-3
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Ranked
#59
Consumer Goods Brands
Brand Page
Belkin International
Marketing or Exec? Claim Your Free Account
Belkin International is ranked #59 in Consumer Goods Brands
Belkin International is ranked #59 in Consumer Goods Brands
About Belkin International's Brand
Belkin International develops computer and consumer electronics that specializes in providing connectivity solutions. Belkin International’s brand is ranked #696 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Belkin International. When compared to other organizations within the Consumer Goods industry, Belkin International is ranked #59. Among its major competitors, Belkin International is ranked in 1st place for NPS while Tripp Lite is 2nd, and ZAGG.com is 3rd.
Brand at a Glance
73%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.5/5
Customer Service
Belkin International CMO
Kieran Hannon
Kieran Hannon serves as the Chief Marketing Officer of Belkin International. Kieran started at Belkin International in May of 2013. Kieran is currently based in the Greater Los Angeles Area.
Belkin International Ranking
- #59 in Consumer Goods
- #1 / 4 of its competitors
Belkin International NPS
Belkin International's Net Promoter Score (NPS) is a -3 with 43% Promoters, 11% Passives, and 46% Detractors. Net Promoter Score tracks whether Belkin International's customers would recommend using the product based on a scale of -100 to 100.
Belkin International Overall NPS
| 43% | Promoters |
|---|---|
| 11% | Passives |
| 46% | Detractors |
Belkin International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 -6 | Aug 2022 | -6 |
Sep 2022 -10 | Sep 2022 | -10 |
Oct 2022 -5 | Oct 2022 | -5 |
Dec 2022 -1 | Dec 2022 | -1 |
Jan 2023 -8 | Jan 2023 | -8 |
Feb 2023 -7 | Feb 2023 | -7 |
Aug 2023 -6 | Aug 2023 | -6 |
Nov 2023 -5 | Nov 2023 | -5 |
Apr 2024 -1 | Apr 2024 | -1 |
Jun 2024 -3 | Jun 2024 | -3 |
Jan 2025 0 | Jan 2025 | 0 |
Apr 2025 -4 | Apr 2025 | -4 |
How Other Brands Compare
Belkin International is ranked first for NPS among its competitors. Tripp Lite and ZAGG.com come in second and third, with SimpliSafe coming in at #4.
Belkin International |  ZAGG.com |  Tripp Lite |  SimpliSafe | |
| Global Ranking | #696 | #- | #- | #- |
| NPS | -3 | -40 | -18 | -51 |
| Valuation Updated every 24 hours for public companies | - | $128.05M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Belkin International NPS by Gender
Belkin International's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
Belkin International's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
0
Belkin International's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Belkin International NPS by Ethnicity
Belkin International's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Belkin International NPS by Usage
Belkin International's NPS was rated -25 points by customers who have used Belkin International's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -25 | Over 10 Years | -25 |
Belkin International NPS vs. Competitors
Compared to its competitors, Belkin International's NPS is rated right above Tripp Lite, and is preceded by COM One.
| COMPANY | NPS Score | |
|---|---|---|
 | COM One | N/A |
| Belkin International | -3 |
| Tripp Lite | -18 |
| ZAGG.com | -40 |
| SimpliSafe | -51 |
Belkin International NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Belkin International's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Belkin International | -3 |
Belkin International Customer Reviews
Out of the 2 Belkin International customer reviews 1 was positive and 1 was constructive. Belkin International customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Belkin International Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Belkin International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Belkin International Customer Loyalty Score by Gender
Male customers rated Belkin International's Customer Loyalty score 30% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Belkin International.
Male
100%
Yes
Female
70%
Yes
Belkin International Customer Loyalty Score by Ethnicity
Belkin International's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Belkin International.
70
out of 100
Caucasian
Belkin International Customer Loyalty Score by Usage
Belkin International's Customer Loyalty score was rated 100% by customers who have used Belkin International's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Belkin International Customer Loyalty Score by Industry
Belkin International's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Belkin International Customer Loyalty vs. Competitors
Compared to its competitors, Belkin International's Customer Loyalty score is rated right above SimpliSafe, and is preceded by ZAGG.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ZAGG.com | 84% |
| Belkin International | 73% |
| SimpliSafe | 69% |
| Tripp Lite | 54% |
| COM One | N/A |
Unlock Belkin International Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Belkin International's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Belkin International | 73% |
| Tiffany & Co | 73% |
Unlock Belkin International Customer Loyalty vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.
Belkin International Product Quality
3.3/5
Belkin International has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Belkin International's overall Product Quality score rated by its users and customers.
Belkin International Product Information
Belkin International’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Belkin International's product the highest.
- Website
- http://www.belkin.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Real Estate
SaaS
Quick Insights into Belkin International Product Quality
Belkin International's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Belkin International's Product Quality.
Ranked Belkin International Product Quality the Highest
Ranked Belkin International Product Quality the Lowest
Belkin International Product Quality Score by Gender
Male customers rated Belkin International's Product Quality score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Belkin International.
Male
3.2/5
Female
2.3/5
Belkin International Product Quality Score by Ethnicity
Belkin International's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Belkin International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Belkin International Product Quality Score by Usage
Belkin International's Product Quality score was rated 2.4 stars by customers who have used Belkin International's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Belkin International Product Quality Score by Industry
Belkin International's Product Quality score was rated 2.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Belkin International Product Quality vs. Competitors
Compared to its competitors, Belkin International's Product Quality score is rated right above Tripp Lite.
| COMPANY | Product Quality Score | |
|---|---|---|
| Belkin International | 3.3/5 |
| Tripp Lite | 2.8/5 |
| ZAGG.com | 2.7/5 |
| SimpliSafe | 2.1/5 |
| COM One | N/A |
Unlock Belkin International Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Belkin International's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Belkin International | 3.3/5 |
Unlock Belkin International Product Quality vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.
Belkin International Pricing
Belkin International ROI & Value For Money
3.2/5
Belkin International has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Belkin International's overall ROI score rated by its users and customers.
Belkin International Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Belkin International ROI
Belkin International's ROI score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Belkin International's ROI score.
Ranked Belkin International ROI the Highest
Ranked Belkin International ROI the Lowest
Belkin International ROI Score by Gender
Male customers rated Belkin International's ROI score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Belkin International.
Male
3/5
Female
2.3/5
Belkin International ROI Score by Ethnicity
Belkin International's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Belkin International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Belkin International ROI Score by Usage
Belkin International's ROI score was rated 2 stars by customers who have used Belkin International's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Belkin International ROI Score by Industry
Belkin International's ROI score was rated 2.4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Belkin International Pricing vs. Competitors
Compared to its competitors, Belkin International's ROI score is rated right above Tripp Lite.
| COMPANY | Pricing Score | |
|---|---|---|
| Belkin International | 3.2/5 |
| Tripp Lite | 2.6/5 |
| SimpliSafe | 2.4/5 |
| ZAGG.com | 2.3/5 |
| COM One | N/A |
Unlock Belkin International ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Belkin International's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| Belkin International | 3.2/5 |
Unlock Belkin International ROI vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International ROI vs. Companies in Consumer Goods data and gain insights into your customers today.
Belkin International Customer Satisfaction (CSAT)
Belkin International Customer Satisfaction (CSAT) Score
60 / 100
Belkin International has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
55%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Belkin International Customer Satisfaction
Belkin International's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Belkin International's Customer Satisfaction.
Ranked Belkin International Customer Satisfaction the Highest
Belkin International Customer Satisfaction Score by Gender
Belkin International's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Belkin International.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Belkin International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Belkin International's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Belkin International.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Belkin International Customer Satisfaction Score by Usage
Belkin International's Customer Satisfaction score was rated 33 points by customers who have used Belkin International's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Belkin International Customer Satisfaction Score by Industry
Belkin International's Customer Satisfaction score was rated 50 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Belkin International Customer Satisfaction Score by Industry",
"text": "Belkin International's Customer Satisfaction score was rated 50 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Belkin International's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
}
]
}Belkin International Customer Satisfaction vs. Competitors
Compared to its competitors, Belkin International's Customer Satisfaction score is rated right above Tripp Lite.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Belkin International | 60% |
| Tripp Lite | 37% |
| ZAGG.com | 35% |
| SimpliSafe | 24% |
| COM One | 0% |
Unlock Belkin International Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Belkin International's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
| Belkin International | 60% |
Unlock Belkin International Customer Satisfaction vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.
Belkin International Customer Service
3.5/5
Belkin International has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Belkin International's overall Customer Service score rated by its users and customers.
About Belkin International's Customer Service
Address
12045 E Waterfront Drive, Los Angeles, CA 90094
Website
http://www.belkin.com
Phone Number
1(800) 223-5546
Quick Insights into Belkin International Customer Service
Belkin International's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Belkin International's Customer Service score.
Ranked Belkin International Customer Service the Highest
Ranked Belkin International Customer Service the Lowest
Belkin International Customer Service Score by Gender
Female customers rated Belkin International's Customer Service score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Belkin International.
Male
2.9/5
Female
3.8/5
Belkin International Customer Service Score by Ethnicity
Belkin International's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Belkin International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Belkin International Customer Service Score by Usage
Belkin International's Customer Service score was rated 2.7 stars by customers who have used Belkin International's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Belkin International Customer Service Score by Industry
Belkin International's Customer Service score was rated 2.4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Belkin International Customer Service vs. Competitors
Compared to its competitors, Belkin International's Customer Service score is rated right above Tripp Lite.
| COMPANY | Customer Service Score | |
|---|---|---|
| Belkin International | 3.5/5 |
| Tripp Lite | 2.7/5 |
| ZAGG.com | 2.2/5 |
| SimpliSafe | 1.9/5 |
| COM One | N/A |
Unlock Belkin International Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Belkin International's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
| Belkin International | 3.5/5 |
Unlock Belkin International Customer Service vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Belkin International Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.
Belkin International as an Employer
2.9/5
Belkin International has a 2.9/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Belkin International scored a -3 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Belkin International would recommend the brand to a friend. ENPS measures how likely Belkin International employees would recommend working at Belkin International to a friend.
Net Promoter Score
-3
NPS Score
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 11% | Promoters |
|---|---|
| 39% | Passive |
| 50% | Detractors |
Global Ranking Snapshot
Belkin International is ranked #696 in the Global Top 100 Brands. It ranks just behind Robert Half and just ahead of Pressed Juicery.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
694 |  | Willis Towers Watson |  | John Haley | Banking and Financial Services |
695 |  | Robert Half |  | Harold Messmer | Business and Consumer Services |
696 | | Belkin International | | Chet Pipkin | Consumer Goods |
697 |  | Pressed Juicery |  | Hayden Slater | Food and Beverages |
698 |  | DTE Energy |  | Gerard Anderson | Energy and Manufacturing |
699 |  | Datadog |  | Olivier Pomel | Tech |
700 |  | Henkel |  | Carsten Knobel | Consumer Goods |
Consumer Goods Ranking Snapshot
Belkin International is ranked #59 in the Consumer Goods Industry. It ranks just behind Acer and just ahead of Henkel.
| RANK | COMPANY | Location | |
|---|---|---|---|
57 |  | Altria | Richmond, VA |
58 |  | Acer | San Jose, CA |
59 | | Belkin International | Los Angeles, CA |
60 | | Henkel | |
61 |  | Corsair Components, Inc | Fremont, CA |
62 |  | Herbalife | Los Angeles, CA |
63 |  | Cotopaxi | Salt Lake City, UT |
