbucks, and is preceded by The Coca-Cola Company.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
| Hershey Company | 35 |
 | Starbucks | 30 |
| Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
Hershey Company Customer Reviews
Out of the 36 Hershey Company customer reviews 30 were positive and 6 were constructive. Hershey Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hershey Company Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Hershey Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hershey Company Customer Loyalty Score by Gender
Female customers rated Hershey Company's Customer Loyalty score 2% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Hershey Company.
Male
80%
Yes
Female
82%
Yes
Hershey Company Customer Loyalty Score by Ethnicity
Hershey Company's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hershey Company.
81
out of 100
Caucasian
85
out of 100
Hispanic or Latino
74
out of 100
African American/Black
79
out of 100
Asian or Pacific Islander
70
out of 100
Native American
94
out of 100
Other
Hershey Company Customer Loyalty Score by Age
Hershey Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hershey Company.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 63% | 26-30 | 63% |
31-35 87% | 31-35 | 87% |
36-40 87% | 36-40 | 87% |
41-45 85% | 41-45 | 85% |
46-50 74% | 46-50 | 74% |
51-55 75% | 51-55 | 75% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 74% | 66+ | 74% |
Hershey Company Customer Loyalty Score by Usage
Hershey Company's Customer Loyalty score was rated the highest by customers who have used Hershey Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Hershey Company Customer Loyalty Score by Industry
Hershey Company's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Hershey Company Customer Loyalty vs. Competitors
Compared to its competitors, Hershey Company's Customer Loyalty score is rated right above Nestle USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hershey Company | 81% |
| Nestle USA | 79% |
| Mondelez International North America | 78% |
| Mars | 78% |
Unlock Hershey Company Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, Hershey Company's Customer Loyalty score is rated right above Red Bull, and is preceded by PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Hershey Company | 81% |
| Red Bull | 81% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
Unlock Hershey Company Customer Loyalty vs. Companies in Food and Beverages Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Loyalty vs. Companies in Food and Beverages data and gain insights into your customers today.
Hershey Company Product Quality
4.1/5
Hershey Company has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Hershey Company's overall Product Quality score rated by its users and customers.
Hershey Company Product Information
Hershey Company’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Hershey Company's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Hershey Company the lowest at 3.9.
- Company Size
- 10,000+ Employees
Industry
Food & Beverages
Quick Insights into Hershey Company Product Quality
Hershey Company's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Hershey Company's Product Quality.
Ranked Hershey Company Product Quality the Highest
Ranked Hershey Company Product Quality the Lowest
Hershey Company Product Quality Score by Gender
Female customers rated Hershey Company's Product Quality score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Hershey Company.
Male
4/5
Female
4.3/5
Hershey Company Product Quality Score by Ethnicity
Hershey Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hershey Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Native American 4.1 | Native American | 4.1 |
Other 4.4 | Other | 4.4 |
Hershey Company Product Quality Score by Age
Hershey Company's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Hershey Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.3 | 66+ | 3.3 |
Hershey Company Product Quality Score by Usage
Hershey Company's Product Quality score was rated the highest by customers who have used Hershey Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Hershey Company Product Quality Score by Industry
Hershey Company's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Travel and Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Hershey Company Product Quality vs. Competitors
Compared to its competitors, Hershey Company's Product Quality score is rated right above Mars.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| Mondelez International North America | 4/5 |
| Nestle USA | 3.9/5 |
Unlock Hershey Company Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, Hershey Company's Product Quality score is rated right above Starbucks, and is preceded by Red Bull.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Hershey Company | 4.1/5 |
| Starbucks | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| McDonald's | 3.7/5 |
Unlock Hershey Company Product Quality vs. Companies in Food and Beverages Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Product Quality vs. Companies in Food and Beverages data and gain insights into your customers today.
Hershey Company Pricing
Hershey Company ROI & Value For Money
3.9/5
Hershey Company has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Hershey Company's overall ROI score rated by its users and customers.
Hershey Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Education industry think that they had the lowest ROI from Hershey Company.
Quick Insights into Hershey Company ROI
Hershey Company's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Hershey Company's ROI score.
Ranked Hershey Company ROI the Highest
Ranked Hershey Company ROI the Lowest
Hershey Company ROI Score by Gender
Female customers rated Hershey Company's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Hershey Company.
Male
3.7/5
Female
3.9/5
Hershey Company ROI Score by Ethnicity
Hershey Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hershey Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.5 | Native American | 3.5 |
Other 4 | Other | 4 |
Hershey Company ROI Score by Age
Hershey Company's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hershey Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2.7 | 66+ | 2.7 |
Hershey Company ROI Score by Usage
Hershey Company's ROI score was rated the highest by customers who have used Hershey Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Hershey Company ROI Score by Industry
Hershey Company's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Hershey Company Pricing vs. Competitors
Compared to its competitors, Hershey Company's ROI score is rated right above Mondelez International North America.
| COMPANY | Pricing Score | |
|---|---|---|
| Hershey Company | 3.9/5 |
| Mondelez International North America | 3.8/5 |
| Mars | 3.8/5 |
| Nestle USA | 3.7/5 |
Unlock Hershey Company ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Food and Beverages Brands
In the Food and Beverages industry, Hershey Company's ROI score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
Unlock Hershey Company ROI vs. Companies in Food and Beverages Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company ROI vs. Companies in Food and Beverages data and gain insights into your customers today.
Hershey Company Customer Satisfaction (CSAT)
Hershey Company Customer Satisfaction (CSAT) Score
80 / 100
Hershey Company has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hershey Company Customer Satisfaction
Hershey Company's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.
Sign Up to unlock insights into how customers have ranked Hershey Company's Customer Satisfaction.
Ranked Hershey Company Customer Satisfaction the Highest
Ranked Hershey Company Customer Satisfaction the Lowest
Hershey Company Customer Satisfaction Score by Gender
Female customers rated Hershey Company's Customer Satisfaction score 3 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Hershey Company.
80 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 2% | |
Very Dissatisfied | 11% |
83 / 100
FemaleVery Satisfied | 49% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Hershey Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hershey Company's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
78 / 100
Very Satisfied
41%
Satisfied
37%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
2%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
Hershey Company's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
72 / 100
Very Satisfied
45%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
CSAT according to African American/Black
Hershey Company's Customer Satisfaction (CSAT) score was rated 79% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
79 / 100
Very Satisfied
36%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to Asian or Pacific Islander
Hershey Company's Customer Satisfaction (CSAT) score was rated 96% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
96 / 100
Very Satisfied
50%
Satisfied
46%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
Hershey Company's Customer Satisfaction (CSAT) score was rated 83% according to Native American users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
83 / 100
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
Hershey Company's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Hershey Company.
86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
Hershey Company Customer Satisfaction Score by Age
Hershey Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Hershey Company.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 84% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 76% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 66% | |||||||||||||||
| 66+ | 58% |
Hershey Company Customer Satisfaction Score by Usage
Hershey Company's Customer Satisfaction score was rated the highest by customers who have used Hershey Company's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Hershey Company Customer Satisfaction Score by Industry
Hershey Company's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Hershey Company Customer Satisfaction Score by Industry",
"text": "Hershey Company's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 78,
"stars": 0,
"csatScore": 78,
"text": "Hershey Company's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 78
},
{
"label": "Accounting",
"groupId": 495,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "Hershey Company's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Hershey Company's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 82,
"stars": 0,
"csatScore": 82,
"text": "Hershey Company's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 82
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Hershey Company's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 90,
"stars": 0,
"csatScore": 90,
"text": "Hershey Company's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 90
},
{
"label": "Education",
"groupId": 515,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Hershey Company's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Hershey Company's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Hershey Company's Customer Satisfaction score is rated by Travel and Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Hershey Company's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 74,
"stars": 0,
"csatScore": 74,
"text": "Hershey Company's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 74
},
{
"label": "Retail",
"groupId": 559,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Hershey Company's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
}
]
}Hershey Company Customer Satisfaction vs. Competitors
Compared to its competitors, Hershey Company's Customer Satisfaction score is rated right above Mondelez International North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hershey Company | 80% |
| Mondelez International North America | 79% |
| Mars | 74% |
| Nestle USA | 73% |
Unlock Hershey Company Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, Hershey Company's Customer Satisfaction score is rated right above PepsiCo, and is preceded by Chick-fil-A.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 82% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| Mars | 74% |
| McDonald's | 72% |
Unlock Hershey Company Customer Satisfaction vs. Companies in Food and Beverages Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Satisfaction vs. Companies in Food and Beverages data and gain insights into your customers today.
Hershey Company Customer Service
3.9/5
Hershey Company has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Hershey Company's overall Customer Service score rated by its users and customers.
About Hershey Company's Customer Service
Address
Hershey, PA
Website
http://www.thehersheycompany.com/
Quick Insights into Hershey Company Customer Service
Hershey Company's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Hershey Company's Customer Service score.
Ranked Hershey Company Customer Service the Highest
Ranked Hershey Company Customer Service the Lowest
Hershey Company Customer Service Score by Gender
Female customers rated Hershey Company's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Hershey Company.
Male
3.7/5
Female
3.9/5
Hershey Company Customer Service Score by Ethnicity
Hershey Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hershey Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.6 | Native American | 3.6 |
Other 3.9 | Other | 3.9 |
Hershey Company Customer Service Score by Age
Hershey Company's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Hershey Company.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.4 | 31-35 | 4.4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.5 | 66+ | 2.5 |
Hershey Company Customer Service Score by Usage
Hershey Company's Customer Service score was rated the highest by customers who have used Hershey Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Hershey Company Customer Service Score by Industry
Hershey Company's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Hershey Company Customer Service vs. Competitors
Compared to its competitors, Hershey Company's Customer Service score is rated right above Mondelez International North America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hershey Company | 3.9/5 |
| Mondelez International North America | 3.9/5 |
| Mars | 3.9/5 |
| Nestle USA | 3.9/5 |
Unlock Hershey Company Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, Hershey Company's Customer Service score is rated right above Mars, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| McDonald's | 3.6/5 |
Unlock Hershey Company Customer Service vs. Companies in Food and Beverages Data
VS
Sign Up for Brand Profile PRO to get the full Hershey Company Customer Service vs. Companies in Food and Beverages data and gain insights into your customers today.
Hershey Company as an Employer
4.1/5
Hershey Company has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Hershey Company scored a 35 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Hershey Company would recommend the brand to a friend. ENPS measures how likely Hershey Company employees would recommend working at Hershey Company to a friend.
Net Promoter Score
35
NPS Score
| 58% | Promoters |
|---|---|
| 19% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Hershey Company is ranked #42 in the Global Top 100 Brands. It ranks just behind Mercedes-Benz USA and just ahead of Dunkin'.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
40 |  | Bath & Body Works |  | Andrew Meslow | Retail |
41 |  | Mercedes-Benz USA |  | Ola Källenius | Automotive and Transportation |
42 | | Hershey Company | | Michele Buck | Food and Beverages |
43 |  | Dunkin' |  | David Hoffman | Travel and Hospitality |
44 |  | Porsche |  | Kjell Gruner | Automotive and Transportation |
45 |  | Chipotle |  | Scott Boatwright | Travel and Hospitality |
46 |  | BMW Group |  | Sebastian Mackensen | Automotive and Transportation |
Food and Beverages Ranking Snapshot
Hershey Company is ranked #4 in the Food and Beverages Industry. It ranks just behind Red Bull and just ahead of The Coca-Cola Company.
| RANK | COMPANY | Location | |
|---|---|---|---|
2 | | Starbucks | Seattle, WA |
3 | | Red Bull | Santa Monica, CA |
4 | | Hershey Company | Hershey, PA |
5 | | The Coca-Cola Company | Atlanta, GA |
6 | | Mars | Mclean, VA |
7 | | McDonald's | Chicago, IL |
8 | | PepsiCo | Purchase, NY |
