3
NPS
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Kantar
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About Kantar's Brand
Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future. Among its major competitors, Kantar is ranked in 2nd place for NPS while Nielsen is 1st, and J.D. Power is 3rd.Their current valuation is $15.87B
Brand at a Glance
73%
Customer Loyalty
3.9/5
Product Quality
3.4/5
Pricing
3.7/5
Customer Service
Kantar Ranking
- #2 / 4 of its competitors
Kantar NPS
Kantar's Net Promoter Score (NPS) is a 3 with 39% Promoters, 25% Passives, and 36% Detractors. Net Promoter Score tracks whether Kantar's customers would recommend using the product based on a scale of -100 to 100.
Kantar Overall NPS
| 39% | Promoters |
|---|---|
| 25% | Passives |
| 36% | Detractors |
Kantar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 1 | Feb 2024 | 1 |
Mar 2024 -1 | Mar 2024 | -1 |
Apr 2024 -1 | Apr 2024 | -1 |
May 2024 -1 | May 2024 | -1 |
Jun 2024 1 | Jun 2024 | 1 |
Jul 2024 3 | Jul 2024 | 3 |
Aug 2024 2 | Aug 2024 | 2 |
Oct 2024 4 | Oct 2024 | 4 |
Dec 2024 4 | Dec 2024 | 4 |
Jan 2025 2 | Jan 2025 | 2 |
Apr 2025 2 | Apr 2025 | 2 |
Sep 2025 2 | Sep 2025 | 2 |
How Other Brands Compare
Kantar is ranked second for NPS among its competitors. Nielsen and J.D. Power come in first and third, with Survata coming in at #4. Among those competitors, it is the most valued company.
Kantar |  Nielsen |  Survata |  J.D. Power | |
| Global Ranking | #- | #283 | #- | #- |
| NPS | 3 | 11 | - | 2 |
| Valuation Updated every 24 hours for public companies | $15.87B | $8.36B | $60.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kantar NPS by Gender
Female customers rated Kantar's NPS 26 points higher than Male customers.
Male
-6
Kantar's NPS was rated -6 by Male customers on Comparably.
29%
Promoters
36%
Passives
35%
Detractors
Female
20
Kantar's NPS was rated 20 by Female customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Kantar NPS by Ethnicity
Kantar's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -16 | Other | -16 |
Kantar NPS by Age
Kantar's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Kantar NPS by Usage
Kantar's NPS was rated the highest by customers who have used Kantar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years -15 | 1 to 2 Years | -15 |
2 to 5 Years -14 | 2 to 5 Years | -14 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -33 | Over 10 Years | -33 |
Kantar NPS vs. Competitors
Compared to its competitors, Kantar's NPS is rated right above J.D. Power, and is preceded by Nielsen.
| COMPANY | NPS Score | |
|---|---|---|
| Nielsen | 11 |
| Kantar | 3 |
| J.D. Power | 2 |
| Survata | N/A |
 | RELX N.V. | N/A |
 | Ekimetrics | N/A |
 | GfK | -7 |
Kantar Customer Reviews
Out of the 6 Kantar customer reviews 5 were positive and 1 was constructive. Kantar customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Kantar Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Kantar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kantar Customer Loyalty Score by Gender
Male customers rated Kantar's Customer Loyalty score 4% higher than Female customers.
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Male
74%
Yes
Female
70%
Yes
Kantar Customer Loyalty Score by Ethnicity
Kantar's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kantar.
70
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
70
out of 100
Other
Kantar Customer Loyalty Score by Age
Kantar's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 55% | 26-30 | 55% |
31-35 55% | 31-35 | 55% |
36-40 40% | 36-40 | 40% |
46-50 70% | 46-50 | 70% |
51-55 78% | 51-55 | 78% |
Kantar Customer Loyalty Score by Usage
Kantar's Customer Loyalty score was rated the highest by customers who have used Kantar's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Kantar Customer Loyalty Score by Industry
Kantar's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Kantar Customer Loyalty vs. Competitors
Compared to its competitors, Kantar's Customer Loyalty score is rated right above J.D. Power, and is preceded by GfK.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nielsen | 76% |
| GfK | 74% |
| Kantar | 73% |
| J.D. Power | 71% |
| Survata | N/A |
| RELX N.V. | N/A |
| Ekimetrics | N/A |
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Kantar Product Quality
3.9/5
Kantar has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Kantar Product Information
Kantar’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Kantar's product the highest. Reviewers from the Consumer Goods industry rated Kantar the lowest at 3.5.
- Website
- http://www.kantar.com
- Company Size
- 10,000+ Employees
Industry
Marketing, Advertising and Research
Quick Insights into Kantar Product Quality
Kantar's Product Quality score was rated highest by customers who have used Kantar's products/services for Over 10 Years, and rated lowest by customers who have used Kantar's products/services for 2 to 5 Years.
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Ranked Kantar Product Quality the Highest
Ranked Kantar Product Quality the Lowest
Kantar Product Quality Score by Gender
Female customers rated Kantar's Product Quality score 0.2 stars higher than Male customers.
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Male
4.1/5
Female
4.3/5
Kantar Product Quality Score by Ethnicity
Kantar's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.1 | Other | 4.1 |
Kantar Product Quality Score by Age
Kantar's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.1 | 51-55 | 4.1 |
Kantar Product Quality Score by Usage
Kantar's Product Quality score was rated the highest by customers who have used Kantar's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Kantar Product Quality Score by Industry
Kantar's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Kantar Product Quality vs. Competitors
Compared to its competitors, Kantar's Product Quality score is rated right above Nielsen, and is preceded by Survata.
| COMPANY | Product Quality Score | |
|---|---|---|
| Survata | 5/5 |
| Kantar | 3.9/5 |
| Nielsen | 3.8/5 |
| J.D. Power | 3.4/5 |
| GfK | 3.4/5 |
| RELX N.V. | N/A |
| Ekimetrics | N/A |
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Kantar Pricing
Kantar ROI & Value For Money
3.4/5
Kantar has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Kantar Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Kantar.
Quick Insights into Kantar ROI
Kantar's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Kantar's products/services for Over 10 Years.
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Ranked Kantar ROI the Highest
Ranked Kantar ROI the Lowest
Kantar ROI Score by Gender
Female customers rated Kantar's ROI score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
Kantar ROI Score by Ethnicity
Kantar's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.7 | Other | 3.7 |
Kantar ROI Score by Age
Kantar's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.3 | 36-40 | 3.3 |
46-50 3 | 46-50 | 3 |
51-55 2.4 | 51-55 | 2.4 |
Kantar ROI Score by Usage
Kantar's ROI score was rated the highest by customers who have used Kantar's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Kantar ROI Score by Industry
Kantar's ROI score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Kantar Pricing vs. Competitors
Compared to its competitors, Kantar's ROI score is rated right above GfK, and is preceded by J.D. Power.
| COMPANY | Pricing Score | |
|---|---|---|
| Nielsen | 3.6/5 |
| J.D. Power | 3.5/5 |
| Kantar | 3.4/5 |
| GfK | 3/5 |
| Survata | N/A |
| RELX N.V. | N/A |
| Ekimetrics | N/A |
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Kantar Customer Satisfaction (CSAT)
Kantar Customer Satisfaction (CSAT) Score
76 / 100
Kantar has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
44%
Satisfied
32%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
5%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kantar Customer Satisfaction
Kantar's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Kantar Customer Satisfaction the Highest
Ranked Kantar Customer Satisfaction the Lowest
Kantar Customer Satisfaction Score by Gender
Female customers rated Kantar's Customer Satisfaction score 12 points higher than Male customers.
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80 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
92 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Kantar Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kantar's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to Asian or Pacific Islander
Kantar's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
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92 / 100
Very Satisfied
59%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Kantar's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
Kantar Customer Satisfaction Score by Age
Kantar's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 46-50 | 67% |
Kantar Customer Satisfaction Score by Usage
Kantar's Customer Satisfaction score was rated the highest by customers who have used Kantar's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Kantar Customer Satisfaction Score by Industry
Kantar's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Kantar Customer Satisfaction vs. Competitors
Compared to its competitors, Kantar's Customer Satisfaction score is rated right above Nielsen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kantar | 76% |
| Nielsen | 72% |
| J.D. Power | 60% |
| GfK | 55% |
| Survata | 0% |
| RELX N.V. | 0% |
| Ekimetrics | 0% |
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Kantar Customer Service
3.7/5
Kantar has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Kantar's Customer Service
Address
3 World Trade Center, 175 Greenwich St, New York City, NY 10007
Website
http://www.kantar.com
Phone Number
+1 866-471-1399
Quick Insights into Kantar Customer Service
Kantar's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked Kantar Customer Service the Highest
Ranked Kantar Customer Service the Lowest
Kantar Customer Service Score by Gender
Female customers rated Kantar's Customer Service score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
Kantar Customer Service Score by Ethnicity
Kantar's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Kantar.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.7 | Other | 3.7 |
Kantar Customer Service Score by Age
Kantar's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Kantar.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.8 | 36-40 | 3.8 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4.1 | 51-55 | 4.1 |
Kantar Customer Service Score by Usage
Kantar's Customer Service score was rated the highest by customers who have used Kantar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Kantar Customer Service Score by Industry
Kantar's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Kantar Customer Service vs. Competitors
Compared to its competitors, Kantar's Customer Service score is rated right above J.D. Power, and is preceded by Nielsen.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nielsen | 3.7/5 |
| Kantar | 3.7/5 |
| J.D. Power | 3.5/5 |
| GfK | 3.2/5 |
| Survata | N/A |
| RELX N.V. | N/A |
| Ekimetrics | N/A |
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Consumer vs. Employees
Kantar scored a 3 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Kantar would recommend the brand to a friend. ENPS measures how likely Kantar employees would recommend working at Kantar to a friend.
Net Promoter Score
3
NPS Score
| 39% | Promoters |
|---|---|
| 25% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 37% | Promoters |
|---|---|
| 30% | Passive |
| 33% | Detractors |
