-9
NPS
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comScore
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About comScore's Brand
cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Among its major competitors, comScore is ranked in 5th place for NPS while Nielsen is 1st, and Quantcast is 2nd.Their current market cap is $279.65M
Brand at a Glance
50%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.5/5
Customer Service
comScore CMO
Mark Donovan
Mark Donovan serves as the Chief Marketing Officer of comScore, Inc.. Mark started at comScore, Inc. in March of 2013. Mark currently resides in Greater Seattle Area.
comScore Ranking
- #3 / 4 of its competitors
comScore NPS
comScore's Net Promoter Score (NPS) is a -9 with 39% Promoters, 13% Passives, and 48% Detractors. Net Promoter Score tracks whether comScore's customers would recommend using the product based on a scale of -100 to 100.
comScore Overall NPS
| 39% | Promoters |
|---|---|
| 13% | Passives |
| 48% | Detractors |
comScore NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 10 | Dec 2020 | 10 |
Nov 2021 4 | Nov 2021 | 4 |
Dec 2021 -1 | Dec 2021 | -1 |
May 2022 4 | May 2022 | 4 |
Jun 2022 -1 | Jun 2022 | -1 |
Jul 2022 -4 | Jul 2022 | -4 |
Oct 2022 -8 | Oct 2022 | -8 |
Mar 2023 -5 | Mar 2023 | -5 |
Sep 2023 -7 | Sep 2023 | -7 |
Mar 2024 -12 | Mar 2024 | -12 |
Apr 2024 -6 | Apr 2024 | -6 |
Feb 2025 -11 | Feb 2025 | -11 |
How Other Brands Compare
comScore is ranked third for NPS among its competitors. Nielsen and Quantcast come in first and second, with Tivo coming in at #4. Among those competitors, it is the third most valued company behind Nielsen.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
comScore NPS by Usage
comScore's NPS was rated the highest by customers who have used comScore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
comScore Customer Reviews
Out of the 2 comScore customer reviews 0 were positive and 2 were constructive. comScore customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
comScore Customer Loyalty
50%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
50% of comScore users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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comScore Customer Loyalty vs. Competitors
Compared to its competitors, comScore's Customer Loyalty score is rated right above Moat, and is preceded by Bitly.
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comScore Product Quality
3.4/5
comScore has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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comScore Product Information
comScore serves markets in the United States, Europe, Canada, and United Kingdom. comScore supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
comScore’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated comScore's product the highest. Reviewers from the Marketing, Advertising and Research industry rated comScore the lowest at 3.2.
- Website
- http://www.comscore.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Analytics
Consumer Services
Content
Media
Sports & Entertainment
Languages Supported
English
Dutch
French
Spanish
Product Type
Online Marketing Software
Marketing Analytics Software
Web Analytics Software
Competitive Intelligence Software
Quick Insights into comScore Product Quality
comScore's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked comScore Product Quality the Highest
Ranked comScore Product Quality the Lowest
comScore Product Quality Score by Usage
comScore's Product Quality score was rated 3.8 stars by customers who have used comScore's products/services for Less than 1 Year.
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comScore Product Quality Score by Industry
comScore's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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comScore Product Quality vs. Competitors
Compared to its competitors, comScore's Product Quality score is rated right above Tivo, and is preceded by GfK.
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comScore Pricing
comScore ROI & Value For Money
3.2/5
comScore has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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comScore Pricing Plans
comScore has a pricing structure that accommodates small, medium, and large businesses. Starting from $799/month, comScore uses a subscription model. For the users that are not ready to commit yet, comScore also offers a free trial.
Who Uses comScore?
Small Businesses
Medium Businesses
Large Enterprises
comScore Pricing vs. Competitors
Compared to its competitors, comScore's ROI score is rated right above GfK, and is preceded by Nielsen.
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comScore Customer Satisfaction (CSAT)
comScore Customer Satisfaction (CSAT) Score
40 / 100
comScore has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
comScore Customer Satisfaction vs. Competitors
Compared to its competitors, comScore's Customer Satisfaction score is rated right above Tivo, and is preceded by Bitly.
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comScore Customer Service
3.5/5
comScore has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About comScore's Customer Service
Address
Reston, VA
Website
http://www.comscore.com
Phone Number
+1 866-276-6972
comScore Customer Service vs. Competitors
Compared to its competitors, comScore's Customer Service score is rated right above Quantcast, and is preceded by Nielsen.
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comScore as an Employer
2.5/5
comScore has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
comScore scored a -9 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of comScore would recommend the brand to a friend. ENPS measures how likely comScore employees would recommend working at comScore to a friend.
Net Promoter Score
-9
NPS Score
| 39% | Promoters |
|---|---|
| 13% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 16% | Promoters |
|---|---|
| 22% | Passive |
| 62% | Detractors |
