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Ulta Beauty is

Ranked

#19

Top Brands for Gen Z

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Ulta Beauty

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Ulta Beauty

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Ulta Beauty is ranked #19 in Top Brands for Gen Z
Awards & Recognition

About Ulta Beauty's Brand

The premier beauty destination for cosmetics, fragrance, skin care products, hair care products, and salon services. Ulta Beauty’s brand is ranked #232 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ulta Beauty. When compared to other organizations within the Retail industry, Ulta Beauty is ranked #37. Among its major competitors, Ulta Beauty is ranked in 3rd place for NPS while SEPHORA is 1st, and Nordstrom is 2nd. Overall, Ulta Beauty has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $17.63B

Brand at a Glance

82%

Customer Loyalty

3.4/5

Product Quality

3.3/5

Pricing

3.1/5

Customer Service

Ulta Beauty CMO

Monica Arnaudo

Ulta Beauty Ranking

^#19 in Top Brands for Gen Z
^#37 in Retail
^#3 / 4 of its competitors

Ulta Beauty NPS

Ulta Beauty's Net Promoter Score (NPS) is a 10 with 48% Promoters, 14% Passives, and 38% Detractors. Net Promoter Score tracks whether Ulta Beauty's customers would recommend using the product based on a scale of -100 to 100.

Ulta Beauty Overall NPS

NPS

48%	Promoters
14%	Passives
38%	Detractors

Ulta Beauty NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 8	Jan 2025	8
Feb 2025 8	Feb 2025	8
Mar 2025 8	Mar 2025	8
Apr 2025 8	Apr 2025	8
May 2025 8	May 2025	8
Jul 2025 8	Jul 2025	8
Aug 2025 8	Aug 2025	8
Sep 2025 8	Sep 2025	8
Oct 2025 8	Oct 2025	8
Nov 2025 8	Nov 2025	8
Dec 2025 8	Dec 2025	8
Jan 2026 10	Jan 2026	10

How Other Brands Compare

Ulta Beauty is ranked third for NPS among its competitors. SEPHORA and Nordstrom come in first and second, with Sally Beauty coming in at #4. Among those competitors, it is the second most valued company.

	Ulta Beauty	SEPHORA	Nordstrom	Sally Beauty
Global Ranking	#232	#59	#97	#644
NPS	10	35	20	-1
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$17.63B	-	$5.84B	$1.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ulta Beauty NPS by Gender

Male customers rated Ulta Beauty's NPS 31 points higher than Female customers.

Male

Ulta Beauty's NPS was rated 21 by Male customers on Comparably.

55%

Promoters

11%

Passives

34%

Detractors

Female

-10

Ulta Beauty's NPS was rated -10 by Female customers on Comparably.

40%

Promoters

10%

Passives

50%

Detractors

Ulta Beauty NPS by Ethnicity

Ulta Beauty's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -5	Caucasian	-5
Hispanic or Latino 32	Hispanic or Latino	32
African American/Black 0	African American/Black	0
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Native American -80	Native American	-80
Other -51	Other	-51

Ulta Beauty NPS by Age

Ulta Beauty's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

19%

13%

26-30

47%

45%

31-35

38%

56%

36-40

29%

65%

41-45

51%

10%

39%

46-50

33%

10%

57%

51-55

28%

68%

56-60

17%

75%

61-65

24%

76%

66+

27%

11%

62%

Ulta Beauty NPS by Usage

Ulta Beauty's NPS was rated the highest by customers who have used Ulta Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -31	Less than 1 Year	-31
1 to 2 Years 37	1 to 2 Years	37
2 to 5 Years 12	2 to 5 Years	12
5 to 10 Years -9	5 to 10 Years	-9
Over 10 Years -35	Over 10 Years	-35

Ulta Beauty NPS vs. Competitors

Compared to its competitors, Ulta Beauty's NPS is rated right above JD.com, and is preceded by Nordstrom.

COMPANY		NPS Score
	SEPHORA	35
	Nordstrom	20
	Ulta Beauty	10
	JD.com	0
	Sally Beauty	-1
	Birchbox	-22

Ulta Beauty NPS vs Companies in Retail

In the Retail industry, Ulta Beauty's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Ulta Beauty	10

Ulta Beauty Customer Reviews

Out of the 113 Ulta Beauty customer reviews 62 were positive and 51 were constructive. Ulta Beauty customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Ulta Beauty Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Ulta Beauty users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Ulta Beauty Customer Loyalty Score by Gender

Female customers rated Ulta Beauty's Customer Loyalty score 7% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Ulta Beauty.

Male

78%

Yes

Female

85%

Yes

Ulta Beauty Customer Loyalty Score by Ethnicity

Ulta Beauty's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ulta Beauty.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Ulta Beauty Customer Loyalty Score by Age

Ulta Beauty's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Ulta Beauty.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 78%	26-30	78%
31-35 83%	31-35	83%
36-40 78%	36-40	78%
41-45 89%	41-45	89%
46-50 89%	46-50	89%
51-55 91%	51-55	91%
56-60 78%	56-60	78%
61-65 79%	61-65	79%
66+ 82%	66+	82%

Ulta Beauty Customer Loyalty Score by Usage

Ulta Beauty's Customer Loyalty score was rated the highest by customers who have used Ulta Beauty's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	60%
1 to 2 Years	77%
2 to 5 Years	83%
5 to 10 Years	90%
Over 10 Years	88%

Ulta Beauty Customer Loyalty Score by Industry

Ulta Beauty's Customer Loyalty score was rated the highest by Commercial Real Estate industry customers, and the lowest by Wholesale industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	77%
Accounting	77%
Aerospace and Aviation	70%
Fashion and Beauty	88%
Architecture and Planning	61%
Arts and Entertainment	85%
Banking and Financial Services	96%
Biotech and Pharmaceuticals	70%
Business and Consumer Services	97%
Commercial Real Estate	100%
Construction	85%
Consulting	61%
Consumer Goods	70%
Consumer Services	87%
Education	88%
Events Services	70%
Government and Public Policy	73%
Healthcare, Hospitals and Medicine	90%
Hospitality	78%
Insurance	100%
Legal	84%
Travel and Hospitality	100%
Luxury Goods and Jewelry	100%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	87%
Media and Entertainment	100%
Military and Defense	70%
Non-Profit	70%
Energy and Manufacturing	70%
Professional Services	65%
Public Relations and Communications	82%
Real Estate	80%
Retail	94%
Transportation	78%
Wholesale	40%

Ulta Beauty Customer Loyalty vs. Competitors

Compared to its competitors, Ulta Beauty's Customer Loyalty score is rated right above Sally Beauty, and is preceded by JD.com.

COMPANY		Customer Loyalty Score
	JD.com	100%
	Ulta Beauty	82%
	Sally Beauty	81%
	SEPHORA	80%
	Nordstrom	78%
	Birchbox	51%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Ulta Beauty's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Ulta Beauty	82%
	Target	82%
	Chipotle	76%

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Ulta Beauty Product Quality

3.4/5

Ulta Beauty has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Ulta Beauty's overall Product Quality score rated by its users and customers.

Ulta Beauty Product Information

Ulta Beauty’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated Ulta Beauty's product the highest. Reviewers from the Commercial Real Estate industry rated Ulta Beauty the lowest at 3.5.

Website: http://ulta.com

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into Ulta Beauty Product Quality

Ulta Beauty's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Energy and Manufacturing industry.

Sign Up to unlock insights into how customers have ranked Ulta Beauty's Product Quality.

Ranked Ulta Beauty Product Quality the Highest

Travel and Hospitality	5
18-25	4.2
Asian or Pacific Islander	4.2

Ranked Ulta Beauty Product Quality the Lowest

Other	2.4
61-65	1.9
Energy and Manufacturing	1.6

Ulta Beauty Product Quality Score by Gender

Male customers rated Ulta Beauty's Product Quality score 0.8 stars higher than Female customers.

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Male

3.8/5

Female

3/5

Ulta Beauty Product Quality Score by Ethnicity

Ulta Beauty's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Native American 3	Native American	3
Other 2.4	Other	2.4

Ulta Beauty Product Quality Score by Age

Ulta Beauty's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 3.1	26-30	3.1
31-35 3	31-35	3
36-40 2.8	36-40	2.8
41-45 3.2	41-45	3.2
46-50 2.6	46-50	2.6
51-55 2.8	51-55	2.8
56-60 2.3	56-60	2.3
61-65 1.9	61-65	1.9
66+ 2.7	66+	2.7

Ulta Beauty Product Quality Score by Usage

Ulta Beauty's Product Quality score was rated the highest by customers who have used Ulta Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	4
2 to 5 Years	3.5
5 to 10 Years	3
Over 10 Years	2.5

Ulta Beauty Product Quality Score by Industry

Ulta Beauty's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Energy and Manufacturing industry customers.

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Tech	3.4
Accounting	3.3
Aerospace and Aviation	3.9
Fashion and Beauty	3.7
Architecture and Planning	2.5
Arts and Entertainment	3.7
Banking and Financial Services	2.7
Biotech and Pharmaceuticals	3
Business and Consumer Services	4
Commercial Real Estate	3.5
Construction	2.1
Consulting	2.2
Consumer Goods	3.1
Consumer Services	2.4
Education	2.6
Events Services	3.1
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	2.6
Hospitality	3.3
Insurance	2.7
Legal	1.9
Travel and Hospitality	5
Luxury Goods and Jewelry	1.9
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	4
Media and Entertainment	3.5
Military and Defense	3.5
Non-Profit	3.5
Energy and Manufacturing	1.6
Professional Services	2
Public Relations and Communications	3.2
Real Estate	2.1
Retail	4
Transportation	2.7
Wholesale	2.6

Ulta Beauty Product Quality vs. Competitors

Compared to its competitors, Ulta Beauty's Product Quality score is rated right above Birchbox, and is preceded by Sally Beauty.

COMPANY		Product Quality Score
	SEPHORA	4.1/5
	Nordstrom	3.8/5
	JD.com	3.8/5
	Sally Beauty	3.5/5
	Ulta Beauty	3.4/5
	Birchbox	3.1/5

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Product Quality for Other Retail Brands

In the Retail industry, Ulta Beauty's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Ulta Beauty	3.4/5

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Ulta Beauty Pricing

Ulta Beauty ROI & Value For Money

3.3/5

Ulta Beauty has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Ulta Beauty Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Ulta Beauty.

Quick Insights into Ulta Beauty ROI

Ulta Beauty's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by Native American customers.

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Ranked Ulta Beauty ROI the Highest

Travel and Hospitality	4.3
Asian or Pacific Islander	4.2
1 to 2 Years	3.9

Ranked Ulta Beauty ROI the Lowest

61-65	2.3
Architecture and Planning	1.7
Native American	1.5

Ulta Beauty ROI Score by Gender

Male customers rated Ulta Beauty's ROI score 0.4 stars higher than Female customers.

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Male

3.4/5

Female

3/5

Ulta Beauty ROI Score by Ethnicity

Ulta Beauty's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Native American 1.5	Native American	1.5
Other 2.3	Other	2.3

Ulta Beauty ROI Score by Age

Ulta Beauty's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.5	26-30	3.5
31-35 2.7	31-35	2.7
36-40 2.9	36-40	2.9
41-45 3.3	41-45	3.3
46-50 3	46-50	3
51-55 2.8	51-55	2.8
56-60 2.3	56-60	2.3
61-65 2.3	61-65	2.3
66+ 2.7	66+	2.7

Ulta Beauty ROI Score by Usage

Ulta Beauty's ROI score was rated the highest by customers who have used Ulta Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.9
2 to 5 Years	3.2
5 to 10 Years	3.1
Over 10 Years	2.6

Ulta Beauty ROI Score by Industry

Ulta Beauty's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.2
Accounting	3.2
Aerospace and Aviation	4.1
Fashion and Beauty	3.6
Architecture and Planning	1.7
Arts and Entertainment	3.4
Banking and Financial Services	2.7
Biotech and Pharmaceuticals	4
Business and Consumer Services	3.6
Commercial Real Estate	3.5
Construction	2.1
Consulting	2.3
Consumer Goods	3.1
Consumer Services	3.1
Education	2.6
Events Services	3.5
Government and Public Policy	2.3
Healthcare, Hospitals and Medicine	2.6
Hospitality	2.9
Insurance	2
Legal	1.8
Travel and Hospitality	4.3
Luxury Goods and Jewelry	2.5
Manufacturing and Machinery	2.6
Marketing, Advertising and Research	3.8
Media and Entertainment	3.3
Military and Defense	2.3
Non-Profit	3.5
Energy and Manufacturing	3.1
Professional Services	2.5
Public Relations and Communications	3
Real Estate	1.9
Retail	4
Transportation	4
Wholesale	2.8

Ulta Beauty Pricing vs. Competitors

Compared to its competitors, Ulta Beauty's ROI score is rated right above Birchbox, and is preceded by Sally Beauty.

COMPANY		Pricing Score
	SEPHORA	3.8/5
	Nordstrom	3.6/5
	JD.com	3.6/5
	Sally Beauty	3.3/5
	Ulta Beauty	3.3/5
	Birchbox	2.7/5

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ROI for Other Retail Brands

In the Retail industry, Ulta Beauty's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Ulta Beauty	3.3/5

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Ulta Beauty Customer Satisfaction (CSAT)

Ulta Beauty Customer Satisfaction (CSAT) Score

62 / 100

Ulta Beauty has an overall Customer Satisfaction score of 62 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	40%
Satisfied	22%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	6%
Very Dissatisfied	26%

Very Satisfied

40%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ulta Beauty Customer Satisfaction

Ulta Beauty's Customer Satisfaction score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by Native American customers.

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Ranked Ulta Beauty Customer Satisfaction the Highest

Travel and Hospitality	100%
18-25	86%
Asian or Pacific Islander	83%

Ranked Ulta Beauty Customer Satisfaction the Lowest

56-60	23%
Luxury Goods and Jewelry	0%
Native American	0%

Ulta Beauty Customer Satisfaction Score by Gender

Male customers rated Ulta Beauty's Customer Satisfaction score 14 points higher than Female customers.

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65 / 100

Male

	Very Satisfied	52%
	Satisfied	13%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	17%
	Very Dissatisfied	9%

51 / 100

Female

	Very Satisfied	35%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	7%
	Very Dissatisfied	38%

Ulta Beauty Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.

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52 / 100

Very Satisfied	38%
Satisfied	14%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	6%
Very Dissatisfied	39%

Very Satisfied

38%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

39%

CSAT according to Hispanic or Latino

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.

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72 / 100

Very Satisfied	56%
Satisfied	16%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	2%
Very Dissatisfied	24%

Very Satisfied

56%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

24%

CSAT according to African American/Black

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.

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55 / 100

Very Satisfied	32%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	9%
Very Dissatisfied	28%

Very Satisfied

32%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

28%

CSAT according to Asian or Pacific Islander

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100

Very Satisfied	40%
Satisfied	43%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	4%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

43%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	75%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

75%

CSAT according to Other

Ulta Beauty's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.

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25 / 100

Very Satisfied	17%
Satisfied	8%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	16%
Very Dissatisfied	56%

Very Satisfied

17%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

56%

Ulta Beauty Customer Satisfaction Score by Age

Ulta Beauty's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

86%

26-30

56%

31-35

45%

36-40

39%

41-45

63%

46-50

52%

51-55

38%

56-60

23%

61-65

26%

66+

38%

Ulta Beauty Customer Satisfaction Score by Usage

Ulta Beauty's Customer Satisfaction score was rated the highest by customers who have used Ulta Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	46
1 to 2 Years	78
2 to 5 Years	62
5 to 10 Years	50
Over 10 Years	36

Ulta Beauty Customer Satisfaction Score by Industry

Ulta Beauty's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Ulta Beauty Customer Satisfaction Score by Industry",
	"text": "Ulta Beauty's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Luxury Goods and Jewelry industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 52,
			"stars": 0,
			"csatScore": 52,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 52
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 56,
			"stars": 0,
			"csatScore": 56,
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			"scoreClassName": "",
			"scoreLabel": 56
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 35,
			"stars": 0,
			"csatScore": 35,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 35
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 17
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Luxury Goods and Jewelry",
			"groupId": 532,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Luxury Goods and Jewelry customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 17,
			"stars": 0,
			"csatScore": 17,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 17
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Ulta Beauty's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		}
	]
}

Tech	52
Accounting	54
Aerospace and Aviation	56
Fashion and Beauty	57
Architecture and Planning	33
Arts and Entertainment	54
Banking and Financial Services	50
Business and Consumer Services	65
Commercial Real Estate	67
Construction	50
Consulting	40
Consumer Goods	67
Consumer Services	20
Education	35
Events Services	67
Government and Public Policy	40
Healthcare, Hospitals and Medicine	33
Hospitality	67
Legal	17
Travel and Hospitality	100
Luxury Goods and Jewelry	0
Marketing, Advertising and Research	86
Non-Profit	33
Professional Services	37
Public Relations and Communications	60
Real Estate	17
Retail	82
Wholesale	34

Ulta Beauty Customer Satisfaction vs. Competitors

Compared to its competitors, Ulta Beauty's Customer Satisfaction score is rated right above Sally Beauty, and is preceded by Nordstrom.

COMPANY		Customer Satisfaction (CSAT) Score
	JD.com	80%
	SEPHORA	78%
	Nordstrom	67%
	Ulta Beauty	62%
	Sally Beauty	61%
	Birchbox	50%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Ulta Beauty's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Ulta Beauty	62%
	Chipotle	62%

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Ulta Beauty Customer Service

3.1/5

Ulta Beauty has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Ulta Beauty's overall Customer Service score rated by its users and customers.

About Ulta Beauty's Customer Service

Address

1000 Remington Boulevard, Suite 120, Bolingbrook, IL 60440

Website

http://ulta.com

Phone Number

+1-630-410-4800

Ulta Beauty's Social Links

Quick Insights into Ulta Beauty Customer Service

Ulta Beauty's Customer Service score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by Native American customers.

Sign Up to unlock insights into how customers have ranked Ulta Beauty's Customer Service score.

Ranked Ulta Beauty Customer Service the Highest

Travel and Hospitality	4.8
18-25	4.1
Asian or Pacific Islander	4.1

Ranked Ulta Beauty Customer Service the Lowest

61-65	1.7
Luxury Goods and Jewelry	1.5
Native American	1.5

Ulta Beauty Customer Service Score by Gender

Male customers rated Ulta Beauty's Customer Service score 0.7 stars higher than Female customers.

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Male

3.4/5

Female

2.7/5

Ulta Beauty Customer Service Score by Ethnicity

Ulta Beauty's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 2.9	African American/Black	2.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 1.5	Native American	1.5
Other 1.8	Other	1.8

Ulta Beauty Customer Service Score by Age

Ulta Beauty's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 3.1	26-30	3.1
31-35 2.5	31-35	2.5
36-40 2.1	36-40	2.1
41-45 3.2	41-45	3.2
46-50 2.4	46-50	2.4
51-55 1.9	51-55	1.9
56-60 1.8	56-60	1.8
61-65 1.7	61-65	1.7
66+ 2.2	66+	2.2

Ulta Beauty Customer Service Score by Usage

Ulta Beauty's Customer Service score was rated the highest by customers who have used Ulta Beauty's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.9
2 to 5 Years	3.1
5 to 10 Years	2.6
Over 10 Years	2.1

Ulta Beauty Customer Service Score by Industry

Ulta Beauty's Customer Service score was rated the highest by Travel and Hospitality industry customers, and the lowest by Luxury Goods and Jewelry industry customers.

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Tech	3.1
Accounting	3
Aerospace and Aviation	3.8
Fashion and Beauty	3.4
Architecture and Planning	1.7
Arts and Entertainment	3.2
Banking and Financial Services	2.4
Biotech and Pharmaceuticals	3.8
Business and Consumer Services	3.9
Commercial Real Estate	3.5
Construction	2.1
Consulting	1.5
Consumer Goods	3.1
Consumer Services	1.8
Education	2.1
Events Services	3.1
Government and Public Policy	1.5
Healthcare, Hospitals and Medicine	2
Hospitality	3.3
Insurance	2.5
Legal	1.5
Travel and Hospitality	4.8
Luxury Goods and Jewelry	1.5
Manufacturing and Machinery	2.8
Marketing, Advertising and Research	3.8
Media and Entertainment	3.3
Military and Defense	2.5
Non-Profit	3.5
Energy and Manufacturing	1.5
Professional Services	1.7
Public Relations and Communications	2.9
Real Estate	2
Retail	3.9
Transportation	2.7
Wholesale	1.6

Ulta Beauty Customer Service vs. Competitors

Compared to its competitors, Ulta Beauty's Customer Service score is rated right above Birchbox, and is preceded by Sally Beauty.

COMPANY		Customer Service Score
	JD.com	4.5/5
	SEPHORA	3.9/5
	Nordstrom	3.7/5
	Sally Beauty	3.2/5
	Ulta Beauty	3.1/5
	Birchbox	2.7/5

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Customer Service for Other Retail Brands

In the Retail industry, Ulta Beauty's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Ulta Beauty	3.1/5

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Ulta Beauty as an Employer

3.1/5

Ulta Beauty has a 3.1/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of Ulta Beauty

Dave Kimbell

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ulta Beauty scored a 10 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Ulta Beauty would recommend the brand to a friend. ENPS measures how likely Ulta Beauty employees would recommend working at Ulta Beauty to a friend.

Net Promoter Score

NPS Score

48%	Promoters
14%	Passive
38%	Detractors

Employee Net Promoter Score

-18

eNPS Score

31%	Promoters
20%	Passive
49%	Detractors

Global Ranking Snapshot

Ulta Beauty is ranked #232 in the Global Top 100 Brands. It ranks just behind Under Armour and just ahead of lululemon.

RANK			INDUSTRY
230	Marketo	Steve Lucas	Tech
231	Under Armour	Kevin Plank	Fashion and Beauty
232	Ulta Beauty	Dave Kimbell	Retail
233	lululemon	Calvin McDonald	Fashion and Beauty
234	Tim Hortons	Marc Caira	Food and Beverages
235	QVC	Mike George	Retail
236	Airbus	Guillaume Faury	Automotive and Transportation

Retail Ranking Snapshot

Ulta Beauty is ranked #37 in the Retail Industry. It ranks just behind Zumiez and just ahead of QVC.

RANK		Location
35	H&M	Stockholm
36	Zumiez	Lynnwood, WA
37	Ulta Beauty	Bolingbrook, IL
38	QVC	West Chester, PA
39	Old Navy	San Francisco, CA
40	IKEA	Conshohocken, PA
41	DICK'S Sporting Goods	Coraopolis, PA

Ulta Beauty is ranked #19 in Top Brands for Gen ZAwards & Recognition

Awards & Recognition

About Ulta Beauty's Brand

Brand at a Glance

Monica Arnaudo

Ulta Beauty Ranking

Ulta Beauty NPS

Ulta Beauty Overall NPS

Ulta Beauty NPS Trend

How Other Brands Compare

What is NPS

Ulta Beauty NPS by Gender

Male

Female

Ulta Beauty NPS by Ethnicity

Ulta Beauty NPS by Age

Ulta Beauty NPS by Usage

Ulta Beauty NPS vs. Competitors

Ulta Beauty NPS vs Companies in Retail

Ulta Beauty Customer Reviews

Ulta Beauty Customer Loyalty

Ulta Beauty Customer Loyalty Score by Gender

Ulta Beauty Customer Loyalty Score by Ethnicity

Ulta Beauty Customer Loyalty Score by Age

Ulta Beauty Customer Loyalty Score by Usage

Ulta Beauty Customer Loyalty Score by Industry

Ulta Beauty Customer Loyalty vs. Competitors

Unlock Ulta Beauty Customer Loyalty vs. Competitors Data

Customer Loyalty for Other Retail Brands

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Ulta Beauty Product Quality

Ulta Beauty Product Information

Industry

Quick Insights into Ulta Beauty Product Quality

Ranked Ulta Beauty Product Quality the Highest

Ranked Ulta Beauty Product Quality the Lowest

Ulta Beauty Product Quality Score by Gender

Male

Female

Ulta Beauty Product Quality Score by Ethnicity

Ulta Beauty Product Quality Score by Age

Ulta Beauty Product Quality Score by Usage

Ulta Beauty Product Quality Score by Industry

Ulta Beauty Product Quality vs. Competitors

Unlock Ulta Beauty Product Quality vs. Competitors Data

Product Quality for Other Retail Brands

Unlock Ulta Beauty Product Quality vs. Companies in Retail Data

Ulta Beauty Pricing

Ulta Beauty ROI & Value For Money

Ulta Beauty Pricing Plans

Quick Insights into Ulta Beauty ROI

Ranked Ulta Beauty ROI the Highest

Ranked Ulta Beauty ROI the Lowest

Ulta Beauty ROI Score by Gender

Male

Female

Ulta Beauty ROI Score by Ethnicity

Ulta Beauty ROI Score by Age

Ulta Beauty ROI Score by Usage

Ulta Beauty ROI Score by Industry

Ulta Beauty Pricing vs. Competitors

Unlock Ulta Beauty ROI vs. Competitors Data

ROI for Other Retail Brands

Unlock Ulta Beauty ROI vs. Companies in Retail Data

Ulta Beauty Customer Satisfaction (CSAT)

Ulta Beauty Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Ulta Beauty Customer Satisfaction

Ranked Ulta Beauty Customer Satisfaction the Highest

Ranked Ulta Beauty Customer Satisfaction the Lowest

Ulta Beauty Customer Satisfaction Score by Gender

Ulta Beauty Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Ulta Beauty Customer Satisfaction Score by Age

Ulta Beauty Customer Satisfaction Score by Usage

Ulta Beauty is ranked #19 in Top Brands for Gen Z
Awards & Recognition