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Audible, Inc. is

Ranked

#149

Tech Brands

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Audible, Inc.

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Audible, Inc.

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Audible, Inc. is ranked #149 in Tech Brands

About Audible, Inc. Brand

Leading creator and provider of premium digital spoken audio content, offering customers a rich destination for insight and inspiration to enhance their lives. Audible, Inc.’s brand is ranked #479 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Audible, Inc.. When compared to other organizations within the Tech industry, Audible, Inc. is ranked #149. Among its major competitors, Audible, Inc. is ranked in 2nd place for NPS while Amazon is 1st.

Brand at a Glance

75%

Customer Loyalty

3.7/5

Product Quality

3.5/5

Pricing

3.6/5

Customer Service

Audible, Inc. CMO

John Harrobin

John Harrobin joined Audible in 2017 and leads its Marketing and Strategic Partnerships teams. Previously, John served as Chief Marketing Officer at Verizon, where he spent over a decade growing the wireless business to over 100 million members. His work has received numerous awards for marketing including the Effie, Telly, Webby, and Pencil. John holds a bachelor’s degree from Villanova University and an MBA from the Kellogg School of Management at Northwestern University.

Audible, Inc. Ranking

^#479 in Global Best Brands
^#149 in Tech
^#2 / 2 of its competitors

Audible, Inc. NPS

Audible, Inc.'s Net Promoter Score (NPS) is a 14 with 43% Promoters, 28% Passives, and 29% Detractors. Net Promoter Score tracks whether Audible, Inc.'s customers would recommend using the product based on a scale of -100 to 100.

Audible, Inc. Overall NPS

NPS

43%	Promoters
28%	Passives
29%	Detractors

Audible, Inc. NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2023 16	Aug 2023	16
Sep 2023 19	Sep 2023	19
Oct 2023 16	Oct 2023	16
Dec 2023 13	Dec 2023	13
Jan 2024 12	Jan 2024	12
Mar 2024 12	Mar 2024	12
May 2024 9	May 2024	9
Jun 2024 10	Jun 2024	10
Feb 2025 11	Feb 2025	11
Mar 2025 13	Mar 2025	13
Apr 2025 14	Apr 2025	14
Dec 2025 14	Dec 2025	14

How Other Brands Compare

Audible, Inc. is ranked second for NPS among its competitors. Amazon comes in first.

	Audible, Inc.	Amazon
Global Ranking	#479	#9
NPS	14	49
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral
Valuation Updated every 24 hours for public companies	-	$1.64T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Audible, Inc. NPS by Gender

Male customers rated Audible, Inc.'s NPS 1 points higher than Female customers.

Male

Audible, Inc.'s NPS was rated 13 by Male customers on Comparably.

53%

Promoters

Passives

40%

Detractors

Female

Audible, Inc.'s NPS was rated 12 by Female customers on Comparably.

37%

Promoters

38%

Passives

25%

Detractors

Audible, Inc. NPS by Ethnicity

Audible, Inc.'s NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
Asian or Pacific Islander 67	Asian or Pacific Islander	67
Other 17	Other	17

Audible, Inc. NPS by Age

Audible, Inc.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

25%

26-30

60%

20%

31-35

40%

20%

36-40

20%

40%

51-55

25%

50%

Audible, Inc. NPS by Usage

Audible, Inc.'s NPS was rated the highest by customers who have used Audible, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 24	Less than 1 Year	24
1 to 2 Years 13	1 to 2 Years	13
2 to 5 Years 45	2 to 5 Years	45
5 to 10 Years 75	5 to 10 Years	75
Over 10 Years -80	Over 10 Years	-80

Audible, Inc. NPS vs. Competitors

Compared to its competitors, Audible, Inc.'s NPS is rated right below Amazon.

COMPANY		NPS Score
	Amazon	49
	Audible, Inc.	14

Audible, Inc. NPS vs Companies in Tech

In the Tech industry, Audible, Inc.'s NPS is rated right below Peloton.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Peloton	31
	Audible, Inc.	14

Audible, Inc. Customer Reviews

Out of the 8 Audible, Inc. customer reviews 6 were positive and 2 were constructive. Audible, Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Audible, Inc. Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Audible, Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Audible, Inc. Customer Loyalty Score by Gender

Female customers rated Audible, Inc.'s Customer Loyalty score 24% higher than Male customers.

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Male

76%

Yes

Female

100%

Yes

Audible, Inc. Customer Loyalty Score by Ethnicity

Audible, Inc.'s Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Asian or Pacific Islander

out of 100

Other

Audible, Inc. Customer Loyalty Score by Age

Audible, Inc.'s Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 100%	26-30	100%
31-35 82%	31-35	82%
36-40 82%	36-40	82%
51-55 78%	51-55	78%

Audible, Inc. Customer Loyalty Score by Usage

Audible, Inc.'s Customer Loyalty score was rated the highest by customers who have used Audible, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	89%
1 to 2 Years	100%
2 to 5 Years	90%
5 to 10 Years	100%
Over 10 Years	64%

Audible, Inc. Customer Loyalty Score by Industry

Audible, Inc.'s Customer Loyalty score was rated 100% by both Marketing, Advertising and Research and Tech industry customers.

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Tech	100%
Marketing, Advertising and Research	100%

Audible, Inc. Customer Loyalty vs. Competitors

Compared to its competitors, Audible, Inc.'s Customer Loyalty score is rated right below Amazon.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Audible, Inc.	75%

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Customer Loyalty for Other Tech Brands

In the Tech industry, Audible, Inc.'s Customer Loyalty score is rated right below Peloton.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%
	Audible, Inc.	75%

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Audible, Inc. Product Quality

3.7/5

Audible, Inc. has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Audible, Inc. Product Information

Audible, Inc.’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Audible, Inc.'s product the highest. Reviewers from the Marketing, Advertising and Research industry rated Audible, Inc. the lowest at 4.3.

Website: http://audible.com/about

Company Size: 1,001-5,000 Employees

Industry

Tech

Consumer Services

Content

Marketplaces

Quick Insights into Audible, Inc. Product Quality

Audible, Inc.'s Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Audible, Inc.'s products/services for Over 10 Years.

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Ranked Audible, Inc. Product Quality the Highest

18-25	5
1 to 2 Years	4.5
Tech	4.5

Ranked Audible, Inc. Product Quality the Lowest

Other	3.5
31-35	3
Over 10 Years	2.5

Audible, Inc. Product Quality Score by Gender

Female customers rated Audible, Inc.'s Product Quality score 0.6 stars higher than Male customers.

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Male

3.6/5

Female

4.2/5

Audible, Inc. Product Quality Score by Ethnicity

Audible, Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.5	Other	3.5

Audible, Inc. Product Quality Score by Age

Audible, Inc.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 5	18-25	5
26-30 4.1	26-30	4.1
31-35 3	31-35	3
36-40 4.3	36-40	4.3
51-55 3.4	51-55	3.4

Audible, Inc. Product Quality Score by Usage

Audible, Inc.'s Product Quality score was rated the highest by customers who have used Audible, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.5
2 to 5 Years	4.1
5 to 10 Years	4.5
Over 10 Years	2.5

Audible, Inc. Product Quality Score by Industry

Audible, Inc.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	4.5
Marketing, Advertising and Research	4.3

Audible, Inc. Product Quality vs. Competitors

Compared to its competitors, Audible, Inc.'s Product Quality score is rated right below Amazon.

COMPANY		Product Quality Score
	Amazon	4.2/5
	Audible, Inc.	3.7/5

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Product Quality for Other Tech Brands

In the Tech industry, Audible, Inc.'s Product Quality score is rated right below ROBLOX.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Peloton	4/5
	ROBLOX	4/5
	Audible, Inc.	3.7/5

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Audible, Inc. Pricing

Audible, Inc. ROI & Value For Money

3.5/5

Audible, Inc. has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Audible, Inc. Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Audible, Inc..

Quick Insights into Audible, Inc. ROI

Audible, Inc.'s ROI score was rated highest by customers who have used Audible, Inc.'s products/services for 5 to 10 Years, and rated lowest by customers who have used Audible, Inc.'s products/services for Over 10 Years.

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Ranked Audible, Inc. ROI the Highest

5 to 10 Years	4.5
Marketing, Advertising and Research	4.3
26-30	4.1

Ranked Audible, Inc. ROI the Lowest

Caucasian	3.2
Male	3.2
Over 10 Years	1.7

Audible, Inc. ROI Score by Gender

Female customers rated Audible, Inc.'s ROI score 0.7 stars higher than Male customers.

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Male

3.2/5

Female

3.9/5

Audible, Inc. ROI Score by Ethnicity

Audible, Inc.'s ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4	Other	4

Audible, Inc. ROI Score by Age

Audible, Inc.'s ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.1	26-30	4.1
31-35 3.6	31-35	3.6
36-40 3.6	36-40	3.6
51-55 3.4	51-55	3.4

Audible, Inc. ROI Score by Usage

Audible, Inc.'s ROI score was rated the highest by customers who have used Audible, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	4
2 to 5 Years	3.9
5 to 10 Years	4.5
Over 10 Years	1.7

Audible, Inc. ROI Score by Industry

Audible, Inc.'s ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	4.1
Marketing, Advertising and Research	4.3

Audible, Inc. Pricing vs. Competitors

Compared to its competitors, Audible, Inc.'s ROI score is rated right below Amazon.

COMPANY		Pricing Score
	Amazon	4.1/5
	Audible, Inc.	3.5/5

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ROI for Other Tech Brands

In the Tech industry, Audible, Inc.'s ROI score is rated right below ROBLOX.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	ROBLOX	3.8/5
	Audible, Inc.	3.5/5

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Audible, Inc. Customer Satisfaction (CSAT)

Audible, Inc. Customer Satisfaction (CSAT) Score

72 / 100

Audible, Inc. has an overall Customer Satisfaction score of 72 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	35%
Satisfied	37%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	2%
Very Dissatisfied	14%

Very Satisfied

35%

Satisfied

37%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Audible, Inc. Customer Satisfaction

Audible, Inc.'s Customer Satisfaction score was rated highest by customers who have used Audible, Inc.'s products/services for 1 to 2 Years, and rated lowest by customers who have used Audible, Inc.'s products/services for Over 10 Years.

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Ranked Audible, Inc. Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Asian or Pacific Islander	100%

Ranked Audible, Inc. Customer Satisfaction the Lowest

Male	54%
31-35	33%
Over 10 Years	25%

Audible, Inc. Customer Satisfaction Score by Gender

Female customers rated Audible, Inc.'s Customer Satisfaction score 38 points higher than Male customers.

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54 / 100

Male

	Very Satisfied	45%
	Satisfied	9%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	0%
	Very Dissatisfied	28%

92 / 100

Female

	Very Satisfied	25%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	8%

Audible, Inc. Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Audible, Inc. Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	33%
Satisfied	42%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

33%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Asian or Pacific Islander

Audible, Inc. Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Audible, Inc. Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

20%

Audible, Inc. Customer Satisfaction Score by Age

Audible, Inc.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

33%

36-40

67%

Audible, Inc. Customer Satisfaction Score by Usage

Audible, Inc.'s Customer Satisfaction score was rated the highest by customers who have used Audible, Inc.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	60
1 to 2 Years	100
2 to 5 Years	83
5 to 10 Years	100
Over 10 Years	25

Audible, Inc. Customer Satisfaction Score by Industry

Audible, Inc.'s Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

Audible, Inc. Customer Satisfaction vs. Competitors

Compared to its competitors, Audible, Inc.'s Customer Satisfaction score is rated right below Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Amazon	84%
	Audible, Inc.	72%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Audible, Inc.'s Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Audible, Inc.	72%
	Peloton	63%

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Audible, Inc. Customer Service

3.6/5

Audible, Inc. has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Audible, Inc.'s Customer Service

Address

One Washington Park, Newark, NJ 07102

Website

http://audible.com/about

Phone Number

888-283-5051

Audible, Inc.'s Social Links

Quick Insights into Audible, Inc. Customer Service

Audible, Inc.'s Customer Service score was rated highest by customers who have used Audible, Inc.'s products/services for 5 to 10 Years, and rated lowest by customers who have used Audible, Inc.'s products/services for Over 10 Years.

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Ranked Audible, Inc. Customer Service the Highest

5 to 10 Years	4.7
Marketing, Advertising and Research	4.6
26-30	4.2

Ranked Audible, Inc. Customer Service the Lowest

Caucasian	3.3
Male	3.1
Over 10 Years	1.7

Audible, Inc. Customer Service Score by Gender

Female customers rated Audible, Inc.'s Customer Service score 1.1 stars higher than Male customers.

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Male

3.1/5

Female

4.2/5

Audible, Inc. Customer Service Score by Ethnicity

Audible, Inc.'s Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.1	Other	4.1

Audible, Inc. Customer Service Score by Age

Audible, Inc.'s Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.2	26-30	4.2
31-35 3.6	31-35	3.6
36-40 4.1	36-40	4.1
51-55 3.7	51-55	3.7

Audible, Inc. Customer Service Score by Usage

Audible, Inc.'s Customer Service score was rated the highest by customers who have used Audible, Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4.7
Over 10 Years	1.7

Audible, Inc. Customer Service Score by Industry

Audible, Inc.'s Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	4.1
Marketing, Advertising and Research	4.6

Audible, Inc. Customer Service vs. Competitors

Compared to its competitors, Audible, Inc.'s Customer Service score is rated right below Amazon.

COMPANY		Customer Service Score
	Amazon	4.2/5
	Audible, Inc.	3.6/5

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Customer Service for Other Tech Brands

In the Tech industry, Audible, Inc.'s Customer Service score is rated right above ROBLOX, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	Audible, Inc.	3.6/5
	ROBLOX	3.6/5

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Audible, Inc. as an Employer

3.2/5

Audible, Inc. has a 3.2/5 stars for its overall company culture rated by their employees

top

50%

CEO of Audible, Inc.

Don Katz

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Audible, Inc. scored a 14 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Audible, Inc. would recommend the brand to a friend. ENPS measures how likely Audible, Inc. employees would recommend working at Audible, Inc. to a friend.

Net Promoter Score

NPS Score

43%	Promoters
28%	Passive
29%	Detractors

Employee Net Promoter Score

-27

eNPS Score

30%	Promoters
13%	Passive
57%	Detractors

Global Ranking Snapshot

Audible, Inc. is ranked #479 in the Global Top 100 Brands. It ranks just behind Gilead Sciences and just ahead of CME Group.

RANK			INDUSTRY
477	Gartner	Eugene Hall	Tech
478	Gilead Sciences	Daniel O’Day	Health and Wellness
479	Audible, Inc.	Don Katz	Tech
480	CME Group	Terrence Duffy	Banking and Financial Services
481	ExxonMobil	Darren Woods	Energy and Manufacturing
482	Holiday Inn	Keith Barr	Travel and Hospitality
483	United Rentals	Michael Kneeland	Business and Consumer Services

Tech Ranking Snapshot

Audible, Inc. is ranked #149 in the Tech Industry. It ranks just behind Gartner and just ahead of CME Group.

RANK		Location
147	Zoho Corporation
148	Gartner	Stamford, CT
149	Audible, Inc.	Newark, NJ
150	CME Group	Chicago, IL
151	Pampered Chef	Addison, IL
152	Netsuite	San Mateo, CA
153	Tyler Technologies	Plano, TX