27
NPS
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Gartner is ranked #148 in Tech Brands
Gartner is ranked #148 in Tech Brands
About Gartner's Brand
Gartner is a technology research and advisory firm that offers technology related insights for businesses. Gartner’s brand is ranked #477 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Gartner. When compared to other organizations within the Tech industry, Gartner is ranked #148. Among its major competitors, Gartner is ranked in 1st place for NPS while Adobe is 2nd, and Forrester is 3rd.Their current market cap is $16.42B
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Gartner Ranking
- #477 in Global Best Brands
- #148 in Tech
- #1 / 4 of its competitors
Gartner NPS
Gartner's Net Promoter Score (NPS) is a 27 with 53% Promoters, 21% Passives, and 26% Detractors. Net Promoter Score tracks whether Gartner's customers would recommend using the product based on a scale of -100 to 100.
Gartner Overall NPS
| 53% | Promoters |
|---|---|
| 21% | Passives |
| 26% | Detractors |
Gartner NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 28 | Dec 2024 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Jun 2025 29 | Jun 2025 | 29 |
Aug 2025 29 | Aug 2025 | 29 |
Sep 2025 29 | Sep 2025 | 29 |
Oct 2025 27 | Oct 2025 | 27 |
Nov 2025 27 | Nov 2025 | 27 |
Jan 2026 27 | Jan 2026 | 27 |
How Other Brands Compare
Gartner is ranked first for NPS among its competitors. Adobe and Forrester come in second and third, with IDC coming in at #4. Among those competitors, it is the second most valued company behind Adobe.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gartner NPS by Gender
Male customers rated Gartner's NPS 2 points higher than Female customers.
Male
33
Gartner's NPS was rated 33 by Male customers on Comparably.
53%
Promoters
27%
Passives
20%
Detractors
Female
31
Gartner's NPS was rated 31 by Female customers on Comparably.
56%
Promoters
19%
Passives
25%
Detractors
Gartner NPS by Ethnicity
Gartner's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 83 | Hispanic or Latino | 83 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 57 | Asian or Pacific Islander | 57 |
Native American 100 | Native American | 100 |
Other 22 | Other | 22 |
Gartner NPS by Age
Gartner's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Gartner NPS by Usage
Gartner's NPS was rated the highest by customers who have used Gartner's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 1 | 2 to 5 Years | 1 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 15 | Over 10 Years | 15 |
Gartner NPS vs. Competitors
Compared to its competitors, Gartner's NPS is rated right above Adobe.
| COMPANY | NPS Score | |
|---|---|---|
 | Gartner | 27 |
 | Adobe | 24 |
 | Forrester | 16 |
 | IDC | 14 |
 | Pyramid Consulting | 0 |
 | International Data Group | N/A |
 | Millward Brown | N/A |
Gartner Customer Reviews
Out of the 30 Gartner customer reviews 26 were positive and 4 were constructive. Gartner customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Gartner Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Gartner users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gartner Customer Loyalty Score by Gender
Male customers rated Gartner's Customer Loyalty score 2% higher than Female customers.
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Male
83%
Yes
Female
81%
Yes
Gartner Customer Loyalty Score by Ethnicity
Gartner's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Gartner.
74
out of 100
Caucasian
85
out of 100
Hispanic or Latino
79
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Native American
74
out of 100
Other
Gartner Customer Loyalty Score by Age
Gartner's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 86% | 26-30 | 86% |
31-35 74% | 31-35 | 74% |
36-40 95% | 36-40 | 95% |
41-45 70% | 41-45 | 70% |
46-50 89% | 46-50 | 89% |
51-55 70% | 51-55 | 70% |
56-60 91% | 56-60 | 91% |
61-65 100% | 61-65 | 100% |
Gartner Customer Loyalty Score by Usage
Gartner's Customer Loyalty score was rated the highest by customers who have used Gartner's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Gartner Customer Loyalty Score by Industry
Gartner's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Gartner Customer Loyalty vs. Competitors
Compared to its competitors, Gartner's Customer Loyalty score is rated right above Adobe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gartner | 79% |
| Adobe | 75% |
| Forrester | 71% |
| IDC | 69% |
| Pyramid Consulting | N/A |
| International Data Group | N/A |
| Millward Brown | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Gartner's Customer Loyalty score is rated right below Peloton.
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Gartner Product Quality
3.9/5
Gartner has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Gartner Product Information
Gartner’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Gartner's product the highest. Reviewers from the Accounting industry rated Gartner the lowest at 3.5.
- Website
- http://www.gartner.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Small Business Services
Quick Insights into Gartner Product Quality
Gartner's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Biotech and Pharmaceuticals industry.
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Ranked Gartner Product Quality the Highest
Ranked Gartner Product Quality the Lowest
Gartner Product Quality Score by Gender
Male customers rated Gartner's Product Quality score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Gartner Product Quality Score by Ethnicity
Gartner's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.1 | Native American | 4.1 |
Other 4 | Other | 4 |
Gartner Product Quality Score by Age
Gartner's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.9 | 56-60 | 3.9 |
61-65 4.7 | 61-65 | 4.7 |
Gartner Product Quality Score by Usage
Gartner's Product Quality score was rated the highest by customers who have used Gartner's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gartner Product Quality Score by Industry
Gartner's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Gartner Product Quality vs. Competitors
Compared to its competitors, Gartner's Product Quality score is rated right above Adobe, and is preceded by Forrester.
| COMPANY | Product Quality Score | |
|---|---|---|
| Forrester | 4.1/5 |
| Gartner | 3.9/5 |
| Adobe | 3.9/5 |
| IDC | 3.9/5 |
| Pyramid Consulting | N/A |
| International Data Group | N/A |
| Millward Brown | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Gartner's Product Quality score is rated right below ROBLOX.
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Gartner Pricing
Gartner ROI & Value For Money
3.8/5
Gartner has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Gartner Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Consumer Services industry think that they had the lowest ROI from Gartner.
Quick Insights into Gartner ROI
Gartner's ROI score was rated highest by Native American customers, and rated lowest by customers from the Consumer Services industry.
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Ranked Gartner ROI the Highest
Ranked Gartner ROI the Lowest
Gartner ROI Score by Gender
Female customers rated Gartner's ROI score 0.1 stars higher than Male customers.
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Male
3.7/5
Female
3.8/5
Gartner ROI Score by Ethnicity
Gartner's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
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3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 5 | Native American | 5 |
Other 3.5 | Other | 3.5 |
Gartner ROI Score by Age
Gartner's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.8 | 46-50 | 3.8 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.2 | 56-60 | 3.2 |
61-65 4 | 61-65 | 4 |
Gartner ROI Score by Usage
Gartner's ROI score was rated the highest by customers who have used Gartner's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gartner ROI Score by Industry
Gartner's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consumer Services industry customers.
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Gartner Pricing vs. Competitors
Compared to its competitors, Gartner's ROI score is rated right above Adobe.
| COMPANY | Pricing Score | |
|---|---|---|
| Gartner | 3.8/5 |
| Adobe | 3.6/5 |
| IDC | 3.6/5 |
| Forrester | 3.6/5 |
| Pyramid Consulting | N/A |
| International Data Group | N/A |
| Millward Brown | N/A |
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ROI for Other Tech Brands
In the Tech industry, Gartner's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Gartner Customer Satisfaction (CSAT)
Gartner Customer Satisfaction (CSAT) Score
78 / 100
Gartner has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
46%
Satisfied
32%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gartner Customer Satisfaction
Gartner's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 56-60.
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Ranked Gartner Customer Satisfaction the Highest
Ranked Gartner Customer Satisfaction the Lowest
Gartner Customer Satisfaction Score by Gender
Male customers rated Gartner's Customer Satisfaction score 12 points higher than Female customers.
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78 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 10% |
66 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 6% | |
Very Dissatisfied | 11% |
Gartner Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gartner's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
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65 / 100
Very Satisfied
38%
Satisfied
27%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
3%
Very Dissatisfied
15%
CSAT according to Hispanic or Latino
Gartner's Customer Satisfaction (CSAT) score was rated 77% according to Hispanic or Latino users and customers.
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77 / 100
Very Satisfied
33%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to African American/Black
Gartner's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
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82 / 100
Very Satisfied
29%
Satisfied
53%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
6%
CSAT according to Asian or Pacific Islander
Gartner's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
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79 / 100
Very Satisfied
50%
Satisfied
29%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
3%
Very Dissatisfied
7%
CSAT according to Native American
Gartner's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Gartner's Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
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76 / 100
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
0%
Gartner Customer Satisfaction Score by Age
Gartner's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 79% | |||||||||||||||
| 36-40 | 79% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 77% | |||||||||||||||
| 56-60 | 40% |
Gartner Customer Satisfaction Score by Usage
Gartner's Customer Satisfaction score was rated the highest by customers who have used Gartner's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gartner Customer Satisfaction Score by Industry
Gartner's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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"title": "Gartner Customer Satisfaction Score by Industry",
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}Gartner Customer Satisfaction vs. Competitors
Compared to its competitors, Gartner's Customer Satisfaction score is rated right above IDC, and is preceded by Forrester.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Pyramid Consulting | 100% |
| Forrester | 90% |
| Gartner | 78% |
| IDC | 78% |
| Adobe | 57% |
| International Data Group | 0% |
| Millward Brown | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Gartner's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Gartner Customer Service
3.9/5
Gartner has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Gartner's Customer Service
Address
56 Top Gallant Road, Stamford, CT 06902
Website
http://www.gartner.com
Phone Number
(203) 964-0096
Gartner's Social Links
Quick Insights into Gartner Customer Service
Gartner's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Consumer Services industry.
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Ranked Gartner Customer Service the Highest
Ranked Gartner Customer Service the Lowest
Gartner Customer Service Score by Gender
Gartner's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
Gartner Customer Service Score by Ethnicity
Gartner's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 5 | Native American | 5 |
Other 3.8 | Other | 3.8 |
Gartner Customer Service Score by Age
Gartner's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.9 | 61-65 | 3.9 |
Gartner Customer Service Score by Usage
Gartner's Customer Service score was rated the highest by customers who have used Gartner's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Gartner Customer Service Score by Industry
Gartner's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consumer Services industry customers.
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Gartner Customer Service vs. Competitors
Compared to its competitors, Gartner's Customer Service score is rated right above IDC, and is preceded by Forrester.
| COMPANY | Customer Service Score | |
|---|---|---|
| Forrester | 4/5 |
| Gartner | 3.9/5 |
| IDC | 3.7/5 |
| Adobe | 3.6/5 |
| Pyramid Consulting | N/A |
| International Data Group | N/A |
| Millward Brown | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Gartner's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Gartner as an Employer
4.5/5
Gartner has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Gartner scored a 27 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Gartner would recommend the brand to a friend. ENPS measures how likely Gartner employees would recommend working at Gartner to a friend.
Net Promoter Score
27
NPS Score
| 53% | Promoters |
|---|---|
| 21% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 51% | Promoters |
|---|---|
| 23% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
Gartner is ranked #477 in the Global Top 100 Brands. It ranks just behind Zoho Corporation and just ahead of Gilead Sciences.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
475 |  | Seagate Technology |  | Dave Mosley | Tech |
476 |  | Zoho Corporation |  | Sridhar Vembu | Tech |
477 | | Gartner | | Eugene Hall | Tech |
478 |  | Gilead Sciences |  | Daniel O’Day | Health and Wellness |
479 |  | Audible, Inc. |  | Don Katz | Tech |
480 |  | CME Group |  | Terrence Duffy | Banking and Financial Services |
481 |  | ExxonMobil |  | Darren Woods | Energy and Manufacturing |
Tech Ranking Snapshot
Gartner is ranked #148 in the Tech Industry. It ranks just behind Zoho Corporation and just ahead of Audible, Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
146 | | Seagate Technology | Cupertino, CA |
147 | | Zoho Corporation | |
148 | | Gartner | Stamford, CT |
149 | | Audible, Inc. | Newark, NJ |
150 | | CME Group | Chicago, IL |
151 |  | Pampered Chef | Addison, IL |
152 |  | Netsuite | San Mateo, CA |
