
Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix Super Markets’s brand is ranked #246 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Publix Super Markets. When compared to other organizations within the Retail industry, Publix Super Markets is ranked #42. Among its major competitors, Publix Super Markets is ranked in 3rd place for NPS while Carrefour is 1st, and Target is 2nd. Overall, Publix Super Markets has a neutral social sentiment, when analyzing social media channels and online mentions.
Publix Super Markets's Net Promoter Score (NPS) is a 35 with 61% Promoters, 13% Passives, and 26% Detractors. Net Promoter Score tracks whether Publix Super Markets's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 13% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 31 | Feb 2025 | 31 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 35 | Sep 2025 | 35 |
Oct 2025 33 | Oct 2025 | 33 |
Nov 2025 35 | Nov 2025 | 35 |
Dec 2025 35 | Dec 2025 | 35 |
Jan 2026 35 | Jan 2026 | 35 |
Publix Super Markets is ranked second for NPS among its competitors. Target and Whole Foods Market come in first and third, with Walmart coming in at #4.
![]() Publix Super Markets | ![]() Target | ![]() Whole Foods Market | ![]() Walmart | |
| Global Ranking | #246 | #7 | #68 | #104 |
| NPS | 35 | 36 | 19 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $94.56B | - | $382.64B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Publix Super Markets's NPS 3 points higher than Male customers.
Publix Super Markets's NPS was rated 28 by Male customers on Comparably.
Publix Super Markets's NPS was rated 31 by Female customers on Comparably.
Publix Super Markets's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 43 | African American/Black | 43 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Native American 34 | Native American | 34 |
Other 4 | Other | 4 |
Publix Super Markets's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Publix Super Markets's NPS was rated the highest by customers who have used Publix Super Markets's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 15 | 5 to 10 Years | 15 |
Over 10 Years 31 | Over 10 Years | 31 |
Compared to its competitors, Publix Super Markets's NPS is rated right above Whole Foods Market, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Carrefour | 44 |
![]() | Target | 36 |
![]() | Publix Super Markets | 35 |
![]() | Whole Foods Market | 19 |
![]() | Walmart | 7 |
![]() | Kroger | 0 |
![]() | Harris Teeter | -9 |
In the Retail industry, Publix Super Markets's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Publix Super Markets | 35 |
![]() | Chipotle | 16 |
Out of the 75 Publix Super Markets customer reviews 57 were positive and 18 were constructive. Publix Super Markets customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Publix Super Markets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Publix Super Markets's Customer Loyalty score 9% higher than Male customers.
Publix Super Markets's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Publix Super Markets's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 80% | 26-30 | 80% |
31-35 72% | 31-35 | 72% |
36-40 94% | 36-40 | 94% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 91% | 51-55 | 91% |
56-60 95% | 56-60 | 95% |
61-65 84% | 61-65 | 84% |
66+ 92% | 66+ | 92% |
Publix Super Markets's Customer Loyalty score was rated the highest by customers who have used Publix Super Markets's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Publix Super Markets's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Publix Super Markets's Customer Loyalty score is rated right above Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Publix Super Markets | 87% |
![]() | Target | 82% |
![]() | Carrefour | 81% |
![]() | Harris Teeter | 81% |
![]() | Kroger | 79% |
![]() | Whole Foods Market | 78% |
![]() | Walmart | 76% |
In the Retail industry, Publix Super Markets's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | Publix Super Markets | 87% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
Publix Super Markets has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Publix Super Markets’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Publix Super Markets's product the highest. Reviewers from the Consumer Goods industry rated Publix Super Markets the lowest at 4.4.
Publix Super Markets's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated Publix Super Markets's Product Quality score 0.2 stars higher than Male customers.
Publix Super Markets's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 3.5 | Native American | 3.5 |
Other 3.5 | Other | 3.5 |
Publix Super Markets's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.7 | 66+ | 3.7 |
Publix Super Markets's Product Quality score was rated the highest by customers who have used Publix Super Markets's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Publix Super Markets's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Facilities Services industry customers.
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Compared to its competitors, Publix Super Markets's Product Quality score is rated right above Whole Foods Market, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Carrefour | 4.2/5 |
![]() | Target | 4.1/5 |
![]() | Publix Super Markets | 4/5 |
![]() | Whole Foods Market | 4/5 |
![]() | Walmart | 3.5/5 |
![]() | Kroger | 3.4/5 |
![]() | Harris Teeter | 3.2/5 |
In the Retail industry, Publix Super Markets's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Publix Super Markets | 4/5 |
![]() | Chipotle | 3.8/5 |
Publix Super Markets has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Restaurants industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Publix Super Markets.
Publix Super Markets's ROI score was rated highest by customers from the Restaurants industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Publix Super Markets's ROI score 0.1 stars higher than Male customers.
Publix Super Markets's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 3.1 | Other | 3.1 |
Publix Super Markets's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.2 | 66+ | 3.2 |
Publix Super Markets's ROI score was rated the highest by customers who have used Publix Super Markets's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Publix Super Markets's ROI score was rated the highest by Restaurants industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Publix Super Markets's ROI score is rated right above Whole Foods Market, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Carrefour | 4/5 |
![]() | Target | 3.9/5 |
![]() | Publix Super Markets | 3.7/5 |
![]() | Whole Foods Market | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | Kroger | 3.2/5 |
![]() | Harris Teeter | 3/5 |
In the Retail industry, Publix Super Markets's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Publix Super Markets | 3.7/5 |
![]() | Chipotle | 3.5/5 |
Publix Super Markets has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Publix Super Markets's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated Publix Super Markets's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 8% | |
Very Dissatisfied | 20% |
Very Satisfied | 59% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 10% | |
Very Dissatisfied | 9% |
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Publix Super Markets' Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.
Publix Super Markets's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 87% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 63% | |||||||||||||||
| 46-50 | 65% | |||||||||||||||
| 51-55 | 84% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 48% | |||||||||||||||
| 66+ | 63% |
Publix Super Markets's Customer Satisfaction score was rated the highest by customers who have used Publix Super Markets's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Publix Super Markets's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Facilities Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 504,
"score": 78,
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"groupId": 511,
"score": 75,
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"groupId": 513,
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"groupId": 515,
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"stars": 0,
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"label": "Facilities Services",
"groupId": 518,
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"stars": 0,
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"label": "Government and Public Policy",
"groupId": 521,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 59,
"stars": 0,
"csatScore": 59,
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"label": "Hospitality",
"groupId": 523,
"score": 83,
"stars": 0,
"csatScore": 83,
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"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
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"label": "Logistics and Supply Chain",
"groupId": 531,
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"groupId": 535,
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"groupId": 538,
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"label": "Professional Services",
"groupId": 549,
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}Compared to its competitors, Publix Super Markets's Customer Satisfaction score is rated right above Walmart, and is preceded by Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Carrefour | 83% |
![]() | Target | 79% |
![]() | Publix Super Markets | 73% |
![]() | Walmart | 66% |
![]() | Whole Foods Market | 64% |
![]() | Kroger | 59% |
![]() | Harris Teeter | 50% |
In the Retail industry, Publix Super Markets's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Publix Super Markets | 73% |
![]() | Chipotle | 62% |
Publix Super Markets has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Publix Super Markets' overall Customer Service score rated by its users and customers.
Lakeland, FL
http://www.publix.com
(180) 024-2122
Publix Super Markets's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated Publix Super Markets's Customer Service score 0.2 stars higher than Male customers.
Publix Super Markets's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.5 | Native American | 3.5 |
Other 3.4 | Other | 3.4 |
Publix Super Markets's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.7 | 66+ | 3.7 |
Publix Super Markets's Customer Service score was rated the highest by customers who have used Publix Super Markets's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Publix Super Markets's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Facilities Services industry customers.
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Compared to its competitors, Publix Super Markets's Customer Service score is rated right above Whole Foods Market, and is preceded by Target.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Carrefour | 4/5 |
![]() | Target | 4/5 |
![]() | Publix Super Markets | 3.9/5 |
![]() | Whole Foods Market | 3.8/5 |
![]() | Walmart | 3.3/5 |
![]() | Kroger | 3.2/5 |
![]() | Harris Teeter | 3/5 |
In the Retail industry, Publix Super Markets's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Publix Super Markets | 3.9/5 |
![]() | Chipotle | 3.6/5 |
Publix Super Markets has a 4.1/5 stars for its overall company culture rated by their employees

Publix Super Markets scored a 35 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Publix Super Markets would recommend the brand to a friend. ENPS measures how likely Publix Super Markets employees would recommend working at Publix Super Markets to a friend.
| 61% | Promoters |
|---|---|
| 13% | Passive |
| 26% | Detractors |
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
Publix Super Markets is ranked #246 in the Global Top 100 Brands. It ranks just behind UBS and just ahead of Marshalls.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
244 | ![]() | DICK'S Sporting Goods | ![]() | Edward Stack | Retail |
245 | ![]() | UBS | ![]() | Sergio Ermotti | Banking and Financial Services |
246 | ![]() | Publix Super Markets | ![]() | Todd Jones | Retail |
247 | ![]() | Marshalls | ![]() | Ernie Herrman | Retail |
248 | ![]() | Realtor.com | ![]() | Damian Eales | Tech |
249 | ![]() | Steve Madden | ![]() | Edward Rosenfeld | Fashion and Beauty |
250 | ![]() | The Vanguard Group | ![]() | Mortimer J. Buckley | Banking and Financial Services |
Publix Super Markets is ranked #42 in the Retail Industry. It ranks just behind DICK'S Sporting Goods and just ahead of Marshalls.
| RANK | COMPANY | Location | |
|---|---|---|---|
40 | ![]() | IKEA | Conshohocken, PA |
41 | ![]() | DICK'S Sporting Goods | Coraopolis, PA |
42 | ![]() | Publix Super Markets | Lakeland, FL |
43 | ![]() | Marshalls | Philadelphia, PA |
44 | ![]() | Macy's | Cincinnati, OH |
45 | ![]() | H E B | San Antonio, TX |
46 | ![]() | Dollar Tree | Chesapeake, VA |