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Cotopaxi is

Ranked

#63

Consumer Goods Brands

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Cotopaxi

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Cotopaxi

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Cotopaxi is ranked #63 in Consumer Goods Brands

About Cotopaxi's Brand

Cotopaxi is a carbon neutral certified B Corporation that creates sustainably made outdoor gear designed to fight extreme poverty, inspire adventure, and move people to Do Good. Our Gear for Good? promise is to make gear that lasts and to have a positive social, environmental, and economic impact. By 2025, we’re committed to using repurposed, recycled, or responsible materials in all of our gear. We also allocate at least 1% of our annual revenue to the Cotopaxi Foundation, which awards grants to nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have reached an estimated 3.5 million individuals living in extreme poverty. Cotopaxi’s brand is ranked #742 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cotopaxi. When compared to other organizations within the Consumer Goods industry, Cotopaxi is ranked #63. Among its major competitors, Cotopaxi is ranked in 2nd place for NPS while Patagonia is 1st, and REI is 3rd.Their current valuation is $65.00M

Brand at a Glance

78%

Customer Loyalty

4.4/5

Product Quality

4.1/5

Pricing

4.2/5

Customer Service

Cotopaxi Ranking

^#63 in Consumer Goods
^#2 / 4 of its competitors

Cotopaxi NPS

Cotopaxi's Net Promoter Score (NPS) is a 55 with 68% Promoters, 19% Passives, and 13% Detractors. Net Promoter Score tracks whether Cotopaxi's customers would recommend using the product based on a scale of -100 to 100.

Cotopaxi Overall NPS

NPS

68%	Promoters
19%	Passives
13%	Detractors

Cotopaxi NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 56	Apr 2024	56
May 2024 54	May 2024	54
Jun 2024 54	Jun 2024	54
Aug 2024 56	Aug 2024	56
Sep 2024 56	Sep 2024	56
Oct 2024 55	Oct 2024	55
Nov 2024 55	Nov 2024	55
Feb 2025 55	Feb 2025	55
Mar 2025 53	Mar 2025	53
Apr 2025 55	Apr 2025	55
May 2025 55	May 2025	55
Jun 2025 55	Jun 2025	55

How Other Brands Compare

Cotopaxi is ranked second for NPS among its competitors. Patagonia and REI come in first and third, with DICK'S Sporting Goods coming in at #4. Among those competitors, it is the lowest valued company behind DICK'S Sporting Goods.

	Cotopaxi	REI	Patagonia	DICK'S Sporting Goods
Global Ranking	#742	#19	#163	#244
NPS	55	53	60	31
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$65.00M	$373.70M	-	$1.88B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cotopaxi NPS by Gender

Male customers rated Cotopaxi's NPS 3 points higher than Female customers.

Male

Cotopaxi's NPS was rated 70 by Male customers on Comparably.

78%

Promoters

14%

Passives

Detractors

Female

Cotopaxi's NPS was rated 67 by Female customers on Comparably.

78%

Promoters

11%

Passives

11%

Detractors

Cotopaxi NPS by Ethnicity

Cotopaxi's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 63	Caucasian	63
Hispanic or Latino 80	Hispanic or Latino	80
Asian or Pacific Islander 44	Asian or Pacific Islander	44
Other 49	Other	49

Cotopaxi NPS by Age

Cotopaxi's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

77%

17%

26-30

89%

11%

31-35

87%

13%

36-40

62%

25%

13%

41-45

83%

17%

Cotopaxi NPS by Usage

Cotopaxi's NPS was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 57	Less than 1 Year	57
1 to 2 Years 61	1 to 2 Years	61
2 to 5 Years 75	2 to 5 Years	75
5 to 10 Years 100	5 to 10 Years	100

Cotopaxi NPS vs. Competitors

Compared to its competitors, Cotopaxi's NPS is rated right above REI, and is preceded by Patagonia.

COMPANY		NPS Score
	Patagonia	60
	Cotopaxi	55
	REI	53
	Decathlon	40
	DICK'S Sporting Goods	31
	The North Face	15

Cotopaxi NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Cotopaxi's NPS is rated right above Lego Group.

COMPANY		NPS Score
	Cotopaxi	55
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31

Cotopaxi Customer Reviews

Out of the 24 Cotopaxi customer reviews 24 were positive and 0 were constructive. Cotopaxi customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Cotopaxi Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Cotopaxi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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78%

22%

Cotopaxi Customer Loyalty Score by Gender

Female customers rated Cotopaxi's Customer Loyalty score 14% higher than Male customers.

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Male

72%

Yes

Female

86%

Yes

Cotopaxi Customer Loyalty Score by Ethnicity

Cotopaxi's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

Asian or Pacific Islander

out of 100

Other

Cotopaxi Customer Loyalty Score by Age

Cotopaxi's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cotopaxi.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 79%	18-25	79%
26-30 80%	26-30	80%
31-35 78%	31-35	78%
36-40 87%	36-40	87%
41-45 78%	41-45	78%

Cotopaxi Customer Loyalty Score by Usage

Cotopaxi's Customer Loyalty score was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	68%
1 to 2 Years	78%
2 to 5 Years	89%
5 to 10 Years	100%

Cotopaxi Customer Loyalty Score by Industry

Cotopaxi's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	82%
Accounting	78%
Architecture and Planning	70%
Arts and Entertainment	87%
Business and Consumer Services	100%
Consulting	100%
Education	78%
Marketing, Advertising and Research	85%
Retail	100%

Cotopaxi Customer Loyalty vs. Competitors

Compared to its competitors, Cotopaxi's Customer Loyalty score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.

COMPANY		Customer Loyalty Score
	Decathlon	89%
	REI	87%
	Patagonia	81%
	Cotopaxi	78%
	DICK'S Sporting Goods	75%
	The North Face	71%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Cotopaxi's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Cotopaxi	78%
	Gucci	76%
	Tiffany & Co	73%

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Cotopaxi Product Quality

4.4/5

Cotopaxi has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Cotopaxi Product Information

Cotopaxi’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Cotopaxi's product the highest. Reviewers from the Tech industry rated Cotopaxi the lowest at 4.3.

Website: http://cotopaxi.com/

Company Size: 201-500 Employees

Industry

Retail

Quick Insights into Cotopaxi Product Quality

Cotopaxi's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Accounting industry.

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Ranked Cotopaxi Product Quality the Highest

Business and Consumer Services	5
5 to 10 Years	4.9
Hispanic or Latino	4.8

Ranked Cotopaxi Product Quality the Lowest

Less than 1 Year	4.4
Asian or Pacific Islander	4.3
Accounting	4.1

Cotopaxi Product Quality Score by Gender

Female customers rated Cotopaxi's Product Quality score 0.1 stars higher than Male customers.

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Male

4.5/5

Female

4.6/5

Cotopaxi Product Quality Score by Ethnicity

Cotopaxi's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
Hispanic or Latino 4.8	Hispanic or Latino	4.8
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4.4	Other	4.4

Cotopaxi Product Quality Score by Age

Cotopaxi's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.6	26-30	4.6
31-35 4.6	31-35	4.6
36-40 4.5	36-40	4.5
41-45 4.5	41-45	4.5

Cotopaxi Product Quality Score by Usage

Cotopaxi's Product Quality score was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.6
2 to 5 Years	4.5
5 to 10 Years	4.9

Cotopaxi Product Quality Score by Industry

Cotopaxi's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.

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Tech	4.3
Accounting	4.1
Architecture and Planning	4.6
Arts and Entertainment	4.3
Business and Consumer Services	5
Consulting	5
Education	4.7
Marketing, Advertising and Research	4.6
Retail	5

Cotopaxi Product Quality vs. Competitors

Compared to its competitors, Cotopaxi's Product Quality score is rated right above REI, and is preceded by Patagonia.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	Cotopaxi	4.4/5
	REI	4.3/5
	Decathlon	4.2/5
	DICK'S Sporting Goods	3.8/5
	The North Face	3.7/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Cotopaxi's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Cotopaxi	4.4/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Cotopaxi Pricing

Cotopaxi ROI & Value For Money

4.1/5

Cotopaxi has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Cotopaxi Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from Cotopaxi.

Quick Insights into Cotopaxi ROI

Cotopaxi's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Tech industry.

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Ranked Cotopaxi ROI the Highest

Retail	4.9
26-30	4.5
5 to 10 Years	4.4

Ranked Cotopaxi ROI the Lowest

Other	4
36-40	3.8
Tech	3.5

Cotopaxi ROI Score by Gender

Cotopaxi's ROI score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Cotopaxi ROI Score by Ethnicity

Cotopaxi's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4	Other	4

Cotopaxi ROI Score by Age

Cotopaxi's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.5	26-30	4.5
31-35 4.2	31-35	4.2
36-40 3.8	36-40	3.8
41-45 4.3	41-45	4.3

Cotopaxi ROI Score by Usage

Cotopaxi's ROI score was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4
2 to 5 Years	4.1
5 to 10 Years	4.4

Cotopaxi ROI Score by Industry

Cotopaxi's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech	3.5
Accounting	3.6
Architecture and Planning	4.6
Arts and Entertainment	3.8
Business and Consumer Services	4.6
Consulting	4.5
Education	4.1
Marketing, Advertising and Research	4.2
Retail	4.9

Cotopaxi Pricing vs. Competitors

Compared to its competitors, Cotopaxi's ROI score is rated right above REI, and is preceded by Patagonia.

COMPANY		Pricing Score
	Patagonia	4.2/5
	Cotopaxi	4.1/5
	REI	4.1/5
	Decathlon	4.1/5
	DICK'S Sporting Goods	3.6/5
	The North Face	3.4/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Cotopaxi's ROI score is rated right above Colgate Palmolive.

COMPANY		Pricing Score
	Cotopaxi	4.1/5
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Cotopaxi Customer Satisfaction (CSAT)

Cotopaxi Customer Satisfaction (CSAT) Score

82 / 100

Cotopaxi has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	49%
Satisfied	33%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	1%
Very Dissatisfied	7%

Very Satisfied

49%

Satisfied

33%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cotopaxi Customer Satisfaction

Cotopaxi's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Cotopaxi Customer Satisfaction the Highest

26-30	100%
5 to 10 Years	100%
Business and Consumer Services	100%

Ranked Cotopaxi Customer Satisfaction the Lowest

2 to 5 Years	75%
41-45	67%
Arts and Entertainment	50%

Cotopaxi Customer Satisfaction Score by Gender

Male customers rated Cotopaxi's Customer Satisfaction score 16 points higher than Female customers.

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94 / 100

Male

	Very Satisfied	53%
	Satisfied	41%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	3%
	Very Dissatisfied	0%

78 / 100

Female

	Very Satisfied	56%
	Satisfied	22%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	0%
	Very Dissatisfied	8%

Cotopaxi Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Cotopaxi's Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.

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81 / 100

Very Satisfied	49%
Satisfied	32%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

49%

Satisfied

32%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Cotopaxi's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Cotopaxi's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.

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88 / 100

Very Satisfied	50%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	12%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

CSAT according to Other

Cotopaxi's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.

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84 / 100

Very Satisfied	67%
Satisfied	17%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

17%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

Cotopaxi Customer Satisfaction Score by Age

Cotopaxi's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

92%

26-30

100%

31-35

100%

36-40

80%

41-45

67%

Cotopaxi Customer Satisfaction Score by Usage

Cotopaxi's Customer Satisfaction score was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	90
1 to 2 Years	83
2 to 5 Years	75
5 to 10 Years	100

Cotopaxi Customer Satisfaction Score by Industry

Cotopaxi's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.

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{
	"title": "Cotopaxi Customer Satisfaction Score by Industry",
	"text": "Cotopaxi's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
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			"score": 50,
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			"scoreClassName": "max",
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		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
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			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
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			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Cotopaxi's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
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}

Tech	75
Accounting	67
Arts and Entertainment	50
Business and Consumer Services	100
Consulting	100
Education	83
Marketing, Advertising and Research	90
Retail	100

Cotopaxi Customer Satisfaction vs. Competitors

Compared to its competitors, Cotopaxi's Customer Satisfaction score is rated right above DICK'S Sporting Goods, and is preceded by REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Patagonia	93%
	Decathlon	87%
	REI	85%
	Cotopaxi	82%
	DICK'S Sporting Goods	76%
	The North Face	65%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Cotopaxi's Customer Satisfaction score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Cotopaxi	82%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

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Cotopaxi Customer Service

4.2/5

Cotopaxi has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Cotopaxi's Customer Service

Address

74 S Main St, Salt Lake City, UT 84101

Website

http://cotopaxi.com/

Cotopaxi's Social Links

Quick Insights into Cotopaxi Customer Service

Cotopaxi's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers from the Accounting industry.

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Ranked Cotopaxi Customer Service the Highest

Retail	5
5 to 10 Years	4.9
26-30	4.6

Ranked Cotopaxi Customer Service the Lowest

Caucasian	4.1
Less than 1 Year	4.1
Accounting	3.7

Cotopaxi Customer Service Score by Gender

Male customers rated Cotopaxi's Customer Service score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Cotopaxi Customer Service Score by Ethnicity

Cotopaxi's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.3	Hispanic or Latino	4.3
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.4	Other	4.4

Cotopaxi Customer Service Score by Age

Cotopaxi's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 4.6	26-30	4.6
31-35 4.5	31-35	4.5
36-40 4.1	36-40	4.1
41-45 4.3	41-45	4.3

Cotopaxi Customer Service Score by Usage

Cotopaxi's Customer Service score was rated the highest by customers who have used Cotopaxi's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.2
2 to 5 Years	4.1
5 to 10 Years	4.9

Cotopaxi Customer Service Score by Industry

Cotopaxi's Customer Service score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.

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Tech	3.8
Accounting	3.7
Architecture and Planning	4.5
Arts and Entertainment	4.2
Business and Consumer Services	4.8
Consulting	4.5
Education	4
Marketing, Advertising and Research	4.3
Retail	5

Cotopaxi Customer Service vs. Competitors

Compared to its competitors, Cotopaxi's Customer Service score is rated right above Decathlon, and is preceded by Patagonia.

COMPANY		Customer Service Score
	REI	4.4/5
	Patagonia	4.3/5
	Cotopaxi	4.2/5
	Decathlon	4.1/5
	DICK'S Sporting Goods	3.7/5
	The North Face	3.4/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Cotopaxi's Customer Service score is rated right above Lego Group.

COMPANY		Customer Service Score
	Cotopaxi	4.2/5
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Cotopaxi as an Employer

4.8/5

Cotopaxi has a 4.8/5 stars for its overall company culture rated by their employees

top

CEO of Cotopaxi

Davis Smith

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cotopaxi scored a 55 for Net Promoter Score and a 73 for Employee Net Promoter Score. NPS gauges how likely a customer of Cotopaxi would recommend the brand to a friend. ENPS measures how likely Cotopaxi employees would recommend working at Cotopaxi to a friend.

Net Promoter Score

NPS Score

68%	Promoters
19%	Passive
13%	Detractors

Employee Net Promoter Score

eNPS Score

81%	Promoters
11%	Passive
8%	Detractors

Global Ranking Snapshot

Cotopaxi is ranked #742 in the Global Top 100 Brands. It ranks just behind Arthrex and just ahead of Insomniac Games.

RANK			INDUSTRY
740	Nu Skin Enterprises	Ryan Napierski	Fashion and Beauty
741	Arthrex	Reinhold Schmieding	Health and Wellness
742	Cotopaxi	Davis Smith	Consumer Goods
743	Insomniac Games	Ted Price	Media and Entertainment
744	BARK	Matt Meeker	Consumer Goods
745	Ipsos	Didier Truchot	Business and Consumer Services
746	ACCOR	Sbastien Bazin	Travel and Hospitality

Consumer Goods Ranking Snapshot

Cotopaxi is ranked #63 in the Consumer Goods Industry. It ranks just behind Herbalife and just ahead of BARK.

RANK		Location
61	Corsair Components, Inc	Fremont, CA
62	Herbalife	Los Angeles, CA
63	Cotopaxi	Salt Lake City, UT
64	BARK	New York City, NY
65	USANA Health Sciences	Salt Lake City, UT
66	The Farmer's Dog
67	PING	Phoenix, AZ