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Target is
Ranked
#8
in
Global Top 100 Brands
Brand Page
Target
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Target is ranked #8 in Global Top 100 Brands

Awards & Recognition

  • Top 100 Brands 2021
  • Top Brands for Gen-Z 2021
  • Top Brands for Millenials 2021

About Target's Brand

Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target’s brand is ranked #8 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Target. When compared to other organizations within the Retail industry, Target is ranked #3. Among its major competitors, Target is ranked in 3rd place for NPS while Costco is 1st, and Amazon is 2nd.Their current market cap is $94.56B

Brand at a Glance

85%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4.2/5
Customer Service

Target CMO

Target Ranking

Target NPS

Target's Net Promoter Score (NPS) is a 48 with 65% Promoters, 18% Passives, and 17% Detractors. Net Promoter Score tracks whether Target's customers would recommend using the product based on a scale of -100 to 100.

Target Overall NPS

48
NPS
65%Promoters
18%Passives
17%Detractors
Target Overall NPS

Target NPS Trend

-100
-50
0
50
100
Aug 2021
56
Aug 202156
Sep 2021
56
Sep 202156
Oct 2021
54
Oct 202154
Nov 2021
54
Nov 202154
Dec 2021
52
Dec 202152
Jan 2022
52
Jan 202252
Feb 2022
50
Feb 202250
Mar 2022
50
Mar 202250
Apr 2022
48
Apr 202248
May 2022
49
May 202249
Jun 2022
47
Jun 202247
Jul 2022
47
Jul 202247

How Other Brands Compare

Target is ranked third for NPS among its competitors. Costco and Amazon come in first and second, with Walmart coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.

Sign Up for Brand Profile PRO to get the full Comparison data of Target vs Competitors.

Target's Logo
Target
Costco's Logo
Costco
Amazon's Logo
Amazon
Walmart's Logo
Walmart
Global Ranking#8#3#5#104
NPS48605314
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNegative
Valuation Updated every 24 hours for public companies$94.56B$157.15B$1.64T$382.64B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Target NPS by Gender

Female customers rated Target's NPS 35 points higher than Male customers.

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Male

34

Target's NPS was rated 34 by Male customers on Comparably.

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51%
Promoters
32%
Passives
17%
Detractors

Female

69

Target's NPS was rated 69 by Female customers on Comparably.

Sign Up to learn about Target's NPS Score rated by Female customers on Comparably.
76%
Promoters
17%
Passives
7%
Detractors

Target NPS by Ethnicity

Target's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Target.
-100
-50
0
50
100
Caucasian
53
Caucasian53
Hispanic or Latino
82
Hispanic or Latino82
African American/Black
43
African American/Black43
Asian or Pacific Islander
40
Asian or Pacific Islander40
Native American
66
Native American66
Other
25
Other25

Target NPS by Age

Target's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Target.
0
20
40
60
80
100
Promoters
69%
Passives
21%
Detractors
10%
18-2569%21%10%
Promoters
56%
Passives
19%
Detractors
25%
26-3056%19%25%
Promoters
62%
Passives
31%
Detractors
7%
31-3562%31%7%
Promoters
66%
Passives
17%
Detractors
17%
36-4066%17%17%
Promoters
65%
Passives
30%
Detractors
5%
41-4565%30%5%
Promoters
82%
Passives
12%
Detractors
6%
46-5082%12%6%
Promoters
62%
Passives
31%
Detractors
7%
51-5562%31%7%
Promoters
77%
Passives
0%
Detractors
23%
56-6077%0%23%
Promoters
80%
Passives
20%
Detractors
0%
61-6580%20%0%
Promoters
71%
Passives
15%
Detractors
14%
66+71%15%14%

Target NPS by Usage

Target's NPS was rated the highest by customers who have used Target's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Target.
-100
-50
0
50
100
Less than 1 Year
38
Less than 1 Year38
1 to 2 Years
49
1 to 2 Years49
2 to 5 Years
42
2 to 5 Years42
5 to 10 Years
66
5 to 10 Years66
Over 10 Years
63
Over 10 Years63

Target NPS vs. Competitors

Compared to its competitors, Target's NPS is rated right above Rakuten, and is preceded by Amazon.

Unlock Target NPS vs. Competitors Data

Target's Logo
VS
Costco's Logo
Amazon's Logo
Rakuten's Logo
Walmart's Logo
Alibaba Group Holding Limited's Logo
J. C. Penney's Logo

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Target NPS vs Companies in Retail

In the Retail industry, Target's NPS is rated right above Chipotle, and is preceded by American Eagle Outfitters.

Unlock Target NPS vs. Companies in Retail Data

Target's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Target Customer Reviews

Out of the 80 Target customer reviews 74 were positive and 6 were constructive. Target customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I like target i like the products and i really like their popcorn
Review from Minneapolis, MN / Female / Caucasian / 51-55Posted 21 days ago
What do you value most about this brand?
Customer service is so amazing
Review from Minneapolis, MN / Non-Binary / Other / 26-30Posted 10 days ago
What do you value most about this brand?
Quality of products and bright clean stores
Review from Minneapolis, MN / Female / African American/Black / 51-55Posted 12 days ago
What do you value most about this brand?
Great product quality and value.
Review from Female / Caucasian / 51-55Posted 18 days ago
What do you value most about this brand?
best customer service ok bye
Review from Minneapolis, MN / Female / African American/Black / 18-25

Target Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Target users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85
85%
15
15%
Target Customer Loyalty

Target Customer Loyalty Score by Gender

Female customers rated Target's Customer Loyalty score 10% higher than Male customers.

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Male
80%
Yes
Female
90%
Yes

Target Customer Loyalty Score by Ethnicity

Target's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Target.
87
out of 100
Caucasian
89
out of 100
Hispanic or Latino
88
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
100
out of 100
Native American
68
out of 100
Other

Target Customer Loyalty Score by Age

Target's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Target.
0
20%
40%
60%
80%
100%
18-25
82%
18-2582%
26-30
88%
26-3088%
31-35
97%
31-3597%
36-40
91%
36-4091%
41-45
87%
41-4587%
46-50
84%
46-5084%
51-55
94%
51-5594%
56-60
79%
56-6079%
61-65
100%
61-65100%
66+
87%
66+87%

Target Customer Loyalty Score by Usage

Target's Customer Loyalty score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
68%
1 to 2 Years
82%
2 to 5 Years
83%
5 to 10 Years
90%
Over 10 Years
91%

Target Customer Loyalty Score by Industry

Target's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
83%
Accounting
86%
Aerospace and Aviation
91%
Fashion and Beauty
89%
Architecture and Planning
92%
Arts and Entertainment
85%
Banking and Financial Services
90%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
82%
Business Supplies and Equipment
100%
Consulting
100%
Consumer Goods
55%
Consumer Services
87%
Education
80%
Environmental Services
100%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
89%
Hospitality
92%
Insurance
100%
Legal
82%
Logistics and Supply Chain
100%
Marketing, Advertising and Research
79%
Military and Defense
70%
Non-Profit
82%
Public Relations and Communications
100%
Real Estate
70%
Retail
89%
Warehousing
100%

Target Customer Loyalty vs. Competitors

Compared to its competitors, Target's Customer Loyalty score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYCustomer Loyalty Score
Costco91%
Amazon89%
Target85%
Alibaba Group Holding Limited79%
Walmart74%
J. C. Penney74%
Rakuten73%

Unlock Target Customer Loyalty vs. Competitors Data

Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Walmart's Logo
J. C. Penney's Logo
Rakuten's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Target's Customer Loyalty score is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.

Unlock Target Customer Loyalty vs. Companies in Retail Data

Target's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Target Product Quality

4.3/5

Target has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Target Product Information

Target’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Target's product the highest. Reviewers from the Consulting industry rated Target the lowest at 4.8.

Website
http://www.target.com
Company Size
10,000+ Employees

Industry

Non-Profit
Retail
Staffing and Recruiting

Quick Insights into Target Product Quality

Target's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Consumer Goods industry.

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Ranked Target Product Quality the Highest

Business Supplies and Equipment
5
46-50
4.7
Over 10 Years
4.6

Ranked Target Product Quality the Lowest

Less than 1 Year
4.2
Other
4
Consumer Goods
3.9

Target Product Quality Score by Gender

Female customers rated Target's Product Quality score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

Target Product Quality Score by Ethnicity

Target's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Native American
4.5
Native American4.5
Other
4
Other4

Target Product Quality Score by Age

Target's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.4
26-304.4
31-35
4.5
31-354.5
36-40
4.3
36-404.3
41-45
4.6
41-454.6
46-50
4.7
46-504.7
51-55
4.4
51-554.4
56-60
4.3
56-604.3
61-65
4.6
61-654.6
66+
4.3
66+4.3

Target Product Quality Score by Usage

Target's Product Quality score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.2
2 to 5 Years
4.5
5 to 10 Years
4.5
Over 10 Years
4.6

Target Product Quality Score by Industry

Target's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Consumer Goods industry customers.

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Tech
4.5
Accounting
4.4
Aerospace and Aviation
4.4
Fashion and Beauty
4.6
Architecture and Planning
4.4
Arts and Entertainment
4.1
Banking and Financial Services
4.5
Biotech and Pharmaceuticals
4.6
Business and Consumer Services
4.5
Business Supplies and Equipment
5
Consulting
4.8
Consumer Goods
3.9
Consumer Services
4.7
Education
4.4
Environmental Services
4.3
Government and Public Policy
5
Healthcare, Hospitals and Medicine
5
Hospitality
4.3
Insurance
4.8
Legal
4.6
Logistics and Supply Chain
5
Marketing, Advertising and Research
4.4
Military and Defense
5
Non-Profit
4.1
Public Relations and Communications
4
Real Estate
5
Retail
4.4
Warehousing
5

Target Product Quality vs. Competitors

Compared to its competitors, Target's Product Quality score is rated right above Amazon, and is preceded by Costco.

COMPANYProduct Quality Score
Costco4.4/5
Target4.3/5
Amazon4.3/5
Alibaba Group Holding Limited3.9/5
Rakuten3.7/5
Walmart3.6/5
J. C. Penney3.2/5

Unlock Target Product Quality vs. Competitors Data

Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Rakuten's Logo
Walmart's Logo
J. C. Penney's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Target's Product Quality score is rated right above Trader Joe's, and is preceded by REI.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.2/5

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Target's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target Pricing

Target ROI & Value For Money

4/5

Target has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Target Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Target.

Quick Insights into Target ROI

Target's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers who have used Target's products/services for Less than 1 Year.

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Ranked Target ROI the Highest

Consulting
4.6
46-50
4.5
African American/Black
4.3

Ranked Target ROI the Lowest

Non-Profit
3.8
Other
3.8
Less than 1 Year
3.7

Target ROI Score by Gender

Female customers rated Target's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Target ROI Score by Ethnicity

Target's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Target.
0
1
2
3
4
5
Caucasian
4
Caucasian4
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Native American
4.3
Native American4.3
Other
3.8
Other3.8

Target ROI Score by Age

Target's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4
26-304
31-35
4.1
31-354.1
36-40
4
36-404
41-45
4.3
41-454.3
46-50
4.5
46-504.5
51-55
4
51-554
56-60
4.2
56-604.2
61-65
4
61-654
66+
3.8
66+3.8

Target ROI Score by Usage

Target's ROI score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
4
2 to 5 Years
4
5 to 10 Years
4
Over 10 Years
4.2

Target ROI Score by Industry

Target's ROI score was rated the highest by Consulting industry customers, and the lowest by Non-Profit industry customers.

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Tech
4.2
Accounting
4
Aerospace and Aviation
3.8
Fashion and Beauty
3.9
Architecture and Planning
4
Arts and Entertainment
3.8
Banking and Financial Services
4.4
Biotech and Pharmaceuticals
4
Business and Consumer Services
4
Business Supplies and Equipment
4.5
Consulting
4.6
Consumer Goods
3.9
Consumer Services
4.3
Education
3.9
Environmental Services
3.8
Government and Public Policy
4.6
Healthcare, Hospitals and Medicine
4.5
Hospitality
4.3
Insurance
4.3
Legal
4
Logistics and Supply Chain
4.5
Marketing, Advertising and Research
4.1
Military and Defense
4.3
Non-Profit
3.8
Public Relations and Communications
4.3
Real Estate
4.1
Retail
4.1
Warehousing
4.4

Target Pricing vs. Competitors

Compared to its competitors, Target's ROI score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYPricing Score
Costco4.3/5
Amazon4.1/5
Target4/5
Alibaba Group Holding Limited3.8/5
Walmart3.6/5
Rakuten3.4/5
J. C. Penney2.9/5

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Walmart's Logo
Rakuten's Logo
J. C. Penney's Logo

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ROI for Other Retail Brands

In the Retail industry, Target's ROI score is rated right above Chipotle, and is preceded by REI.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4/5
Chipotle4/5
American Eagle Outfitters3.8/5
Bath & Body Works3.7/5

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Target's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target Customer Satisfaction (CSAT)

Target Customer Satisfaction (CSAT) Score

86 / 100

Target has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied48%
Satisfied38%
Neither Satisfied nor Dissatisfied8%
Dissatisfied2%
Very Dissatisfied4%
Very Satisfied
48%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
4%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Target Customer Satisfaction

Target's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Consumer Goods industry.

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Ranked Target Customer Satisfaction the Highest

Aerospace and Aviation
100%
Hispanic or Latino
100%
2 to 5 Years
97%

Ranked Target Customer Satisfaction the Lowest

Other
81%
56-60
78%
Consumer Goods
33%

Target Customer Satisfaction Score by Gender

Female customers rated Target's Customer Satisfaction score 1 points higher than Male customers.

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94 / 100
Male
Very Satisfied
37%
Satisfied
57%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%
95 / 100
Female
Very Satisfied
63%
Satisfied
32%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
1%
Very Dissatisfied
0%

Target Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Target's Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.

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95 / 100
Very Satisfied59%
Satisfied36%
Neither Satisfied nor Dissatisfied4%
Dissatisfied1%
Very Dissatisfied0%
Very Satisfied
59%
Satisfied
36%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
1%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Target's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied52%
Satisfied48%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
52%
Satisfied
48%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Target's Customer Satisfaction (CSAT) score was rated 94% according to African American/Black users and customers.

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94 / 100
Very Satisfied57%
Satisfied37%
Neither Satisfied nor Dissatisfied6%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
57%
Satisfied
37%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Target's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.

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91 / 100
Very Satisfied50%
Satisfied41%
Neither Satisfied nor Dissatisfied9%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
41%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Native American

Target's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Target's Customer Satisfaction (CSAT) score was rated 81% according to Other users and customers.

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81 / 100
Very Satisfied40%
Satisfied41%
Neither Satisfied nor Dissatisfied13%
Dissatisfied3%
Very Dissatisfied3%
Very Satisfied
40%
Satisfied
41%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
3%

Target Customer Satisfaction Score by Age

Target's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
94%
Very Satisfied
52%
Satisfied
42%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%
18-2594%
26-30 CSAT Score
94%
Very Satisfied
50%
Satisfied
44%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%
26-3094%
31-35 CSAT Score
94%
Very Satisfied
35%
Satisfied
59%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
0%
31-3594%
36-40 CSAT Score
94%
Very Satisfied
47%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
0%
36-4094%
41-45 CSAT Score
92%
Very Satisfied
67%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
41-4592%
46-50 CSAT Score
93%
Very Satisfied
71%
Satisfied
22%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%
46-5093%
51-55 CSAT Score
96%
Very Satisfied
64%
Satisfied
32%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
0%
51-5596%
56-60 CSAT Score
78%
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
56-6078%
66+ CSAT Score
84%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
0%
66+84%

Target Customer Satisfaction Score by Usage

Target's Customer Satisfaction score was rated the highest by customers who have used Target's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
90
1 to 2 Years
86
2 to 5 Years
97
5 to 10 Years
96
Over 10 Years
93

Target Customer Satisfaction Score by Industry

Target's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consumer Goods industry customers.

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Tech
100
Accounting
89
Aerospace and Aviation
100
Architecture and Planning
100
Arts and Entertainment
63
Banking and Financial Services
100
Business and Consumer Services
93
Business Supplies and Equipment
100
Consumer Goods
33
Consumer Services
100
Education
89
Healthcare, Hospitals and Medicine
100
Hospitality
88
Logistics and Supply Chain
100
Marketing, Advertising and Research
94
Retail
100
Warehousing
100

Target Customer Satisfaction vs. Competitors

Compared to its competitors, Target's Customer Satisfaction score is rated right above Rakuten, and is preceded by Amazon.

COMPANYCustomer Satisfaction (CSAT) Score
Costco88%
Amazon87%
Target86%
Rakuten78%
Alibaba Group Holding Limited75%
Walmart69%
J. C. Penney57%

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Rakuten's Logo
Alibaba Group Holding Limited's Logo
Walmart's Logo
J. C. Penney's Logo

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Target's Customer Satisfaction score is rated right above REI, and is preceded by Amazon.

COMPANYCustomer Satisfaction (CSAT) Score
Costco88%
Amazon87%
Target86%
REI86%
American Eagle Outfitters86%
Trader Joe's85%
Bath & Body Works81%
Chipotle81%

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Target's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Target Customer Service

4.2/5

Target has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Target's Customer Service

Address

1000 Nicollet Mall, Minneapolis, MN 55403


Website

http://www.target.com

Quick Insights into Target Customer Service

Target's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Environmental Services industry.

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Ranked Target Customer Service the Highest

46-50
4.7
Consumer Services
4.7
African American/Black
4.3

Ranked Target Customer Service the Lowest

Other
4
Less than 1 Year
3.9
Environmental Services
3.8

Target Customer Service Score by Gender

Female customers rated Target's Customer Service score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Target Customer Service Score by Ethnicity

Target's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.3
Hispanic or Latino4.3
African American/Black
4.3
African American/Black4.3
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Native American
4.3
Native American4.3
Other
4
Other4

Target Customer Service Score by Age

Target's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
4.3
31-354.3
36-40
4.1
36-404.1
41-45
4.3
41-454.3
46-50
4.7
46-504.7
51-55
4.2
51-554.2
56-60
4.2
56-604.2
61-65
4.4
61-654.4
66+
4.1
66+4.1

Target Customer Service Score by Usage

Target's Customer Service score was rated the highest by customers who have used Target's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.2
2 to 5 Years
4.2
5 to 10 Years
4.1
Over 10 Years
4.3

Target Customer Service Score by Industry

Target's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Environmental Services industry customers.

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Tech
4.2
Accounting
4.2
Aerospace and Aviation
4.1
Fashion and Beauty
4
Architecture and Planning
4
Arts and Entertainment
4.1
Banking and Financial Services
4.5
Biotech and Pharmaceuticals
4.3
Business and Consumer Services
4.2
Business Supplies and Equipment
4.6
Consulting
4.5
Consumer Goods
3.9
Consumer Services
4.7
Education
4.1
Environmental Services
3.8
Government and Public Policy
4.7
Healthcare, Hospitals and Medicine
4.7
Hospitality
4.2
Insurance
4.3
Legal
4.1
Logistics and Supply Chain
4.6
Marketing, Advertising and Research
4.2
Military and Defense
4.6
Non-Profit
3.9
Public Relations and Communications
4.1
Real Estate
4.6
Retail
4.2
Warehousing
4.4

Target Customer Service vs. Competitors

Compared to its competitors, Target's Customer Service score is rated right above Alibaba Group Holding Limited, and is preceded by Amazon.

COMPANYCustomer Service Score
Costco4.3/5
Amazon4.2/5
Target4.2/5
Alibaba Group Holding Limited3.8/5
Rakuten3.6/5
Walmart3.5/5
J. C. Penney2.8/5

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Target's Logo
VS
Costco's Logo
Amazon's Logo
Alibaba Group Holding Limited's Logo
Rakuten's Logo
Walmart's Logo
J. C. Penney's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Target's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Chipotle.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5

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Target's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Target as an Employer

3.8/5

Target has a 3.8/5 stars for its overall company culture rated by their employees

  Target CEO
bottom
45%
CEO of Target

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Target scored a 48 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Target would recommend the brand to a friend. ENPS measures how likely Target employees would recommend working at Target to a friend.

Net Promoter Score

48
NPS Score
65%Promoters
18%Passive
17%Detractors

Employee Net Promoter Score

-2
eNPS Score
36%Promoters
26%Passive
38%Detractors

Global Ranking Snapshot

Target is ranked #8 in the Global Top 100 Brands. It ranks just behind Nike and just ahead of Google.

RANKCOMPANYCEOINDUSTRY
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty
8
Target  Target CEO
Brian Cornell
Retail
9
Google  Google CEO
Sundar Pichai
Tech
10
Spotify  Spotify CEO
Daniel Ek
Tech
11
Trader Joe's  Trader Joe's CEO
Dan Bane
Retail
12
Zoom Video Communications  Zoom Video Communications CEO
Eric Yuan
Tech

Retail Ranking Snapshot

Target is ranked #3 in the Retail Industry. It ranks just behind Amazon and just ahead of Trader Joe's.

RANKCOMPANYLocation
1
Costco
Seattle, WA
2
Amazon
Seattle, WA
3
Target
Minneapolis, MN
4
Trader Joe's
Monrovia, CA
5
REI
Seattle, WA
6
American Eagle Outfitters
Pittsburgh, PA
7
Bath & Body Works
Reynoldsburg, OH