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H E B is

Ranked

#45

Retail Brands

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H E B

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H E B

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H E B is ranked #45 in Retail Brands

About H E B's Brand

H-E-B is one of the largest, independently owned food retailers in the nation operating over 375 stores throughout Texas and Mexico, with annual sales generating over $23 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service and a commitment to diversity in our workforce, workplace and marketplace. H-E-B offers a wealth of career opportunities to our 100,000+ Partners (employees), competitive compensation and benefits program and comprehensive training that lead to successful careers. H E B’s brand is ranked #257 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of H E B. When compared to other organizations within the Retail industry, H E B is ranked #45. Among its major competitors, H E B is ranked in 1st place for NPS while Costco is 2nd, and Amazon is 3rd. Overall, H E B has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $4.40M

Brand at a Glance

92%

Customer Loyalty

4.3/5

Product Quality

4.2/5

Pricing

4.2/5

Customer Service

H E B Ranking

^#257 in Global Best Brands
^#45 in Retail
^#1 / 4 of its competitors

H E B NPS

H E B's Net Promoter Score (NPS) is a 61 with 76% Promoters, 9% Passives, and 15% Detractors. Net Promoter Score tracks whether H E B's customers would recommend using the product based on a scale of -100 to 100.

H E B Overall NPS

NPS

76%	Promoters
9%	Passives
15%	Detractors

H E B NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 60	Feb 2025	60
Mar 2025 60	Mar 2025	60
Apr 2025 62	Apr 2025	62
May 2025 60	May 2025	60
Jun 2025 60	Jun 2025	60
Jul 2025 60	Jul 2025	60
Aug 2025 60	Aug 2025	60
Sep 2025 60	Sep 2025	60
Oct 2025 60	Oct 2025	60
Nov 2025 60	Nov 2025	60
Dec 2025 60	Dec 2025	60
Jan 2026 60	Jan 2026	60

How Other Brands Compare

H E B is ranked first for NPS among its competitors. Costco and Amazon come in second and third, with Trader Joe's coming in at #4. Among those competitors, it is the third most valued company behind Amazon.

	H E B	Costco	Amazon	Trader Joe's
Global Ranking	#257	#1	#9	#11
NPS	61	50	49	46
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$4.40M	$157.15B	$1.64T	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

H E B NPS by Gender

Female customers rated H E B's NPS 3 points higher than Male customers.

Male

H E B's NPS was rated 57 by Male customers on Comparably.

75%

Promoters

Passives

18%

Detractors

Female

H E B's NPS was rated 60 by Female customers on Comparably.

75%

Promoters

10%

Passives

15%

Detractors

H E B NPS by Ethnicity

H E B's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 56	Caucasian	56
Hispanic or Latino 67	Hispanic or Latino	67
African American/Black 50	African American/Black	50
Asian or Pacific Islander 72	Asian or Pacific Islander	72
Native American 37	Native American	37
Other 30	Other	30

H E B NPS by Age

H E B's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

89%

10%

26-30

76%

12%

31-35

82%

12%

36-40

85%

41-45

72%

21%

46-50

77%

16%

51-55

65%

12%

23%

56-60

65%

26%

61-65

67%

14%

19%

66+

75%

20%

H E B NPS by Usage

H E B's NPS was rated the highest by customers who have used H E B's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 53	Less than 1 Year	53
1 to 2 Years 56	1 to 2 Years	56
2 to 5 Years 78	2 to 5 Years	78
5 to 10 Years 64	5 to 10 Years	64
Over 10 Years 57	Over 10 Years	57

H E B NPS vs. Competitors

Compared to its competitors, H E B's NPS is rated right above Costco.

COMPANY		NPS Score
	H E B	61
	Costco	50
	Amazon	49
	Trader Joe's	46
	Whole Foods Market	19
	Walmart	7

H E B NPS vs Companies in Retail

In the Retail industry, H E B's NPS is rated right above REI.

COMPANY		NPS Score
	H E B	61
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

H E B Customer Reviews

Out of the 174 H E B customer reviews 155 were positive and 19 were constructive. H E B customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

H E B Customer Loyalty

92%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

92% of H E B users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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92%

H E B Customer Loyalty Score by Gender

Female customers rated H E B's Customer Loyalty score 3% higher than Male customers.

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Male

92%

Yes

Female

95%

Yes

H E B Customer Loyalty Score by Ethnicity

H E B's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

H E B Customer Loyalty Score by Age

H E B's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of H E B.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 97%	18-25	97%
26-30 85%	26-30	85%
31-35 93%	31-35	93%
36-40 92%	36-40	92%
41-45 93%	41-45	93%
46-50 98%	46-50	98%
51-55 96%	51-55	96%
56-60 91%	56-60	91%
61-65 93%	61-65	93%
66+ 94%	66+	94%

H E B Customer Loyalty Score by Usage

H E B's Customer Loyalty score was rated the highest by customers who have used H E B's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	83%
1 to 2 Years	84%
2 to 5 Years	93%
5 to 10 Years	96%
Over 10 Years	95%

H E B Customer Loyalty Score by Industry

H E B's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Security and Investigations industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	96%
Accounting	90%
Aerospace and Aviation	80%
Fashion and Beauty	100%
Architecture and Planning	100%
Arts and Entertainment	95%
Automotive and Transportation	100%
Banking and Financial Services	93%
Beverage, Wine and Spirits	90%
Business and Consumer Services	95%
Chemicals	100%
Computer Hardware	100%
Construction	93%
Consulting	94%
Consumer Goods	100%
Consumer Services	78%
Education	96%
Environmental Services	100%
Government and Public Policy	94%
Healthcare, Hospitals and Medicine	97%
Hospitality	90%
Individual and Family Services	100%
Insurance	100%
Legal	100%
Logistics and Supply Chain	100%
Marketing, Advertising and Research	93%
Mechanical, Civil or Industrial Engineering	82%
Media and Entertainment	100%
Military and Defense	89%
Non-Profit	94%
Energy and Manufacturing	81%
Professional Services	100%
Public Relations and Communications	87%
Real Estate	100%
Restaurants	100%
Retail	92%
Security and Investigations	70%
Staffing and Recruiting	100%
Telecommunications	100%
Transportation	100%
Warehousing	82%
Wholesale	100%

H E B Customer Loyalty vs. Competitors

Compared to its competitors, H E B's Customer Loyalty score is rated right above Costco.

COMPANY		Customer Loyalty Score
	H E B	92%
	Costco	89%
	Amazon	89%
	Trader Joe's	86%
	Whole Foods Market	78%
	Walmart	76%

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Customer Loyalty for Other Retail Brands

In the Retail industry, H E B's Customer Loyalty score is rated right above Costco.

COMPANY		Customer Loyalty Score
	H E B	92%
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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H E B Product Quality

4.3/5

H E B has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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H E B Product Information

H E B’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Computer Hardware industry rated H E B's product the highest. Reviewers from the Legal industry rated H E B the lowest at 4.8.

Website: https://www.heb.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into H E B Product Quality

H E B's Product Quality score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked H E B Product Quality the Highest

Computer Hardware	5
18-25	4.7
Asian or Pacific Islander	4.5

Ranked H E B Product Quality the Lowest

56-60	3.9
Native American	3.6
Security and Investigations	2

H E B Product Quality Score by Gender

Male customers rated H E B's Product Quality score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

H E B Product Quality Score by Ethnicity

H E B's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Native American 3.6	Native American	3.6
Other 3.7	Other	3.7

H E B Product Quality Score by Age

H E B's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.7	18-25	4.7
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.5	36-40	4.5
41-45 4	41-45	4
46-50 4.3	46-50	4.3
51-55 4.1	51-55	4.1
56-60 3.9	56-60	3.9
61-65 4.1	61-65	4.1
66+ 4.2	66+	4.2

H E B Product Quality Score by Usage

H E B's Product Quality score was rated the highest by customers who have used H E B's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.2

H E B Product Quality Score by Industry

H E B's Product Quality score was rated the highest by Computer Hardware industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4.5
Accounting	3.8
Aerospace and Aviation	4.1
Fashion and Beauty	4.5
Architecture and Planning	3.7
Arts and Entertainment	4.4
Automotive and Transportation	4.2
Banking and Financial Services	4.6
Beverage, Wine and Spirits	3.4
Business and Consumer Services	4.4
Chemicals	3.5
Computer Hardware	5
Construction	4.5
Consulting	4.1
Consumer Goods	4.5
Consumer Services	3.6
Education	4.2
Environmental Services	5
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.6
Individual and Family Services	5
Insurance	4.5
Legal	4.8
Logistics and Supply Chain	4.3
Marketing, Advertising and Research	4.3
Mechanical, Civil or Industrial Engineering	5
Media and Entertainment	5
Military and Defense	4.5
Non-Profit	4.2
Energy and Manufacturing	4.4
Professional Services	4.8
Public Relations and Communications	3.1
Real Estate	5
Restaurants	4.8
Retail	4.6
Security and Investigations	2
Staffing and Recruiting	3.5
Telecommunications	4.2
Transportation	4.9
Warehousing	3.8
Wholesale	3.1

H E B Product Quality vs. Competitors

Compared to its competitors, H E B's Product Quality score is rated right above Costco.

COMPANY		Product Quality Score
	H E B	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Whole Foods Market	4/5
	Walmart	3.5/5

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Product Quality for Other Retail Brands

In the Retail industry, H E B's Product Quality score is rated right above REI.

COMPANY		Product Quality Score
	H E B	4.3/5
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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H E B Pricing

H E B ROI & Value For Money

4.2/5

H E B has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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H E B Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Mechanical, Civil or Industrial Engineering industry. The users from the Security and Investigations industry think that they had the lowest ROI from H E B.

Quick Insights into H E B ROI

H E B's ROI score was rated highest by customers from the Mechanical, Civil or Industrial Engineering industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked H E B ROI the Highest

Mechanical, Civil or Industrial Engineering	4.9
18-25	4.4
Hispanic or Latino	4.4

Ranked H E B ROI the Lowest

56-60	3.9
Other	3.5
Security and Investigations	2

H E B ROI Score by Gender

H E B's ROI score was rated 4.2 by both Female and Male customers on Comparably.

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Male

4.2/5

Female

4.2/5

H E B ROI Score by Ethnicity

H E B's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 3.6	Native American	3.6
Other 3.5	Other	3.5

H E B ROI Score by Age

H E B's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.4	36-40	4.4
41-45 4.1	41-45	4.1
46-50 4.2	46-50	4.2
51-55 4	51-55	4
56-60 3.9	56-60	3.9
61-65 4.1	61-65	4.1
66+ 4	66+	4

H E B ROI Score by Usage

H E B's ROI score was rated the highest by customers who have used H E B's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.1
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	4.1

H E B ROI Score by Industry

H E B's ROI score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4.3
Accounting	4
Aerospace and Aviation	4
Fashion and Beauty	4
Architecture and Planning	4
Arts and Entertainment	4.3
Automotive and Transportation	4.3
Banking and Financial Services	4.4
Beverage, Wine and Spirits	3.6
Business and Consumer Services	4.3
Chemicals	3.4
Computer Hardware	4.5
Construction	4.1
Consulting	4
Consumer Goods	4.4
Consumer Services	4.3
Education	4.1
Environmental Services	4.8
Government and Public Policy	3.8
Healthcare, Hospitals and Medicine	4
Hospitality	4.4
Individual and Family Services	4.3
Insurance	4.7
Legal	4.5
Logistics and Supply Chain	4.3
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4.9
Media and Entertainment	4.8
Military and Defense	4.3
Non-Profit	4
Energy and Manufacturing	4.2
Professional Services	4.5
Public Relations and Communications	3.3
Real Estate	4.6
Restaurants	4.7
Retail	4.3
Security and Investigations	2
Staffing and Recruiting	3.8
Telecommunications	4.2
Transportation	4.2
Warehousing	4
Wholesale	3.3

H E B Pricing vs. Competitors

Compared to its competitors, H E B's ROI score is rated right above Costco.

COMPANY		Pricing Score
	H E B	4.2/5
	Costco	4.1/5
	Amazon	4.1/5
	Trader Joe's	4/5
	Whole Foods Market	3.6/5
	Walmart	3.5/5

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ROI for Other Retail Brands

In the Retail industry, H E B's ROI score is rated right above Costco.

COMPANY		Pricing Score
	H E B	4.2/5
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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H E B Customer Satisfaction (CSAT)

H E B Customer Satisfaction (CSAT) Score

81 / 100

H E B has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied	64%
Satisfied	17%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

64%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into H E B Customer Satisfaction

H E B's Customer Satisfaction score was rated highest by customers from the Mechanical, Civil or Industrial Engineering industry, and rated lowest by customers from the Public Relations and Communications industry.

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Ranked H E B Customer Satisfaction the Highest

Mechanical, Civil or Industrial Engineering	100%
Asian or Pacific Islander	96%
18-25	95%

Ranked H E B Customer Satisfaction the Lowest

56-60	67%
Other	65%
Public Relations and Communications	0%

H E B Customer Satisfaction Score by Gender

H E B's Customer Satisfaction score was rated 79 by both Female and Male customers on Comparably.

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79 / 100

Male

	Very Satisfied	67%
	Satisfied	12%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	6%
	Very Dissatisfied	12%

79 / 100

Female

	Very Satisfied	64%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	4%
	Very Dissatisfied	14%

H E B Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

H E B's Customer Satisfaction (CSAT) score was rated 79% according to Caucasian users and customers.

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79 / 100

Very Satisfied	67%
Satisfied	12%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	5%
Very Dissatisfied	13%

Very Satisfied

67%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

13%

CSAT according to Hispanic or Latino

H E B's Customer Satisfaction (CSAT) score was rated 82% according to Hispanic or Latino users and customers.

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82 / 100

Very Satisfied	70%
Satisfied	12%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	5%
Very Dissatisfied	10%

Very Satisfied

70%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to African American/Black

H E B's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	63%
Satisfied	10%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	19%

Very Satisfied

63%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

CSAT according to Asian or Pacific Islander

H E B's Customer Satisfaction (CSAT) score was rated 96% according to Asian or Pacific Islander users and customers.

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96 / 100

Very Satisfied	53%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

53%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

H E B's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100

Very Satisfied	63%
Satisfied	12%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

63%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

H E B's Customer Satisfaction (CSAT) score was rated 65% according to Other users and customers.

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65 / 100

Very Satisfied	45%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	10%
Very Dissatisfied	25%

Very Satisfied

45%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

25%

H E B Customer Satisfaction Score by Age

H E B's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

95%

26-30

85%

31-35

87%

36-40

86%

41-45

69%

46-50

84%

51-55

75%

56-60

67%

61-65

77%

66+

74%

H E B Customer Satisfaction Score by Usage

H E B's Customer Satisfaction score was rated the highest by customers who have used H E B's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	91
1 to 2 Years	86
2 to 5 Years	86
5 to 10 Years	86
Over 10 Years	75

H E B Customer Satisfaction Score by Industry

H E B's Customer Satisfaction score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Public Relations and Communications industry customers.

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{
	"title": "H E B Customer Satisfaction Score by Industry",
	"text": "H E B's Customer Satisfaction score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Public Relations and Communications industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "H E B's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 59,
			"stars": 0,
			"csatScore": 59,
			"text": "H E B's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 59
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "H E B's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "H E B's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "H E B's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "H E B's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "H E B's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "H E B's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "H E B's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "H E B's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "H E B's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "H E B's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "H E B's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "H E B's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "H E B's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "H E B's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "H E B's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "H E B's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "H E B's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "H E B's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "H E B's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "H E B's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "H E B's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 69,
			"stars": 0,
			"csatScore": 69,
			"text": "H E B's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 69
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "H E B's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "H E B's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "H E B's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "H E B's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "H E B's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "H E B's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "H E B's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "H E B's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	85
Accounting	59
Aerospace and Aviation	79
Architecture and Planning	50
Arts and Entertainment	94
Automotive and Transportation	87
Banking and Financial Services	92
Beverage, Wine and Spirits	50
Business and Consumer Services	83
Chemicals	60
Construction	82
Consulting	80
Consumer Goods	75
Consumer Services	57
Education	83
Government and Public Policy	80
Healthcare, Hospitals and Medicine	79
Hospitality	63
Insurance	86
Legal	75
Logistics and Supply Chain	67
Marketing, Advertising and Research	76
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	100
Military and Defense	86
Non-Profit	69
Energy and Manufacturing	89
Professional Services	100
Public Relations and Communications	0
Real Estate	100
Restaurants	100
Retail	80
Security and Investigations	33
Staffing and Recruiting	67
Telecommunications	80
Transportation	80
Warehousing	100

H E B Customer Satisfaction vs. Competitors

Compared to its competitors, H E B's Customer Satisfaction score is rated right above Trader Joe's, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	H E B	81%
	Trader Joe's	79%
	Walmart	66%
	Whole Foods Market	64%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, H E B's Customer Satisfaction score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	H E B	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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H E B Customer Service

4.2/5

H E B has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About H E B's Customer Service

Address

646 S Flores St, San Antonio, TX 78204

Website

https://www.heb.com

H E B's Social Links

Quick Insights into H E B Customer Service

H E B's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Security and Investigations industry.

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Ranked H E B Customer Service the Highest

Logistics and Supply Chain	5
18-25	4.6
Asian or Pacific Islander	4.6

Ranked H E B Customer Service the Lowest

56-60	3.8
Other	3.3
Security and Investigations	2

H E B Customer Service Score by Gender

Female customers rated H E B's Customer Service score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

H E B Customer Service Score by Ethnicity

H E B's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Native American 3.6	Native American	3.6
Other 3.3	Other	3.3

H E B Customer Service Score by Age

H E B's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.5	36-40	4.5
41-45 4.1	41-45	4.1
46-50 4.1	46-50	4.1
51-55 4	51-55	4
56-60 3.8	56-60	3.8
61-65 3.9	61-65	3.9
66+ 3.9	66+	3.9

H E B Customer Service Score by Usage

H E B's Customer Service score was rated the highest by customers who have used H E B's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4

H E B Customer Service Score by Industry

H E B's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Security and Investigations industry customers.

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Tech	4.3
Accounting	3.9
Aerospace and Aviation	4.4
Fashion and Beauty	4.5
Architecture and Planning	3.6
Arts and Entertainment	4.3
Automotive and Transportation	4.2
Banking and Financial Services	4.3
Beverage, Wine and Spirits	3.8
Business and Consumer Services	4.3
Chemicals	3.5
Computer Hardware	3.3
Construction	4.6
Consulting	3.8
Consumer Goods	4.4
Consumer Services	4.3
Education	4
Environmental Services	4.8
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.2
Individual and Family Services	4.3
Insurance	4.3
Legal	4
Logistics and Supply Chain	5
Marketing, Advertising and Research	4.4
Mechanical, Civil or Industrial Engineering	4.9
Media and Entertainment	5
Military and Defense	4.4
Non-Profit	4
Energy and Manufacturing	4.1
Professional Services	5
Public Relations and Communications	2.5
Real Estate	4.8
Restaurants	4.6
Retail	4.3
Security and Investigations	2
Staffing and Recruiting	3.5
Telecommunications	3.9
Transportation	4.5
Warehousing	4.3
Wholesale	3.3

H E B Customer Service vs. Competitors

Compared to its competitors, H E B's Customer Service score is rated right above Costco.

COMPANY		Customer Service Score
	H E B	4.2/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	Whole Foods Market	3.8/5
	Walmart	3.3/5

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Customer Service for Other Retail Brands

In the Retail industry, H E B's Customer Service score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	H E B	4.2/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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H E B as an Employer

4.6/5

H E B has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of H E B

Charles Butt

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

H E B scored a 61 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of H E B would recommend the brand to a friend. ENPS measures how likely H E B employees would recommend working at H E B to a friend.

Net Promoter Score

NPS Score

76%	Promoters
9%	Passive
15%	Detractors

Employee Net Promoter Score

eNPS Score

60%	Promoters
17%	Passive
23%	Detractors

Global Ranking Snapshot

H E B is ranked #257 in the Global Top 100 Brands. It ranks just behind Four Seasons Hotels and Resorts and just ahead of Red Hat.

RANK			INDUSTRY
255	Royal Caribbean International	Michael Bayley	Travel and Hospitality
256	Four Seasons Hotels and Resorts	John Davison	Travel and Hospitality
257	H E B	Charles Butt	Retail
258	Red Hat	Matt Hicks	Tech
259	Dollar Tree	Michael C. Creedon Jr.	Retail
260	S.C. Johnson	H. Fisk Johnson	Consumer Goods
261	PIMCO	Emmanuel Roman	Banking and Financial Services

Retail Ranking Snapshot

H E B is ranked #45 in the Retail Industry. It ranks just behind Macy's and just ahead of Dollar Tree.

RANK		Location
43	Marshalls	Philadelphia, PA
44	Macy's	Cincinnati, OH
45	H E B	San Antonio, TX
46	Dollar Tree	Chesapeake, VA
47	Brooks Running	Seattle, WA
48	Ace Hardware	Oak Brook, IL
49	Hot Topic	City Of Industry, CA