17
NPS
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THE NIELSEN COMPANY (US), LLC
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About THE NIELSEN COMPANY (US), LLC's Brand
Among its major competitors, THE NIELSEN COMPANY (US), LLC is ranked in 3rd place for NPS while CEB is 1st, and Gartner is 2nd.
Brand at a Glance
65%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
THE NIELSEN COMPANY (US), LLC Ranking
- #2 / 4 of its competitors
THE NIELSEN COMPANY (US), LLC NPS
THE NIELSEN COMPANY (US), LLC's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether THE NIELSEN COMPANY (US), LLC's customers would recommend using the product based on a scale of -100 to 100.
THE NIELSEN COMPANY (US), LLC Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
THE NIELSEN COMPANY (US), LLC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 0 | Mar 2021 | 0 |
May 2022 -50 | May 2022 | -50 |
Dec 2022 -66 | Dec 2022 | -66 |
Apr 2023 -25 | Apr 2023 | -25 |
Oct 2023 0 | Oct 2023 | 0 |
Feb 2024 17 | Feb 2024 | 17 |
How Other Brands Compare
THE NIELSEN COMPANY (US), LLC is ranked second for NPS among its competitors. Gartner and Kantar come in first and third, with comScore coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
THE NIELSEN COMPANY (US), LLC NPS by Gender
THE NIELSEN COMPANY (US), LLC's NPS was rated 50 by Female customers on Comparably.
Female
50
THE NIELSEN COMPANY (US), LLC's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Male
N/A
THE NIELSEN COMPANY (US), LLC's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
THE NIELSEN COMPANY (US), LLC NPS vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's NPS is rated right above Kantar, and is preceded by Gartner.
| COMPANY | NPS Score | |
|---|---|---|
 | CEB | 72 |
 | Gartner | 27 |
| THE NIELSEN COMPANY (US), LLC | 17 |
 | Kantar | 3 |
 | International Data Group | N/A |
 | Millward Brown | N/A |
 | comScore | -9 |
THE NIELSEN COMPANY (US), LLC Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of THE NIELSEN COMPANY (US), LLC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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THE NIELSEN COMPANY (US), LLC Customer Loyalty Score by Gender
THE NIELSEN COMPANY (US), LLC's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
THE NIELSEN COMPANY (US), LLC Customer Loyalty vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's Customer Loyalty score is rated right above comScore, and is preceded by Kantar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CEB | 89% |
| Gartner | 79% |
| Kantar | 73% |
| THE NIELSEN COMPANY (US), LLC | 65% |
| comScore | 50% |
| International Data Group | N/A |
| Millward Brown | N/A |
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THE NIELSEN COMPANY (US), LLC Product Quality
3.5/5
THE NIELSEN COMPANY (US), LLC has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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THE NIELSEN COMPANY (US), LLC Product Information
THE NIELSEN COMPANY (US), LLC’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.nielsen.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into THE NIELSEN COMPANY (US), LLC Product Quality
THE NIELSEN COMPANY (US), LLC's Product Quality score was rated highest by Female customers.
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Ranked THE NIELSEN COMPANY (US), LLC Product Quality the Highest
THE NIELSEN COMPANY (US), LLC Product Quality Score by Gender
THE NIELSEN COMPANY (US), LLC's Product Quality score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
THE NIELSEN COMPANY (US), LLC Product Quality vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's Product Quality score is rated right above comScore, and is preceded by Kantar.
| COMPANY | Product Quality Score | |
|---|---|---|
| CEB | 4.4/5 |
| Gartner | 3.9/5 |
| Kantar | 3.9/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| comScore | 3.4/5 |
| International Data Group | N/A |
| Millward Brown | N/A |
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THE NIELSEN COMPANY (US), LLC Pricing
THE NIELSEN COMPANY (US), LLC ROI & Value For Money
3.5/5
THE NIELSEN COMPANY (US), LLC has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into THE NIELSEN COMPANY (US), LLC ROI
THE NIELSEN COMPANY (US), LLC's ROI score was rated highest by Female customers.
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Ranked THE NIELSEN COMPANY (US), LLC ROI the Highest
THE NIELSEN COMPANY (US), LLC ROI Score by Gender
THE NIELSEN COMPANY (US), LLC's ROI score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
THE NIELSEN COMPANY (US), LLC Pricing vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's ROI score is rated right above Kantar, and is preceded by Gartner.
| COMPANY | Pricing Score | |
|---|---|---|
| CEB | 4.2/5 |
| Gartner | 3.8/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| Kantar | 3.4/5 |
| comScore | 3.2/5 |
| International Data Group | N/A |
| Millward Brown | N/A |
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THE NIELSEN COMPANY (US), LLC Customer Satisfaction (CSAT)
THE NIELSEN COMPANY (US), LLC Customer Satisfaction (CSAT) Score
60 / 100
THE NIELSEN COMPANY (US), LLC has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into THE NIELSEN COMPANY (US), LLC Customer Satisfaction
THE NIELSEN COMPANY (US), LLC's Customer Satisfaction score was rated highest by Female customers.
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Ranked THE NIELSEN COMPANY (US), LLC Customer Satisfaction the Highest
THE NIELSEN COMPANY (US), LLC Customer Satisfaction Score by Gender
THE NIELSEN COMPANY (US), LLC's Customer Satisfaction score was rated 50 by Female customers on Comparably.
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50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
THE NIELSEN COMPANY (US), LLC Customer Satisfaction vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's Customer Satisfaction score is rated right above comScore, and is preceded by Kantar.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| CEB | 100% |
| Gartner | 78% |
| Kantar | 77% |
| THE NIELSEN COMPANY (US), LLC | 60% |
| comScore | 40% |
| International Data Group | 0% |
| Millward Brown | 0% |
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THE NIELSEN COMPANY (US), LLC Customer Service
3.5/5
THE NIELSEN COMPANY (US), LLC has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About THE NIELSEN COMPANY (US), LLC's Customer Service
Address
Waukesha, WI 10004
Website
http://www.nielsen.com/
Quick Insights into THE NIELSEN COMPANY (US), LLC Customer Service
THE NIELSEN COMPANY (US), LLC's Customer Service score was rated highest by Female customers.
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Ranked THE NIELSEN COMPANY (US), LLC Customer Service the Highest
THE NIELSEN COMPANY (US), LLC Customer Service Score by Gender
THE NIELSEN COMPANY (US), LLC's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
THE NIELSEN COMPANY (US), LLC Customer Service vs. Competitors
Compared to its competitors, THE NIELSEN COMPANY (US), LLC's Customer Service score is rated right above International Data Group, and is preceded by comScore.
| COMPANY | Customer Service Score | |
|---|---|---|
| CEB | 4.2/5 |
| Gartner | 3.9/5 |
| Kantar | 3.7/5 |
| comScore | 3.5/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| International Data Group | N/A |
| Millward Brown | N/A |
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THE NIELSEN COMPANY (US), LLC as an Employer
2.9/5
THE NIELSEN COMPANY (US), LLC has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
CEO of THE NIELSEN COMPANY (US), LLC
In the Bottom 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
THE NIELSEN COMPANY (US), LLC scored a 17 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of THE NIELSEN COMPANY (US), LLC would recommend the brand to a friend. ENPS measures how likely THE NIELSEN COMPANY (US), LLC employees would recommend working at THE NIELSEN COMPANY (US), LLC to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 30% | Promoters |
|---|---|
| 27% | Passive |
| 43% | Detractors |
