56
NPS
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The LEGO Group
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About The LEGO Group's Brand
Among its major competitors, The LEGO Group is ranked in 1st place for NPS while Amazon is 2nd, and Hasbro is 3rd.
Brand at a Glance
93%
Customer Loyalty
4.4/5
Product Quality
3.9/5
Pricing
4.2/5
Customer Service
The LEGO Group Ranking
- #1 / 4 of its competitors
The LEGO Group NPS
The LEGO Group's Net Promoter Score (NPS) is a 56 with 73% Promoters, 10% Passives, and 17% Detractors. Net Promoter Score tracks whether The LEGO Group's customers would recommend using the product based on a scale of -100 to 100.
The LEGO Group Overall NPS
| 73% | Promoters |
|---|---|
| 10% | Passives |
| 17% | Detractors |
The LEGO Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 54 | Aug 2024 | 54 |
Sep 2024 47 | Sep 2024 | 47 |
Nov 2024 49 | Nov 2024 | 49 |
Dec 2024 52 | Dec 2024 | 52 |
Jan 2025 52 | Jan 2025 | 52 |
Apr 2025 55 | Apr 2025 | 55 |
May 2025 50 | May 2025 | 50 |
Jun 2025 52 | Jun 2025 | 52 |
Sep 2025 52 | Sep 2025 | 52 |
Oct 2025 51 | Oct 2025 | 51 |
Nov 2025 53 | Nov 2025 | 53 |
Dec 2025 56 | Dec 2025 | 56 |
How Other Brands Compare
The LEGO Group is ranked first for NPS among its competitors. Amazon and Hasbro come in second and third, with Mattel, Inc. coming in at #4.
The LEGO Group |  Amazon |  Mattel, Inc. |  Hasbro | |
| Global Ranking | #- | #9 | #111 | #327 |
| NPS | 56 | 49 | 22 | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.64T | $7.04B | $13.10B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The LEGO Group NPS by Gender
The LEGO Group's NPS was rated 100 by both Female and Male customers on Comparably.
Male
100
The LEGO Group's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
100
The LEGO Group's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
The LEGO Group NPS by Ethnicity
The LEGO Group's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
The LEGO Group NPS by Age
The LEGO Group's NPS was rated 100 points by customers ages 18-25 on Comparably.
The LEGO Group NPS by Usage
The LEGO Group's NPS was rated 100 points by customers who have used The LEGO Group's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
The LEGO Group NPS vs. Competitors
Compared to its competitors, The LEGO Group's NPS is rated right above Amazon.
| COMPANY | NPS Score | |
|---|---|---|
| The LEGO Group | 56 |
| Amazon | 49 |
| Hasbro | 24 |
| Mattel, Inc. | 22 |
 | eBay | -5 |
The LEGO Group Customer Reviews
Out of the 3 The LEGO Group customer reviews 3 were positive and 0 were constructive. The LEGO Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The LEGO Group Customer Loyalty
93%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of The LEGO Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The LEGO Group Customer Loyalty Score by Gender
The LEGO Group's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
The LEGO Group Customer Loyalty Score by Ethnicity
The LEGO Group's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
The LEGO Group Customer Loyalty Score by Age
The LEGO Group's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
The LEGO Group Customer Loyalty Score by Usage
The LEGO Group's Customer Loyalty score was rated 100% by customers who have used The LEGO Group's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The LEGO Group Customer Loyalty Score by Industry
The LEGO Group's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.
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The LEGO Group Customer Loyalty vs. Competitors
Compared to its competitors, The LEGO Group's Customer Loyalty score is rated right above Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The LEGO Group | 93% |
| Amazon | 89% |
| Mattel, Inc. | 78% |
| Hasbro | 77% |
| eBay | 72% |
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The LEGO Group Product Quality
4.4/5
The LEGO Group has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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The LEGO Group Product Information
The LEGO Group’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated The LEGO Group's product the highest.
- Website
- www.lego.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into The LEGO Group Product Quality
The LEGO Group's Product Quality score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked The LEGO Group Product Quality the Highest
Ranked The LEGO Group Product Quality the Lowest
The LEGO Group Product Quality Score by Gender
Female customers rated The LEGO Group's Product Quality score 0.2 stars higher than Male customers.
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Male
4.8/5
Female
5/5
The LEGO Group Product Quality Score by Ethnicity
The LEGO Group's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
The LEGO Group Product Quality Score by Age
The LEGO Group's Product Quality score was rated 4.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
The LEGO Group Product Quality Score by Usage
The LEGO Group's Product Quality score was rated 4.7 stars by customers who have used The LEGO Group's products/services for Over 10 Years.
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The LEGO Group Product Quality Score by Industry
The LEGO Group's Product Quality score was rated 4.7 stars by Business and Consumer Services industry customers.
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The LEGO Group Product Quality vs. Competitors
Compared to its competitors, The LEGO Group's Product Quality score is rated right above Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| The LEGO Group | 4.4/5 |
| Amazon | 4.2/5 |
| Mattel, Inc. | 4/5 |
| Hasbro | 3.9/5 |
| eBay | 3.2/5 |
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The LEGO Group Pricing
The LEGO Group ROI & Value For Money
3.9/5
The LEGO Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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The LEGO Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Quick Insights into The LEGO Group ROI
The LEGO Group's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked The LEGO Group ROI the Highest
Ranked The LEGO Group ROI the Lowest
The LEGO Group ROI Score by Gender
Female customers rated The LEGO Group's ROI score 0.3 stars higher than Male customers.
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Male
4.7/5
Female
5/5
The LEGO Group ROI Score by Ethnicity
The LEGO Group's ROI score was rated 4.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
The LEGO Group ROI Score by Age
The LEGO Group's ROI score was rated 4.7 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
The LEGO Group ROI Score by Usage
The LEGO Group's ROI score was rated 4.9 stars by customers who have used The LEGO Group's products/services for Over 10 Years.
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The LEGO Group ROI Score by Industry
The LEGO Group's ROI score was rated 4.9 stars by Business and Consumer Services industry customers.
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The LEGO Group Pricing vs. Competitors
Compared to its competitors, The LEGO Group's ROI score is rated right above Hasbro, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| The LEGO Group | 3.9/5 |
| Hasbro | 3.6/5 |
| Mattel, Inc. | 3.6/5 |
| eBay | 3.2/5 |
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The LEGO Group Customer Satisfaction (CSAT)
The LEGO Group Customer Satisfaction (CSAT) Score
96 / 100
The LEGO Group has an overall Customer Satisfaction score of 96 rated by its users and customers.
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Very Satisfied
66%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The LEGO Group Customer Satisfaction
The LEGO Group's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked The LEGO Group Customer Satisfaction the Highest
The LEGO Group Customer Satisfaction Score by Gender
The LEGO Group's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
The LEGO Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The LEGO Group's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
The LEGO Group Customer Satisfaction Score by Age
The LEGO Group's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
The LEGO Group Customer Satisfaction vs. Competitors
Compared to its competitors, The LEGO Group's Customer Satisfaction score is rated right above Mattel, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The LEGO Group | 96% |
| Mattel, Inc. | 85% |
| Amazon | 84% |
| Hasbro | 75% |
| eBay | 63% |
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The LEGO Group Customer Service
4.2/5
The LEGO Group has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About The LEGO Group's Customer Service
Address
, Billund,
Website
www.lego.com
Quick Insights into The LEGO Group Customer Service
The LEGO Group's Customer Service score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked The LEGO Group Customer Service the Highest
Ranked The LEGO Group Customer Service the Lowest
The LEGO Group Customer Service Score by Gender
Female customers rated The LEGO Group's Customer Service score 0.2 stars higher than Male customers.
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Male
4.8/5
Female
5/5
The LEGO Group Customer Service Score by Ethnicity
The LEGO Group's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The LEGO Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
The LEGO Group Customer Service Score by Age
The LEGO Group's Customer Service score was rated 4.9 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
The LEGO Group Customer Service Score by Usage
The LEGO Group's Customer Service score was rated 4.9 stars by customers who have used The LEGO Group's products/services for Over 10 Years.
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The LEGO Group Customer Service Score by Industry
The LEGO Group's Customer Service score was rated 4.9 stars by Business and Consumer Services industry customers.
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The LEGO Group Customer Service vs. Competitors
Compared to its competitors, The LEGO Group's Customer Service score is rated right above Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
| The LEGO Group | 4.2/5 |
| Amazon | 4.2/5 |
| Mattel, Inc. | 3.8/5 |
| Hasbro | 3.7/5 |
| eBay | 3.2/5 |
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The LEGO Group as an Employer
4.7/5
The LEGO Group has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The LEGO Group scored a 56 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of The LEGO Group would recommend the brand to a friend. ENPS measures how likely The LEGO Group employees would recommend working at The LEGO Group to a friend.
Net Promoter Score
56
NPS Score
| 73% | Promoters |
|---|---|
| 10% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
