
Nordstrom’s brand is ranked #97 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Nordstrom. When compared to other organizations within the Retail industry, Nordstrom is ranked #16. Among its major competitors, Nordstrom is ranked in 3rd place for NPS while Amazon is 1st, and SEPHORA is 2nd.Their current market cap is $5.84B

Scott Meden serves as the Chief Marketing Officer of Nordstrom. Scott started at Nordstrom in July of 2016. Scott currently resides in the Greater Seattle Area.
Nordstrom's Net Promoter Score (NPS) is a 20 with 52% Promoters, 16% Passives, and 32% Detractors. Net Promoter Score tracks whether Nordstrom's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 16% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 20 | May 2025 | 20 |
Jun 2025 20 | Jun 2025 | 20 |
Jul 2025 20 | Jul 2025 | 20 |
Aug 2025 20 | Aug 2025 | 20 |
Sep 2025 20 | Sep 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
Nordstrom is ranked third for NPS among its competitors. Amazon and SEPHORA come in first and second, with Ulta Beauty coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
![]() Nordstrom | ![]() Amazon | ![]() SEPHORA | ![]() Ulta Beauty | |
| Global Ranking | #97 | #9 | #59 | #232 |
| NPS | 20 | 49 | 35 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $5.84B | $1.64T | - | $17.63B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Nordstrom's NPS 5 points higher than Female customers.
Nordstrom's NPS was rated 20 by Male customers on Comparably.
Nordstrom's NPS was rated 15 by Female customers on Comparably.
Nordstrom's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 47 | Hispanic or Latino | 47 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 11 | Other | 11 |
Nordstrom's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Nordstrom's NPS was rated the highest by customers who have used Nordstrom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years -23 | 1 to 2 Years | -23 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 3 | 5 to 10 Years | 3 |
Over 10 Years 20 | Over 10 Years | 20 |
Compared to its competitors, Nordstrom's NPS is rated right above Neiman Marcus, and is preceded by SEPHORA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amazon | 49 |
![]() | SEPHORA | 35 |
![]() | Nordstrom | 20 |
![]() | Neiman Marcus | 11 |
![]() | Ulta Beauty | 10 |
![]() | Macy's | -11 |
![]() | Bloomingdale's | -27 |
In the Retail industry, Nordstrom's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Nordstrom | 20 |
![]() | Chipotle | 16 |
Out of the 47 Nordstrom customer reviews 36 were positive and 11 were constructive. Nordstrom customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Nordstrom users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Nordstrom's Customer Loyalty score 1% higher than Female customers.
Nordstrom's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Nordstrom's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 68% | 18-25 | 68% |
26-30 87% | 26-30 | 87% |
31-35 75% | 31-35 | 75% |
36-40 92% | 36-40 | 92% |
41-45 81% | 41-45 | 81% |
46-50 79% | 46-50 | 79% |
51-55 78% | 51-55 | 78% |
56-60 87% | 56-60 | 87% |
61-65 91% | 61-65 | 91% |
66+ 80% | 66+ | 80% |
Nordstrom's Customer Loyalty score was rated the highest by customers who have used Nordstrom's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nordstrom's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Nordstrom's Customer Loyalty score is rated right above Macy's, and is preceded by SEPHORA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | Ulta Beauty | 82% |
![]() | SEPHORA | 80% |
![]() | Nordstrom | 78% |
![]() | Macy's | 77% |
![]() | Bloomingdale's | 76% |
![]() | Neiman Marcus | 70% |
In the Retail industry, Nordstrom's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Nordstrom | 78% |
![]() | Chipotle | 76% |
Nordstrom has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Nordstrom’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Nordstrom's product the highest. Reviewers from the Business and Consumer Services industry rated Nordstrom the lowest at 3.8.
Nordstrom's Product Quality score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Nordstrom's Product Quality score 0.1 stars higher than Female customers.
Nordstrom's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.4 | Other | 3.4 |
Nordstrom's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.4 | 66+ | 3.4 |
Nordstrom's Product Quality score was rated the highest by customers who have used Nordstrom's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Nordstrom's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Nordstrom's Product Quality score is rated right above Neiman Marcus, and is preceded by SEPHORA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | SEPHORA | 4.1/5 |
![]() | Nordstrom | 3.8/5 |
![]() | Neiman Marcus | 3.5/5 |
![]() | Ulta Beauty | 3.4/5 |
![]() | Macy's | 3.1/5 |
![]() | Bloomingdale's | 2.5/5 |
In the Retail industry, Nordstrom's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Nordstrom | 3.8/5 |
![]() | Chipotle | 3.8/5 |
Nordstrom has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Real Estate industry think that they had the lowest ROI from Nordstrom.
Nordstrom's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Nordstrom's ROI score was rated 3.5 by both Female and Male customers on Comparably.
Nordstrom's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.6 | Other | 3.6 |
Nordstrom's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.3 | 66+ | 3.3 |
Nordstrom's ROI score was rated the highest by customers who have used Nordstrom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nordstrom's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Nordstrom's ROI score is rated right above Neiman Marcus, and is preceded by SEPHORA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | SEPHORA | 3.8/5 |
![]() | Nordstrom | 3.6/5 |
![]() | Neiman Marcus | 3.3/5 |
![]() | Ulta Beauty | 3.3/5 |
![]() | Macy's | 3.1/5 |
![]() | Bloomingdale's | 2.5/5 |
In the Retail industry, Nordstrom's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Nordstrom | 3.6/5 |
![]() | Chipotle | 3.5/5 |
Nordstrom has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nordstrom's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Nordstrom's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 2% | |
Very Dissatisfied | 21% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 21% |
Nordstrom's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Nordstrom's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Nordstrom's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
Nordstrom's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
Nordstrom's Customer Satisfaction (CSAT) score was rated 59% according to Other users and customers.
Nordstrom's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 36-40 | 82% | |||||||||||||||
| 41-45 | 46% | |||||||||||||||
| 46-50 | 82% | |||||||||||||||
| 51-55 | 63% | |||||||||||||||
| 56-60 | 55% | |||||||||||||||
| 61-65 | 44% | |||||||||||||||
| 66+ | 63% |
Nordstrom's Customer Satisfaction score was rated the highest by customers who have used Nordstrom's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Nordstrom's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Nordstrom Customer Satisfaction Score by Industry",
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"bars": [
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"groupId": 501,
"score": 60,
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"groupId": 504,
"score": 86,
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"groupId": 511,
"score": 83,
"stars": 0,
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"groupId": 513,
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"groupId": 514,
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{
"label": "Education",
"groupId": 515,
"score": 63,
"stars": 0,
"csatScore": 63,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 45,
"stars": 0,
"csatScore": 45,
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{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
"stars": 0,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 86,
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{
"label": "Real Estate",
"groupId": 554,
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"groupId": 559,
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]
}Compared to its competitors, Nordstrom's Customer Satisfaction score is rated right above Neiman Marcus, and is preceded by SEPHORA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amazon | 84% |
![]() | SEPHORA | 78% |
![]() | Nordstrom | 67% |
![]() | Neiman Marcus | 62% |
![]() | Ulta Beauty | 62% |
![]() | Macy's | 52% |
![]() | Bloomingdale's | 33% |
In the Retail industry, Nordstrom's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Nordstrom | 67% |
![]() | Chipotle | 62% |
Nordstrom has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Nordstrom's overall Customer Service score rated by its users and customers.
Seattle, WA 98101
http://shop.nordstrom.com/
1-800-964-1800
Nordstrom's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Nordstrom's Customer Service score 0.1 stars higher than Female customers.
Nordstrom's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.6 | Other | 3.6 |
Nordstrom's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3 | 56-60 | 3 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3 | 66+ | 3 |
Nordstrom's Customer Service score was rated the highest by customers who have used Nordstrom's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Nordstrom's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Nordstrom's Customer Service score is rated right above Neiman Marcus, and is preceded by SEPHORA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | SEPHORA | 3.9/5 |
![]() | Nordstrom | 3.7/5 |
![]() | Neiman Marcus | 3.3/5 |
![]() | Ulta Beauty | 3.1/5 |
![]() | Macy's | 2.9/5 |
![]() | Bloomingdale's | 2.3/5 |
In the Retail industry, Nordstrom's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Nordstrom | 3.7/5 |
![]() | Chipotle | 3.6/5 |
Nordstrom has a 3.3/5 stars for its overall company culture rated by their employees

Nordstrom scored a 20 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Nordstrom would recommend the brand to a friend. ENPS measures how likely Nordstrom employees would recommend working at Nordstrom to a friend.
| 52% | Promoters |
|---|---|
| 16% | Passive |
| 32% | Detractors |
| 38% | Promoters |
|---|---|
| 19% | Passive |
| 43% | Detractors |
Nordstrom is ranked #97 in the Global Top 100 Brands. It ranks just behind 3M and just ahead of Philips.
Nordstrom is ranked #16 in the Retail Industry. It ranks just behind 7-Eleven and just ahead of Foot Locker.
| RANK | COMPANY | Location | |
|---|---|---|---|
14 | ![]() | The Home Depot | Atlanta, GA |
15 | ![]() | 7-Eleven | Dallas, TX |
16 | ![]() | Nordstrom | Seattle, WA |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Best Buy | Minneapolis, MN |
19 | ![]() | Walmart | Bentonville, AR |
20 | ![]() | Domino's Pizza | Ann Arbor, MI |