Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

S.C. Johnson is

Ranked

#31

Consumer Goods Brands

Brand Page

S.C. Johnson

Marketing or Exec? Claim Your Free Account

S.C. Johnson

Rate this Brand

S.C. Johnson is ranked #31 in Consumer Goods Brands

About S.C. Johnson's Brand

S.C. Johnson is a manufacturer of household cleaning supplies and other consumer chemicals. S.C. Johnson’s brand is ranked #260 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of S.C. Johnson. When compared to other organizations within the Consumer Goods industry, S.C. Johnson is ranked #31. Among its major competitors, S.C. Johnson is ranked in 6th place for NPS while RB US is 1st, and Colgate Palmolive is 2nd.Their current valuation is $428.85B

Brand at a Glance

78%

Customer Loyalty

3.8/5

Product Quality

3.4/5

Pricing

3.7/5

Customer Service

S.C. Johnson Ranking

^#31 in Consumer Goods
^#4 / 4 of its competitors

S.C. Johnson NPS

S.C. Johnson's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether S.C. Johnson's customers would recommend using the product based on a scale of -100 to 100.

S.C. Johnson Overall NPS

NPS

49%	Promoters
21%	Passives
30%	Detractors

S.C. Johnson NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 19	Jun 2024	19
Jul 2024 18	Jul 2024	18
Sep 2024 20	Sep 2024	20
Oct 2024 18	Oct 2024	18
Dec 2024 21	Dec 2024	21
Feb 2025 21	Feb 2025	21
Mar 2025 19	Mar 2025	19
Jun 2025 21	Jun 2025	21
Jul 2025 21	Jul 2025	21
Aug 2025 20	Aug 2025	20
Oct 2025 18	Oct 2025	18
Jan 2026 19	Jan 2026	19

How Other Brands Compare

S.C. Johnson is ranked #4 for NPS among its competitors. Colgate Palmolive and Unilever come in first and second, with Johnson & Johnson coming in at third. Among those competitors, it is the most valued company.

	S.C. Johnson	Colgate Palmolive	Unilever	Johnson & Johnson
Global Ranking	#260	#39	#69	#89
NPS	19	36	31	26
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$428.85B	$67.40B	$7.12B	$428.68B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

S.C. Johnson NPS by Gender

Male customers rated S.C. Johnson's NPS 23 points higher than Female customers.

Male

S.C. Johnson's NPS was rated 38 by Male customers on Comparably.

52%

Promoters

34%

Passives

14%

Detractors

Female

S.C. Johnson's NPS was rated 15 by Female customers on Comparably.

52%

Promoters

11%

Passives

37%

Detractors

S.C. Johnson NPS by Ethnicity

S.C. Johnson's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 17	African American/Black	17
Asian or Pacific Islander 49	Asian or Pacific Islander	49
Native American 0	Native American	0
Other 13	Other	13

S.C. Johnson NPS by Age

S.C. Johnson's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

70%

30%

26-30

67%

33%

31-35

50%

17%

33%

36-40

75%

25%

41-45

67%

33%

46-50

60%

20%

56-60

100%

S.C. Johnson NPS by Usage

S.C. Johnson's NPS was rated the highest by customers who have used S.C. Johnson's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 60	Less than 1 Year	60
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 10	2 to 5 Years	10
5 to 10 Years -38	5 to 10 Years	-38
Over 10 Years 64	Over 10 Years	64

S.C. Johnson NPS vs. Competitors

Compared to its competitors, S.C. Johnson's NPS is rated right below Johnson & Johnson.

COMPANY		NPS Score
	RB US	48
	Colgate Palmolive	36
	Unilever	31
	Procter & Gamble	28
	Johnson & Johnson	26
	S.C. Johnson	19

S.C. Johnson NPS vs Companies in Consumer Goods

In the Consumer Goods industry, S.C. Johnson's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	S.C. Johnson	19

S.C. Johnson Customer Reviews

Out of the 9 S.C. Johnson customer reviews 7 were positive and 2 were constructive. S.C. Johnson customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

S.C. Johnson Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of S.C. Johnson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

S.C. Johnson Customer Loyalty Score by Gender

Male customers rated S.C. Johnson's Customer Loyalty score 11% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of S.C. Johnson.

Male

83%

Yes

Female

72%

Yes

S.C. Johnson Customer Loyalty Score by Ethnicity

S.C. Johnson's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of S.C. Johnson.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

S.C. Johnson Customer Loyalty Score by Age

S.C. Johnson's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of S.C. Johnson.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 91%	18-25	91%
26-30 85%	26-30	85%
31-35 55%	31-35	55%
36-40 55%	36-40	55%
41-45 100%	41-45	100%
46-50 100%	46-50	100%
56-60 40%	56-60	40%

S.C. Johnson Customer Loyalty Score by Usage

S.C. Johnson's Customer Loyalty score was rated the highest by customers who have used S.C. Johnson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	64%
1 to 2 Years	89%
2 to 5 Years	92%
5 to 10 Years	55%
Over 10 Years	84%

S.C. Johnson Customer Loyalty Score by Industry

S.C. Johnson's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%
Accounting	82%
Aerospace and Aviation	55%
Consumer Goods	64%

S.C. Johnson Customer Loyalty vs. Competitors

Compared to its competitors, S.C. Johnson's Customer Loyalty score is rated right below Johnson & Johnson.

COMPANY		Customer Loyalty Score
	RB US	86%
	Colgate Palmolive	85%
	Unilever	84%
	Procter & Gamble	79%
	Johnson & Johnson	79%
	S.C. Johnson	78%

Unlock S.C. Johnson Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, S.C. Johnson's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	S.C. Johnson	78%
	Gucci	76%
	Tiffany & Co	73%

Unlock S.C. Johnson Customer Loyalty vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.

S.C. Johnson Product Quality

3.8/5

S.C. Johnson has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock S.C. Johnson's overall Product Quality score rated by its users and customers.

S.C. Johnson Product Information

S.C. Johnson’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated S.C. Johnson's product the highest. Reviewers from the Aerospace and Aviation industry rated S.C. Johnson the lowest at 2.1.

Website: https://www.scjohnson.com

Company Size: 10,000+ Employees

Industry

Consumer Goods

Quick Insights into S.C. Johnson Product Quality

S.C. Johnson's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked S.C. Johnson's Product Quality.

Ranked S.C. Johnson Product Quality the Highest

Asian or Pacific Islander	4.6
Accounting	4.4
18-25	4.3

Ranked S.C. Johnson Product Quality the Lowest

5 to 10 Years	2.4
Aerospace and Aviation	2.1
56-60	2

S.C. Johnson Product Quality Score by Gender

Male customers rated S.C. Johnson's Product Quality score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of S.C. Johnson.

Male

3.7/5

Female

3.5/5

S.C. Johnson Product Quality Score by Ethnicity

S.C. Johnson's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of S.C. Johnson.

Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Native American 2.6	Native American	2.6
Other 3.6	Other	3.6

S.C. Johnson Product Quality Score by Age

S.C. Johnson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of S.C. Johnson.

Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.1	26-30	3.1
31-35 3.4	31-35	3.4
36-40 3	36-40	3
41-45 4.3	41-45	4.3
46-50 3.9	46-50	3.9
56-60 2	56-60	2

S.C. Johnson Product Quality Score by Usage

S.C. Johnson's Product Quality score was rated the highest by customers who have used S.C. Johnson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	3.5
5 to 10 Years	2.4
Over 10 Years	4.2

S.C. Johnson Product Quality Score by Industry

S.C. Johnson's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.8
Accounting	4.4
Aerospace and Aviation	2.1
Consumer Goods	3.6

S.C. Johnson Product Quality vs. Competitors

Compared to its competitors, S.C. Johnson's Product Quality score is rated right below Procter & Gamble.

COMPANY		Product Quality Score
	Colgate Palmolive	4.2/5
	Unilever	4.2/5
	RB US	4.1/5
	Johnson & Johnson	4/5
	Procter & Gamble	4/5
	S.C. Johnson	3.8/5

Unlock S.C. Johnson Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, S.C. Johnson's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	S.C. Johnson	3.8/5

Unlock S.C. Johnson Product Quality vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.

S.C. Johnson Pricing

S.C. Johnson ROI & Value For Money

3.4/5

S.C. Johnson has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock S.C. Johnson's overall ROI score rated by its users and customers.

S.C. Johnson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from S.C. Johnson.

Quick Insights into S.C. Johnson ROI

S.C. Johnson's ROI score was rated highest by customers who have used S.C. Johnson's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked S.C. Johnson's ROI score.

Ranked S.C. Johnson ROI the Highest

1 to 2 Years	4.5
18-25	4.4
Asian or Pacific Islander	4.1

Ranked S.C. Johnson ROI the Lowest

5 to 10 Years	2.5
Aerospace and Aviation	2
56-60	1.5

S.C. Johnson ROI Score by Gender

Male customers rated S.C. Johnson's ROI score 0.3 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of S.C. Johnson.

Male

3.5/5

Female

3.2/5

S.C. Johnson ROI Score by Ethnicity

S.C. Johnson's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of S.C. Johnson.

Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 2.8	Native American	2.8
Other 2.8	Other	2.8

S.C. Johnson ROI Score by Age

S.C. Johnson's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of S.C. Johnson.

Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 2.8	26-30	2.8
31-35 3.4	31-35	3.4
36-40 3.6	36-40	3.6
41-45 3.8	41-45	3.8
46-50 3.9	46-50	3.9
56-60 1.5	56-60	1.5

S.C. Johnson ROI Score by Usage

S.C. Johnson's ROI score was rated the highest by customers who have used S.C. Johnson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	2.9
1 to 2 Years	4.5
2 to 5 Years	2.9
5 to 10 Years	2.5
Over 10 Years	4.1

S.C. Johnson ROI Score by Industry

S.C. Johnson's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.2
Accounting	3.3
Aerospace and Aviation	2
Consumer Goods	3.6

S.C. Johnson Pricing vs. Competitors

Compared to its competitors, S.C. Johnson's ROI score is rated right below RB US.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Unilever	3.9/5
	Procter & Gamble	3.9/5
	Johnson & Johnson	3.9/5
	RB US	3.8/5
	S.C. Johnson	3.4/5

Unlock S.C. Johnson ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, S.C. Johnson's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	S.C. Johnson	3.4/5

Unlock S.C. Johnson ROI vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson ROI vs. Companies in Consumer Goods data and gain insights into your customers today.

S.C. Johnson Customer Satisfaction (CSAT)

S.C. Johnson Customer Satisfaction (CSAT) Score

75 / 100

S.C. Johnson has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	40%
Satisfied	35%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	3%
Very Dissatisfied	11%

Very Satisfied

40%

Satisfied

35%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into S.C. Johnson Customer Satisfaction

S.C. Johnson's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.

Sign Up to unlock insights into how customers have ranked S.C. Johnson's Customer Satisfaction.

Ranked S.C. Johnson Customer Satisfaction the Highest

18-25	100%
Accounting	100%
Asian or Pacific Islander	100%

Ranked S.C. Johnson Customer Satisfaction the Lowest

5 to 10 Years	43%
56-60	34%
Aerospace and Aviation	25%

S.C. Johnson Customer Satisfaction Score by Gender

Male customers rated S.C. Johnson's Customer Satisfaction score 11 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of S.C. Johnson.

80 / 100

Male

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	5%
	Very Dissatisfied	10%

69 / 100

Female

	Very Satisfied	50%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	6%
	Very Dissatisfied	19%

S.C. Johnson Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

67 / 100

Very Satisfied	25%
Satisfied	42%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	16%
Very Dissatisfied	17%

Very Satisfied

25%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

17%

CSAT according to Hispanic or Latino

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

17%

CSAT according to Asian or Pacific Islander

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

100 / 100

Very Satisfied	83%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

83%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

S.C. Johnson's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of S.C. Johnson.

83 / 100

Very Satisfied	33%
Satisfied	50%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

50%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

S.C. Johnson Customer Satisfaction Score by Age

S.C. Johnson's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of S.C. Johnson.

100

Breakdown

Age

Score

18-25

100%

26-30

84%

31-35

75%

36-40

50%

41-45

67%

46-50

80%

56-60

34%

S.C. Johnson Customer Satisfaction Score by Usage

S.C. Johnson's Customer Satisfaction score was rated the highest by customers who have used S.C. Johnson's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	100
1 to 2 Years	83
2 to 5 Years	80
5 to 10 Years	43
Over 10 Years	78

S.C. Johnson Customer Satisfaction Score by Industry

S.C. Johnson's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "S.C. Johnson Customer Satisfaction Score by Industry",
	"text": "S.C. Johnson's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "S.C. Johnson's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "S.C. Johnson's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "S.C. Johnson's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "S.C. Johnson's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		}
	]
}

Tech	80
Accounting	100
Aerospace and Aviation	25
Consumer Goods	34

S.C. Johnson Customer Satisfaction vs. Competitors

Compared to its competitors, S.C. Johnson's Customer Satisfaction score is rated right above RB US, and is preceded by Johnson & Johnson.

COMPANY		Customer Satisfaction (CSAT) Score
	Unilever	85%
	Colgate Palmolive	83%
	Procter & Gamble	78%
	Johnson & Johnson	78%
	S.C. Johnson	75%
	RB US	60%

Unlock S.C. Johnson Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, S.C. Johnson's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	S.C. Johnson	75%
	Tiffany & Co	72%

Unlock S.C. Johnson Customer Satisfaction vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.

S.C. Johnson Customer Service

3.7/5

S.C. Johnson has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock S.C. Johnson's overall Customer Service score rated by its users and customers.

About S.C. Johnson's Customer Service

Address

Racine, WI

Website

https://www.scjohnson.com

Quick Insights into S.C. Johnson Customer Service

S.C. Johnson's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 56-60.

Sign Up to unlock insights into how customers have ranked S.C. Johnson's Customer Service score.

Ranked S.C. Johnson Customer Service the Highest

Asian or Pacific Islander	4.4
Over 10 Years	4.3
18-25	4.1

Ranked S.C. Johnson Customer Service the Lowest

Aerospace and Aviation	2.4
5 to 10 Years	2.3
56-60	1.5

S.C. Johnson Customer Service Score by Gender

Male customers rated S.C. Johnson's Customer Service score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of S.C. Johnson.

Male

3.5/5

Female

3.4/5

S.C. Johnson Customer Service Score by Ethnicity

S.C. Johnson's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of S.C. Johnson.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Native American 2.5	Native American	2.5
Other 2.7	Other	2.7

S.C. Johnson Customer Service Score by Age

S.C. Johnson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of S.C. Johnson.

100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.4	26-30	3.4
31-35 3.5	31-35	3.5
36-40 3.2	36-40	3.2
41-45 3.5	41-45	3.5
46-50 3.9	46-50	3.9
56-60 1.5	56-60	1.5

S.C. Johnson Customer Service Score by Usage

S.C. Johnson's Customer Service score was rated the highest by customers who have used S.C. Johnson's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	3.2
5 to 10 Years	2.3
Over 10 Years	4.3

S.C. Johnson Customer Service Score by Industry

S.C. Johnson's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.9
Accounting	3.5
Aerospace and Aviation	2.4
Consumer Goods	3.9

S.C. Johnson Customer Service vs. Competitors

Compared to its competitors, S.C. Johnson's Customer Service score is rated right below RB US.

COMPANY		Customer Service Score
	Colgate Palmolive	4/5
	Unilever	4/5
	Johnson & Johnson	4/5
	Procter & Gamble	3.9/5
	RB US	3.8/5
	S.C. Johnson	3.7/5

Unlock S.C. Johnson Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, S.C. Johnson's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	S.C. Johnson	3.7/5

Unlock S.C. Johnson Customer Service vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full S.C. Johnson Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.

S.C. Johnson as an Employer

4.3/5

S.C. Johnson has a 4.3/5 stars for its overall company culture rated by their employees

top

10%

CEO of S.C. Johnson

H. Fisk Johnson

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

S.C. Johnson scored a 19 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of S.C. Johnson would recommend the brand to a friend. ENPS measures how likely S.C. Johnson employees would recommend working at S.C. Johnson to a friend.

Net Promoter Score

NPS Score

49%	Promoters
21%	Passive
30%	Detractors

Employee Net Promoter Score

eNPS Score

43%	Promoters
26%	Passive
31%	Detractors

Global Ranking Snapshot

S.C. Johnson is ranked #260 in the Global Top 100 Brands. It ranks just behind Dollar Tree and just ahead of PIMCO.

RANK			INDUSTRY
258	Red Hat	Matt Hicks	Tech
259	Dollar Tree	Michael C. Creedon Jr.	Retail
260	S.C. Johnson	H. Fisk Johnson	Consumer Goods
261	PIMCO	Emmanuel Roman	Banking and Financial Services
262	Brooks Running	Jim Weber	Fashion and Beauty
263	TD Ameritrade	Tim Hockey	Banking and Financial Services
264	Avery Dennison	Mitchell Butier	Energy and Manufacturing