-7
NPS
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GfK
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About GfK's Brand
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. Among its major competitors, GfK is ranked in 7th place for NPS while Datavail is 1st, and ORC International is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.4/5
Product Quality
3/5
Pricing
3.2/5
Customer Service
GfK Ranking
- #3 / 4 of its competitors
GfK NPS
GfK's Net Promoter Score (NPS) is a -7 with 37% Promoters, 19% Passives, and 44% Detractors. Net Promoter Score tracks whether GfK's customers would recommend using the product based on a scale of -100 to 100.
GfK Overall NPS
| 37% | Promoters |
|---|---|
| 19% | Passives |
| 44% | Detractors |
GfK NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -13 | Mar 2023 | -13 |
Apr 2023 -12 | Apr 2023 | -12 |
May 2023 -9 | May 2023 | -9 |
Jun 2023 -11 | Jun 2023 | -11 |
Jul 2023 -8 | Jul 2023 | -8 |
Aug 2023 -7 | Aug 2023 | -7 |
Dec 2023 -6 | Dec 2023 | -6 |
Jan 2024 -3 | Jan 2024 | -3 |
Jun 2024 -5 | Jun 2024 | -5 |
Jul 2024 -2 | Jul 2024 | -2 |
May 2025 -4 | May 2025 | -4 |
Jun 2025 -7 | Jun 2025 | -7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GfK NPS by Gender
Male customers rated GfK's NPS 5 points higher than Female customers.
Male
-20
GfK's NPS was rated -20 by Male customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Female
-25
GfK's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
GfK NPS by Ethnicity
GfK's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
Other -25 | Other | -25 |
GfK NPS by Age
GfK's NPS was rated -67 points by customers ages 36-40 on Comparably.
GfK NPS by Usage
GfK's NPS was rated the highest by customers who have used GfK's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
GfK NPS vs. Competitors
Compared to its competitors, GfK's NPS is rated right above comScore, and is preceded by Push Technology.
| COMPANY | NPS Score | |
|---|---|---|
 | Datavail | 100 |
 | ORC International | 100 |
 | Tns | 33 |
 | Nielsen | 11 |
 | Kantar | 3 |
 | J.D. Power | 2 |
 | Millward Brown | N/A |
 | Push Technology | N/A |
| GfK | -7 |
 | comScore | -9 |
GfK Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of GfK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GfK Customer Loyalty Score by Gender
Male customers rated GfK's Customer Loyalty score 16% higher than Female customers.
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Male
82%
Yes
Female
66%
Yes
GfK Customer Loyalty Score by Ethnicity
GfK's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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61
out of 100
Caucasian
100
out of 100
Other
GfK Customer Loyalty Score by Age
GfK's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
GfK Customer Loyalty Score by Usage
GfK's Customer Loyalty score was rated the highest by customers who have used GfK's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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GfK Customer Loyalty Score by Industry
GfK's Customer Loyalty score was rated 61% by Tech industry customers.
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GfK Customer Loyalty vs. Competitors
Compared to its competitors, GfK's Customer Loyalty score is rated right above Kantar, and is preceded by Nielsen.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tns | 83% |
| Nielsen | 76% |
| GfK | 74% |
| Kantar | 73% |
| J.D. Power | 71% |
| Datavail | 55% |
| comScore | 50% |
| ORC International | N/A |
| Millward Brown | N/A |
| Push Technology | N/A |
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GfK Product Quality
3.4/5
GfK has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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GfK Product Information
GfK’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated GfK's product the highest.
- Website
- http://www.gfk.com
- Company Size
- 10,000+ Employees
Industry
Tech
Fashion and Beauty
Business Services
Ecommerce and Marketplaces
FinTech
Marketplaces
Small Business Services
Travel
Quick Insights into GfK Product Quality
GfK's Product Quality score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked GfK Product Quality the Highest
Ranked GfK Product Quality the Lowest
GfK Product Quality Score by Gender
Male customers rated GfK's Product Quality score 0.8 stars higher than Female customers.
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Male
3.4/5
Female
2.6/5
GfK Product Quality Score by Ethnicity
GfK's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 3.9 | Other | 3.9 |
GfK Product Quality Score by Age
GfK's Product Quality score was rated 2.8 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.8 | 36-40 | 2.8 |
GfK Product Quality Score by Usage
GfK's Product Quality score was rated the highest by customers who have used GfK's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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GfK Product Quality Score by Industry
GfK's Product Quality score was rated 2.7 stars by Tech industry customers.
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GfK Product Quality vs. Competitors
Compared to its competitors, GfK's Product Quality score is rated right above comScore, and is preceded by J.D. Power.
| COMPANY | Product Quality Score | |
|---|---|---|
| Datavail | 5/5 |
| ORC International | 5/5 |
| Tns | 4/5 |
| Kantar | 3.9/5 |
| Nielsen | 3.8/5 |
| J.D. Power | 3.4/5 |
| GfK | 3.4/5 |
| comScore | 3.4/5 |
| Millward Brown | N/A |
| Push Technology | N/A |
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GfK Pricing
GfK ROI & Value For Money
3/5
GfK has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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GfK Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into GfK ROI
GfK's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked GfK ROI the Highest
Ranked GfK ROI the Lowest
GfK ROI Score by Gender
Male customers rated GfK's ROI score 0.9 stars higher than Female customers.
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Male
3.3/5
Female
2.4/5
GfK ROI Score by Ethnicity
GfK's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 3.6 | Other | 3.6 |
GfK ROI Score by Age
GfK's ROI score was rated 2.5 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.5 | 36-40 | 2.5 |
GfK ROI Score by Usage
GfK's ROI score was rated the highest by customers who have used GfK's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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GfK ROI Score by Industry
GfK's ROI score was rated 2.6 stars by Tech industry customers.
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GfK Pricing vs. Competitors
Compared to its competitors, GfK's ROI score is rated right above ORC International, and is preceded by comScore.
| COMPANY | Pricing Score | |
|---|---|---|
| Datavail | 5/5 |
| Tns | 3.8/5 |
| Nielsen | 3.6/5 |
| J.D. Power | 3.5/5 |
| Kantar | 3.4/5 |
| comScore | 3.2/5 |
| GfK | 3/5 |
| ORC International | N/A |
| Millward Brown | N/A |
| Push Technology | N/A |
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GfK Customer Satisfaction (CSAT)
GfK Customer Satisfaction (CSAT) Score
55 / 100
GfK has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
29%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GfK Customer Satisfaction
GfK's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used GfK's products/services for 2 to 5 Years.
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Ranked GfK Customer Satisfaction the Highest
Ranked GfK Customer Satisfaction the Lowest
GfK Customer Satisfaction Score by Gender
Male customers rated GfK's Customer Satisfaction score 29 points higher than Female customers.
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67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
38 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 13% | |
Very Dissatisfied | 38% |
GfK Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GfK's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
29%
CSAT according to Other
GfK's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
GfK Customer Satisfaction Score by Age
GfK's Customer Satisfaction score was rated 67 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% |
GfK Customer Satisfaction Score by Usage
GfK's Customer Satisfaction score was rated the highest by customers who have used GfK's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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GfK Customer Satisfaction Score by Industry
GfK's Customer Satisfaction score was rated 40 points by Tech industry customers.
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"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "GfK's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}GfK Customer Satisfaction vs. Competitors
Compared to its competitors, GfK's Customer Satisfaction score is rated right above comScore, and is preceded by J.D. Power.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Datavail | 100% |
| ORC International | 100% |
| Tns | 100% |
| Kantar | 76% |
| Nielsen | 72% |
| J.D. Power | 60% |
| GfK | 55% |
| comScore | 40% |
| Millward Brown | 0% |
| Push Technology | 0% |
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GfK Customer Service
3.2/5
GfK has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About GfK's Customer Service
Address
Nordwestring 101, Nuremberg, PA 90419
Website
http://www.gfk.com
Phone Number
490-911-3950
GfK's Social Links
Quick Insights into GfK Customer Service
GfK's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked GfK Customer Service the Highest
Ranked GfK Customer Service the Lowest
GfK Customer Service Score by Gender
Male customers rated GfK's Customer Service score 0.9 stars higher than Female customers.
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Male
3.4/5
Female
2.5/5
GfK Customer Service Score by Ethnicity
GfK's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 3.7 | Other | 3.7 |
GfK Customer Service Score by Age
GfK's Customer Service score was rated 2.6 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
GfK Customer Service Score by Usage
GfK's Customer Service score was rated the highest by customers who have used GfK's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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GfK Customer Service Score by Industry
GfK's Customer Service score was rated 2.7 stars by Tech industry customers.
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GfK Customer Service vs. Competitors
Compared to its competitors, GfK's Customer Service score is rated right above ORC International, and is preceded by comScore.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tns | 3.8/5 |
| Datavail | 3.7/5 |
| Nielsen | 3.7/5 |
| Kantar | 3.7/5 |
| J.D. Power | 3.5/5 |
| comScore | 3.5/5 |
| GfK | 3.2/5 |
| ORC International | N/A |
| Millward Brown | N/A |
| Push Technology | N/A |
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GfK as an Employer
2.6/5
GfK has a 2.6/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
GfK scored a -7 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of GfK would recommend the brand to a friend. ENPS measures how likely GfK employees would recommend working at GfK to a friend.
Net Promoter Score
-7
NPS Score
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 22% | Promoters |
|---|---|
| 20% | Passive |
| 58% | Detractors |
