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Ipsos is

Ranked

#138

Business and Consumer Services Brands

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Ipsos

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Ipsos is ranked #138 in Business and Consumer Services Brands

About Ipsos' Brand

Ipsos’s brand is ranked #745 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ipsos. When compared to other organizations within the Business and Consumer Services industry, Ipsos is ranked #138. Among its major competitors, Ipsos is ranked in 1st place for NPS while THE NIELSEN COMPANY (US), LLC is 2nd, and Nielsen is 3rd.Their current market cap is $1.16B

Brand at a Glance

76%

Customer Loyalty

3.9/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

Ipsos Ranking

Ipsos NPS

Ipsos's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Ipsos's customers would recommend using the product based on a scale of -100 to 100.

Ipsos Overall NPS

NPS

50%	Promoters
25%	Passives
25%	Detractors

Ipsos NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2023 29	Sep 2023	29
Jan 2024 29	Jan 2024	29
Feb 2024 26	Feb 2024	26
Mar 2024 26	Mar 2024	26
Apr 2024 23	Apr 2024	23
Jun 2024 25	Jun 2024	25
Sep 2024 26	Sep 2024	26
Oct 2024 25	Oct 2024	25
Nov 2024 26	Nov 2024	26
Jan 2025 28	Jan 2025	28
May 2025 28	May 2025	28
Sep 2025 25	Sep 2025	25

How Other Brands Compare

Ipsos is ranked first for NPS among its competitors. THE NIELSEN COMPANY (US), LLC and Nielsen come in second and third, with Kantar coming in at #4. Among those competitors, it is the most valued company behind Kantar.

	Ipsos	Nielsen	Kantar	THE NIELSEN COMPANY (US), LLC
Global Ranking	#745	#283	#-	#-
NPS	25	11	3	17
Valuation Updated every 24 hours for public companies	$1.16B	$8.36B	$15.87B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ipsos NPS by Gender

Female customers rated Ipsos's NPS 35 points higher than Male customers.

Male

Ipsos's NPS was rated 15 by Male customers on Comparably.

46%

Promoters

23%

Passives

31%

Detractors

Female

Ipsos's NPS was rated 50 by Female customers on Comparably.

58%

Promoters

34%

Passives

Detractors

Ipsos NPS by Ethnicity

Ipsos's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 12	Caucasian	12
African American/Black 34	African American/Black	34
Asian or Pacific Islander 60	Asian or Pacific Islander	60
Other 13	Other	13

Ipsos NPS by Age

Ipsos's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

34%

33%

26-30

60%

20%

31-35

75%

25%

36-40

33%

34%

33%

41-45

60%

20%

Ipsos NPS by Usage

Ipsos's NPS was rated the highest by customers who have used Ipsos's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 41	Less than 1 Year	41
2 to 5 Years 80	2 to 5 Years	80
5 to 10 Years 25	5 to 10 Years	25

Ipsos NPS vs. Competitors

Compared to its competitors, Ipsos's NPS is rated right above THE NIELSEN COMPANY (US), LLC.

COMPANY		NPS Score
	Ipsos	25
	THE NIELSEN COMPANY (US), LLC	17
	Nielsen	11
	Kantar	3
	J.D. Power	2
	AnswerLab	N/A
	AplusA Research	N/A
	GfK	-7

Ipsos NPS vs Companies in Business and Consumer Services

In the Business and Consumer Services industry, Ipsos's NPS is rated right above Accenture, and is preceded by Bloomberg.

COMPANY		NPS Score
	Visa	32
	Bloomberg	31
	Ipsos	25
	Accenture	20
	FedEx	19
	USAA	7
	Verizon	1
	T-Mobile	-4
	Allstate	-31

Ipsos Customer Reviews

Out of the 5 Ipsos customer reviews 4 were positive and 1 was constructive. Ipsos customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Ipsos Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Ipsos users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Ipsos Customer Loyalty Score by Gender

Female customers rated Ipsos's Customer Loyalty score 28% higher than Male customers.

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Male

65%

Yes

Female

93%

Yes

Ipsos Customer Loyalty Score by Ethnicity

Ipsos's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Ipsos Customer Loyalty Score by Age

Ipsos's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 100%	26-30	100%
31-35 55%	31-35	55%
36-40 70%	36-40	70%
41-45 64%	41-45	64%

Ipsos Customer Loyalty Score by Usage

Ipsos's Customer Loyalty score was rated the highest by customers who have used Ipsos's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	78%
2 to 5 Years	64%
5 to 10 Years	100%

Ipsos Customer Loyalty Score by Industry

Ipsos's Customer Loyalty score was rated 78% by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	78%

Ipsos Customer Loyalty vs. Competitors

Compared to its competitors, Ipsos's Customer Loyalty score is rated right above Nielsen.

COMPANY		Customer Loyalty Score
	Ipsos	76%
	Nielsen	76%
	GfK	74%
	Kantar	73%
	J.D. Power	71%
	THE NIELSEN COMPANY (US), LLC	65%
	AnswerLab	N/A
	AplusA Research	N/A

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Customer Loyalty for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ipsos's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.

COMPANY		Customer Loyalty Score
	USAA	87%
	Visa	84%
	T-Mobile	82%
	Verizon	80%
	Bloomberg	77%
	Ipsos	76%
	FedEx	74%
	Allstate	74%
	Accenture	71%

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Ipsos Product Quality

3.9/5

Ipsos has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Ipsos Product Information

Ipsos’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Ipsos's product the highest.

Website: http://www.ipsos.com/

Company Size: 10,000+ Employees

Quick Insights into Ipsos Product Quality

Ipsos's Product Quality score was rated highest by customers who have used Ipsos's products/services for 2 to 5 Years, and rated lowest by customers ages 18-25.

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Ranked Ipsos Product Quality the Highest

2 to 5 Years	4.8
31-35	4.7
Female	4.6

Ranked Ipsos Product Quality the Lowest

Other	3.4
Male	3.3
18-25	2.3

Ipsos Product Quality Score by Gender

Female customers rated Ipsos's Product Quality score 1.3 stars higher than Male customers.

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Male

3.3/5

Female

4.6/5

Ipsos Product Quality Score by Ethnicity

Ipsos's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.4	Other	3.4

Ipsos Product Quality Score by Age

Ipsos's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 2.3	18-25	2.3
26-30 4.6	26-30	4.6
31-35 4.7	31-35	4.7
36-40 3.5	36-40	3.5
41-45 3.7	41-45	3.7

Ipsos Product Quality Score by Usage

Ipsos's Product Quality score was rated the highest by customers who have used Ipsos's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.1
2 to 5 Years	4.8
5 to 10 Years	3.6

Ipsos Product Quality Score by Industry

Ipsos's Product Quality score was rated 4.2 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	4.2

Ipsos Product Quality vs. Competitors

Compared to its competitors, Ipsos's Product Quality score is rated right above Kantar.

COMPANY		Product Quality Score
	Ipsos	3.9/5
	Kantar	3.9/5
	Nielsen	3.8/5
	THE NIELSEN COMPANY (US), LLC	3.5/5
	J.D. Power	3.4/5
	GfK	3.4/5
	AnswerLab	N/A
	AplusA Research	N/A

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Product Quality for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ipsos's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.

COMPANY		Product Quality Score
	Visa	4.1/5
	Bloomberg	4/5
	Ipsos	3.9/5
	Accenture	3.7/5
	FedEx	3.6/5
	USAA	3.3/5
	Verizon	3.3/5
	T-Mobile	3.1/5
	Allstate	2.3/5

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Ipsos Pricing

Ipsos ROI & Value For Money

3.7/5

Ipsos has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Ipsos Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.

Quick Insights into Ipsos ROI

Ipsos's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.

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Ranked Ipsos ROI the Highest

African American/Black	4.6
2 to 5 Years	4.5
31-35	4.4

Ranked Ipsos ROI the Lowest

5 to 10 Years	3.4
Other	3.3
36-40	3

Ipsos ROI Score by Gender

Female customers rated Ipsos's ROI score 0.5 stars higher than Male customers.

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Male

3.6/5

Female

4.1/5

Ipsos ROI Score by Ethnicity

Ipsos's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.3	Other	3.3

Ipsos ROI Score by Age

Ipsos's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 4	26-30	4
31-35 4.4	31-35	4.4
36-40 3	36-40	3
41-45 3.5	41-45	3.5

Ipsos ROI Score by Usage

Ipsos's ROI score was rated the highest by customers who have used Ipsos's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.7
2 to 5 Years	4.5
5 to 10 Years	3.4

Ipsos ROI Score by Industry

Ipsos's ROI score was rated 3.9 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	3.9

Ipsos Pricing vs. Competitors

Compared to its competitors, Ipsos's ROI score is rated right above Nielsen.

COMPANY		Pricing Score
	Ipsos	3.7/5
	Nielsen	3.6/5
	THE NIELSEN COMPANY (US), LLC	3.5/5
	J.D. Power	3.5/5
	Kantar	3.4/5
	GfK	3/5
	AnswerLab	N/A
	AplusA Research	N/A

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ROI for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ipsos's ROI score is rated right above Accenture, and is preceded by Bloomberg.

COMPANY		Pricing Score
	Visa	3.9/5
	Bloomberg	3.9/5
	Ipsos	3.7/5
	Accenture	3.6/5
	FedEx	3.4/5
	USAA	3.2/5
	Verizon	3.1/5
	T-Mobile	3/5
	Allstate	2.3/5

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Ipsos Customer Satisfaction (CSAT)

Ipsos Customer Satisfaction (CSAT) Score

80 / 100

Ipsos has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	33%
Satisfied	47%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	3%
Very Dissatisfied	3%

Very Satisfied

33%

Satisfied

47%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ipsos Customer Satisfaction

Ipsos's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Ipsos's products/services for 5 to 10 Years.

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Ranked Ipsos Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
African American/Black	100%

Ranked Ipsos Customer Satisfaction the Lowest

Male	84%
41-45	75%
5 to 10 Years	75%

Ipsos Customer Satisfaction Score by Gender

Female customers rated Ipsos's Customer Satisfaction score 16 points higher than Male customers.

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84 / 100

Male

	Very Satisfied	33%
	Satisfied	51%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	0%
	Very Dissatisfied	8%

100 / 100

Female

	Very Satisfied	45%
	Satisfied	55%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Ipsos Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Ipsos' Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.

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88 / 100

Very Satisfied	50%
Satisfied	38%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

38%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Ipsos' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Ipsos' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	25%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Ipsos' Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.

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86 / 100

Very Satisfied	43%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

43%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

Ipsos Customer Satisfaction Score by Age

Ipsos's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

100%

36-40

100%

41-45

75%

Ipsos Customer Satisfaction Score by Usage

Ipsos's Customer Satisfaction score was rated the highest by customers who have used Ipsos's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	100
2 to 5 Years	100
5 to 10 Years	75

Ipsos Customer Satisfaction Score by Industry

Ipsos's Customer Satisfaction score was rated 100 points by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	100

Ipsos Customer Satisfaction vs. Competitors

Compared to its competitors, Ipsos's Customer Satisfaction score is rated right above Kantar.

COMPANY		Customer Satisfaction (CSAT) Score
	Ipsos	80%
	Kantar	76%
	Nielsen	72%
	THE NIELSEN COMPANY (US), LLC	60%
	J.D. Power	60%
	GfK	55%
	AnswerLab	0%
	AplusA Research	0%

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Customer Satisfaction for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ipsos's Customer Satisfaction score is rated right above Bloomberg, and is preceded by Visa.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Ipsos	80%
	Bloomberg	76%
	Accenture	75%
	FedEx	65%
	Verizon	55%
	T-Mobile	50%
	Allstate	33%
	USAA	30%

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Ipsos Customer Service

3.8/5

Ipsos has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Ipsos's Customer Service

Address

35, rue du Val de Marne, 75628

Website

http://www.ipsos.com/

Phone Number

33-1-4198-9000

Ipsos's Social Links

linkedin.com/company/ipsos

Quick Insights into Ipsos Customer Service

Ipsos's Customer Service score was rated highest by customers who have used Ipsos's products/services for 2 to 5 Years, and rated lowest by customers ages 36-40.

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Ranked Ipsos Customer Service the Highest

2 to 5 Years	4.5
31-35	4.5
Asian or Pacific Islander	4.2

Ranked Ipsos Customer Service the Lowest

Male	3.4
Other	3.2
36-40	2.6

Ipsos Customer Service Score by Gender

Female customers rated Ipsos's Customer Service score 0.7 stars higher than Male customers.

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Male

3.4/5

Female

4.1/5

Ipsos Customer Service Score by Ethnicity

Ipsos's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 3.2	Other	3.2

Ipsos Customer Service Score by Age

Ipsos's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 3	18-25	3
26-30 4	26-30	4
31-35 4.5	31-35	4.5
36-40 2.6	36-40	2.6
41-45 3.6	41-45	3.6

Ipsos Customer Service Score by Usage

Ipsos's Customer Service score was rated the highest by customers who have used Ipsos's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.7
2 to 5 Years	4.5
5 to 10 Years	3.5

Ipsos Customer Service Score by Industry

Ipsos's Customer Service score was rated 4 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	4

Ipsos Customer Service vs. Competitors

Compared to its competitors, Ipsos's Customer Service score is rated right above Nielsen.

COMPANY		Customer Service Score
	Ipsos	3.8/5
	Nielsen	3.7/5
	Kantar	3.7/5
	J.D. Power	3.5/5
	THE NIELSEN COMPANY (US), LLC	3.5/5
	GfK	3.2/5
	AnswerLab	N/A
	AplusA Research	N/A

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Customer Service for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Ipsos's Customer Service score is rated right above FedEx, and is preceded by Accenture.

COMPANY		Customer Service Score
	Visa	4/5
	Bloomberg	4/5
	Accenture	3.8/5
	Ipsos	3.8/5
	FedEx	3.5/5
	USAA	3.3/5
	Verizon	3.2/5
	T-Mobile	3/5
	Allstate	2.4/5

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Ipsos as an Employer

3.2/5

Ipsos has a 3.2/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Ipsos

Didier Truchot

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ipsos scored a 25 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Ipsos would recommend the brand to a friend. ENPS measures how likely Ipsos employees would recommend working at Ipsos to a friend.

Net Promoter Score

NPS Score

50%	Promoters
25%	Passive
25%	Detractors

Employee Net Promoter Score

-11

eNPS Score

30%	Promoters
29%	Passive
41%	Detractors

Global Ranking Snapshot

Ipsos is ranked #745 in the Global Top 100 Brands. It ranks just behind BARK and just ahead of ACCOR.

RANK			INDUSTRY
743	Insomniac Games	Ted Price	Media and Entertainment
744	BARK	Matt Meeker	Consumer Goods
745	Ipsos	Didier Truchot	Business and Consumer Services
746	ACCOR	Sbastien Bazin	Travel and Hospitality
747	Ramsey Solutions		Banking and Financial Services
748	USANA Health Sciences	Kevin G. Guest	Consumer Goods
749	The Farmer's Dog	Jonathan Regev	Consumer Goods

Business and Consumer Services Ranking Snapshot

Ipsos is ranked #138 in the Business and Consumer Services Industry. It ranks just behind Nu Skin Enterprises and just ahead of Coalition Technologies.

RANK		Location
136	DPR Construction	Redwood City, CA
137	Nu Skin Enterprises	Provo, UT
138	Ipsos
139	Coalition Technologies	Los Angeles, CA
140	Tanium	Emeryville, CA
141	Protiviti	Menlo Park, CA
142	Haworth	Holland, MI