
Never pay full price for fabulous Marshalls’s brand is ranked #247 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Marshalls. When compared to other organizations within the Retail industry, Marshalls is ranked #43. Among its major competitors, Marshalls is ranked in 2nd place for NPS while Target is 1st, and Home Goods is 3rd. Overall, Marshalls has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $81.27B
Marshalls's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether Marshalls's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 15% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 27 | Oct 2024 | 27 |
Nov 2024 27 | Nov 2024 | 27 |
Dec 2024 24 | Dec 2024 | 24 |
Jan 2025 24 | Jan 2025 | 24 |
Mar 2025 24 | Mar 2025 | 24 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 22 | May 2025 | 22 |
Jun 2025 22 | Jun 2025 | 22 |
Jul 2025 22 | Jul 2025 | 22 |
Aug 2025 22 | Aug 2025 | 22 |
Sep 2025 23 | Sep 2025 | 23 |
Oct 2025 21 | Oct 2025 | 21 |
Marshalls is ranked second for NPS among its competitors. Target and Home Goods come in first and third, with Building Materials Holding Corporation coming in at #4. Among those competitors, it is the third most valued company behind Target.
![]() Marshalls | ![]() Target | ![]() Home Goods | ![]() Building Materials Holding Corporation | |
| Global Ranking | #247 | #7 | #677 | #- |
| NPS | 23 | 36 | -6 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $81.27B | $94.56B | $81.57B | $3.61B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Marshalls's NPS 35 points higher than Female customers.
Marshalls's NPS was rated 24 by Male customers on Comparably.
Marshalls's NPS was rated -11 by Female customers on Comparably.
Marshalls's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino 78 | Hispanic or Latino | 78 |
African American/Black 34 | African American/Black | 34 |
Other -37 | Other | -37 |
Marshalls's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Marshalls's NPS was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years -15 | 1 to 2 Years | -15 |
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -19 | Over 10 Years | -19 |
Compared to its competitors, Marshalls's NPS is rated right above Building Materials Holding Corporation, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Target | 36 |
![]() | Marshalls | 23 |
![]() | Building Materials Holding Corporation | N/A |
![]() | Home Goods | -6 |
![]() | Ross Capital | -25 |
In the Retail industry, Marshalls's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Marshalls | 23 |
![]() | Chipotle | 16 |
Out of the 12 Marshalls customer reviews 7 were positive and 5 were constructive. Marshalls customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Marshalls users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Marshalls's Customer Loyalty score 6% higher than Female customers.
Marshalls's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Marshalls's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
36-40 46% | 36-40 | 46% |
41-45 55% | 41-45 | 55% |
46-50 100% | 46-50 | 100% |
51-55 89% | 51-55 | 89% |
56-60 100% | 56-60 | 100% |
61-65 87% | 61-65 | 87% |
66+ 81% | 66+ | 81% |
Marshalls's Customer Loyalty score was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Marshalls's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Marshalls's Customer Loyalty score is rated right above Home Goods, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Target | 82% |
![]() | Marshalls | 81% |
![]() | Home Goods | 81% |
![]() | Ross Capital | 68% |
![]() | Building Materials Holding Corporation | N/A |
In the Retail industry, Marshalls's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Marshalls | 81% |
![]() | Chipotle | 76% |
Marshalls has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Marshalls’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Marshalls's product the highest. Reviewers from the Real Estate industry rated Marshalls the lowest at 1.6.
Marshalls's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 36-40.
Male customers rated Marshalls's Product Quality score 1.1 stars higher than Female customers.
Marshalls's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 4 | African American/Black | 4 |
Other 2.5 | Other | 2.5 |
Marshalls's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.3 | 46-50 | 3.3 |
51-55 1.7 | 51-55 | 1.7 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4 | 61-65 | 4 |
66+ 3.2 | 66+ | 3.2 |
Marshalls's Product Quality score was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Marshalls's Product Quality score was rated the highest by Retail industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Marshalls's Product Quality score is rated right above Ross Capital, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Target | 4.1/5 |
![]() | Marshalls | 3.6/5 |
![]() | Ross Capital | 3.4/5 |
![]() | Home Goods | 3.2/5 |
![]() | Building Materials Holding Corporation | N/A |
In the Retail industry, Marshalls's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Marshalls | 3.6/5 |
Marshalls has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Real Estate industry think that they had the lowest ROI from Marshalls.
Marshalls's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Real Estate industry.
Male customers rated Marshalls's ROI score 0.5 stars higher than Female customers.
Marshalls's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 2.8 | Other | 2.8 |
Marshalls's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3 | 51-55 | 3 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3 | 66+ | 3 |
Marshalls's ROI score was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Marshalls's ROI score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Marshalls's ROI score is rated right above Ross Capital, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Target | 3.9/5 |
![]() | Marshalls | 3.6/5 |
![]() | Ross Capital | 3.4/5 |
![]() | Home Goods | 3.2/5 |
![]() | Building Materials Holding Corporation | N/A |
In the Retail industry, Marshalls's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Marshalls | 3.6/5 |
![]() | Chipotle | 3.5/5 |
Marshalls has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Marshalls's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.
Male customers rated Marshalls's Customer Satisfaction score 39 points higher than Female customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 44% |
Marshalls' Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
Marshalls' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Marshalls' Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.
Marshalls' Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Marshalls's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 51-55 | 29% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 38% |
Marshalls's Customer Satisfaction score was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Marshalls's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
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"title": "Marshalls Customer Satisfaction Score by Industry",
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"groupId": 495,
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"groupId": 499,
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{
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"groupId": 515,
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"groupId": 522,
"score": 50,
"stars": 0,
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"groupId": 554,
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}Compared to its competitors, Marshalls's Customer Satisfaction score is rated right above Ross Capital, and is preceded by Target.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Target | 79% |
![]() | Marshalls | 59% |
![]() | Ross Capital | 50% |
![]() | Home Goods | 47% |
![]() | Building Materials Holding Corporation | 0% |
In the Retail industry, Marshalls's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Marshalls | 59% |
Marshalls has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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Philadelphia, PA
http://www.marshallsonline.com/
1(800)952-6133
Marshalls's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Real Estate industry.
Male customers rated Marshalls's Customer Service score 0.8 stars higher than Female customers.
Marshalls's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 2.2 | Other | 2.2 |
Marshalls's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 3.4 | 46-50 | 3.4 |
51-55 1.9 | 51-55 | 1.9 |
56-60 3.5 | 56-60 | 3.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.4 | 66+ | 2.4 |
Marshalls's Customer Service score was rated the highest by customers who have used Marshalls's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Marshalls's Customer Service score was rated the highest by Retail industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Marshalls's Customer Service score is rated right above Home Goods, and is preceded by Ross Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Target | 4/5 |
![]() | Ross Capital | 3.5/5 |
![]() | Marshalls | 3.3/5 |
![]() | Home Goods | 2.8/5 |
![]() | Building Materials Holding Corporation | N/A |
In the Retail industry, Marshalls's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Marshalls | 3.3/5 |
Marshalls has a 3.1/5 stars for its overall company culture rated by their employees

Marshalls scored a 23 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Marshalls would recommend the brand to a friend. ENPS measures how likely Marshalls employees would recommend working at Marshalls to a friend.
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
| 30% | Promoters |
|---|---|
| 19% | Passive |
| 51% | Detractors |
Marshalls is ranked #247 in the Global Top 100 Brands. It ranks just behind Publix Super Markets and just ahead of Realtor.com.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
245 | ![]() | UBS | ![]() | Sergio Ermotti | Banking and Financial Services |
246 | ![]() | Publix Super Markets | ![]() | Todd Jones | Retail |
247 | ![]() | Marshalls | ![]() | Ernie Herrman | Retail |
248 | ![]() | Realtor.com | ![]() | Damian Eales | Tech |
249 | ![]() | Steve Madden | ![]() | Edward Rosenfeld | Fashion and Beauty |
250 | ![]() | The Vanguard Group | ![]() | Mortimer J. Buckley | Banking and Financial Services |
251 | ![]() | MillerCoors | ![]() | Tom Long | Food and Beverages |
Marshalls is ranked #43 in the Retail Industry. It ranks just behind Publix Super Markets and just ahead of Macy's.
| RANK | COMPANY | Location | |
|---|---|---|---|
41 | ![]() | DICK'S Sporting Goods | Coraopolis, PA |
42 | ![]() | Publix Super Markets | Lakeland, FL |
43 | ![]() | Marshalls | Philadelphia, PA |
44 | ![]() | Macy's | Cincinnati, OH |
45 | ![]() | H E B | San Antonio, TX |
46 | ![]() | Dollar Tree | Chesapeake, VA |
47 | ![]() | Brooks Running | Seattle, WA |