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NPS
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Victoria's Secret is ranked #21 in Retail Brands
Victoria's Secret is ranked #21 in Retail Brands
About Victoria's Secret's Brand
Retailer of lingerie and beauty products Victoria's Secret’s brand is ranked #119 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Victoria's Secret. When compared to other organizations within the Retail industry, Victoria's Secret is ranked #21. Among its major competitors, Victoria's Secret is ranked in 5th place for NPS while Bath & Body Works is 1st, and Calvin Klein is 2nd. Overall, Victoria's Secret has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $17.23B
Brand at a Glance
70%
Customer Loyalty
3.8/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
Victoria's Secret CMO
Victoria's Secret Ranking
- #119 in Global Best Brands
- #21 in Retail
- #4 / 4 of its competitors
Victoria's Secret NPS
Victoria's Secret's Net Promoter Score (NPS) is a 12 with 47% Promoters, 18% Passives, and 35% Detractors. Net Promoter Score tracks whether Victoria's Secret's customers would recommend using the product based on a scale of -100 to 100.
Victoria's Secret Overall NPS
| 47% | Promoters |
|---|---|
| 18% | Passives |
| 35% | Detractors |
Victoria's Secret NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 11 | Nov 2024 | 11 |
Dec 2024 11 | Dec 2024 | 11 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 10 | May 2025 | 10 |
Jun 2025 10 | Jun 2025 | 10 |
Aug 2025 10 | Aug 2025 | 10 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 10 | Oct 2025 | 10 |
Dec 2025 10 | Dec 2025 | 10 |
How Other Brands Compare
Victoria's Secret is ranked #4 for NPS among its competitors. Bath & Body Works and Calvin Klein come in first and second, with Nordstrom coming in at third. Among those competitors, it is the most valued company.
 Victoria's Secret |  Bath & Body Works |  Nordstrom |  Calvin Klein | |
| Global Ranking | #119 | #40 | #97 | #413 |
| NPS | 12 | 38 | 20 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $17.23B | $14.00B | $5.84B | $5.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Victoria's Secret NPS by Gender
Female customers rated Victoria's Secret's NPS 22 points higher than Male customers.
Male
-24
Victoria's Secret's NPS was rated -24 by Male customers on Comparably.
19%
Promoters
38%
Passives
43%
Detractors
Female
-2
Victoria's Secret's NPS was rated -2 by Female customers on Comparably.
40%
Promoters
18%
Passives
42%
Detractors
Victoria's Secret NPS by Ethnicity
Victoria's Secret's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino 11 | Hispanic or Latino | 11 |
African American/Black 45 | African American/Black | 45 |
Asian or Pacific Islander -18 | Asian or Pacific Islander | -18 |
Other -19 | Other | -19 |
Victoria's Secret NPS by Age
Victoria's Secret's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Victoria's Secret NPS by Usage
Victoria's Secret's NPS was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -27 | Less than 1 Year | -27 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 4 | 5 to 10 Years | 4 |
Over 10 Years -18 | Over 10 Years | -18 |
Victoria's Secret NPS vs. Competitors
Compared to its competitors, Victoria's Secret's NPS is rated right below ThirdLove.
| COMPANY | NPS Score | |
|---|---|---|
| Bath & Body Works | 38 |
| Calvin Klein | 30 |
| Nordstrom | 20 |
 | ThirdLove | 13 |
| Victoria's Secret | 12 |
Victoria's Secret NPS vs Companies in Retail
In the Retail industry, Victoria's Secret's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
| Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
| Victoria's Secret | 12 |
Victoria's Secret Customer Reviews
Out of the 35 Victoria's Secret customer reviews 18 were positive and 17 were constructive. Victoria's Secret customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Victoria's Secret Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Victoria's Secret users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Victoria's Secret Customer Loyalty Score by Gender
Male customers rated Victoria's Secret's Customer Loyalty score 8% higher than Female customers.
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Male
79%
Yes
Female
71%
Yes
Victoria's Secret Customer Loyalty Score by Ethnicity
Victoria's Secret's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Victoria's Secret.
75
out of 100
Caucasian
70
out of 100
Hispanic or Latino
85
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
78
out of 100
Other
Victoria's Secret Customer Loyalty Score by Age
Victoria's Secret's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 70% | 26-30 | 70% |
31-35 79% | 31-35 | 79% |
36-40 90% | 36-40 | 90% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 87% | 51-55 | 87% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 70% | 66+ | 70% |
Victoria's Secret Customer Loyalty Score by Usage
Victoria's Secret's Customer Loyalty score was rated the highest by customers who have used Victoria's Secret's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Victoria's Secret Customer Loyalty Score by Industry
Victoria's Secret's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Tech industry customers.
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Victoria's Secret Customer Loyalty vs. Competitors
Compared to its competitors, Victoria's Secret's Customer Loyalty score is rated right above ThirdLove, and is preceded by Calvin Klein.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Nordstrom | 78% |
| Calvin Klein | 77% |
| Victoria's Secret | 70% |
| ThirdLove | 65% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Victoria's Secret's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| Victoria's Secret | 70% |
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Victoria's Secret Product Quality
3.8/5
Victoria's Secret has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Victoria's Secret Product Information
Victoria's Secret’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Victoria's Secret's product the highest. Reviewers from the Accounting industry rated Victoria's Secret the lowest at 3.6.
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Victoria's Secret Product Quality
Victoria's Secret's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 66+.
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Ranked Victoria's Secret Product Quality the Highest
Ranked Victoria's Secret Product Quality the Lowest
Victoria's Secret Product Quality Score by Gender
Male customers rated Victoria's Secret's Product Quality score 0.2 stars higher than Female customers.
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Male
3.7/5
Female
3.5/5
Victoria's Secret Product Quality Score by Ethnicity
Victoria's Secret's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.2 | Other | 3.2 |
Victoria's Secret Product Quality Score by Age
Victoria's Secret's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Victoria's Secret.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3 | 56-60 | 3 |
61-65 3 | 61-65 | 3 |
66+ 1.5 | 66+ | 1.5 |
Victoria's Secret Product Quality Score by Usage
Victoria's Secret's Product Quality score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Victoria's Secret Product Quality Score by Industry
Victoria's Secret's Product Quality score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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Victoria's Secret Product Quality vs. Competitors
Compared to its competitors, Victoria's Secret's Product Quality score is rated right below Nordstrom.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bath & Body Works | 4.1/5 |
| Calvin Klein | 4.1/5 |
| ThirdLove | 3.9/5 |
| Nordstrom | 3.8/5 |
| Victoria's Secret | 3.8/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Victoria's Secret's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Victoria's Secret | 3.8/5 |
| Chipotle | 3.8/5 |
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Victoria's Secret Pricing
Victoria's Secret ROI & Value For Money
3.4/5
Victoria's Secret has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Victoria's Secret Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Victoria's Secret.
Quick Insights into Victoria's Secret ROI
Victoria's Secret's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 46-50.
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Ranked Victoria's Secret ROI the Highest
Ranked Victoria's Secret ROI the Lowest
Victoria's Secret ROI Score by Gender
Victoria's Secret's ROI score was rated 3.3 by both Female and Male customers on Comparably.
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Male
3.3/5
Female
3.3/5
Victoria's Secret ROI Score by Ethnicity
Victoria's Secret's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Victoria's Secret.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.9 | Other | 2.9 |
Victoria's Secret ROI Score by Age
Victoria's Secret's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Victoria's Secret.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2 | 46-50 | 2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.3 | 66+ | 2.3 |
Victoria's Secret ROI Score by Usage
Victoria's Secret's ROI score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Victoria's Secret ROI Score by Industry
Victoria's Secret's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Victoria's Secret Pricing vs. Competitors
Compared to its competitors, Victoria's Secret's ROI score is rated right below ThirdLove.
| COMPANY | Pricing Score | |
|---|---|---|
| Calvin Klein | 3.9/5 |
| Bath & Body Works | 3.8/5 |
| Nordstrom | 3.6/5 |
| ThirdLove | 3.4/5 |
| Victoria's Secret | 3.4/5 |
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ROI for Other Retail Brands
In the Retail industry, Victoria's Secret's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| Victoria's Secret | 3.4/5 |
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Victoria's Secret Customer Satisfaction (CSAT)
Victoria's Secret Customer Satisfaction (CSAT) Score
67 / 100
Victoria's Secret has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
38%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Victoria's Secret Customer Satisfaction
Victoria's Secret's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 66+.
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Ranked Victoria's Secret Customer Satisfaction the Highest
Ranked Victoria's Secret Customer Satisfaction the Lowest
Victoria's Secret Customer Satisfaction Score by Gender
Female customers rated Victoria's Secret's Customer Satisfaction score 2 points higher than Male customers.
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64 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
66 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 3% | |
Very Dissatisfied | 19% |
Victoria's Secret Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Victoria's Secret's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
27%
Satisfied
29%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
1%
Very Dissatisfied
27%
CSAT according to Hispanic or Latino
Victoria's Secret's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
47%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
27%
CSAT according to African American/Black
Victoria's Secret's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
6%
CSAT according to Asian or Pacific Islander
Victoria's Secret's Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.
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78 / 100
Very Satisfied
30%
Satisfied
48%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Victoria's Secret's Customer Satisfaction (CSAT) score was rated 57% according to Other users and customers.
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57 / 100
Very Satisfied
31%
Satisfied
26%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
25%
Victoria's Secret Customer Satisfaction Score by Age
Victoria's Secret's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 43% | |||||||||||||||
| 56-60 | 34% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 0% |
Victoria's Secret Customer Satisfaction Score by Usage
Victoria's Secret's Customer Satisfaction score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Victoria's Secret Customer Satisfaction Score by Industry
Victoria's Secret's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"title": "Victoria's Secret Customer Satisfaction Score by Industry",
"text": "Victoria's Secret's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 61,
"stars": 0,
"csatScore": 61,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 61
},
{
"label": "Accounting",
"groupId": 495,
"score": 74,
"stars": 0,
"csatScore": 74,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 74
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 38,
"stars": 0,
"csatScore": 38,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 38
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 56,
"stars": 0,
"csatScore": 56,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 56
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 55,
"stars": 0,
"csatScore": 55,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 55
},
{
"label": "Retail",
"groupId": 559,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "Victoria's Secret's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
}
]
}Victoria's Secret Customer Satisfaction vs. Competitors
Compared to its competitors, Victoria's Secret's Customer Satisfaction score is rated right below Nordstrom.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bath & Body Works | 81% |
| Calvin Klein | 80% |
| ThirdLove | 72% |
| Nordstrom | 67% |
| Victoria's Secret | 67% |
Unlock Victoria's Secret Customer Satisfaction vs. Competitors Data
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Victoria's Secret's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Victoria's Secret | 67% |
| Chipotle | 62% |
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Victoria's Secret Customer Service
3.6/5
Victoria's Secret has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Victoria's Secret's Customer Service
Address
Columbus, OH 43068
Website
http://www.victoriassecret.com
Phone Number
(646) 473-0950
Victoria's Secret's Social Links
Quick Insights into Victoria's Secret Customer Service
Victoria's Secret's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 61-65.
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Ranked Victoria's Secret Customer Service the Highest
Ranked Victoria's Secret Customer Service the Lowest
Victoria's Secret Customer Service Score by Gender
Male customers rated Victoria's Secret's Customer Service score 0.2 stars higher than Female customers.
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Male
3.5/5
Female
3.3/5
Victoria's Secret Customer Service Score by Ethnicity
Victoria's Secret's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.7 | Other | 2.7 |
Victoria's Secret Customer Service Score by Age
Victoria's Secret's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3 | 41-45 | 3 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.6 | 66+ | 2.6 |
Victoria's Secret Customer Service Score by Usage
Victoria's Secret's Customer Service score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Victoria's Secret Customer Service Score by Industry
Victoria's Secret's Customer Service score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
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Victoria's Secret Customer Service vs. Competitors
Compared to its competitors, Victoria's Secret's Customer Service score is rated right above ThirdLove, and is preceded by Nordstrom.
| COMPANY | Customer Service Score | |
|---|---|---|
| Calvin Klein | 4/5 |
| Bath & Body Works | 4/5 |
| Nordstrom | 3.7/5 |
| Victoria's Secret | 3.6/5 |
| ThirdLove | 3.5/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Victoria's Secret's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Victoria's Secret | 3.6/5 |
| Chipotle | 3.6/5 |
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Victoria's Secret as an Employer
3.3/5
Victoria's Secret has a 3.3/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Victoria's Secret scored a 12 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Victoria's Secret would recommend the brand to a friend. ENPS measures how likely Victoria's Secret employees would recommend working at Victoria's Secret to a friend.
Net Promoter Score
12
NPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 37% | Promoters |
|---|---|
| 15% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Victoria's Secret is ranked #119 in the Global Top 100 Brands. It ranks just behind CVS Health and just ahead of Ford Motor Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
117 |  | National Football League (NFL) |  | Media and Entertainment | |
118 |  | CVS Health |  | David Joyner | Health and Wellness |
119 | | Victoria's Secret | | Martin Waters | Retail |
120 |  | Ford Motor Company |  | James Farley | Automotive and Transportation |
121 |  | Dell Technologies |  | Michael Dell | Tech |
122 |  | Allstate |  | Thomas Wilson | Business and Consumer Services |
123 |  | Stanley Black & Decker |  | Don Allen | Consumer Goods |
Retail Ranking Snapshot
Victoria's Secret is ranked #21 in the Retail Industry. It ranks just behind Domino's Pizza and just ahead of Lowe's Home Improvement.
| RANK | COMPANY | Location | |
|---|---|---|---|
19 |  | Walmart | Bentonville, AR |
20 |  | Domino's Pizza | Ann Arbor, MI |
21 | | Victoria's Secret | Columbus, OH |
22 |  | Lowe's Home Improvement | Mooresville, NC |
23 |  | Gap Inc. | San Francisco, CA |
24 |  | Etsy | Brooklyn, NY |
25 |  | Yum! Brands | Louisville, KY |
