
Denny's operates family-style restaurant chains. Dennys’s brand is ranked #243 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dennys. When compared to other organizations within the Food and Beverages industry, Dennys is ranked #21. Among its major competitors, Dennys is ranked in 5th place for NPS while Krispy Kreme Doughnuts is 1st, and Darden Restaurants is 2nd. Overall, Dennys has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.17B
Dennys's Net Promoter Score (NPS) is a 2 with 44% Promoters, 14% Passives, and 42% Detractors. Net Promoter Score tracks whether Dennys's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 14% | Passives |
| 42% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 6 | Aug 2024 | 6 |
Oct 2024 7 | Oct 2024 | 7 |
Dec 2024 7 | Dec 2024 | 7 |
Jan 2025 7 | Jan 2025 | 7 |
Apr 2025 5 | Apr 2025 | 5 |
Jun 2025 5 | Jun 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 3 | Sep 2025 | 3 |
Oct 2025 3 | Oct 2025 | 3 |
Nov 2025 3 | Nov 2025 | 3 |
Dec 2025 3 | Dec 2025 | 3 |
Dennys is ranked #4 for NPS among its competitors. Darden Restaurants and McDonald's come in first and second, with Dunkin' coming in at third. Among those competitors, it is the lowest valued company behind McDonald's.
![]() Dennys | ![]() Dunkin' | ![]() McDonald's | ![]() Darden Restaurants | |
| Global Ranking | #243 | #43 | #85 | #342 |
| NPS | 2 | 12 | 19 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $1.17B | - | $167.91B | $18.85B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Dennys's NPS 6 points higher than Male customers.
Dennys's NPS was rated -3 by Male customers on Comparably.
Dennys's NPS was rated 3 by Female customers on Comparably.
Dennys's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Hispanic or Latino -10 | Hispanic or Latino | -10 |
African American/Black 24 | African American/Black | 24 |
Asian or Pacific Islander -75 | Asian or Pacific Islander | -75 |
Other 46 | Other | 46 |
Dennys's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
Dennys's NPS was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years -28 | 2 to 5 Years | -28 |
5 to 10 Years 23 | 5 to 10 Years | 23 |
Over 10 Years -4 | Over 10 Years | -4 |
Compared to its competitors, Dennys's NPS is rated right above Luby's, and is preceded by Dunkin'.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Krispy Kreme Doughnuts | 70 |
![]() | Darden Restaurants | 20 |
![]() | McDonald's | 19 |
![]() | Dunkin' | 12 |
![]() | Dennys | 2 |
![]() | Luby's | -1 |
![]() | Black Bear Diner | -16 |
![]() | IHOP | -21 |
![]() | Papa John's International | -21 |
![]() | Bojangles | -49 |
In the Food and Beverages industry, Dennys's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
![]() | Dennys | 2 |
Out of the 11 Dennys customer reviews 8 were positive and 3 were constructive. Dennys customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Dennys users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Dennys's Customer Loyalty score 19% higher than Male customers.
Dennys's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Dennys's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 82% | 26-30 | 82% |
31-35 78% | 31-35 | 78% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 100% | 51-55 | 100% |
56-60 90% | 56-60 | 90% |
61-65 67% | 61-65 | 67% |
66+ 100% | 66+ | 100% |
Dennys's Customer Loyalty score was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dennys's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, Dennys's Customer Loyalty score is rated right above Bojangles , and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dunkin' | 80% |
![]() | McDonald's | 79% |
![]() | Dennys | 79% |
![]() | Bojangles | 77% |
![]() | Krispy Kreme Doughnuts | 74% |
![]() | Luby's | 70% |
![]() | IHOP | 70% |
![]() | Papa John's International | 68% |
![]() | Darden Restaurants | 63% |
![]() | Black Bear Diner | 63% |
In the Food and Beverages industry, Dennys's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Dennys | 79% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Dennys has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Dennys’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Dennys's product the highest. Reviewers from the Business and Consumer Services industry rated Dennys the lowest at 2.1.
Dennys's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 26-30.
Male customers rated Dennys's Product Quality score 0.5 stars higher than Female customers.
Dennys's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 3.7 | Other | 3.7 |
Dennys's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2 | 46-50 | 2 |
51-55 2 | 51-55 | 2 |
56-60 3 | 56-60 | 3 |
61-65 3.8 | 61-65 | 3.8 |
66+ 4.9 | 66+ | 4.9 |
Dennys's Product Quality score was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dennys's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Dennys's Product Quality score is rated right above Luby's, and is preceded by Black Bear Diner.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Krispy Kreme Doughnuts | 4/5 |
![]() | Darden Restaurants | 3.8/5 |
![]() | McDonald's | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
![]() | Black Bear Diner | 3.3/5 |
![]() | Dennys | 3.2/5 |
![]() | Luby's | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | IHOP | 2.8/5 |
![]() | Bojangles | 2.1/5 |
In the Food and Beverages industry, Dennys's Product Quality score is rated right below McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Dennys | 3.2/5 |
Dennys has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Dennys.
Dennys's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 26-30.
Male customers rated Dennys's ROI score 0.4 stars higher than Female customers.
Dennys's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 3.7 | Other | 3.7 |
Dennys's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2 | 31-35 | 2 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2 | 51-55 | 2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.8 | 61-65 | 3.8 |
66+ 4.8 | 66+ | 4.8 |
Dennys's ROI score was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dennys's ROI score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Dennys's ROI score is rated right above Black Bear Diner, and is preceded by Dunkin'.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Krispy Kreme Doughnuts | 3.9/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Dennys | 3.2/5 |
![]() | Black Bear Diner | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Luby's | 2.9/5 |
![]() | IHOP | 2.7/5 |
![]() | Bojangles | 2.4/5 |
In the Food and Beverages industry, Dennys's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dennys | 3.2/5 |
Dennys has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dennys's Customer Satisfaction score was rated highest by customers who have used Dennys's products/services for 1 to 2 Years, and rated lowest by customers ages 26-30.
Male customers rated Dennys's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 2% | |
Very Dissatisfied | 26% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 38% |
Dennys' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Dennys' Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
Dennys' Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Dennys' Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.
Dennys' Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.
Dennys's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 37% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 56% | |||||||||||||||
| 61-65 | 78% | |||||||||||||||
| 66+ | 90% |
Dennys's Customer Satisfaction score was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dennys's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Dennys Customer Satisfaction Score by Industry",
"text": "Dennys's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
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]
}Compared to its competitors, Dennys's Customer Satisfaction score is rated right above Papa John's International, and is preceded by Black Bear Diner.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Krispy Kreme Doughnuts | 72% |
![]() | McDonald's | 72% |
![]() | Darden Restaurants | 71% |
![]() | Dunkin' | 65% |
![]() | Black Bear Diner | 62% |
![]() | Dennys | 61% |
![]() | Papa John's International | 54% |
![]() | Luby's | 45% |
![]() | IHOP | 45% |
![]() | Bojangles | 31% |
In the Food and Beverages industry, Dennys's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
![]() | Dennys | 61% |
Dennys has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Dennys' overall Customer Service score rated by its users and customers.
Spartanburg, SC
https://www.dennys.com
Dennys's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 26-30.
Male customers rated Dennys's Customer Service score 0.5 stars higher than Female customers.
Dennys's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 3.6 | Other | 3.6 |
Dennys's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.9 | 31-35 | 1.9 |
36-40 4 | 36-40 | 4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2 | 51-55 | 2 |
56-60 2.5 | 56-60 | 2.5 |
61-65 4 | 61-65 | 4 |
66+ 4.9 | 66+ | 4.9 |
Dennys's Customer Service score was rated the highest by customers who have used Dennys's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dennys's Customer Service score was rated the highest by Education industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Dennys's Customer Service score is rated right above Black Bear Diner, and is preceded by Dunkin'.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Krispy Kreme Doughnuts | 3.9/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
![]() | Dennys | 3.2/5 |
![]() | Black Bear Diner | 3/5 |
![]() | Luby's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | IHOP | 2.7/5 |
![]() | Bojangles | 2/5 |
In the Food and Beverages industry, Dennys's Customer Service score is rated right below McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
![]() | Dennys | 3.2/5 |
Dennys has a 2.5/5 stars for its overall company culture rated by their employees

Dennys scored a 2 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Dennys would recommend the brand to a friend. ENPS measures how likely Dennys employees would recommend working at Dennys to a friend.
| 44% | Promoters |
|---|---|
| 14% | Passive |
| 42% | Detractors |
| 25% | Promoters |
|---|---|
| 13% | Passive |
| 62% | Detractors |
Dennys is ranked #243 in the Global Top 100 Brands. It ranks just behind IKEA and just ahead of DICK'S Sporting Goods.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
241 | ![]() | TikTok | ![]() | Shou Zi Chew | Tech |
242 | ![]() | IKEA | ![]() | Javier Quiñones | Retail |
243 | ![]() | Dennys | ![]() | John Miller | Food and Beverages |
244 | ![]() | DICK'S Sporting Goods | ![]() | Edward Stack | Retail |
245 | ![]() | UBS | ![]() | Sergio Ermotti | Banking and Financial Services |
246 | ![]() | Publix Super Markets | ![]() | Todd Jones | Retail |
247 | ![]() | Marshalls | ![]() | Ernie Herrman | Retail |
Dennys is ranked #21 in the Food and Beverages Industry. It ranks just behind Tim Hortons and just ahead of MillerCoors.
| RANK | COMPANY | Location | |
|---|---|---|---|
19 | ![]() | Dole Food Company | Westlake Village, CA |
20 | ![]() | Tim Hortons | Oakville, CT |
21 | ![]() | Dennys | Spartanburg, SC |
22 | ![]() | MillerCoors | |
23 | ![]() | Jack in the Box | San Diego, CA |
24 | ![]() | ADM | Chicago, IL |
25 | ![]() | Jamba Juice | Frisco, TX |