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The Vanguard Group is

Ranked

#20

Banking and Financial Services Brands

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The Vanguard Group

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The Vanguard Group

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The Vanguard Group is ranked #20 in Banking and Financial Services Brands

About The Vanguard Group's Brand

The Vanguard Group’s brand is ranked #250 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Vanguard Group. When compared to other organizations within the Banking and Financial Services industry, The Vanguard Group is ranked #20. Among its major competitors, The Vanguard Group is ranked in 6th place for NPS while AQR is 1st, and Legg Mason is 2nd.

Brand at a Glance

81%

Customer Loyalty

3.4/5

Product Quality

3.5/5

Pricing

3.2/5

Customer Service

The Vanguard Group Ranking

^#20 in Banking and Financial Services
^#3 / 4 of its competitors

The Vanguard Group NPS

The Vanguard Group's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether The Vanguard Group's customers would recommend using the product based on a scale of -100 to 100.

The Vanguard Group Overall NPS

NPS

45%	Promoters
15%	Passives
40%	Detractors

The Vanguard Group NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 5	Dec 2024	5
Jan 2025 5	Jan 2025	5
Feb 2025 5	Feb 2025	5
Mar 2025 5	Mar 2025	5
Apr 2025 5	Apr 2025	5
May 2025 5	May 2025	5
Jun 2025 5	Jun 2025	5
Jul 2025 5	Jul 2025	5
Sep 2025 5	Sep 2025	5
Jan 2026 5	Jan 2026	5
Feb 2026 5	Feb 2026	5
Mar 2026 5	Mar 2026	5

How Other Brands Compare

The Vanguard Group is ranked third for NPS among its competitors. PIMCO and BlackRock come in first and second, with Edward Jones coming in at #4.

	The Vanguard Group	Edward Jones	PIMCO	BlackRock
Global Ranking	#250	#200	#261	#602
NPS	5	0	14	10
Valuation Updated every 24 hours for public companies	-	-	$894.40M	$108.30B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Vanguard Group NPS by Gender

Female customers rated The Vanguard Group's NPS 6 points higher than Male customers.

Male

-17

The Vanguard Group's NPS was rated -17 by Male customers on Comparably.

36%

Promoters

11%

Passives

53%

Detractors

Female

-11

The Vanguard Group's NPS was rated -11 by Female customers on Comparably.

38%

Promoters

13%

Passives

49%

Detractors

The Vanguard Group NPS by Ethnicity

The Vanguard Group's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -22	Caucasian	-22
African American/Black -28	African American/Black	-28
Asian or Pacific Islander -21	Asian or Pacific Islander	-21
Native American -20	Native American	-20
Other -36	Other	-36

The Vanguard Group NPS by Age

The Vanguard Group's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

40%

20%

26-30

57%

43%

31-35

38%

16%

46%

36-40

67%

33%

41-45

45%

19%

36%

46-50

64%

27%

51-55

21%

11%

68%

56-60

38%

10%

52%

61-65

33%

11%

56%

66+

31%

63%

The Vanguard Group NPS by Usage

The Vanguard Group's NPS was rated the highest by customers who have used The Vanguard Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 9	Less than 1 Year	9
1 to 2 Years 31	1 to 2 Years	31
2 to 5 Years -1	2 to 5 Years	-1
5 to 10 Years 4	5 to 10 Years	4
Over 10 Years -29	Over 10 Years	-29

The Vanguard Group NPS vs. Competitors

Compared to its competitors, The Vanguard Group's NPS is rated right above Edward Jones, and is preceded by BlackRock.

COMPANY		NPS Score
	AQR	61
	Legg Mason	50
	Apex Clearing	34
	PIMCO	14
	BlackRock	10
	The Vanguard Group	5
	Edward Jones	0
	Artisan Partners Asset Management	N/A
	TIAA	-23

The Vanguard Group NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, The Vanguard Group's NPS is rated right below USAA.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	17
	PayPal	11
	USAA	7
	The Vanguard Group	5

The Vanguard Group Customer Reviews

Out of the 39 The Vanguard Group customer reviews 22 were positive and 17 were constructive. The Vanguard Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

The Vanguard Group Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of The Vanguard Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

The Vanguard Group Customer Loyalty Score by Gender

Male customers rated The Vanguard Group's Customer Loyalty score 7% higher than Female customers.

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Male

86%

Yes

Female

79%

Yes

The Vanguard Group Customer Loyalty Score by Ethnicity

The Vanguard Group's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

The Vanguard Group Customer Loyalty Score by Age

The Vanguard Group's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Vanguard Group.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 91%	18-25	91%
26-30 74%	26-30	74%
31-35 72%	31-35	72%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
46-50 92%	46-50	92%
51-55 62%	51-55	62%
56-60 100%	56-60	100%
61-65 80%	61-65	80%
66+ 85%	66+	85%

The Vanguard Group Customer Loyalty Score by Usage

The Vanguard Group's Customer Loyalty score was rated the highest by customers who have used The Vanguard Group's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	78%
1 to 2 Years	72%
2 to 5 Years	83%
5 to 10 Years	86%
Over 10 Years	88%

The Vanguard Group Customer Loyalty Score by Industry

The Vanguard Group's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	81%
Accounting	78%
Aerospace and Aviation	89%
Architecture and Planning	10%
Arts and Entertainment	100%
Automotive and Transportation	55%
Banking and Financial Services	100%
Business and Consumer Services	100%
Consulting	78%
Education	84%
Healthcare, Hospitals and Medicine	92%
Insurance	85%
Legal	82%
Manufacturing and Machinery	100%
Retail	100%
Transportation	100%
Utilities	100%

The Vanguard Group Customer Loyalty vs. Competitors

Compared to its competitors, The Vanguard Group's Customer Loyalty score is rated right above PIMCO, and is preceded by Edward Jones.

COMPANY		Customer Loyalty Score
	AQR	85%
	Legg Mason	85%
	Edward Jones	83%
	The Vanguard Group	81%
	PIMCO	76%
	BlackRock	75%
	Apex Clearing	71%
	TIAA	70%
	Artisan Partners Asset Management	N/A

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, The Vanguard Group's Customer Loyalty score is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	The Vanguard Group	81%
	Mastercard	79%
	PayPal	79%
	Stripe	77%
	Block	75%

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The Vanguard Group Product Quality

3.4/5

The Vanguard Group has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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The Vanguard Group Product Information

The Vanguard Group’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated The Vanguard Group's product the highest. Reviewers from the Tech industry rated The Vanguard Group the lowest at 3.2.

Website: http://www.vanguard.com

Company Size: 10,000+ Employees

Quick Insights into The Vanguard Group Product Quality

The Vanguard Group's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked The Vanguard Group Product Quality the Highest

Banking and Financial Services	4.3
46-50	4.2
2 to 5 Years	3.8

Ranked The Vanguard Group Product Quality the Lowest

51-55	2.4
Native American	2.3
Architecture and Planning	1.5

The Vanguard Group Product Quality Score by Gender

The Vanguard Group's Product Quality score was rated 3.1 by both Female and Male customers on Comparably.

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Male

3.1/5

Female

3.1/5

The Vanguard Group Product Quality Score by Ethnicity

The Vanguard Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.1	Caucasian	3.1
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 2.3	Native American	2.3
Other 2.4	Other	2.4

The Vanguard Group Product Quality Score by Age

The Vanguard Group's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4	18-25	4
26-30 2.8	26-30	2.8
31-35 3.2	31-35	3.2
36-40 3.3	36-40	3.3
41-45 3.7	41-45	3.7
46-50 4.2	46-50	4.2
51-55 2.4	51-55	2.4
56-60 3.4	56-60	3.4
61-65 2.5	61-65	2.5
66+ 2.8	66+	2.8

The Vanguard Group Product Quality Score by Usage

The Vanguard Group's Product Quality score was rated the highest by customers who have used The Vanguard Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.5
2 to 5 Years	3.8
5 to 10 Years	3.3
Over 10 Years	2.9

The Vanguard Group Product Quality Score by Industry

The Vanguard Group's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.2
Accounting	3.2
Aerospace and Aviation	2.9
Architecture and Planning	1.5
Arts and Entertainment	3.8
Automotive and Transportation	1.6
Banking and Financial Services	4.3
Business and Consumer Services	3.5
Consulting	2.5
Education	3.9
Healthcare, Hospitals and Medicine	3.4
Insurance	2.5
Legal	3
Manufacturing and Machinery	4.1
Retail	2.3
Transportation	3
Utilities	3.5

The Vanguard Group Product Quality vs. Competitors

Compared to its competitors, The Vanguard Group's Product Quality score is rated right above Edward Jones, and is preceded by PIMCO.

COMPANY		Product Quality Score
	Legg Mason	4/5
	BlackRock	3.8/5
	AQR	3.8/5
	PIMCO	3.4/5
	The Vanguard Group	3.4/5
	Edward Jones	3.2/5
	Apex Clearing	3/5
	TIAA	2.8/5
	Artisan Partners Asset Management	N/A

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, The Vanguard Group's Product Quality score is rated right above USAA, and is preceded by PayPal.

COMPANY		Product Quality Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	The Vanguard Group	3.4/5
	USAA	3.3/5

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The Vanguard Group Pricing

The Vanguard Group ROI & Value For Money

3.5/5

The Vanguard Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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The Vanguard Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from The Vanguard Group.

Quick Insights into The Vanguard Group ROI

The Vanguard Group's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked The Vanguard Group ROI the Highest

Manufacturing and Machinery	4.5
18-25	4.4
1 to 2 Years	3.9

Ranked The Vanguard Group ROI the Lowest

African American/Black	2.6
51-55	2.3
Automotive and Transportation	2.1

The Vanguard Group ROI Score by Gender

Female customers rated The Vanguard Group's ROI score 0.2 stars higher than Male customers.

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Male

3.3/5

Female

3.5/5

The Vanguard Group ROI Score by Ethnicity

The Vanguard Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 3	Native American	3
Other 2.8	Other	2.8

The Vanguard Group ROI Score by Age

The Vanguard Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 3.8	26-30	3.8
31-35 3.6	31-35	3.6
36-40 4	36-40	4
41-45 3.6	41-45	3.6
46-50 4.1	46-50	4.1
51-55 2.3	51-55	2.3
56-60 3.3	56-60	3.3
61-65 3.4	61-65	3.4
66+ 3.1	66+	3.1

The Vanguard Group ROI Score by Usage

The Vanguard Group's ROI score was rated the highest by customers who have used The Vanguard Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.9
2 to 5 Years	3.7
5 to 10 Years	3.6
Over 10 Years	3.1

The Vanguard Group ROI Score by Industry

The Vanguard Group's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	3.5
Accounting	3.1
Aerospace and Aviation	3.3
Architecture and Planning	2.3
Arts and Entertainment	3.3
Automotive and Transportation	2.1
Banking and Financial Services	4.2
Business and Consumer Services	3.5
Consulting	2.5
Education	4.1
Healthcare, Hospitals and Medicine	3.9
Insurance	2.6
Legal	3.6
Manufacturing and Machinery	4.5
Retail	3.6
Transportation	3.1
Utilities	2.8

The Vanguard Group Pricing vs. Competitors

Compared to its competitors, The Vanguard Group's ROI score is rated right above Apex Clearing, and is preceded by AQR.

COMPANY		Pricing Score
	PIMCO	3.8/5
	BlackRock	3.7/5
	Legg Mason	3.7/5
	AQR	3.5/5
	The Vanguard Group	3.5/5
	Apex Clearing	3.2/5
	Edward Jones	3.2/5
	TIAA	2.9/5
	Artisan Partners Asset Management	N/A

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, The Vanguard Group's ROI score is rated right above PayPal, and is preceded by Block.

COMPANY		Pricing Score
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	The Vanguard Group	3.5/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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The Vanguard Group Customer Satisfaction (CSAT)

The Vanguard Group Customer Satisfaction (CSAT) Score

50 / 100

The Vanguard Group has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied	33%
Satisfied	17%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	14%
Very Dissatisfied	23%

Very Satisfied

33%

Satisfied

17%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

14%

Very Dissatisfied

23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into The Vanguard Group Customer Satisfaction

The Vanguard Group's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked The Vanguard Group Customer Satisfaction the Highest

18-25	87%
1 to 2 Years	79%
Education	78%

Ranked The Vanguard Group Customer Satisfaction the Lowest

51-55	32%
Native American	20%
Automotive and Transportation	0%

The Vanguard Group Customer Satisfaction Score by Gender

Male customers rated The Vanguard Group's Customer Satisfaction score 4 points higher than Female customers.

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45 / 100

Male

	Very Satisfied	28%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	15%
	Very Dissatisfied	31%

41 / 100

Female

	Very Satisfied	34%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	15%
	Very Dissatisfied	27%

The Vanguard Group Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

The Vanguard Group's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.

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45 / 100

Very Satisfied	32%
Satisfied	13%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	17%
Very Dissatisfied	27%

Very Satisfied

32%

Satisfied

13%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

17%

Very Dissatisfied

27%

CSAT according to African American/Black

The Vanguard Group's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	33%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

33%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

CSAT according to Asian or Pacific Islander

The Vanguard Group's Customer Satisfaction (CSAT) score was rated 58% according to Asian or Pacific Islander users and customers.

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58 / 100

Very Satisfied	25%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

25%

CSAT according to Native American

The Vanguard Group's Customer Satisfaction (CSAT) score was rated 20% according to Native American users and customers.

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20 / 100

Very Satisfied	20%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	40%

Very Satisfied

20%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

40%

CSAT according to Other

The Vanguard Group's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.

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38 / 100

Very Satisfied	25%
Satisfied	13%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	12%
Very Dissatisfied	44%

Very Satisfied

25%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

44%

The Vanguard Group Customer Satisfaction Score by Age

The Vanguard Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

87%

26-30

50%

31-35

50%

36-40

67%

41-45

33%

46-50

78%

51-55

32%

56-60

38%

61-65

50%

66+

34%

The Vanguard Group Customer Satisfaction Score by Usage

The Vanguard Group's Customer Satisfaction score was rated the highest by customers who have used The Vanguard Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	61
1 to 2 Years	79
2 to 5 Years	50
5 to 10 Years	40
Over 10 Years	35

The Vanguard Group Customer Satisfaction Score by Industry

The Vanguard Group's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Automotive and Transportation industry customers.

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{
	"title": "The Vanguard Group Customer Satisfaction Score by Industry",
	"text": "The Vanguard Group's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Automotive and Transportation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 78
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Utilities",
			"groupId": 568,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "The Vanguard Group's Customer Satisfaction score is  rated by Utilities customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	50
Accounting	46
Aerospace and Aviation	40
Architecture and Planning	33
Arts and Entertainment	60
Automotive and Transportation	0
Banking and Financial Services	70
Business and Consumer Services	33
Education	78
Healthcare, Hospitals and Medicine	50
Insurance	33
Legal	50
Retail	34
Utilities	67

The Vanguard Group Customer Satisfaction vs. Competitors

Compared to its competitors, The Vanguard Group's Customer Satisfaction score is rated right above Apex Clearing, and is preceded by Edward Jones.

COMPANY		Customer Satisfaction (CSAT) Score
	Legg Mason	100%
	BlackRock	77%
	AQR	67%
	PIMCO	61%
	Edward Jones	55%
	The Vanguard Group	50%
	Apex Clearing	44%
	TIAA	40%
	Artisan Partners Asset Management	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, The Vanguard Group's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	81%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	65%
	Block	63%
	American Express	62%
	The Vanguard Group	50%
	USAA	31%

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The Vanguard Group Customer Service

3.2/5

The Vanguard Group has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About The Vanguard Group's Customer Service

Website

http://www.vanguard.com

Quick Insights into The Vanguard Group Customer Service

The Vanguard Group's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Architecture and Planning industry.

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Ranked The Vanguard Group Customer Service the Highest

18-25	4.3
1 to 2 Years	3.9
Arts and Entertainment	3.7

Ranked The Vanguard Group Customer Service the Lowest

66+	2.3
Other	2.3
Architecture and Planning	1.5

The Vanguard Group Customer Service Score by Gender

Female customers rated The Vanguard Group's Customer Service score 0.2 stars higher than Male customers.

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Male

2.7/5

Female

2.9/5

The Vanguard Group Customer Service Score by Ethnicity

The Vanguard Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 3.1	Native American	3.1
Other 2.3	Other	2.3

The Vanguard Group Customer Service Score by Age

The Vanguard Group's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 3.4	26-30	3.4
31-35 3.2	31-35	3.2
36-40 4	36-40	4
41-45 3.6	41-45	3.6
46-50 3.7	46-50	3.7
51-55 2.3	51-55	2.3
56-60 2.7	56-60	2.7
61-65 2.4	61-65	2.4
66+ 2.3	66+	2.3

The Vanguard Group Customer Service Score by Usage

The Vanguard Group's Customer Service score was rated the highest by customers who have used The Vanguard Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.9
2 to 5 Years	3.5
5 to 10 Years	3.1
Over 10 Years	2.5

The Vanguard Group Customer Service Score by Industry

The Vanguard Group's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	2.9
Accounting	3.3
Aerospace and Aviation	3.5
Architecture and Planning	1.5
Arts and Entertainment	3.7
Automotive and Transportation	1.6
Banking and Financial Services	3.6
Business and Consumer Services	2.8
Consulting	1.9
Education	3.7
Healthcare, Hospitals and Medicine	3.1
Insurance	3.4
Legal	2.1
Manufacturing and Machinery	3.5
Retail	2
Transportation	2.6
Utilities	3

The Vanguard Group Customer Service vs. Competitors

Compared to its competitors, The Vanguard Group's Customer Service score is rated right above Apex Clearing, and is preceded by Edward Jones.

COMPANY		Customer Service Score
	Legg Mason	3.8/5
	PIMCO	3.8/5
	BlackRock	3.8/5
	AQR	3.5/5
	Edward Jones	3.5/5
	The Vanguard Group	3.2/5
	Apex Clearing	3.1/5
	TIAA	2.7/5
	Artisan Partners Asset Management	N/A

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, The Vanguard Group's Customer Service score is rated right below PayPal.

COMPANY		Customer Service Score
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5
	The Vanguard Group	3.2/5

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The Vanguard Group as an Employer

3.2/5

The Vanguard Group has a 3.2/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of The Vanguard Group

Mortimer J. Buckley

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Vanguard Group scored a 5 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of The Vanguard Group would recommend the brand to a friend. ENPS measures how likely The Vanguard Group employees would recommend working at The Vanguard Group to a friend.

Net Promoter Score

NPS Score

45%	Promoters
15%	Passive
40%	Detractors

Employee Net Promoter Score

-14

eNPS Score

31%	Promoters
24%	Passive
45%	Detractors

Global Ranking Snapshot

The Vanguard Group is ranked #250 in the Global Top 100 Brands. It ranks just behind Steve Madden and just ahead of MillerCoors.

RANK			INDUSTRY
248	Realtor.com	Damian Eales	Tech
249	Steve Madden	Edward Rosenfeld	Fashion and Beauty
250	The Vanguard Group	Mortimer J. Buckley	Banking and Financial Services
251	MillerCoors	Tom Long	Food and Beverages
252	Clorox Company	Benno Dorer	Consumer Goods
253	Indeed.com	Chris Hyams	Tech
254	Macy's	Jeff Gennette	Retail