-20
NPS
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Brand Page
Bitly
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About Bitly's Brand
Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.
Brand at a Glance
62%
Customer Loyalty
3.4/5
Product Quality
2.8/5
Pricing
3.1/5
Customer Service
Bitly NPS
Bitly's Net Promoter Score (NPS) is a -20 with 32% Promoters, 16% Passives, and 52% Detractors. Net Promoter Score tracks whether Bitly's customers would recommend using the product based on a scale of -100 to 100.
Bitly Overall NPS
| 32% | Promoters |
|---|---|
| 16% | Passives |
| 52% | Detractors |
Bitly NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -37 | Sep 2022 | -37 |
Oct 2022 -45 | Oct 2022 | -45 |
Nov 2022 -38 | Nov 2022 | -38 |
Feb 2023 -34 | Feb 2023 | -34 |
Mar 2023 -31 | Mar 2023 | -31 |
May 2023 -29 | May 2023 | -29 |
Jun 2023 -20 | Jun 2023 | -20 |
Aug 2023 -24 | Aug 2023 | -24 |
Nov 2023 -27 | Nov 2023 | -27 |
Jan 2024 -22 | Jan 2024 | -22 |
Feb 2024 -17 | Feb 2024 | -17 |
Jun 2025 -20 | Jun 2025 | -20 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bitly NPS by Gender
Bitly's NPS was rated -40 by Male customers on Comparably.
Male
-40
Bitly's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
N/A
Bitly's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bitly Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Bitly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bitly Customer Loyalty Score by Gender
Bitly's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Bitly Product Quality
3.4/5
Bitly has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Bitly Product Information
Bitly’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://bitly.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Analytics
Content
Social
Quick Insights into Bitly Product Quality
Bitly's Product Quality score was rated highest by Male customers.
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Ranked Bitly Product Quality the Highest
Bitly Product Quality Score by Gender
Bitly's Product Quality score was rated 2.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bitly.
Male
2.1/5
Female
N/A
Bitly Pricing
Bitly ROI & Value For Money
2.8/5
Bitly has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Bitly ROI
Bitly's ROI score was rated highest by Male customers.
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Ranked Bitly ROI the Highest
Bitly ROI Score by Gender
Bitly's ROI score was rated 1.9 by Male customers on Comparably.
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Male
1.9/5
Female
N/A
Bitly Customer Satisfaction (CSAT)
Bitly Customer Satisfaction (CSAT) Score
53 / 100
Bitly has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
21%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
0%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bitly Customer Service
3.1/5
Bitly has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Bitly's Customer Service
Address
139 5th Ave., Fifth Floor, New York City, NY 10010
Website
http://bitly.com
Phone Number
<<not-applicable>>
Quick Insights into Bitly Customer Service
Bitly's Customer Service score was rated highest by Male customers.
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Ranked Bitly Customer Service the Highest
Bitly Customer Service Score by Gender
Bitly's Customer Service score was rated 2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bitly.
Male
2/5
Female
N/A
Bitly as an Employer
3.6/5
Bitly has a 3.6/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Bitly scored a -20 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Bitly would recommend the brand to a friend. ENPS measures how likely Bitly employees would recommend working at Bitly to a friend.
Net Promoter Score
-20
NPS Score
| 32% | Promoters |
|---|---|
| 16% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 44% | Promoters |
|---|---|
| 17% | Passive |
| 39% | Detractors |
