27
NPS
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Duracell is ranked #35 in Consumer Goods Brands
Duracell is ranked #35 in Consumer Goods Brands
About Duracell's Brand
Duracell is the market leader in the professional channel. Our products provide innovative solutions in many facets for businesses, from Duracell’s brand is ranked #296 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Duracell. When compared to other organizations within the Consumer Goods industry, Duracell is ranked #35. Among its major competitors, Duracell is ranked in 3rd place for NPS while Maglite is 1st, and Interstate Batteries is 2nd.Their current valuation is $3.31B
Brand at a Glance
76%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Duracell Ranking
- #35 in Consumer Goods
- #3 / 4 of its competitors
Duracell NPS
Duracell's Net Promoter Score (NPS) is a 27 with 57% Promoters, 13% Passives, and 30% Detractors. Net Promoter Score tracks whether Duracell's customers would recommend using the product based on a scale of -100 to 100.
Duracell Overall NPS
| 57% | Promoters |
|---|---|
| 13% | Passives |
| 30% | Detractors |
Duracell NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 19 | Jul 2024 | 19 |
Aug 2024 21 | Aug 2024 | 21 |
Sep 2024 21 | Sep 2024 | 21 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 28 | May 2025 | 28 |
Jun 2025 26 | Jun 2025 | 26 |
Sep 2025 26 | Sep 2025 | 26 |
Oct 2025 28 | Oct 2025 | 28 |
Dec 2025 27 | Dec 2025 | 27 |
How Other Brands Compare
Duracell is ranked third for NPS among its competitors. Maglite and Interstate Batteries come in first and second, with Energizer coming in at #4. Among those competitors, it is the third most valued company.
 Duracell |  Maglite |  Interstate Batteries |  Energizer | |
| Global Ranking | #296 | #- | #- | #- |
| NPS | 27 | 100 | 31 | 23 |
| Valuation Updated every 24 hours for public companies | $3.31B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Duracell NPS by Gender
Female customers rated Duracell's NPS 27 points higher than Male customers.
Male
15
Duracell's NPS was rated 15 by Male customers on Comparably.
48%
Promoters
19%
Passives
33%
Detractors
Female
42
Duracell's NPS was rated 42 by Female customers on Comparably.
63%
Promoters
16%
Passives
21%
Detractors
Duracell NPS by Ethnicity
Duracell's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -1 | Caucasian | -1 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 11 | Asian or Pacific Islander | 11 |
Other 20 | Other | 20 |
Duracell NPS by Age
Duracell's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Duracell NPS by Usage
Duracell's NPS was rated the highest by customers who have used Duracell's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 11 | Over 10 Years | 11 |
Duracell NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Duracell's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Duracell | 27 |
Duracell Customer Reviews
Out of the 13 Duracell customer reviews 10 were positive and 3 were constructive. Duracell customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Duracell Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Duracell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Duracell Customer Loyalty Score by Gender
Male customers rated Duracell's Customer Loyalty score 12% higher than Female customers.
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Male
84%
Yes
Female
72%
Yes
Duracell Customer Loyalty Score by Ethnicity
Duracell's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Duracell.
78
out of 100
Caucasian
78
out of 100
Hispanic or Latino
100
out of 100
African American/Black
66
out of 100
Asian or Pacific Islander
91
out of 100
Other
Duracell Customer Loyalty Score by Age
Duracell's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 85% | 26-30 | 85% |
31-35 82% | 31-35 | 82% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
66+ 85% | 66+ | 85% |
Duracell Customer Loyalty Score by Usage
Duracell's Customer Loyalty score was rated the highest by customers who have used Duracell's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Duracell Customer Loyalty Score by Industry
Duracell's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.
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Duracell Customer Loyalty vs. Competitors
Compared to its competitors, Duracell's Customer Loyalty score is rated right above Antec, and is preceded by Energizer.
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Duracell's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Duracell | 76% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Duracell Product Quality
3.7/5
Duracell has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Duracell Product Information
Duracell’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Duracell's product the highest. Reviewers from the Accounting industry rated Duracell the lowest at 2.7.
- Website
- http://www.duracell.com
- Company Size
- 10,000+ Employees
Quick Insights into Duracell Product Quality
Duracell's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
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Ranked Duracell Product Quality the Highest
Ranked Duracell Product Quality the Lowest
Duracell Product Quality Score by Gender
Female customers rated Duracell's Product Quality score 0.9 stars higher than Male customers.
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Male
3.4/5
Female
4.3/5
Duracell Product Quality Score by Ethnicity
Duracell's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Duracell.
0
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4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.4 | Other | 3.4 |
Duracell Product Quality Score by Age
Duracell's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
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2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4.6 | 31-35 | 4.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4 | 46-50 | 4 |
56-60 4.1 | 56-60 | 4.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.9 | 66+ | 2.9 |
Duracell Product Quality Score by Usage
Duracell's Product Quality score was rated the highest by customers who have used Duracell's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Duracell Product Quality Score by Industry
Duracell's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Duracell Product Quality vs. Competitors
Compared to its competitors, Duracell's Product Quality score is rated right above Antec, and is preceded by Energizer.
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Duracell's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Duracell | 3.7/5 |
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Duracell Pricing
Duracell ROI & Value For Money
3.6/5
Duracell has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Duracell Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Duracell.
Quick Insights into Duracell ROI
Duracell's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Duracell ROI the Highest
Ranked Duracell ROI the Lowest
Duracell ROI Score by Gender
Female customers rated Duracell's ROI score 0.8 stars higher than Male customers.
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Male
3.3/5
Female
4.1/5
Duracell ROI Score by Ethnicity
Duracell's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.1 | Other | 3.1 |
Duracell ROI Score by Age
Duracell's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3.9 | 31-35 | 3.9 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.8 | 46-50 | 3.8 |
56-60 4.1 | 56-60 | 4.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.1 | 66+ | 3.1 |
Duracell ROI Score by Usage
Duracell's ROI score was rated the highest by customers who have used Duracell's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Duracell ROI Score by Industry
Duracell's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Duracell Pricing vs. Competitors
Compared to its competitors, Duracell's ROI score is rated right above Antec, and is preceded by Eveready.
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Duracell's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| Duracell | 3.6/5 |
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Duracell Customer Satisfaction (CSAT)
Duracell Customer Satisfaction (CSAT) Score
73 / 100
Duracell has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
41%
Satisfied
32%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Duracell Customer Satisfaction
Duracell's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
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Ranked Duracell Customer Satisfaction the Highest
Ranked Duracell Customer Satisfaction the Lowest
Duracell Customer Satisfaction Score by Gender
Female customers rated Duracell's Customer Satisfaction score 27 points higher than Male customers.
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61 / 100
MaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 7% | |
Very Dissatisfied | 21% |
88 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Duracell Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Duracell's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
Duracell's Customer Satisfaction (CSAT) score was rated 88% according to Hispanic or Latino users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Duracell's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Duracell's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
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88 / 100
Very Satisfied
0%
Satisfied
88%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Duracell's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
50%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
30%
Duracell Customer Satisfaction Score by Age
Duracell's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 60% |
Duracell Customer Satisfaction Score by Usage
Duracell's Customer Satisfaction score was rated the highest by customers who have used Duracell's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Duracell Customer Satisfaction Score by Industry
Duracell's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Duracell Customer Satisfaction Score by Industry",
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"label": "Tech",
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"scoreClassName": "",
"scoreLabel": 64
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}Duracell Customer Satisfaction vs. Competitors
Compared to its competitors, Duracell's Customer Satisfaction score is rated right above Energizer, and is preceded by Interstate Batteries.
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Duracell's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Duracell | 73% |
| Tiffany & Co | 72% |
Unlock Duracell Customer Satisfaction vs. Companies in Consumer Goods Data
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Duracell Customer Service
3.7/5
Duracell has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Duracell's Customer Service
Address
Bethel Springs, TN
Website
http://www.duracell.com
Phone Number
(800) 551-2355
Quick Insights into Duracell Customer Service
Duracell's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Duracell Customer Service the Highest
Ranked Duracell Customer Service the Lowest
Duracell Customer Service Score by Gender
Female customers rated Duracell's Customer Service score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Duracell Customer Service Score by Ethnicity
Duracell's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.5 | Other | 3.5 |
Duracell Customer Service Score by Age
Duracell's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.4 | 31-35 | 4.4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.3 | 46-50 | 3.3 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3 | 66+ | 3 |
Duracell Customer Service Score by Usage
Duracell's Customer Service score was rated the highest by customers who have used Duracell's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Duracell Customer Service Score by Industry
Duracell's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Duracell Customer Service vs. Competitors
Compared to its competitors, Duracell's Customer Service score is rated right above Eveready, and is preceded by Energizer.
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Duracell's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
| Duracell | 3.7/5 |
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Duracell as an Employer
4.1/5
Duracell has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Duracell scored a 27 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Duracell would recommend the brand to a friend. ENPS measures how likely Duracell employees would recommend working at Duracell to a friend.
Net Promoter Score
27
NPS Score
| 57% | Promoters |
|---|---|
| 13% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 47% | Promoters |
|---|---|
| 24% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Duracell is ranked #296 in the Global Top 100 Brands. It ranks just behind Fannie Mae and just ahead of Cargill.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
294 |  | Overstock.com |  | Jonathan E. Johnson | Tech |
295 |  | Fannie Mae | | Banking and Financial Services | |
296 | | Duracell | | Lukma Hakim | Consumer Goods |
297 |  | Cargill |  | David MacLennan | Food and Beverages |
298 |  | Workday |  | Carl Eschenbach | Tech |
299 |  | Chubb |  | Evan Greenberg | Business and Consumer Services |
300 |  | Humana |  | Jim Rechtin | Health and Wellness |
Consumer Goods Ranking Snapshot
Duracell is ranked #35 in the Consumer Goods Industry. It ranks just behind Michelin and just ahead of Electrolux.
| RANK | COMPANY | Location | |
|---|---|---|---|
33 |  | ADM | Chicago, IL |
34 |  | Michelin | |
35 | | Duracell | Bethel Springs, TN |
36 |  | Electrolux | Charlotte, NC |
37 |  | Herman Miller | Zeeland, MI |
38 |  | Hasbro | Pawtucket, RI |
39 |  | Conagra Brands | Chicago, IL |
