Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

DICK'S Sporting Goods is

Ranked

#41

Retail Brands

Brand Page

DICK'S Sporting Goods

Marketing or Exec? Claim Your Free Account

DICK'S Sporting Goods

Rate this Brand

DICK'S Sporting Goods is ranked #41 in Retail Brands

About DICK'S Sporting Goods' Brand

Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment DICK'S Sporting Goods’s brand is ranked #244 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of DICK'S Sporting Goods. When compared to other organizations within the Retail industry, DICK'S Sporting Goods is ranked #41. Among its major competitors, DICK'S Sporting Goods is ranked in 3rd place for NPS while Patagonia is 1st, and REI is 2nd. Overall, DICK'S Sporting Goods has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.88B

Brand at a Glance

75%

Customer Loyalty

3.8/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

DICK'S Sporting Goods CMO

Ed Plummer

DICK'S Sporting Goods Ranking

^#41 in Retail
^#3 / 4 of its competitors

DICK'S Sporting Goods NPS

DICK'S Sporting Goods's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether DICK'S Sporting Goods's customers would recommend using the product based on a scale of -100 to 100.

DICK'S Sporting Goods Overall NPS

NPS

56%	Promoters
19%	Passives
25%	Detractors

DICK'S Sporting Goods NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 31	Jan 2025	31
Feb 2025 31	Feb 2025	31
Mar 2025 31	Mar 2025	31
Apr 2025 31	Apr 2025	31
May 2025 29	May 2025	29
Jun 2025 31	Jun 2025	31
Jul 2025 29	Jul 2025	29
Aug 2025 31	Aug 2025	31
Sep 2025 31	Sep 2025	31
Oct 2025 31	Oct 2025	31
Nov 2025 31	Nov 2025	31
Jan 2026 31	Jan 2026	31

How Other Brands Compare

DICK'S Sporting Goods is ranked third for NPS among its competitors. Patagonia and REI come in first and second, with The North Face coming in at #4. Among those competitors, it is the third most valued company behind The North Face.

	DICK'S Sporting Goods	REI	Patagonia	The North Face
Global Ranking	#244	#19	#163	#466
NPS	31	53	60	15
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$1.88B	$373.70M	-	$31.49B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DICK'S Sporting Goods NPS by Gender

Female customers rated DICK'S Sporting Goods's NPS 5 points higher than Male customers.

Male

DICK'S Sporting Goods's NPS was rated 22 by Male customers on Comparably.

50%

Promoters

22%

Passives

28%

Detractors

Female

DICK'S Sporting Goods's NPS was rated 27 by Female customers on Comparably.

57%

Promoters

13%

Passives

30%

Detractors

DICK'S Sporting Goods NPS by Ethnicity

DICK'S Sporting Goods's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25
Hispanic or Latino 23	Hispanic or Latino	23
African American/Black 12	African American/Black	12
Asian or Pacific Islander 42	Asian or Pacific Islander	42
Native American 25	Native American	25
Other 0	Other	0

DICK'S Sporting Goods NPS by Age

DICK'S Sporting Goods's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

68%

21%

11%

26-30

31%

38%

31-35

44%

12%

44%

36-40

29%

24%

47%

41-45

57%

14%

29%

46-50

25%

67%

51-55

57%

22%

21%

56-60

64%

27%

61-65

57%

36%

66+

65%

35%

DICK'S Sporting Goods NPS by Usage

DICK'S Sporting Goods's NPS was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 25	Less than 1 Year	25
1 to 2 Years 30	1 to 2 Years	30
2 to 5 Years 13	2 to 5 Years	13
5 to 10 Years 38	5 to 10 Years	38
Over 10 Years 16	Over 10 Years	16

DICK'S Sporting Goods NPS vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's NPS is rated right above The North Face, and is preceded by REI.

COMPANY		NPS Score
	Patagonia	60
	REI	53
	DICK'S Sporting Goods	31
	The North Face	15
	Matador Resources Company	N/A
	Backcountry.com	-2
	Big 5 Sporting Goods Corporation	-20

DICK'S Sporting Goods NPS vs Companies in Retail

In the Retail industry, DICK'S Sporting Goods's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	DICK'S Sporting Goods	31
	Chipotle	16

DICK'S Sporting Goods Customer Reviews

Out of the 40 DICK'S Sporting Goods customer reviews 31 were positive and 9 were constructive. DICK'S Sporting Goods customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

DICK'S Sporting Goods Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of DICK'S Sporting Goods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

DICK'S Sporting Goods Customer Loyalty Score by Gender

Male customers rated DICK'S Sporting Goods's Customer Loyalty score 1% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of DICK'S Sporting Goods.

Male

79%

Yes

Female

78%

Yes

DICK'S Sporting Goods Customer Loyalty Score by Ethnicity

DICK'S Sporting Goods's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DICK'S Sporting Goods.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

DICK'S Sporting Goods Customer Loyalty Score by Age

DICK'S Sporting Goods's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DICK'S Sporting Goods.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 86%	18-25	86%
26-30 66%	26-30	66%
31-35 90%	31-35	90%
36-40 63%	36-40	63%
41-45 100%	41-45	100%
46-50 48%	46-50	48%
51-55 94%	51-55	94%
56-60 75%	56-60	75%
61-65 81%	61-65	81%
66+ 74%	66+	74%

DICK'S Sporting Goods Customer Loyalty Score by Usage

DICK'S Sporting Goods's Customer Loyalty score was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	55%
1 to 2 Years	63%
2 to 5 Years	75%
5 to 10 Years	82%
Over 10 Years	81%

DICK'S Sporting Goods Customer Loyalty Score by Industry

DICK'S Sporting Goods's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	65%
Accounting	87%
Aerospace and Aviation	64%
Fashion and Beauty	70%
Architecture and Planning	78%
Arts and Entertainment	74%
Banking and Financial Services	78%
Business and Consumer Services	100%
Construction	55%
Consumer Goods	55%
Education	90%
Government and Public Policy	46%
Healthcare, Hospitals and Medicine	82%
Marketing, Advertising and Research	64%
Non-Profit	100%
Retail	73%
Transportation	70%

DICK'S Sporting Goods Customer Loyalty vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's Customer Loyalty score is rated right above The North Face, and is preceded by Big 5 Sporting Goods Corporation.

COMPANY		Customer Loyalty Score
	REI	87%
	Patagonia	81%
	Big 5 Sporting Goods Corporation	79%
	DICK'S Sporting Goods	75%
	The North Face	71%
	Backcountry.com	63%
	Matador Resources Company	N/A

Unlock DICK'S Sporting Goods Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Retail Brands

In the Retail industry, DICK'S Sporting Goods's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	DICK'S Sporting Goods	75%

Unlock DICK'S Sporting Goods Customer Loyalty vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Loyalty vs. Companies in Retail data and gain insights into your customers today.

DICK'S Sporting Goods Product Quality

3.8/5

DICK'S Sporting Goods has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock DICK'S Sporting Goods' overall Product Quality score rated by its users and customers.

DICK'S Sporting Goods Product Information

DICK'S Sporting Goods’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated DICK'S Sporting Goods's product the highest. Reviewers from the Accounting industry rated DICK'S Sporting Goods the lowest at 3.9.

Website: http://dickssportinggoods.com

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Marketplaces

Sports & Entertainment

Quick Insights into DICK'S Sporting Goods Product Quality

DICK'S Sporting Goods's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Consumer Goods industry.

Sign Up to unlock insights into how customers have ranked DICK'S Sporting Goods' Product Quality.

Ranked DICK'S Sporting Goods Product Quality the Highest

Fashion and Beauty	4.6
56-60	4.5
Native American	4.1

Ranked DICK'S Sporting Goods Product Quality the Lowest

1 to 2 Years	3.3
36-40	2.9
Consumer Goods	2.1

DICK'S Sporting Goods Product Quality Score by Gender

DICK'S Sporting Goods's Product Quality score was rated 3.8 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of DICK'S Sporting Goods.

Male

3.8/5

Female

3.8/5

DICK'S Sporting Goods Product Quality Score by Ethnicity

DICK'S Sporting Goods's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DICK'S Sporting Goods.

Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 4.1	Native American	4.1
Other 3.6	Other	3.6

DICK'S Sporting Goods Product Quality Score by Age

DICK'S Sporting Goods's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DICK'S Sporting Goods.

Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.5	26-30	3.5
31-35 2.9	31-35	2.9
36-40 2.9	36-40	2.9
41-45 3.5	41-45	3.5
46-50 3.3	46-50	3.3
51-55 4.2	51-55	4.2
56-60 4.5	56-60	4.5
61-65 3.8	61-65	3.8
66+ 3.5	66+	3.5

DICK'S Sporting Goods Product Quality Score by Usage

DICK'S Sporting Goods's Product Quality score was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.8
1 to 2 Years	3.3
2 to 5 Years	3.9
5 to 10 Years	3.8
Over 10 Years	3.8

DICK'S Sporting Goods Product Quality Score by Industry

DICK'S Sporting Goods's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.3
Accounting	3.9
Aerospace and Aviation	2.9
Fashion and Beauty	4.6
Architecture and Planning	2.5
Arts and Entertainment	4
Banking and Financial Services	3.9
Business and Consumer Services	4.4
Construction	3.9
Consumer Goods	2.1
Education	4.1
Government and Public Policy	3
Healthcare, Hospitals and Medicine	4.4
Marketing, Advertising and Research	3.3
Non-Profit	4.6
Retail	3.5
Transportation	3.5

DICK'S Sporting Goods Product Quality vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's Product Quality score is rated right above Big 5 Sporting Goods Corporation, and is preceded by REI.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	REI	4.3/5
	DICK'S Sporting Goods	3.8/5
	Big 5 Sporting Goods Corporation	3.7/5
	The North Face	3.7/5
	Backcountry.com	3.4/5
	Matador Resources Company	N/A

Unlock DICK'S Sporting Goods Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Retail Brands

In the Retail industry, DICK'S Sporting Goods's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	DICK'S Sporting Goods	3.8/5
	Chipotle	3.8/5

Unlock DICK'S Sporting Goods Product Quality vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Product Quality vs. Companies in Retail data and gain insights into your customers today.

DICK'S Sporting Goods Pricing

DICK'S Sporting Goods ROI & Value For Money

3.6/5

DICK'S Sporting Goods has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock DICK'S Sporting Goods' overall ROI score rated by its users and customers.

DICK'S Sporting Goods Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Consumer Goods industry think that they had the lowest ROI from DICK'S Sporting Goods.

Quick Insights into DICK'S Sporting Goods ROI

DICK'S Sporting Goods's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Consumer Goods industry.

Sign Up to unlock insights into how customers have ranked DICK'S Sporting Goods' ROI score.

Ranked DICK'S Sporting Goods ROI the Highest

Non-Profit	4.8
18-25	4.1
5 to 10 Years	3.8

Ranked DICK'S Sporting Goods ROI the Lowest

Other	3.1
31-35	2.3
Consumer Goods	1.5

DICK'S Sporting Goods ROI Score by Gender

Female customers rated DICK'S Sporting Goods's ROI score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of DICK'S Sporting Goods.

Male

3.5/5

Female

3.7/5

DICK'S Sporting Goods ROI Score by Ethnicity

DICK'S Sporting Goods's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DICK'S Sporting Goods.

Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 3.5	Native American	3.5
Other 3.1	Other	3.1

DICK'S Sporting Goods ROI Score by Age

DICK'S Sporting Goods's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full ROI by Age data of DICK'S Sporting Goods.

Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.6	26-30	3.6
31-35 2.3	31-35	2.3
36-40 2.6	36-40	2.6
41-45 3.3	41-45	3.3
46-50 3	46-50	3
51-55 3.8	51-55	3.8
56-60 3.7	56-60	3.7
61-65 3.5	61-65	3.5
66+ 3.2	66+	3.2

DICK'S Sporting Goods ROI Score by Usage

DICK'S Sporting Goods's ROI score was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.4
1 to 2 Years	3.4
2 to 5 Years	3.5
5 to 10 Years	3.8
Over 10 Years	3.4

DICK'S Sporting Goods ROI Score by Industry

DICK'S Sporting Goods's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Consumer Goods industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.1
Accounting	3.6
Aerospace and Aviation	3
Fashion and Beauty	3.8
Architecture and Planning	3.5
Arts and Entertainment	4.1
Banking and Financial Services	3.7
Business and Consumer Services	4
Construction	3.5
Consumer Goods	1.5
Education	3.4
Government and Public Policy	2.4
Healthcare, Hospitals and Medicine	4.1
Marketing, Advertising and Research	3.1
Non-Profit	4.8
Retail	3.5
Transportation	2.5

DICK'S Sporting Goods Pricing vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's ROI score is rated right above The North Face, and is preceded by REI.

COMPANY		Pricing Score
	Patagonia	4.2/5
	REI	4.1/5
	DICK'S Sporting Goods	3.6/5
	The North Face	3.4/5
	Backcountry.com	3.2/5
	Big 5 Sporting Goods Corporation	3.2/5
	Matador Resources Company	N/A

Unlock DICK'S Sporting Goods ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Retail Brands

In the Retail industry, DICK'S Sporting Goods's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	DICK'S Sporting Goods	3.6/5
	Chipotle	3.5/5

Unlock DICK'S Sporting Goods ROI vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods ROI vs. Companies in Retail data and gain insights into your customers today.

DICK'S Sporting Goods Customer Satisfaction (CSAT)

DICK'S Sporting Goods Customer Satisfaction (CSAT) Score

76 / 100

DICK'S Sporting Goods has an overall Customer Satisfaction score of 76 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	43%
Satisfied	33%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	12%

Very Satisfied

43%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into DICK'S Sporting Goods Customer Satisfaction

DICK'S Sporting Goods's Customer Satisfaction score was rated highest by customers from the Construction industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked DICK'S Sporting Goods' Customer Satisfaction.

Ranked DICK'S Sporting Goods Customer Satisfaction the Highest

Construction	100%
26-30	87%
5 to 10 Years	81%

Ranked DICK'S Sporting Goods Customer Satisfaction the Lowest

African American/Black	61%
46-50	28%
Government and Public Policy	25%

DICK'S Sporting Goods Customer Satisfaction Score by Gender

Male customers rated DICK'S Sporting Goods's Customer Satisfaction score 3 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DICK'S Sporting Goods.

73 / 100

Male

	Very Satisfied	38%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	5%
	Very Dissatisfied	18%

70 / 100

Female

	Very Satisfied	47%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	11%
	Very Dissatisfied	14%

DICK'S Sporting Goods Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

76 / 100

Very Satisfied	47%
Satisfied	29%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	6%
Very Dissatisfied	14%

Very Satisfied

47%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to Hispanic or Latino

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

75 / 100

Very Satisfied	44%
Satisfied	31%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	19%

Very Satisfied

44%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

CSAT according to African American/Black

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 61% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

61 / 100

Very Satisfied	37%
Satisfied	24%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	12%
Very Dissatisfied	24%

Very Satisfied

37%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

24%

CSAT according to Asian or Pacific Islander

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

67 / 100

Very Satisfied	25%
Satisfied	42%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Native American

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

CSAT according to Other

DICK'S Sporting Goods' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DICK'S Sporting Goods.

67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	8%
Very Dissatisfied	17%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

DICK'S Sporting Goods Customer Satisfaction Score by Age

DICK'S Sporting Goods's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DICK'S Sporting Goods.

100

Breakdown

Age

Score

18-25

84%

26-30

87%

31-35

56%

36-40

50%

41-45

80%

46-50

28%

51-55

77%

56-60

80%

61-65

75%

66+

59%

DICK'S Sporting Goods Customer Satisfaction Score by Usage

DICK'S Sporting Goods's Customer Satisfaction score was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	67
1 to 2 Years	66
2 to 5 Years	72
5 to 10 Years	81
Over 10 Years	65

DICK'S Sporting Goods Customer Satisfaction Score by Industry

DICK'S Sporting Goods's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "DICK'S Sporting Goods Customer Satisfaction Score by Industry",
	"text": "DICK'S Sporting Goods's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Government and Public Policy industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 52,
			"stars": 0,
			"csatScore": 52,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 52
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 55,
			"stars": 0,
			"csatScore": 55,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 55
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "DICK'S Sporting Goods's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	52
Accounting	55
Aerospace and Aviation	40
Architecture and Planning	50
Arts and Entertainment	72
Banking and Financial Services	75
Business and Consumer Services	80
Construction	100
Consumer Goods	67
Education	88
Government and Public Policy	25
Healthcare, Hospitals and Medicine	100
Marketing, Advertising and Research	60
Retail	76
Transportation	67

DICK'S Sporting Goods Customer Satisfaction vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's Customer Satisfaction score is rated right above The North Face, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Patagonia	93%
	REI	85%
	DICK'S Sporting Goods	76%
	The North Face	65%
	Big 5 Sporting Goods Corporation	62%
	Backcountry.com	55%
	Matador Resources Company	0%

Unlock DICK'S Sporting Goods Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Retail Brands

In the Retail industry, DICK'S Sporting Goods's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	DICK'S Sporting Goods	76%
	Chipotle	62%

Unlock DICK'S Sporting Goods Customer Satisfaction vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Satisfaction vs. Companies in Retail data and gain insights into your customers today.

DICK'S Sporting Goods Customer Service

3.7/5

DICK'S Sporting Goods has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock DICK'S Sporting Goods' overall Customer Service score rated by its users and customers.

About DICK'S Sporting Goods's Customer Service

Address

345 Court Street, Coraopolis, PA 15108

Website

http://dickssportinggoods.com

Quick Insights into DICK'S Sporting Goods Customer Service

DICK'S Sporting Goods's Customer Service score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Government and Public Policy industry.

Sign Up to unlock insights into how customers have ranked DICK'S Sporting Goods' Customer Service score.

Ranked DICK'S Sporting Goods Customer Service the Highest

Non-Profit	4.8
18-25	4.2
1 to 2 Years	4

Ranked DICK'S Sporting Goods Customer Service the Lowest

African American/Black	3.1
31-35	2.5
Government and Public Policy	2.2

DICK'S Sporting Goods Customer Service Score by Gender

Female customers rated DICK'S Sporting Goods's Customer Service score 0.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DICK'S Sporting Goods.

Male

3.5/5

Female

3.8/5

DICK'S Sporting Goods Customer Service Score by Ethnicity

DICK'S Sporting Goods's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DICK'S Sporting Goods.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.5	Native American	3.5
Other 3.3	Other	3.3

DICK'S Sporting Goods Customer Service Score by Age

DICK'S Sporting Goods's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DICK'S Sporting Goods.

100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 3.4	26-30	3.4
31-35 2.5	31-35	2.5
36-40 2.9	36-40	2.9
41-45 3.4	41-45	3.4
46-50 2.6	46-50	2.6
51-55 3.8	51-55	3.8
56-60 4.2	56-60	4.2
61-65 3.5	61-65	3.5
66+ 3.1	66+	3.1

DICK'S Sporting Goods Customer Service Score by Usage

DICK'S Sporting Goods's Customer Service score was rated the highest by customers who have used DICK'S Sporting Goods's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.5
1 to 2 Years	4
2 to 5 Years	3.4
5 to 10 Years	3.8
Over 10 Years	3.4

DICK'S Sporting Goods Customer Service Score by Industry

DICK'S Sporting Goods's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.3
Accounting	3.2
Aerospace and Aviation	2.2
Fashion and Beauty	4.5
Architecture and Planning	3.9
Arts and Entertainment	4
Banking and Financial Services	3.9
Business and Consumer Services	3.7
Construction	3.7
Consumer Goods	2.4
Education	3.6
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	4.4
Marketing, Advertising and Research	3
Non-Profit	4.8
Retail	3.5
Transportation	3.8

DICK'S Sporting Goods Customer Service vs. Competitors

Compared to its competitors, DICK'S Sporting Goods's Customer Service score is rated right above Big 5 Sporting Goods Corporation, and is preceded by Patagonia.

COMPANY		Customer Service Score
	REI	4.4/5
	Patagonia	4.3/5
	DICK'S Sporting Goods	3.7/5
	Big 5 Sporting Goods Corporation	3.6/5
	The North Face	3.4/5
	Backcountry.com	3.3/5
	Matador Resources Company	N/A

Unlock DICK'S Sporting Goods Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Retail Brands

In the Retail industry, DICK'S Sporting Goods's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	DICK'S Sporting Goods	3.7/5
	Chipotle	3.6/5

Unlock DICK'S Sporting Goods Customer Service vs. Companies in Retail Data

Sign Up for Brand Profile PRO to get the full DICK'S Sporting Goods Customer Service vs. Companies in Retail data and gain insights into your customers today.

DICK'S Sporting Goods as an Employer

2.9/5

DICK'S Sporting Goods has a 2.9/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of DICK'S Sporting Goods

Edward Stack

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DICK'S Sporting Goods scored a 31 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of DICK'S Sporting Goods would recommend the brand to a friend. ENPS measures how likely DICK'S Sporting Goods employees would recommend working at DICK'S Sporting Goods to a friend.

Net Promoter Score

NPS Score

56%	Promoters
19%	Passive
25%	Detractors

Employee Net Promoter Score

-18

eNPS Score

31%	Promoters
20%	Passive
49%	Detractors

Global Ranking Snapshot

DICK'S Sporting Goods is ranked #244 in the Global Top 100 Brands. It ranks just behind Dennys and just ahead of UBS.

RANK			INDUSTRY
242	IKEA	Javier Quiñones	Retail
243	Dennys	John Miller	Food and Beverages
244	DICK'S Sporting Goods	Edward Stack	Retail
245	UBS	Sergio Ermotti	Banking and Financial Services
246	Publix Super Markets	Todd Jones	Retail
247	Marshalls	Ernie Herrman	Retail
248	Realtor.com	Damian Eales	Tech

Retail Ranking Snapshot

DICK'S Sporting Goods is ranked #41 in the Retail Industry. It ranks just behind IKEA and just ahead of Publix Super Markets.

RANK		Location
39	Old Navy	San Francisco, CA
40	IKEA	Conshohocken, PA
41	DICK'S Sporting Goods	Coraopolis, PA
42	Publix Super Markets	Lakeland, FL
43	Marshalls	Philadelphia, PA
44	Macy's	Cincinnati, OH
45	H E B	San Antonio, TX