31
NPS
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Clif Bar is ranked #56 in Consumer Goods Brands
Clif Bar is ranked #56 in Consumer Goods Brands
About Clif Bar's Brand
Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment he now calls ‘the epiphany,’ he had the idea to make a better tasting energy bar. Guided by Five Aspirations – Sustaining our People, our Business, our Brands, our Community and the Planet – Clif Bar is a family- and employee- owned company that loves food. We believe that food provides health, joy and energy to do the things we are passionate about. The food we create is good for people and the planet. We believe that happy, healthy people create the best food. We want to help our people live the lives they want to live so we’ve created an environment where our people can grow and succeed both personally and professionally. Clif Bar’s brand is ranked #604 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Clif Bar. When compared to other organizations within the Consumer Goods industry, Clif Bar is ranked #56. Among its major competitors, Clif Bar is ranked in 1st place for NPS while ezCater is 2nd, and Quest Nutrition is 3rd.
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Clif Bar Ranking
- #56 in Consumer Goods
- #1 / 4 of its competitors
Clif Bar NPS
Clif Bar's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Clif Bar's customers would recommend using the product based on a scale of -100 to 100.
Clif Bar Overall NPS
| 54% | Promoters |
|---|---|
| 23% | Passives |
| 23% | Detractors |
Clif Bar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 38 | Feb 2024 | 38 |
Mar 2024 35 | Mar 2024 | 35 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 34 | May 2024 | 34 |
Jul 2024 36 | Jul 2024 | 36 |
Sep 2024 34 | Sep 2024 | 34 |
Nov 2024 34 | Nov 2024 | 34 |
Mar 2025 32 | Mar 2025 | 32 |
Apr 2025 31 | Apr 2025 | 31 |
Jun 2025 31 | Jun 2025 | 31 |
Jul 2025 31 | Jul 2025 | 31 |
Aug 2025 31 | Aug 2025 | 31 |
How Other Brands Compare
Clif Bar is ranked first for NPS among its competitors. ezCater and Quest Nutrition come in second and third, with B-Kind coming in at #4.
 Clif Bar |  ezCater |  Quest Nutrition |  B-Kind | |
| Global Ranking | #604 | #- | #- | #- |
| NPS | 31 | 15 | -100 | - |
| Valuation Updated every 24 hours for public companies | - | $1.25B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Clif Bar NPS by Gender
Female customers rated Clif Bar's NPS 18 points higher than Male customers.
Male
22
Clif Bar's NPS was rated 22 by Male customers on Comparably.
44%
Promoters
34%
Passives
22%
Detractors
Female
40
Clif Bar's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
Clif Bar NPS by Ethnicity
Clif Bar's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
African American/Black -67 | African American/Black | -67 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 67 | Other | 67 |
Clif Bar NPS by Age
Clif Bar's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Clif Bar NPS by Usage
Clif Bar's NPS was rated the highest by customers who have used Clif Bar's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
5 to 10 Years 13 | 5 to 10 Years | 13 |
Over 10 Years 67 | Over 10 Years | 67 |
Clif Bar NPS vs. Competitors
Compared to its competitors, Clif Bar's NPS is rated right above ezCater.
| COMPANY | NPS Score | |
|---|---|---|
| Clif Bar | 31 |
| ezCater | 15 |
 | thinkThin | N/A |
 | A.G. Barr | N/A |
| Finsbury Food Group | N/A |
| Quest Nutrition | -100 |
Clif Bar NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Clif Bar's NPS is rated right above Gucci, and is preceded by Crocs.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
| Clif Bar | 31 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
Clif Bar Customer Reviews
Out of the 4 Clif Bar customer reviews 3 were positive and 1 was constructive. Clif Bar customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Clif Bar Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Clif Bar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Clif Bar Customer Loyalty Score by Gender
Male customers rated Clif Bar's Customer Loyalty score 10% higher than Female customers.
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Male
65%
Yes
Female
55%
Yes
Clif Bar Customer Loyalty Score by Ethnicity
Clif Bar's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Clif Bar.
67
out of 100
Caucasian
70
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
40
out of 100
Other
Clif Bar Customer Loyalty Score by Age
Clif Bar's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 70% | 26-30 | 70% |
Clif Bar Customer Loyalty Score by Usage
Clif Bar's Customer Loyalty score was rated the highest by customers who have used Clif Bar's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Clif Bar Customer Loyalty Score by Industry
Clif Bar's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Clif Bar Customer Loyalty vs. Competitors
Compared to its competitors, Clif Bar's Customer Loyalty score is rated right above ezCater.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Clif Bar | 81% |
| ezCater | 78% |
| Quest Nutrition | 10% |
| thinkThin | N/A |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Clif Bar's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Clif Bar | 81% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Clif Bar Product Quality
4.2/5
Clif Bar has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Clif Bar Product Information
Clif Bar’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Clif Bar's product the highest. Reviewers from the Aerospace and Aviation industry rated Clif Bar the lowest at 3.
- Website
- http://www.clifbar.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Clif Bar Product Quality
Clif Bar's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Clif Bar Product Quality the Highest
Ranked Clif Bar Product Quality the Lowest
Clif Bar Product Quality Score by Gender
Male customers rated Clif Bar's Product Quality score 0.8 stars higher than Female customers.
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Male
4.2/5
Female
3.4/5
Clif Bar Product Quality Score by Ethnicity
Clif Bar's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.6 | Other | 4.6 |
Clif Bar Product Quality Score by Age
Clif Bar's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.6 | 26-30 | 2.6 |
Clif Bar Product Quality Score by Usage
Clif Bar's Product Quality score was rated the highest by customers who have used Clif Bar's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Clif Bar Product Quality Score by Industry
Clif Bar's Product Quality score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Clif Bar Product Quality vs. Competitors
Compared to its competitors, Clif Bar's Product Quality score is rated right above ezCater.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clif Bar | 4.2/5 |
| ezCater | 3.5/5 |
| Quest Nutrition | 2.5/5 |
| thinkThin | N/A |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Clif Bar's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Clif Bar | 4.2/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
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Clif Bar Pricing
Clif Bar ROI & Value For Money
3.9/5
Clif Bar has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Clif Bar Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Clif Bar.
Quick Insights into Clif Bar ROI
Clif Bar's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Clif Bar ROI the Highest
Ranked Clif Bar ROI the Lowest
Clif Bar ROI Score by Gender
Male customers rated Clif Bar's ROI score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
Clif Bar ROI Score by Ethnicity
Clif Bar's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.3 | Other | 4.3 |
Clif Bar ROI Score by Age
Clif Bar's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.5 | 26-30 | 2.5 |
Clif Bar ROI Score by Usage
Clif Bar's ROI score was rated the highest by customers who have used Clif Bar's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Clif Bar ROI Score by Industry
Clif Bar's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Clif Bar Pricing vs. Competitors
Compared to its competitors, Clif Bar's ROI score is rated right above Quest Nutrition, and is preceded by ezCater.
| COMPANY | Pricing Score | |
|---|---|---|
| ezCater | 4/5 |
| Clif Bar | 3.9/5 |
| Quest Nutrition | 2.5/5 |
| thinkThin | N/A |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Clif Bar's ROI score is rated right above Hershey Company, and is preceded by Lego Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Clif Bar | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
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Clif Bar Customer Satisfaction (CSAT)
Clif Bar Customer Satisfaction (CSAT) Score
82 / 100
Clif Bar has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
44%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Clif Bar Customer Satisfaction
Clif Bar's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Clif Bar Customer Satisfaction the Highest
Ranked Clif Bar Customer Satisfaction the Lowest
Clif Bar Customer Satisfaction Score by Gender
Male customers rated Clif Bar's Customer Satisfaction score 25 points higher than Female customers.
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83 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 29% |
Clif Bar Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Clif Bar's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
11%
CSAT according to African American/Black
Clif Bar's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Clif Bar's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Clif Bar Customer Satisfaction Score by Age
Clif Bar's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 34% |
Clif Bar Customer Satisfaction Score by Usage
Clif Bar's Customer Satisfaction score was rated the highest by customers who have used Clif Bar's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Clif Bar Customer Satisfaction Score by Industry
Clif Bar's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Clif Bar Customer Satisfaction vs. Competitors
Compared to its competitors, Clif Bar's Customer Satisfaction score is rated right above ezCater.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Clif Bar | 82% |
| ezCater | 68% |
| Quest Nutrition | 0% |
| thinkThin | 0% |
| A.G. Barr | 0% |
| Finsbury Food Group | 0% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Clif Bar's Customer Satisfaction score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Clif Bar | 82% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
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Clif Bar Customer Service
4/5
Clif Bar has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Clif Bar's Customer Service
Address
1451 66th Street, Emeryville, CA 94608-1004
Website
http://www.clifbar.com
Phone Number
1 (800) 254-3227
Clif Bar's Social Links
Quick Insights into Clif Bar Customer Service
Clif Bar's Customer Service score was rated highest by Other customers, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Clif Bar Customer Service the Highest
Ranked Clif Bar Customer Service the Lowest
Clif Bar Customer Service Score by Gender
Male customers rated Clif Bar's Customer Service score 0.4 stars higher than Female customers.
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Male
4.1/5
Female
3.7/5
Clif Bar Customer Service Score by Ethnicity
Clif Bar's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.8 | Other | 4.8 |
Clif Bar Customer Service Score by Age
Clif Bar's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.6 | 26-30 | 2.6 |
Clif Bar Customer Service Score by Usage
Clif Bar's Customer Service score was rated the highest by customers who have used Clif Bar's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Clif Bar Customer Service Score by Industry
Clif Bar's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Clif Bar Customer Service vs. Competitors
Compared to its competitors, Clif Bar's Customer Service score is rated right above ezCater.
| COMPANY | Customer Service Score | |
|---|---|---|
| Clif Bar | 4/5 |
| ezCater | 3.8/5 |
| Quest Nutrition | 2.5/5 |
| thinkThin | N/A |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Clif Bar's Customer Service score is rated right above Red Bull, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Clif Bar | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
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Clif Bar as an Employer
4.1/5
Clif Bar has a 4.1/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Clif Bar scored a 31 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Clif Bar would recommend the brand to a friend. ENPS measures how likely Clif Bar employees would recommend working at Clif Bar to a friend.
Net Promoter Score
31
NPS Score
| 54% | Promoters |
|---|---|
| 23% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 43% | Promoters |
|---|---|
| 17% | Passive |
| 40% | Detractors |
Global Ranking Snapshot
Clif Bar is ranked #604 in the Global Top 100 Brands. It ranks just behind Schlumberger and just ahead of Leo Burnett.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
602 |  | BlackRock |  | Laurence Fink | Banking and Financial Services |
603 |  | Schlumberger |  | Paal Kibsgaard | Energy and Manufacturing |
604 | | Clif Bar | | Sally Grimes | Consumer Goods |
605 |  | Leo Burnett |  | Andrew Swinand | Business and Consumer Services |
606 |  | Meijer |  | Rick Keyes | Food and Beverages |
607 |  | UserTesting |  | Andy MacMillan | Tech |
608 |  | SAP SuccessFactors |  | Greg Tomb | Tech |
Consumer Goods Ranking Snapshot
Clif Bar is ranked #56 in the Consumer Goods Industry. It ranks just behind ASUS and just ahead of Altria.
| RANK | COMPANY | Location | |
|---|---|---|---|
54 |  | Hormel Foods | Austin, MN |
55 |  | ASUS | The Lakes, NV |
56 | | Clif Bar | Emeryville, CA |
57 |  | Altria | Richmond, VA |
58 |  | Acer | San Jose, CA |
59 |  | Belkin International | Los Angeles, CA |
60 |  | Henkel |
