

BlackRock is a global investment manager and a leading provider of financial technology. BlackRock’s brand is ranked #602 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BlackRock. When compared to other organizations within the Banking and Financial Services industry, BlackRock is ranked #47. Among its major competitors, BlackRock is ranked in 4th place for NPS while Legg Mason is 1st, and JPMorgan Chase & Co is 2nd.Their current market cap is $108.30B

Alex Craddock serves as the Managing Director, Global CMO iShares of BlackRock. Alex started at BlackRock in May of 2018. Alex currently resides in the San Francisco Bay Area.
BlackRock's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether BlackRock's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 18% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 9 | Feb 2025 | 9 |
Mar 2025 9 | Mar 2025 | 9 |
Apr 2025 9 | Apr 2025 | 9 |
May 2025 9 | May 2025 | 9 |
Jun 2025 9 | Jun 2025 | 9 |
Jul 2025 7 | Jul 2025 | 7 |
Aug 2025 9 | Aug 2025 | 9 |
Sep 2025 9 | Sep 2025 | 9 |
Oct 2025 9 | Oct 2025 | 9 |
Nov 2025 9 | Nov 2025 | 9 |
Dec 2025 9 | Dec 2025 | 9 |
Jan 2026 9 | Jan 2026 | 9 |
BlackRock is ranked second for NPS among its competitors. JPMorgan Chase & Co and Edward Jones come in first and third, with Morgan Stanley coming in at #4. Among those competitors, it is the second most valued company behind JPMorgan Chase & Co.
![]() BlackRock | ![]() JPMorgan Chase & Co | ![]() Morgan Stanley | ![]() Edward Jones | |
| Global Ranking | #602 | #72 | #199 | #200 |
| NPS | 10 | 31 | -8 | -2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $108.30B | $451.20B | $147.94B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated BlackRock's NPS 23 points higher than Male customers.
BlackRock's NPS was rated 10 by Male customers on Comparably.
BlackRock's NPS was rated 33 by Female customers on Comparably.
BlackRock's NPS was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 21 | Asian or Pacific Islander | 21 |
Native American -17 | Native American | -17 |
Other 15 | Other | 15 |
BlackRock's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
BlackRock's NPS was rated the highest by customers who have used BlackRock's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -15 | 5 to 10 Years | -15 |
Over 10 Years 11 | Over 10 Years | 11 |
Compared to its competitors, BlackRock's NPS is rated right above Charles Schwab, and is preceded by Wellington Management.
In the Banking and Financial Services industry, BlackRock's NPS is rated right above PayPal, and is preceded by American Express.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | BlackRock | 10 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 14 BlackRock customer reviews 12 were positive and 2 were constructive. BlackRock customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of BlackRock users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated BlackRock's Customer Loyalty score 7% higher than Female customers.
BlackRock's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
BlackRock's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 48% | 18-25 | 48% |
26-30 72% | 26-30 | 72% |
31-35 87% | 31-35 | 87% |
36-40 74% | 36-40 | 74% |
41-45 70% | 41-45 | 70% |
46-50 55% | 46-50 | 55% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
66+ 90% | 66+ | 90% |
BlackRock's Customer Loyalty score was rated the highest by customers who have used BlackRock's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlackRock's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, BlackRock's Customer Loyalty score is rated right above T. Rowe Price Group, and is preceded by Charles Schwab.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Legg Mason | 85% |
![]() | Wellington Management | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | Edward Jones | 83% |
![]() | Charles Schwab | 79% |
![]() | BlackRock | 75% |
![]() | T. Rowe Price Group | 75% |
![]() | Morgan Stanley | 69% |
![]() | Allianz Global Investors | 68% |
![]() | State Street | 67% |
![]() | Fisher Investments | 65% |
In the Banking and Financial Services industry, BlackRock's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | BlackRock | 75% |
BlackRock has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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BlackRock’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated BlackRock's product the highest. Reviewers from the Aerospace and Aviation industry rated BlackRock the lowest at 2.3.
BlackRock's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated BlackRock's Product Quality score 0.1 stars higher than Female customers.
BlackRock's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.1 | Native American | 3.1 |
Other 3.7 | Other | 3.7 |
BlackRock's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3 | 41-45 | 3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 4.4 | 66+ | 4.4 |
BlackRock's Product Quality score was rated the highest by customers who have used BlackRock's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlackRock's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, BlackRock's Product Quality score is rated right above Wellington Management, and is preceded by JPMorgan Chase & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Legg Mason | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | BlackRock | 3.8/5 |
![]() | Wellington Management | 3.8/5 |
![]() | Allianz Global Investors | 3.6/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | Edward Jones | 3.2/5 |
![]() | Fisher Investments | 3.2/5 |
![]() | State Street | 3.2/5 |
In the Banking and Financial Services industry, BlackRock's Product Quality score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | BlackRock | 3.8/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
BlackRock has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Legal industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from BlackRock.
BlackRock's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated BlackRock's ROI score 0.3 stars higher than Male customers.
BlackRock's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.1 | Native American | 3.1 |
Other 3.5 | Other | 3.5 |
BlackRock's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.9 | 41-45 | 2.9 |
46-50 4.2 | 46-50 | 4.2 |
51-55 2.8 | 51-55 | 2.8 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.7 | 61-65 | 3.7 |
66+ 4.3 | 66+ | 4.3 |
BlackRock's ROI score was rated the highest by customers who have used BlackRock's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlackRock's ROI score was rated the highest by Legal industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, BlackRock's ROI score is rated right above Legg Mason, and is preceded by Wellington Management.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Wellington Management | 3.9/5 |
![]() | BlackRock | 3.7/5 |
![]() | Legg Mason | 3.7/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | State Street | 3.3/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | Morgan Stanley | 3.3/5 |
![]() | Allianz Global Investors | 3.2/5 |
![]() | Edward Jones | 3.2/5 |
![]() | Fisher Investments | 3/5 |
In the Banking and Financial Services industry, BlackRock's ROI score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | BlackRock | 3.7/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
BlackRock has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BlackRock's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated BlackRock's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
BlackRock's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
BlackRock's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
BlackRock's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
BlackRock's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.
BlackRock's Customer Satisfaction (CSAT) score was rated 83% according to Native American users and customers.
BlackRock's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
BlackRock's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 84% | |||||||||||||||
| 31-35 | 92% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 83% |
BlackRock's Customer Satisfaction score was rated the highest by customers who have used BlackRock's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
BlackRock's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "BlackRock Customer Satisfaction Score by Industry",
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"score": 94,
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}Compared to its competitors, BlackRock's Customer Satisfaction score is rated right above JPMorgan Chase & Co, and is preceded by Wellington Management.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Legg Mason | 100% |
![]() | Allianz Global Investors | 100% |
![]() | Wellington Management | 84% |
![]() | BlackRock | 78% |
![]() | JPMorgan Chase & Co | 77% |
![]() | State Street | 72% |
![]() | Charles Schwab | 55% |
![]() | Edward Jones | 55% |
![]() | T. Rowe Price Group | 50% |
![]() | Fisher Investments | 49% |
![]() | Morgan Stanley | 45% |
In the Banking and Financial Services industry, BlackRock's Customer Satisfaction score is rated right above JPMorgan Chase & Co, and is preceded by Mastercard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | BlackRock | 78% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 61% |
![]() | USAA | 30% |
BlackRock has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock BlackRock's overall Customer Service score rated by its users and customers.
50 Hudson Yards, New York City, NY 10001
http://www.blackrock.com
BlackRock's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated BlackRock's Customer Service score 0.4 stars higher than Male customers.
BlackRock's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.6 | Native American | 3.6 |
Other 3.6 | Other | 3.6 |
BlackRock's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.1 | 51-55 | 3.1 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.9 | 61-65 | 3.9 |
66+ 4.2 | 66+ | 4.2 |
BlackRock's Customer Service score was rated the highest by customers who have used BlackRock's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlackRock's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, BlackRock's Customer Service score is rated right above Allianz Global Investors, and is preceded by Legg Mason.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Wellington Management | 3.9/5 |
![]() | Legg Mason | 3.8/5 |
![]() | BlackRock | 3.8/5 |
![]() | Allianz Global Investors | 3.5/5 |
![]() | Charles Schwab | 3.5/5 |
![]() | Edward Jones | 3.5/5 |
![]() | State Street | 3.4/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | Fisher Investments | 3.4/5 |
![]() | T. Rowe Price Group | 3.2/5 |
In the Banking and Financial Services industry, BlackRock's Customer Service score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | BlackRock | 3.8/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
BlackRock has a 4.1/5 stars for its overall company culture rated by their employees




BlackRock scored a 10 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of BlackRock would recommend the brand to a friend. ENPS measures how likely BlackRock employees would recommend working at BlackRock to a friend.
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
| 46% | Promoters |
|---|---|
| 24% | Passive |
| 30% | Detractors |
BlackRock is ranked #602 in the Global Top 100 Brands. It ranks just behind Builders FirstSource and just ahead of Schlumberger.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
600 | ![]() | Clean Harbors | ![]() | Alan McKim | Energy and Manufacturing |
601 | ![]() | Builders FirstSource | ![]() | Peter Jackson | Energy and Manufacturing |
602 | ![]() | BlackRock | ![]() | Laurence Fink | Banking and Financial Services |
603 | ![]() | Schlumberger | ![]() | Paal Kibsgaard | Energy and Manufacturing |
604 | ![]() | Clif Bar | ![]() | Sally Grimes | Consumer Goods |
605 | ![]() | Leo Burnett | ![]() | Andrew Swinand | Business and Consumer Services |
606 | ![]() | Meijer | ![]() | Rick Keyes | Food and Beverages |
BlackRock is ranked #47 in the Banking and Financial Services Industry. It ranks just behind Carta and just ahead of T. Rowe Price Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
45 | ![]() | Deutsche Bank | New York City, NY |
46 | ![]() | Carta | San Francisco, CA |
47 | ![]() | BlackRock | New York City, NY |
48 | ![]() | T. Rowe Price Group | Baltimore, MD |
49 | ![]() | Equinix | Redwood City, CA |
50 | ![]() | The World Bank | |
51 | ![]() | Adyen | San Francisco, CA |