2
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Ranked
#108
Business and Consumer Services Brands
Brand Page
Leo Burnett
Marketing or Exec? Claim Your Free Account
Leo Burnett is ranked #108 in Business and Consumer Services Brands
Leo Burnett is ranked #108 in Business and Consumer Services Brands
About Leo Burnett's Brand
Leo Burnett Worldwide, Inc., is an American globally active advertising company Leo Burnett’s brand is ranked #605 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Leo Burnett. When compared to other organizations within the Business and Consumer Services industry, Leo Burnett is ranked #108. Among its major competitors, Leo Burnett is ranked in 4th place for NPS while Clorox is 1st, and BBDO is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Leo Burnett CMO
Katie Newman
Katie Newman serves as the Chief Marketing Officer of Leo Burnett / Arc Worldwide / Lapiz. Katie started at Leo Burnett / Arc Worldwide / Lapiz in Jan of 2017. Katie currently resides in the Greater Chicago Area.
Leo Burnett Ranking
- #605 in Global Best Brands
- #108 in Business and Consumer Services
- #4 / 4 of its competitors
Leo Burnett NPS
Leo Burnett's Net Promoter Score (NPS) is a 2 with 41% Promoters, 20% Passives, and 39% Detractors. Net Promoter Score tracks whether Leo Burnett's customers would recommend using the product based on a scale of -100 to 100.
Leo Burnett Overall NPS
| 41% | Promoters |
|---|---|
| 20% | Passives |
| 39% | Detractors |
Leo Burnett NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 14 | Jan 2023 | 14 |
Feb 2023 10 | Feb 2023 | 10 |
Mar 2023 13 | Mar 2023 | 13 |
Jun 2023 12 | Jun 2023 | 12 |
Aug 2023 15 | Aug 2023 | 15 |
Nov 2023 17 | Nov 2023 | 17 |
Dec 2023 14 | Dec 2023 | 14 |
Jan 2024 9 | Jan 2024 | 9 |
Apr 2024 7 | Apr 2024 | 7 |
Nov 2024 7 | Nov 2024 | 7 |
Jun 2025 5 | Jun 2025 | 5 |
Oct 2025 2 | Oct 2025 | 2 |
How Other Brands Compare
Leo Burnett is ranked #4 for NPS among its competitors. Clorox and BBDO come in first and second, with Ogilvy coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Leo Burnett NPS by Ethnicity
Leo Burnett's NPS was rated -34 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other -34 | Other | -34 |
Leo Burnett NPS by Usage
Leo Burnett's NPS was rated 0 points by customers who have used Leo Burnett's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Leo Burnett NPS vs. Competitors
Compared to its competitors, Leo Burnett's NPS is rated right above Laughlin Constable, and is preceded by Ogilvy.
| COMPANY | NPS Score | |
|---|---|---|
 | Clorox | 24 |
 | BBDO | 13 |
 | Ogilvy | 12 |
| Leo Burnett | 2 |
 | Laughlin Constable | N/A |
 | R/GA | -8 |
Leo Burnett Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Leo Burnett users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Leo Burnett Customer Loyalty Score by Ethnicity
Leo Burnett's Customer Loyalty score was rated 40% by Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Leo Burnett.
40
out of 100
Other
Leo Burnett Customer Loyalty Score by Usage
Leo Burnett's Customer Loyalty score was rated 10% by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Leo Burnett Customer Loyalty vs. Competitors
Compared to its competitors, Leo Burnett's Customer Loyalty score is rated right above Ogilvy, and is preceded by R/GA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Clorox | 87% |
| R/GA | 79% |
| Leo Burnett | 72% |
| Ogilvy | 71% |
| BBDO | 59% |
| Laughlin Constable | N/A |
Unlock Leo Burnett Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Leo Burnett's Customer Loyalty score is rated right above Accenture, and is preceded by Allstate.
Unlock Leo Burnett Customer Loyalty vs. Companies in Business and Consumer Services Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Loyalty vs. Companies in Business and Consumer Services data and gain insights into your customers today.
Leo Burnett Product Quality
3.8/5
Leo Burnett has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Leo Burnett's overall Product Quality score rated by its users and customers.
Leo Burnett Product Information
Leo Burnett’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://leoburnett.com
- Company Size
- 5,001-10,000 Employees
Industry
AdTech
Quick Insights into Leo Burnett Product Quality
Leo Burnett's Product Quality score was rated highest by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Leo Burnett's Product Quality.
Ranked Leo Burnett Product Quality the Highest
Leo Burnett Product Quality Score by Ethnicity
Leo Burnett's Product Quality score was rated 4.3 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Leo Burnett.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.3 | Other | 4.3 |
Leo Burnett Product Quality Score by Usage
Leo Burnett's Product Quality score was rated 4.3 stars by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Leo Burnett Product Quality vs. Competitors
Compared to its competitors, Leo Burnett's Product Quality score is rated right above R/GA, and is preceded by Ogilvy.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clorox | 4.2/5 |
| Ogilvy | 3.9/5 |
| Leo Burnett | 3.8/5 |
| R/GA | 3.6/5 |
| BBDO | 3.4/5 |
| Laughlin Constable | N/A |
Unlock Leo Burnett Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Leo Burnett's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
Unlock Leo Burnett Product Quality vs. Companies in Business and Consumer Services Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Product Quality vs. Companies in Business and Consumer Services data and gain insights into your customers today.
Leo Burnett Pricing
Leo Burnett ROI & Value For Money
3.8/5
Leo Burnett has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Leo Burnett's overall ROI score rated by its users and customers.
Quick Insights into Leo Burnett ROI
Leo Burnett's ROI score was rated highest by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Leo Burnett's ROI score.
Ranked Leo Burnett ROI the Highest
Leo Burnett ROI Score by Ethnicity
Leo Burnett's ROI score was rated 3.1 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Leo Burnett.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.1 | Other | 3.1 |
Leo Burnett ROI Score by Usage
Leo Burnett's ROI score was rated 3.3 stars by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Leo Burnett Pricing vs. Competitors
Compared to its competitors, Leo Burnett's ROI score is rated right above Ogilvy, and is preceded by Clorox.
| COMPANY | Pricing Score | |
|---|---|---|
| Clorox | 3.9/5 |
| Leo Burnett | 3.8/5 |
| Ogilvy | 3.7/5 |
| BBDO | 3.6/5 |
| R/GA | 3.4/5 |
| Laughlin Constable | N/A |
Unlock Leo Burnett ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Leo Burnett's ROI score is rated right above Accenture, and is preceded by Bloomberg.
Unlock Leo Burnett ROI vs. Companies in Business and Consumer Services Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett ROI vs. Companies in Business and Consumer Services data and gain insights into your customers today.
Leo Burnett Customer Satisfaction (CSAT)
Leo Burnett Customer Satisfaction (CSAT) Score
53 / 100
Leo Burnett has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
29%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
4%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Leo Burnett Customer Satisfaction
Leo Burnett's Customer Satisfaction score was rated highest by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Leo Burnett's Customer Satisfaction.
Ranked Leo Burnett Customer Satisfaction the Highest
Leo Burnett Customer Satisfaction Score by Ethnicity
CSAT according to Other
Leo Burnett's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Leo Burnett.
66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%
Leo Burnett Customer Satisfaction Score by Usage
Leo Burnett's Customer Satisfaction score was rated 66 points by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Leo Burnett Customer Satisfaction vs. Competitors
Compared to its competitors, Leo Burnett's Customer Satisfaction score is rated right above Laughlin Constable, and is preceded by Clorox.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| R/GA | 92% |
| Ogilvy | 77% |
| BBDO | 72% |
| Clorox | 70% |
| Leo Burnett | 53% |
| Laughlin Constable | 0% |
Unlock Leo Burnett Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Leo Burnett's Customer Satisfaction score is rated right above T-Mobile, and is preceded by Verizon.
Unlock Leo Burnett Customer Satisfaction vs. Companies in Business and Consumer Services Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Satisfaction vs. Companies in Business and Consumer Services data and gain insights into your customers today.
Leo Burnett Customer Service
3.9/5
Leo Burnett has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Leo Burnett's overall Customer Service score rated by its users and customers.
About Leo Burnett's Customer Service
Address
Chicago, IL
Website
http://leoburnett.com
Phone Number
312-220-5959
Quick Insights into Leo Burnett Customer Service
Leo Burnett's Customer Service score was rated highest by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Leo Burnett's Customer Service score.
Ranked Leo Burnett Customer Service the Highest
Leo Burnett Customer Service Score by Ethnicity
Leo Burnett's Customer Service score was rated 3.1 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Leo Burnett.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.1 | Other | 3.1 |
Leo Burnett Customer Service Score by Usage
Leo Burnett's Customer Service score was rated 3.3 stars by customers who have used Leo Burnett's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Leo Burnett Customer Service vs. Competitors
Compared to its competitors, Leo Burnett's Customer Service score is rated right above Ogilvy, and is preceded by Clorox.
| COMPANY | Customer Service Score | |
|---|---|---|
| Clorox | 3.9/5 |
| Leo Burnett | 3.9/5 |
| Ogilvy | 3.8/5 |
| BBDO | 3.6/5 |
| R/GA | 3.4/5 |
| Laughlin Constable | N/A |
Unlock Leo Burnett Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Leo Burnett's Customer Service score is rated right above Accenture, and is preceded by Bloomberg.
Unlock Leo Burnett Customer Service vs. Companies in Business and Consumer Services Data
VS
Sign Up for Brand Profile PRO to get the full Leo Burnett Customer Service vs. Companies in Business and Consumer Services data and gain insights into your customers today.
Leo Burnett as an Employer
4.2/5
Leo Burnett has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Leo Burnett scored a 2 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Leo Burnett would recommend the brand to a friend. ENPS measures how likely Leo Burnett employees would recommend working at Leo Burnett to a friend.
Net Promoter Score
2
NPS Score
| 41% | Promoters |
|---|---|
| 20% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
Leo Burnett is ranked #605 in the Global Top 100 Brands. It ranks just behind Clif Bar and just ahead of Meijer.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
603 |  | Schlumberger |  | Paal Kibsgaard | Energy and Manufacturing |
604 |  | Clif Bar |  | Sally Grimes | Consumer Goods |
605 | | Leo Burnett | | Andrew Swinand | Business and Consumer Services |
606 |  | Meijer |  | Rick Keyes | Food and Beverages |
607 |  | UserTesting |  | Andy MacMillan | Tech |
608 |  | SAP SuccessFactors |  | Greg Tomb | Tech |
609 |  | F5, Inc. |  | François Locoh-Donou | Tech |
Business and Consumer Services Ranking Snapshot
Leo Burnett is ranked #108 in the Business and Consumer Services Industry. It ranks just behind Schlumberger and just ahead of Swiss Re.
| RANK | COMPANY | Location | |
|---|---|---|---|
106 |  | Builders FirstSource | Irving, TX |
107 | | Schlumberger | |
108 | | Leo Burnett | Chicago, IL |
109 |  | Swiss Re | |
110 |  | PagerDuty | San Francisco, CA |
111 |  | Equinix | Redwood City, CA |
112 |  | Trustpilot | New York City, NY |
