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Victoria's Secret is
Ranked
#21
in
Retail Brands
Brand Page
Victoria's Secret
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Victoria's Secret is ranked #21 in Retail Brands

About Victoria's Secret's Brand

Retailer of lingerie and beauty products Victoria's Secret’s brand is ranked #119 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Victoria's Secret. When compared to other organizations within the Retail industry, Victoria's Secret is ranked #21. Among its major competitors, Victoria's Secret is ranked in 5th place for NPS while Bath & Body Works is 1st, and Calvin Klein is 2nd. Overall, Victoria's Secret has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $17.23B

Brand at a Glance

67%
Customer Loyalty
3.9/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service

Victoria's Secret CMO

Victoria's Secret Ranking

Victoria's Secret NPS

Victoria's Secret's Net Promoter Score (NPS) is a 14 with 48% Promoters, 18% Passives, and 34% Detractors. Net Promoter Score tracks whether Victoria's Secret's customers would recommend using the product based on a scale of -100 to 100.

Victoria's Secret Overall NPS

14
NPS
48%Promoters
18%Passives
34%Detractors
Victoria's Secret Overall NPS

Victoria's Secret NPS Trend

-100
-50
0
50
100
Aug 2021
17
Aug 202117
Sep 2021
19
Sep 202119
Oct 2021
16
Oct 202116
Nov 2021
16
Nov 202116
Dec 2021
15
Dec 202115
Jan 2022
15
Jan 202215
Feb 2022
14
Feb 202214
Mar 2022
15
Mar 202215
Apr 2022
15
Apr 202215
May 2022
15
May 202215
Jun 2022
14
Jun 202214
Jul 2022
14
Jul 202214

How Other Brands Compare

Victoria's Secret is ranked #4 for NPS among its competitors. Bath & Body Works and Calvin Klein come in first and second, with Nordstrom coming in at third. Among those competitors, it is the most valued company.

Sign Up for Brand Profile PRO to get the full Comparison data of Victoria's Secret vs Competitors.

Victoria's Secret's Logo
Victoria's Secret
Bath & Body Works' Logo
Bath & Body Works
Nordstrom's Logo
Nordstrom
Calvin Klein's Logo
Calvin Klein
Global Ranking#119#40#97#413
NPS14393031
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral---
Valuation Updated every 24 hours for public companies$17.23B$14.00B$5.84B$4.24B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Victoria's Secret NPS by Gender

Female customers rated Victoria's Secret's NPS 10 points higher than Male customers.

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Male

-8

Victoria's Secret's NPS was rated -8 by Male customers on Comparably.

Sign Up to learn about Victoria's Secret's NPS Score rated by Male customers on Comparably.
25%
Promoters
42%
Passives
33%
Detractors

Female

2

Victoria's Secret's NPS was rated 2 by Female customers on Comparably.

Sign Up to learn about Victoria's Secret's NPS Score rated by Female customers on Comparably.
41%
Promoters
20%
Passives
39%
Detractors

Victoria's Secret NPS by Ethnicity

Victoria's Secret's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Victoria's Secret.
-100
-50
0
50
100
Caucasian
4
Caucasian4
Hispanic or Latino
75
Hispanic or Latino75
African American/Black
78
African American/Black78
Asian or Pacific Islander
-15
Asian or Pacific Islander-15
Other
-30
Other-30

Victoria's Secret NPS by Age

Victoria's Secret's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Victoria's Secret.
0
20
40
60
80
100
Promoters
42%
Passives
22%
Detractors
36%
18-2542%22%36%
Promoters
35%
Passives
24%
Detractors
41%
26-3035%24%41%
Promoters
33%
Passives
34%
Detractors
33%
31-3533%34%33%
Promoters
17%
Passives
33%
Detractors
50%
36-4017%33%50%
Promoters
33%
Passives
0%
Detractors
67%
46-5033%0%67%
Promoters
0%
Passives
25%
Detractors
75%
51-550%25%75%
Promoters
33%
Passives
34%
Detractors
33%
56-6033%34%33%
Promoters
67%
Passives
0%
Detractors
33%
61-6567%0%33%

Victoria's Secret NPS by Usage

Victoria's Secret's NPS was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Victoria's Secret.
-100
-50
0
50
100
Less than 1 Year
-31
Less than 1 Year-31
1 to 2 Years
9
1 to 2 Years9
2 to 5 Years
24
2 to 5 Years24
5 to 10 Years
19
5 to 10 Years19
Over 10 Years
-15
Over 10 Years-15

Victoria's Secret NPS vs. Competitors

Compared to its competitors, Victoria's Secret's NPS is rated right below ThirdLove.

Unlock Victoria's Secret NPS vs. Competitors Data

Victoria's Secret's Logo
VS
Bath & Body Works' Logo
Calvin Klein's Logo
Nordstrom's Logo
ThirdLove's Logo

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Victoria's Secret NPS vs Companies in Retail

In the Retail industry, Victoria's Secret's NPS is rated right below Bath & Body Works.

Unlock Victoria's Secret NPS vs. Companies in Retail Data

Victoria's Secret's Logo
VS
Costco's Logo
Trader Joe's' Logo
REI's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Target's Logo
Chipotle's Logo
Bath & Body Works' Logo

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Victoria's Secret Customer Reviews

Out of the 18 Victoria's Secret customer reviews 12 were positive and 6 were constructive. Victoria's Secret customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
The deals you have to offer you still don't save much
Review from Columbus, OH / Female / Caucasian / 18-25
What do you value most about this brand?
Quality, reliability and customer centricity
Review from Columbus, OH / Female / Asian or Pacific Islander / 26-30
What do you value most about this brand?
I like the design and the material they use.
Review from Las Vegas, NV / Female / African American/Black / 26-30
What do you value most about this brand?
Natural ingredients In fragrances and lotions
Review from Indianapolis, IN / Female / African American/Black / 18-25
What do you value most about this brand?
their kindness, they are helpful, staff is very good
Review from Columbus, OH / Female / Caucasian / 18-25

Victoria's Secret Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Victoria's Secret users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67
67%
33
33%
Victoria's Secret Customer Loyalty

Victoria's Secret Customer Loyalty Score by Gender

Male customers rated Victoria's Secret's Customer Loyalty score 2% higher than Female customers.

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Male
70%
Yes
Female
68%
Yes

Victoria's Secret Customer Loyalty Score by Ethnicity

Victoria's Secret's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Victoria's Secret.
76
out of 100
Caucasian
55
out of 100
Hispanic or Latino
90
out of 100
African American/Black
72
out of 100
Asian or Pacific Islander
73
out of 100
Other

Victoria's Secret Customer Loyalty Score by Age

Victoria's Secret's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Victoria's Secret.
0
20%
40%
60%
80%
100%
18-25
62%
18-2562%
26-30
68%
26-3068%
31-35
85%
31-3585%
36-40
100%
36-40100%
46-50
70%
46-5070%
51-55
78%
51-5578%
56-60
70%
56-6070%
61-65
40%
61-6540%

Victoria's Secret Customer Loyalty Score by Usage

Victoria's Secret's Customer Loyalty score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
1 to 2 Years
66%
2 to 5 Years
76%
5 to 10 Years
65%
Over 10 Years
71%

Victoria's Secret Customer Loyalty Score by Industry

Victoria's Secret's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
55%
Accounting
78%
Fashion and Beauty
67%
Architecture and Planning
70%
Arts and Entertainment
82%
Banking and Financial Services
100%
Business and Consumer Services
73%
Education
49%
Healthcare, Hospitals and Medicine
89%
Marketing, Advertising and Research
48%
Retail
78%

Victoria's Secret Customer Loyalty vs. Competitors

Compared to its competitors, Victoria's Secret's Customer Loyalty score is rated right below ThirdLove.

COMPANYCustomer Loyalty Score
Bath & Body Works85%
Nordstrom81%
Calvin Klein78%
ThirdLove70%
Victoria's Secret67%

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Victoria's Secret's Logo
VS
Bath & Body Works' Logo
Nordstrom's Logo
Calvin Klein's Logo
ThirdLove's Logo

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Customer Loyalty for Other Retail Brands

In the Retail industry, Victoria's Secret's Customer Loyalty score is rated right below Chipotle.

Unlock Victoria's Secret Customer Loyalty vs. Companies in Retail Data

Victoria's Secret's Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Target's Logo
Bath & Body Works' Logo
Chipotle's Logo

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Victoria's Secret Product Quality

3.9/5

Victoria's Secret has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Victoria's Secret Product Information

Victoria's Secret’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Victoria's Secret's product the highest. Reviewers from the Accounting industry rated Victoria's Secret the lowest at 3.7.

Website
http://www.victoriassecret.com
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into Victoria's Secret Product Quality

Victoria's Secret's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked Victoria's Secret's Product Quality.

Ranked Victoria's Secret Product Quality the Highest

Retail
5
African American/Black
4.5
26-30
4.1

Ranked Victoria's Secret Product Quality the Lowest

Tech
3.2
Other
2.9
51-55
1.6

Victoria's Secret Product Quality Score by Gender

Male customers rated Victoria's Secret's Product Quality score 0.2 stars higher than Female customers.

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Male

3.9/5

Female

3.7/5

Victoria's Secret Product Quality Score by Ethnicity

Victoria's Secret's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Victoria's Secret.
0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
2.9
Other2.9

Victoria's Secret Product Quality Score by Age

Victoria's Secret's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
4.1
26-304.1
31-35
3.2
31-353.2
36-40
3.1
36-403.1
46-50
3
46-503
51-55
1.6
51-551.6
56-60
3.1
56-603.1
61-65
3.5
61-653.5

Victoria's Secret Product Quality Score by Usage

Victoria's Secret's Product Quality score was rated the highest by customers who have used Victoria's Secret's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
3.6
2 to 5 Years
4
5 to 10 Years
4
Over 10 Years
3.2

Victoria's Secret Product Quality Score by Industry

Victoria's Secret's Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech
3.2
Accounting
3.7
Fashion and Beauty
3.9
Architecture and Planning
3.6
Arts and Entertainment
3.8
Banking and Financial Services
4.1
Business and Consumer Services
3.9
Education
3.8
Healthcare, Hospitals and Medicine
3.6
Marketing, Advertising and Research
4
Retail
5

Victoria's Secret Product Quality vs. Competitors

Compared to its competitors, Victoria's Secret's Product Quality score is rated right below ThirdLove.

COMPANYProduct Quality Score
Bath & Body Works4.2/5
Calvin Klein4.1/5
Nordstrom4/5
ThirdLove4/5
Victoria's Secret3.9/5

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Victoria's Secret's Logo
VS
Bath & Body Works' Logo
Calvin Klein's Logo
Nordstrom's Logo
ThirdLove's Logo

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Product Quality for Other Retail Brands

In the Retail industry, Victoria's Secret's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.2/5
Victoria's Secret3.9/5

Unlock Victoria's Secret Product Quality vs. Companies in Retail Data

Victoria's Secret's Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Victoria's Secret Pricing

Victoria's Secret ROI & Value For Money

3.4/5

Victoria's Secret has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Victoria's Secret Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Victoria's Secret.

Quick Insights into Victoria's Secret ROI

Victoria's Secret's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked Victoria's Secret's ROI score.

Ranked Victoria's Secret ROI the Highest

African American/Black
4.5
Retail
4
5 to 10 Years
3.7

Ranked Victoria's Secret ROI the Lowest

Healthcare, Hospitals and Medicine
2.5
Other
2.5
51-55
1.5

Victoria's Secret ROI Score by Gender

Male customers rated Victoria's Secret's ROI score 0.1 stars higher than Female customers.

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Male

3.4/5

Female

3.3/5

Victoria's Secret ROI Score by Ethnicity

Victoria's Secret's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Victoria's Secret.
0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.5
African American/Black4.5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
2.5
Other2.5

Victoria's Secret ROI Score by Age

Victoria's Secret's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Victoria's Secret.
0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
3.4
26-303.4
31-35
3.3
31-353.3
36-40
3.4
36-403.4
46-50
2.5
46-502.5
51-55
1.5
51-551.5
56-60
3.5
56-603.5
61-65
3.6
61-653.6

Victoria's Secret ROI Score by Usage

Victoria's Secret's ROI score was rated the highest by customers who have used Victoria's Secret's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.8
1 to 2 Years
3.5
2 to 5 Years
3.5
5 to 10 Years
3.7
Over 10 Years
3.1

Victoria's Secret ROI Score by Industry

Victoria's Secret's ROI score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.6
Accounting
3.6
Fashion and Beauty
3.3
Architecture and Planning
3.6
Arts and Entertainment
3.2
Banking and Financial Services
3.5
Business and Consumer Services
3.4
Education
3.8
Healthcare, Hospitals and Medicine
2.5
Marketing, Advertising and Research
3.4
Retail
4

Victoria's Secret Pricing vs. Competitors

Compared to its competitors, Victoria's Secret's ROI score is rated right below ThirdLove.

COMPANYPricing Score
Calvin Klein3.8/5
Nordstrom3.8/5
Bath & Body Works3.7/5
ThirdLove3.7/5
Victoria's Secret3.4/5

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Victoria's Secret's Logo
VS
Calvin Klein's Logo
Nordstrom's Logo
Bath & Body Works' Logo
ThirdLove's Logo

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ROI for Other Retail Brands

In the Retail industry, Victoria's Secret's ROI score is rated right below Bath & Body Works.

Unlock Victoria's Secret ROI vs. Companies in Retail Data

Victoria's Secret's Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Target's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Victoria's Secret Customer Satisfaction (CSAT)

Victoria's Secret Customer Satisfaction (CSAT) Score

68 / 100

Victoria's Secret has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied42%
Satisfied26%
Neither Satisfied nor Dissatisfied16%
Dissatisfied3%
Very Dissatisfied13%
Very Satisfied
42%
Satisfied
26%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
3%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Victoria's Secret Customer Satisfaction

Victoria's Secret's Customer Satisfaction score was rated highest by customers who have used Victoria's Secret's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.

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Ranked Victoria's Secret Customer Satisfaction the Highest

5 to 10 Years
100%
African American/Black
100%
Business and Consumer Services
100%

Ranked Victoria's Secret Customer Satisfaction the Lowest

Other
34%
Arts and Entertainment
33%
51-55
25%

Victoria's Secret Customer Satisfaction Score by Gender

Male customers rated Victoria's Secret's Customer Satisfaction score 9 points higher than Female customers.

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80 / 100
Male
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
71 / 100
Female
Very Satisfied
40%
Satisfied
31%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
13%

Victoria's Secret Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Victoria's Secret's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied38%
Satisfied29%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied19%
Very Satisfied
38%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
19%

CSAT according to African American/Black

Victoria's Secret's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied71%
Satisfied29%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
71%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Victoria's Secret's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.

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77 / 100
Very Satisfied15%
Satisfied62%
Neither Satisfied nor Dissatisfied23%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
15%
Satisfied
62%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Victoria's Secret's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.

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34 / 100
Very Satisfied23%
Satisfied11%
Neither Satisfied nor Dissatisfied22%
Dissatisfied11%
Very Dissatisfied33%
Very Satisfied
23%
Satisfied
11%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
33%

Victoria's Secret Customer Satisfaction Score by Age

Victoria's Secret's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25 CSAT Score
76%
Very Satisfied
44%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
4%
Very Dissatisfied
4%
18-2576%
26-30 CSAT Score
82%
Very Satisfied
46%
Satisfied
36%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
0%
26-3082%
36-40 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
36-4033%
46-50 CSAT Score
33%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%
46-5033%
51-55 CSAT Score
25%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
51-5525%

Victoria's Secret Customer Satisfaction Score by Usage

Victoria's Secret's Customer Satisfaction score was rated the highest by customers who have used Victoria's Secret's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
60
1 to 2 Years
86
2 to 5 Years
62
5 to 10 Years
100
Over 10 Years
60

Victoria's Secret Customer Satisfaction Score by Industry

Victoria's Secret's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
75
Accounting
80
Arts and Entertainment
33
Business and Consumer Services
100
Education
67
Healthcare, Hospitals and Medicine
57
Marketing, Advertising and Research
50
Retail
100

Victoria's Secret Customer Satisfaction vs. Competitors

Compared to its competitors, Victoria's Secret's Customer Satisfaction score is rated right below Nordstrom.

COMPANYCustomer Satisfaction (CSAT) Score
ThirdLove90%
Bath & Body Works81%
Calvin Klein76%
Nordstrom70%
Victoria's Secret68%

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Victoria's Secret's Logo
VS
ThirdLove's Logo
Bath & Body Works' Logo
Calvin Klein's Logo
Nordstrom's Logo

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Victoria's Secret's Customer Satisfaction score is rated right below Chipotle.

COMPANYCustomer Satisfaction (CSAT) Score
Costco88%
Amazon87%
Target87%
REI87%
Trader Joe's86%
American Eagle Outfitters86%
Bath & Body Works81%
Chipotle81%
Victoria's Secret68%

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Victoria's Secret's Logo
VS
Costco's Logo
Amazon's Logo
Target's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo
Chipotle's Logo

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Victoria's Secret Customer Service

3.6/5

Victoria's Secret has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Victoria's Secret's Customer Service

Address

Columbus, OH 43068


Website

http://www.victoriassecret.com


Phone Number

(646) 473-0950

Quick Insights into Victoria's Secret Customer Service

Victoria's Secret's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 51-55.

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Ranked Victoria's Secret Customer Service the Highest

Retail
4.6
Hispanic or Latino
4.5
5 to 10 Years
4

Ranked Victoria's Secret Customer Service the Lowest

Less than 1 Year
2.9
Other
2.6
51-55
1.6

Victoria's Secret Customer Service Score by Gender

Male customers rated Victoria's Secret's Customer Service score 0.4 stars higher than Female customers.

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Male

3.8/5

Female

3.4/5

Victoria's Secret Customer Service Score by Ethnicity

Victoria's Secret's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
4.1
African American/Black4.1
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
2.6
Other2.6

Victoria's Secret Customer Service Score by Age

Victoria's Secret's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.6
18-253.6
26-30
3.6
26-303.6
31-35
3.4
31-353.4
36-40
2.4
36-402.4
46-50
2.6
46-502.6
51-55
1.6
51-551.6
56-60
2.6
56-602.6
61-65
2.6
61-652.6

Victoria's Secret Customer Service Score by Usage

Victoria's Secret's Customer Service score was rated the highest by customers who have used Victoria's Secret's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.6
2 to 5 Years
3.6
5 to 10 Years
4
Over 10 Years
3

Victoria's Secret Customer Service Score by Industry

Victoria's Secret's Customer Service score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.3
Accounting
4
Fashion and Beauty
3.2
Architecture and Planning
3.6
Arts and Entertainment
3.3
Banking and Financial Services
3.2
Business and Consumer Services
3.9
Education
4
Healthcare, Hospitals and Medicine
3.2
Marketing, Advertising and Research
3.5
Retail
4.6

Victoria's Secret Customer Service vs. Competitors

Compared to its competitors, Victoria's Secret's Customer Service score is rated right below ThirdLove.

COMPANYCustomer Service Score
Calvin Klein4/5
Bath & Body Works3.9/5
Nordstrom3.8/5
ThirdLove3.8/5
Victoria's Secret3.6/5

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Victoria's Secret's Logo
VS
Calvin Klein's Logo
Bath & Body Works' Logo
Nordstrom's Logo
ThirdLove's Logo

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Customer Service for Other Retail Brands

In the Retail industry, Victoria's Secret's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
Victoria's Secret3.6/5

Unlock Victoria's Secret Customer Service vs. Companies in Retail Data

Victoria's Secret's Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

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Victoria's Secret as an Employer

3.3/5

Victoria's Secret has a 3.3/5 stars for its overall company culture rated by their employees

  Victoria's Secret CEO
bottom
35%
CEO of Victoria's Secret

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Victoria's Secret scored a 14 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Victoria's Secret would recommend the brand to a friend. ENPS measures how likely Victoria's Secret employees would recommend working at Victoria's Secret to a friend.

Net Promoter Score

14
NPS Score
48%Promoters
18%Passive
34%Detractors

Employee Net Promoter Score

-10
eNPS Score
37%Promoters
16%Passive
47%Detractors

Global Ranking Snapshot

Victoria's Secret is ranked #119 in the Global Top 100 Brands. It ranks just behind CVS Health and just ahead of Ford Motor Company.

RANKCOMPANYCEOINDUSTRY
117
National Football League (NFL)  National Football League (NFL) CEO
Media and Entertainment
118
CVS Health  CVS Health CEO
Karen S. Lynch
Health and Wellness
119
Victoria's Secret  Victoria's Secret CEO
Martin Waters
Retail
120
Ford Motor Company  Ford Motor Company CEO
James Farley
Automotive and Transportation
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Don Allan
Consumer Goods

Retail Ranking Snapshot

Victoria's Secret is ranked #21 in the Retail Industry. It ranks just behind Domino's Pizza and just ahead of Lowe's Home Improvement.

RANKCOMPANYLocation
19
Walmart
Bentonville, AR
20
Domino's Pizza
Ann Arbor, MI
21
Victoria's Secret
Columbus, OH
22
Lowe's Home Improvement
Mooresville, NC
23
Gap Inc.
San Francisco, CA
24
Etsy
Brooklyn, NY
25
Yum! Brands
Louisville, KY