24
NPS
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Hasbro is ranked #38 in Consumer Goods Brands
Hasbro is ranked #38 in Consumer Goods Brands
About Hasbro's Brand
Hasbro is a global play and entertainment company committed to Creating the World's Best Play Experiences. Hasbro’s brand is ranked #327 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hasbro. When compared to other organizations within the Consumer Goods industry, Hasbro is ranked #38. Among its major competitors, Hasbro is ranked in 3rd place for NPS while JAKKS Pacific is 1st, and The LEGO Group is 2nd.Their current market cap is $13.10B
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Hasbro Ranking
- #327 in Global Best Brands
- #38 in Consumer Goods
- #2 / 4 of its competitors
Hasbro NPS
Hasbro's Net Promoter Score (NPS) is a 24 with 51% Promoters, 22% Passives, and 27% Detractors. Net Promoter Score tracks whether Hasbro's customers would recommend using the product based on a scale of -100 to 100.
Hasbro Overall NPS
| 51% | Promoters |
|---|---|
| 22% | Passives |
| 27% | Detractors |
Hasbro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 23 | Jul 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 23 | Jan 2026 | 23 |
How Other Brands Compare
Hasbro is ranked second for NPS among its competitors. JAKKS Pacific and Mattel, Inc. come in first and third, with Spin Master coming in at #4. Among those competitors, it is the most valued company.
 Hasbro |  Mattel, Inc. |  Spin Master |  JAKKS Pacific | |
| Global Ranking | #327 | #111 | #945 | #- |
| NPS | 24 | 22 | 16 | 71 |
| Valuation Updated every 24 hours for public companies | $13.10B | $7.04B | $1.29B | $44.43M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hasbro NPS by Gender
Female customers rated Hasbro's NPS 46 points higher than Male customers.
Male
8
Hasbro's NPS was rated 8 by Male customers on Comparably.
48%
Promoters
12%
Passives
40%
Detractors
Female
54
Hasbro's NPS was rated 54 by Female customers on Comparably.
66%
Promoters
22%
Passives
12%
Detractors
Hasbro NPS by Ethnicity
Hasbro's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 22 | Caucasian | 22 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black -10 | African American/Black | -10 |
Asian or Pacific Islander 24 | Asian or Pacific Islander | 24 |
Other 9 | Other | 9 |
Hasbro NPS by Age
Hasbro's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Hasbro NPS by Usage
Hasbro's NPS was rated the highest by customers who have used Hasbro's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 44 | 1 to 2 Years | 44 |
2 to 5 Years 13 | 2 to 5 Years | 13 |
5 to 10 Years 39 | 5 to 10 Years | 39 |
Over 10 Years 24 | Over 10 Years | 24 |
Hasbro NPS vs. Competitors
Compared to its competitors, Hasbro's NPS is rated right above Mattel, Inc., and is preceded by The LEGO Group.
| COMPANY | NPS Score | |
|---|---|---|
| JAKKS Pacific | 71 |
 | The LEGO Group | 56 |
| Hasbro | 24 |
| Mattel, Inc. | 22 |
| Spin Master | 16 |
 | Games Workshop | -100 |
Hasbro NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Hasbro's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 35 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Hasbro | 24 |
Hasbro Customer Reviews
Out of the 29 Hasbro customer reviews 20 were positive and 9 were constructive. Hasbro customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Hasbro Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Hasbro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Hasbro Customer Loyalty Score by Gender
Female customers rated Hasbro's Customer Loyalty score 4% higher than Male customers.
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Male
74%
Yes
Female
78%
Yes
Hasbro Customer Loyalty Score by Ethnicity
Hasbro's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hasbro.
73
out of 100
Caucasian
76
out of 100
Hispanic or Latino
73
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
71
out of 100
Other
Hasbro Customer Loyalty Score by Age
Hasbro's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hasbro.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 88% | 26-30 | 88% |
31-35 61% | 31-35 | 61% |
36-40 85% | 36-40 | 85% |
41-45 66% | 41-45 | 66% |
46-50 78% | 46-50 | 78% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
Hasbro Customer Loyalty Score by Usage
Hasbro's Customer Loyalty score was rated the highest by customers who have used Hasbro's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hasbro Customer Loyalty Score by Industry
Hasbro's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Hasbro Customer Loyalty vs. Competitors
Compared to its competitors, Hasbro's Customer Loyalty score is rated right above JAKKS Pacific, and is preceded by Mattel, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The LEGO Group | 93% |
| Spin Master | 79% |
| Mattel, Inc. | 78% |
| Hasbro | 77% |
| JAKKS Pacific | 60% |
| Games Workshop | 10% |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Hasbro's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Hasbro | 77% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Hasbro Product Quality
3.9/5
Hasbro has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Hasbro Product Information
Hasbro’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Hasbro's product the highest. Reviewers from the Business and Consumer Services industry rated Hasbro the lowest at 3.9.
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Ecommerce and Marketplaces
Quick Insights into Hasbro Product Quality
Hasbro's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Hasbro Product Quality the Highest
Ranked Hasbro Product Quality the Lowest
Hasbro Product Quality Score by Gender
Female customers rated Hasbro's Product Quality score 0.5 stars higher than Male customers.
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Male
3.7/5
Female
4.2/5
Hasbro Product Quality Score by Ethnicity
Hasbro's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.7 | Other | 3.7 |
Hasbro Product Quality Score by Age
Hasbro's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
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2
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.2 | 46-50 | 4.2 |
61-65 3 | 61-65 | 3 |
66+ 3.5 | 66+ | 3.5 |
Hasbro Product Quality Score by Usage
Hasbro's Product Quality score was rated the highest by customers who have used Hasbro's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hasbro Product Quality Score by Industry
Hasbro's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hasbro Product Quality vs. Competitors
Compared to its competitors, Hasbro's Product Quality score is rated right above Spin Master, and is preceded by Games Workshop.
| COMPANY | Product Quality Score | |
|---|---|---|
| The LEGO Group | 4.4/5 |
| Mattel, Inc. | 4/5 |
| Games Workshop | 4/5 |
| Hasbro | 3.9/5 |
| Spin Master | 3.8/5 |
| JAKKS Pacific | 2.8/5 |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Hasbro's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Hasbro | 3.9/5 |
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Hasbro Pricing
Hasbro ROI & Value For Money
3.6/5
Hasbro has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Hasbro Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Mechanical, Civil or Industrial Engineering industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Hasbro.
Quick Insights into Hasbro ROI
Hasbro's ROI score was rated highest by customers from the Mechanical, Civil or Industrial Engineering industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Hasbro ROI the Highest
Ranked Hasbro ROI the Lowest
Hasbro ROI Score by Gender
Female customers rated Hasbro's ROI score 0.5 stars higher than Male customers.
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Male
3.5/5
Female
4/5
Hasbro ROI Score by Ethnicity
Hasbro's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.4 | Other | 3.4 |
Hasbro ROI Score by Age
Hasbro's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
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3
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3 | 41-45 | 3 |
46-50 4.1 | 46-50 | 4.1 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.4 | 66+ | 3.4 |
Hasbro ROI Score by Usage
Hasbro's ROI score was rated the highest by customers who have used Hasbro's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hasbro ROI Score by Industry
Hasbro's ROI score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hasbro Pricing vs. Competitors
Compared to its competitors, Hasbro's ROI score is rated right above Mattel, Inc., and is preceded by Spin Master.
| COMPANY | Pricing Score | |
|---|---|---|
| JAKKS Pacific | 4/5 |
| The LEGO Group | 3.9/5 |
| Spin Master | 3.7/5 |
| Hasbro | 3.6/5 |
| Mattel, Inc. | 3.6/5 |
| Games Workshop | 2.5/5 |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Hasbro's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| Hasbro | 3.6/5 |
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Hasbro Customer Satisfaction (CSAT)
Hasbro Customer Satisfaction (CSAT) Score
75 / 100
Hasbro has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
40%
Satisfied
35%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
1%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hasbro Customer Satisfaction
Hasbro's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Hasbro Customer Satisfaction the Highest
Ranked Hasbro Customer Satisfaction the Lowest
Hasbro Customer Satisfaction Score by Gender
Female customers rated Hasbro's Customer Satisfaction score 17 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 2% | |
Very Dissatisfied | 16% |
80 / 100
FemaleVery Satisfied | 49% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 7% |
Hasbro Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hasbro's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
40%
Satisfied
24%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
4%
Very Dissatisfied
16%
CSAT according to Hispanic or Latino
Hasbro's Customer Satisfaction (CSAT) score was rated 86% according to Hispanic or Latino users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to African American/Black
Hasbro's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Hasbro's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
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81 / 100
Very Satisfied
36%
Satisfied
45%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Hasbro's Customer Satisfaction (CSAT) score was rated 59% according to Other users and customers.
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59 / 100
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
5%
Very Dissatisfied
18%
Hasbro Customer Satisfaction Score by Age
Hasbro's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 85% | |||||||||||||||
| 31-35 | 53% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 71% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 80% |
Hasbro Customer Satisfaction Score by Usage
Hasbro's Customer Satisfaction score was rated the highest by customers who have used Hasbro's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hasbro Customer Satisfaction Score by Industry
Hasbro's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "Hasbro Customer Satisfaction Score by Industry",
"text": "Hasbro's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 75,
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"label": "Accounting",
"groupId": 495,
"score": 83,
"stars": 0,
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"label": "Aerospace and Aviation",
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"groupId": 499,
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"scoreClassName": "",
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"label": "Education",
"groupId": 515,
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{
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"groupId": 535,
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]
}Hasbro Customer Satisfaction vs. Competitors
Compared to its competitors, Hasbro's Customer Satisfaction score is rated right above JAKKS Pacific, and is preceded by Spin Master.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The LEGO Group | 96% |
| Mattel, Inc. | 85% |
| Spin Master | 80% |
| Hasbro | 75% |
| JAKKS Pacific | 50% |
| Games Workshop | 0% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Hasbro's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Red Bull | 83% |
| Colgate Palmolive | 83% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Hasbro | 75% |
| Tiffany & Co | 72% |
Unlock Hasbro Customer Satisfaction vs. Companies in Consumer Goods Data
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Hasbro Customer Service
3.7/5
Hasbro has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Hasbro's Customer Service
Address
1027 Newport Avenue, Pawtucket, RI 02861
Website
https://hasbro.gcs-web.com/corporate
Hasbro's Social Links
Quick Insights into Hasbro Customer Service
Hasbro's Customer Service score was rated highest by customers from the Mechanical, Civil or Industrial Engineering industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Hasbro Customer Service the Highest
Ranked Hasbro Customer Service the Lowest
Hasbro Customer Service Score by Gender
Female customers rated Hasbro's Customer Service score 0.5 stars higher than Male customers.
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Male
3.5/5
Female
4/5
Hasbro Customer Service Score by Ethnicity
Hasbro's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.5 | Other | 3.5 |
Hasbro Customer Service Score by Age
Hasbro's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.9 | 46-50 | 3.9 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.6 | 66+ | 3.6 |
Hasbro Customer Service Score by Usage
Hasbro's Customer Service score was rated the highest by customers who have used Hasbro's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Hasbro Customer Service Score by Industry
Hasbro's Customer Service score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Hasbro Customer Service vs. Competitors
Compared to its competitors, Hasbro's Customer Service score is rated right above Spin Master, and is preceded by Mattel, Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| The LEGO Group | 4.2/5 |
| JAKKS Pacific | 4.2/5 |
| Games Workshop | 4/5 |
| Mattel, Inc. | 3.8/5 |
| Hasbro | 3.7/5 |
| Spin Master | 3.7/5 |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Hasbro's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
| Hasbro | 3.7/5 |
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Hasbro as an Employer
4.3/5
Hasbro has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Hasbro scored a 24 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Hasbro would recommend the brand to a friend. ENPS measures how likely Hasbro employees would recommend working at Hasbro to a friend.
Net Promoter Score
24
NPS Score
| 51% | Promoters |
|---|---|
| 22% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 54% | Promoters |
|---|---|
| 25% | Passive |
| 21% | Detractors |
Global Ranking Snapshot
Hasbro is ranked #327 in the Global Top 100 Brands. It ranks just behind Texas Instruments and just ahead of Twilio Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
325 |  | Herman Miller |  | Andi Owen | Consumer Goods |
326 |  | Texas Instruments |  | Rich Templeton | Energy and Manufacturing |
327 | | Hasbro | | Brian Goldner | Consumer Goods |
328 |  | Twilio Inc. |  | Jeff Lawson | Tech |
329 |  | VMware |  | Raghu Raghuram | Tech |
330 |  | Merck |  | Rob Davis | Health and Wellness |
331 |  | ServiceNow |  | Bill McDermott | Tech |
Consumer Goods Ranking Snapshot
Hasbro is ranked #38 in the Consumer Goods Industry. It ranks just behind Herman Miller and just ahead of Conagra Brands.
| RANK | COMPANY | Location | |
|---|---|---|---|
36 |  | Electrolux | Charlotte, NC |
37 | | Herman Miller | Zeeland, MI |
38 | | Hasbro | Pawtucket, RI |
39 |  | Conagra Brands | Chicago, IL |
40 |  | La-Z-Boy | Monroe, MI |
41 |  | Hallmark | Kansas City, MO |
42 |  | Tupperware Brands | Orlando, FL |
