Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Domino's Pizza is

Ranked

#20

Retail Brands

Brand Page

Domino's Pizza

Marketing or Exec? Claim Your Free Account

Domino's Pizza

Rate this Brand

Domino's Pizza is ranked #20 in Retail Brands

About Domino's Pizza's Brand

Domino's is the recognized world leader in pizza delivery. Domino's Pizza’s brand is ranked #115 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Domino's Pizza. When compared to other organizations within the Retail industry, Domino's Pizza is ranked #20. Among its major competitors, Domino's Pizza is ranked in 4th place for NPS while Starbucks is 1st, and Yum! Brands is 2nd. Overall, Domino's Pizza has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $14.27B

Brand at a Glance

76%

Customer Loyalty

3.7/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

Domino's Pizza CMO

Sarah Barron

Domino's Pizza Ranking

^#115 in Global Best Brands
^#20 in Retail
^#4 / 4 of its competitors

Domino's Pizza NPS

Domino's Pizza's Net Promoter Score (NPS) is a 17 with 49% Promoters, 19% Passives, and 32% Detractors. Net Promoter Score tracks whether Domino's Pizza's customers would recommend using the product based on a scale of -100 to 100.

Domino's Pizza Overall NPS

NPS

49%	Promoters
19%	Passives
32%	Detractors

Domino's Pizza NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 16	Jan 2025	16
Feb 2025 16	Feb 2025	16
Mar 2025 17	Mar 2025	17
Apr 2025 17	Apr 2025	17
May 2025 17	May 2025	17
Jun 2025 17	Jun 2025	17
Jul 2025 17	Jul 2025	17
Aug 2025 17	Aug 2025	17
Sep 2025 17	Sep 2025	17
Oct 2025 17	Oct 2025	17
Nov 2025 17	Nov 2025	17
Dec 2025 17	Dec 2025	17

How Other Brands Compare

Domino's Pizza is ranked #4 for NPS among its competitors. Starbucks and Yum! Brands come in first and second, with McDonald's coming in at third. Among those competitors, it is the lowest valued company behind McDonald's.

	Domino's Pizza	Starbucks	McDonald's	Yum! Brands
Global Ranking	#115	#33	#85	#136
NPS	17	30	19	24
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$14.27B	$128.77B	$167.91B	$32.46B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Domino's Pizza NPS by Gender

Female customers rated Domino's Pizza's NPS 4 points higher than Male customers.

Male

Domino's Pizza's NPS was rated 16 by Male customers on Comparably.

47%

Promoters

22%

Passives

31%

Detractors

Female

Domino's Pizza's NPS was rated 20 by Female customers on Comparably.

46%

Promoters

28%

Passives

26%

Detractors

Domino's Pizza NPS by Ethnicity

Domino's Pizza's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 13	Caucasian	13
Hispanic or Latino 34	Hispanic or Latino	34
African American/Black 9	African American/Black	9
Asian or Pacific Islander 47	Asian or Pacific Islander	47
Other -18	Other	-18

Domino's Pizza NPS by Age

Domino's Pizza's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

56%

30%

14%

26-30

50%

18%

32%

31-35

32%

29%

39%

36-40

54%

19%

27%

41-45

28%

39%

33%

46-50

28%

29%

43%

51-55

13%

87%

56-60

36%

57%

61-65

33%

67%

66+

36%

55%

Domino's Pizza NPS by Usage

Domino's Pizza's NPS was rated the highest by customers who have used Domino's Pizza's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 23	1 to 2 Years	23
2 to 5 Years 30	2 to 5 Years	30
5 to 10 Years 14	5 to 10 Years	14
Over 10 Years 1	Over 10 Years	1

Domino's Pizza NPS vs. Competitors

Compared to its competitors, Domino's Pizza's NPS is rated right above Olive Garden, and is preceded by McDonald's.

COMPANY		NPS Score
	Starbucks	30
	Yum! Brands	24
	McDonald's	19
	Domino's Pizza	17
	Olive Garden	6
	Pizza Hut	5
	Zume Pizza	0
	Little Caesar's	-28
	Subway	-34

Domino's Pizza NPS vs Companies in Retail

In the Retail industry, Domino's Pizza's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Domino's Pizza	17
	Chipotle	16

Domino's Pizza Customer Reviews

Out of the 45 Domino's Pizza customer reviews 36 were positive and 9 were constructive. Domino's Pizza customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Domino's Pizza Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Domino's Pizza users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Domino's Pizza Customer Loyalty Score by Gender

Female customers rated Domino's Pizza's Customer Loyalty score 6% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Domino's Pizza.

Male

71%

Yes

Female

77%

Yes

Domino's Pizza Customer Loyalty Score by Ethnicity

Domino's Pizza's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Domino's Pizza.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Domino's Pizza Customer Loyalty Score by Age

Domino's Pizza's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Domino's Pizza.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 79%	26-30	79%
31-35 72%	31-35	72%
36-40 79%	36-40	79%
41-45 80%	41-45	80%
46-50 74%	46-50	74%
51-55 55%	51-55	55%
56-60 61%	56-60	61%
61-65 70%	61-65	70%
66+ 67%	66+	67%

Domino's Pizza Customer Loyalty Score by Usage

Domino's Pizza's Customer Loyalty score was rated the highest by customers who have used Domino's Pizza's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	68%
1 to 2 Years	73%
2 to 5 Years	77%
5 to 10 Years	70%
Over 10 Years	80%

Domino's Pizza Customer Loyalty Score by Industry

Domino's Pizza's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	61%
Accounting	78%
Aerospace and Aviation	75%
Fashion and Beauty	74%
Architecture and Planning	82%
Arts and Entertainment	74%
Banking and Financial Services	100%
Beverage, Wine and Spirits	70%
Business and Consumer Services	80%
Business Supplies and Equipment	100%
Construction	100%
Consumer Services	100%
Education	65%
Government and Public Policy	70%
Healthcare, Hospitals and Medicine	82%
Hospitality	100%
Logistics and Supply Chain	55%
Marketing, Advertising and Research	78%
Restaurants	100%
Retail	64%
Transportation	33%

Domino's Pizza Customer Loyalty vs. Competitors

Compared to its competitors, Domino's Pizza's Customer Loyalty score is rated right above Little Caesar's, and is preceded by Olive Garden.

COMPANY		Customer Loyalty Score
	Zume Pizza	100%
	McDonald's	79%
	Starbucks	78%
	Olive Garden	77%
	Domino's Pizza	76%
	Little Caesar's	75%
	Yum! Brands	74%
	Pizza Hut	74%
	Subway	74%

Unlock Domino's Pizza Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Retail Brands

In the Retail industry, Domino's Pizza's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Domino's Pizza	76%
	Chipotle	76%

Unlock Domino's Pizza Customer Loyalty vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Loyalty vs. Companies in Retail data and gain insights into your customers today.

Domino's Pizza Product Quality

3.7/5

Domino's Pizza has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Domino's Pizza's overall Product Quality score rated by its users and customers.

Domino's Pizza Product Information

Domino's Pizza’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Domino's Pizza's product the highest. Reviewers from the Fashion and Beauty industry rated Domino's Pizza the lowest at 4.2.

Website: https://biz.dominos.com/

Company Size: 10,000+ Employees

Industry

Restaurants

Quick Insights into Domino's Pizza Product Quality

Domino's Pizza's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Transportation industry.

Sign Up to unlock insights into how customers have ranked Domino's Pizza's Product Quality.

Ranked Domino's Pizza Product Quality the Highest

Business Supplies and Equipment	4.6
18-25	4.1
Asian or Pacific Islander	4

Ranked Domino's Pizza Product Quality the Lowest

African American/Black	3
61-65	2.1
Transportation	2

Domino's Pizza Product Quality Score by Gender

Female customers rated Domino's Pizza's Product Quality score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Domino's Pizza.

Male

3.4/5

Female

3.8/5

Domino's Pizza Product Quality Score by Ethnicity

Domino's Pizza's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Domino's Pizza.

Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3	African American/Black	3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.2	Other	3.2

Domino's Pizza Product Quality Score by Age

Domino's Pizza's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Domino's Pizza.

Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.4	26-30	3.4
31-35 3.3	31-35	3.3
36-40 3.6	36-40	3.6
41-45 3.7	41-45	3.7
46-50 3	46-50	3
51-55 2.2	51-55	2.2
56-60 2.4	56-60	2.4
61-65 2.1	61-65	2.1
66+ 2.6	66+	2.6

Domino's Pizza Product Quality Score by Usage

Domino's Pizza's Product Quality score was rated the highest by customers who have used Domino's Pizza's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.5
1 to 2 Years	3.7
2 to 5 Years	3.7
5 to 10 Years	3.4
Over 10 Years	3.4

Domino's Pizza Product Quality Score by Industry

Domino's Pizza's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.5
Accounting	3.5
Aerospace and Aviation	3.1
Fashion and Beauty	4.2
Architecture and Planning	4.3
Arts and Entertainment	3.4
Banking and Financial Services	3.9
Beverage, Wine and Spirits	3.1
Business and Consumer Services	3.9
Business Supplies and Equipment	4.6
Construction	4.6
Consumer Services	4.6
Education	3.7
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	3.3
Hospitality	4.2
Logistics and Supply Chain	3
Marketing, Advertising and Research	4.4
Restaurants	4.4
Retail	3.2
Transportation	2

Domino's Pizza Product Quality vs. Competitors

Compared to its competitors, Domino's Pizza's Product Quality score is rated right above Yum! Brands, and is preceded by McDonald's.

COMPANY		Product Quality Score
	Zume Pizza	5/5
	Starbucks	4.1/5
	McDonald's	3.7/5
	Domino's Pizza	3.7/5
	Yum! Brands	3.6/5
	Pizza Hut	3.6/5
	Olive Garden	3.4/5
	Little Caesar's	2.6/5
	Subway	2.6/5

Unlock Domino's Pizza Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Retail Brands

In the Retail industry, Domino's Pizza's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Domino's Pizza	3.7/5

Unlock Domino's Pizza Product Quality vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Product Quality vs. Companies in Retail data and gain insights into your customers today.

Domino's Pizza Pricing

Domino's Pizza ROI & Value For Money

3.6/5

Domino's Pizza has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Domino's Pizza's overall ROI score rated by its users and customers.

Domino's Pizza Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Transportation industry think that they had the lowest ROI from Domino's Pizza.

Quick Insights into Domino's Pizza ROI

Domino's Pizza's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Transportation industry.

Sign Up to unlock insights into how customers have ranked Domino's Pizza's ROI score.

Ranked Domino's Pizza ROI the Highest

Architecture and Planning	4.8
Asian or Pacific Islander	4.1
18-25	3.8

Ranked Domino's Pizza ROI the Lowest

Other	2.9
51-55	1.8
Transportation	1.6

Domino's Pizza ROI Score by Gender

Female customers rated Domino's Pizza's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Domino's Pizza.

Male

3.4/5

Female

3.6/5

Domino's Pizza ROI Score by Ethnicity

Domino's Pizza's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Domino's Pizza.

Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 2.9	Other	2.9

Domino's Pizza ROI Score by Age

Domino's Pizza's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Domino's Pizza.

Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.4	26-30	3.4
31-35 3.2	31-35	3.2
36-40 3.5	36-40	3.5
41-45 3.6	41-45	3.6
46-50 3.5	46-50	3.5
51-55 1.8	51-55	1.8
56-60 2.6	56-60	2.6
61-65 2	61-65	2
66+ 2.7	66+	2.7

Domino's Pizza ROI Score by Usage

Domino's Pizza's ROI score was rated the highest by customers who have used Domino's Pizza's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.3
1 to 2 Years	3.5
2 to 5 Years	3.6
5 to 10 Years	3.3
Over 10 Years	3.3

Domino's Pizza ROI Score by Industry

Domino's Pizza's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Transportation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.5
Accounting	3.1
Aerospace and Aviation	3.3
Fashion and Beauty	4
Architecture and Planning	4.8
Arts and Entertainment	3.4
Banking and Financial Services	3.8
Beverage, Wine and Spirits	2.6
Business and Consumer Services	3.8
Business Supplies and Equipment	4.3
Construction	4.5
Consumer Services	4.3
Education	3.7
Government and Public Policy	2.5
Healthcare, Hospitals and Medicine	3.4
Hospitality	4.4
Logistics and Supply Chain	2.6
Marketing, Advertising and Research	4
Restaurants	4.1
Retail	2.7
Transportation	1.6

Domino's Pizza Pricing vs. Competitors

Compared to its competitors, Domino's Pizza's ROI score is rated right above Olive Garden, and is preceded by McDonald's.

COMPANY		Pricing Score
	Zume Pizza	5/5
	Starbucks	3.6/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Domino's Pizza	3.6/5
	Olive Garden	3.3/5
	Pizza Hut	3.3/5
	Little Caesar's	2.7/5
	Subway	2.4/5

Unlock Domino's Pizza ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Retail Brands

In the Retail industry, Domino's Pizza's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Domino's Pizza	3.6/5
	Chipotle	3.5/5

Unlock Domino's Pizza ROI vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza ROI vs. Companies in Retail data and gain insights into your customers today.

Domino's Pizza Customer Satisfaction (CSAT)

Domino's Pizza Customer Satisfaction (CSAT) Score

75 / 100

Domino's Pizza has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	43%
Satisfied	32%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	3%
Very Dissatisfied	12%

Very Satisfied

43%

Satisfied

32%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Domino's Pizza Customer Satisfaction

Domino's Pizza's Customer Satisfaction score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked Domino's Pizza's Customer Satisfaction.

Ranked Domino's Pizza Customer Satisfaction the Highest

Healthcare, Hospitals and Medicine	100%
41-45	92%
Asian or Pacific Islander	83%

Ranked Domino's Pizza Customer Satisfaction the Lowest

African American/Black	58%
Logistics and Supply Chain	34%
51-55	20%

Domino's Pizza Customer Satisfaction Score by Gender

Female customers rated Domino's Pizza's Customer Satisfaction score 16 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Domino's Pizza.

65 / 100

Male

	Very Satisfied	38%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	6%
	Very Dissatisfied	18%

81 / 100

Female

	Very Satisfied	48%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	3%
	Very Dissatisfied	12%

Domino's Pizza Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Domino's Pizza's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza.

69 / 100

Very Satisfied	42%
Satisfied	27%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

42%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

CSAT according to Hispanic or Latino

Domino's Pizza's Customer Satisfaction (CSAT) score was rated 79% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza.

79 / 100

Very Satisfied	53%
Satisfied	26%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	16%

Very Satisfied

53%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

CSAT according to African American/Black

Domino's Pizza's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza.

58 / 100

Very Satisfied	21%
Satisfied	37%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	10%
Very Dissatisfied	32%

Very Satisfied

21%

Satisfied

37%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

32%

CSAT according to Asian or Pacific Islander

Domino's Pizza's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza.

83 / 100

Very Satisfied	46%
Satisfied	37%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	2%
Very Dissatisfied	10%

Very Satisfied

46%

Satisfied

37%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to Other

Domino's Pizza's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza.

66 / 100

Very Satisfied	41%
Satisfied	25%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	2%
Very Dissatisfied	16%

Very Satisfied

41%

Satisfied

25%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

16%

Domino's Pizza Customer Satisfaction Score by Age

Domino's Pizza's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Domino's Pizza.

100

Breakdown

Age

Score

18-25

84%

26-30

56%

31-35

67%

36-40

73%

41-45

92%

46-50

80%

51-55

20%

56-60

56%

61-65

25%

66+

64%

Domino's Pizza Customer Satisfaction Score by Usage

Domino's Pizza's Customer Satisfaction score was rated the highest by customers who have used Domino's Pizza's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	79
1 to 2 Years	78
2 to 5 Years	64
5 to 10 Years	68
Over 10 Years	76

Domino's Pizza Customer Satisfaction Score by Industry

Domino's Pizza's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Logistics and Supply Chain industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Domino's Pizza Customer Satisfaction Score by Industry",
	"text": "Domino's Pizza's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Logistics and Supply Chain industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Domino's Pizza's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		}
	]
}

Tech	73
Accounting	65
Aerospace and Aviation	60
Architecture and Planning	75
Arts and Entertainment	76
Banking and Financial Services	80
Business and Consumer Services	83
Education	62
Healthcare, Hospitals and Medicine	100
Hospitality	100
Logistics and Supply Chain	34
Marketing, Advertising and Research	100
Restaurants	100
Retail	71
Transportation	50

Domino's Pizza Customer Satisfaction vs. Competitors

Compared to its competitors, Domino's Pizza's Customer Satisfaction score is rated right above McDonald's, and is preceded by Yum! Brands.

COMPANY		Customer Satisfaction (CSAT) Score
	Starbucks	84%
	Yum! Brands	75%
	Domino's Pizza	75%
	McDonald's	72%
	Pizza Hut	68%
	Olive Garden	61%
	Little Caesar's	41%
	Subway	39%
	Zume Pizza	0%

Unlock Domino's Pizza Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Retail Brands

In the Retail industry, Domino's Pizza's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Domino's Pizza	75%
	Chipotle	62%

Unlock Domino's Pizza Customer Satisfaction vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Satisfaction vs. Companies in Retail data and gain insights into your customers today.

Domino's Pizza Customer Service

3.7/5

Domino's Pizza has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Domino's Pizza's overall Customer Service score rated by its users and customers.

About Domino's Pizza's Customer Service

Address

30 Frank Lloyd Wright Drive, Ann Arbor, MI 48105

Website

https://biz.dominos.com/

Phone Number

(734) 930-3030

Domino's Pizza's Social Links

Quick Insights into Domino's Pizza Customer Service

Domino's Pizza's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 61-65.

Sign Up to unlock insights into how customers have ranked Domino's Pizza's Customer Service score.

Ranked Domino's Pizza Customer Service the Highest

Architecture and Planning	4.8
Asian or Pacific Islander	4.1
41-45	4

Ranked Domino's Pizza Customer Service the Lowest

Other	3.1
Transportation	2.6
61-65	1.9

Domino's Pizza Customer Service Score by Gender

Female customers rated Domino's Pizza's Customer Service score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Domino's Pizza.

Male

3.5/5

Female

3.7/5

Domino's Pizza Customer Service Score by Ethnicity

Domino's Pizza's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Domino's Pizza.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.1	Other	3.1

Domino's Pizza Customer Service Score by Age

Domino's Pizza's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Domino's Pizza.

100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.6	26-30	3.6
31-35 3.3	31-35	3.3
36-40 3.8	36-40	3.8
41-45 4	41-45	4
46-50 3.7	46-50	3.7
51-55 2	51-55	2
56-60 2.3	56-60	2.3
61-65 1.9	61-65	1.9
66+ 2.9	66+	2.9

Domino's Pizza Customer Service Score by Usage

Domino's Pizza's Customer Service score was rated the highest by customers who have used Domino's Pizza's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.6
1 to 2 Years	3.5
2 to 5 Years	3.7
5 to 10 Years	3.5
Over 10 Years	3.4

Domino's Pizza Customer Service Score by Industry

Domino's Pizza's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.6
Accounting	3.3
Aerospace and Aviation	3.5
Fashion and Beauty	4
Architecture and Planning	4.8
Arts and Entertainment	3.8
Banking and Financial Services	3.8
Beverage, Wine and Spirits	2.6
Business and Consumer Services	3.6
Business Supplies and Equipment	4
Construction	4.6
Consumer Services	4.8
Education	3.9
Government and Public Policy	3
Healthcare, Hospitals and Medicine	3.1
Hospitality	4.1
Logistics and Supply Chain	2.7
Marketing, Advertising and Research	4.1
Restaurants	4.2
Retail	3.2
Transportation	2.6

Domino's Pizza Customer Service vs. Competitors

Compared to its competitors, Domino's Pizza's Customer Service score is rated right above Yum! Brands, and is preceded by Starbucks.

COMPANY		Customer Service Score
	Zume Pizza	5/5
	Starbucks	4.1/5
	Domino's Pizza	3.7/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Olive Garden	3.4/5
	Pizza Hut	3.4/5
	Little Caesar's	2.4/5
	Subway	2.4/5

Unlock Domino's Pizza Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Retail Brands

In the Retail industry, Domino's Pizza's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Domino's Pizza	3.7/5
	Chipotle	3.6/5

Unlock Domino's Pizza Customer Service vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full Domino's Pizza Customer Service vs. Companies in Retail data and gain insights into your customers today.

Domino's Pizza as an Employer

3.6/5

Domino's Pizza has a 3.6/5 stars for its overall company culture rated by their employees

top

50%

CEO of Domino's Pizza

Richard Allison

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Domino's Pizza scored a 17 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Domino's Pizza would recommend the brand to a friend. ENPS measures how likely Domino's Pizza employees would recommend working at Domino's Pizza to a friend.

Net Promoter Score

NPS Score

49%	Promoters
19%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

42%	Promoters
18%	Passive
40%	Detractors

Global Ranking Snapshot

Domino's Pizza is ranked #115 in the Global Top 100 Brands. It ranks just behind AB InBev and just ahead of Six Flags.

RANK			INDUSTRY
113	Levi Strauss & Co.	Charles Bergh	Fashion and Beauty
114	AB InBev	Michel Doukeris	Food and Beverages
115	Domino's Pizza	Richard Allison	Retail
116	Six Flags	Michael Spanos	Media and Entertainment
117	National Football League (NFL)		Media and Entertainment
118	CVS Health	David Joyner	Health and Wellness
119	Victoria's Secret	Martin Waters	Retail

Retail Ranking Snapshot

Domino's Pizza is ranked #20 in the Retail Industry. It ranks just behind Walmart and just ahead of Victoria's Secret.

RANK		Location
18	Best Buy	Minneapolis, MN
19	Walmart	Bentonville, AR
20	Domino's Pizza	Ann Arbor, MI
21	Victoria's Secret	Columbus, OH
22	Lowe's Home Improvement	Mooresville, NC
23	Gap Inc.	San Francisco, CA
24	Etsy	Brooklyn, NY