29
NPS
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Ranked
#71
Business and Consumer Services Brands
Brand Page
United Rentals
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United Rentals is ranked #71 in Business and Consumer Services Brands
United Rentals is ranked #71 in Business and Consumer Services Brands
About United Rentals' Brand
United Rentals is the largest equipment rental company in the world, with an integrated network of 832 rental locations in 49 states and 10 United Rentals’s brand is ranked #483 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of United Rentals. When compared to other organizations within the Business and Consumer Services industry, United Rentals is ranked #71. Among its major competitors, United Rentals is ranked in 2nd place for NPS while Aircastle is 1st, and Sunbelt Rentals is 3rd.Their current market cap is $28.19B
Brand at a Glance
82%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
United Rentals Ranking
- #483 in Global Best Brands
- #71 in Business and Consumer Services
- #2 / 4 of its competitors
United Rentals NPS
United Rentals's Net Promoter Score (NPS) is a 29 with 60% Promoters, 9% Passives, and 31% Detractors. Net Promoter Score tracks whether United Rentals's customers would recommend using the product based on a scale of -100 to 100.
United Rentals Overall NPS
| 60% | Promoters |
|---|---|
| 9% | Passives |
| 31% | Detractors |
United Rentals NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 23 | Jul 2024 | 23 |
Aug 2024 24 | Aug 2024 | 24 |
Sep 2024 25 | Sep 2024 | 25 |
Oct 2024 23 | Oct 2024 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Apr 2025 25 | Apr 2025 | 25 |
Jul 2025 25 | Jul 2025 | 25 |
Aug 2025 26 | Aug 2025 | 26 |
Oct 2025 28 | Oct 2025 | 28 |
Nov 2025 28 | Nov 2025 | 28 |
Dec 2025 27 | Dec 2025 | 27 |
Jan 2026 27 | Jan 2026 | 27 |
How Other Brands Compare
United Rentals is ranked second for NPS among its competitors. Aircastle and Sunbelt Rentals come in first and third, with McGrath RentCorp coming in at #4. Among those competitors, it is the most valued company.
United Rentals |  Sunbelt Rentals |  Aircastle |  McGrath RentCorp | |
| Global Ranking | #483 | #- | #- | #- |
| NPS | 29 | -3 | 100 | - |
| Valuation Updated every 24 hours for public companies | $28.19B | $27.23B | $2.40B | $1.97B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
United Rentals NPS by Gender
Male customers rated United Rentals's NPS 10 points higher than Female customers.
Male
30
United Rentals's NPS was rated 30 by Male customers on Comparably.
59%
Promoters
12%
Passives
29%
Detractors
Female
20
United Rentals's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
United Rentals NPS by Ethnicity
United Rentals's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 21 | Caucasian | 21 |
Other 50 | Other | 50 |
United Rentals NPS by Age
United Rentals's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
United Rentals NPS by Usage
United Rentals's NPS was rated the highest by customers who have used United Rentals's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 100 | Over 10 Years | 100 |
United Rentals NPS vs. Competitors
Compared to its competitors, United Rentals's NPS is rated right above BlueLine Rental, and is preceded by Aircastle.
| COMPANY | NPS Score | |
|---|---|---|
| Aircastle | 100 |
| United Rentals | 29 |
 | BlueLine Rental | N/A |
| McGrath RentCorp | N/A |
 | Nine Hertz | N/A |
| Sunbelt Rentals | -3 |
United Rentals Customer Reviews
Out of the 6 United Rentals customer reviews 3 were positive and 3 were constructive. United Rentals customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
United Rentals Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of United Rentals users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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United Rentals Customer Loyalty Score by Gender
Male customers rated United Rentals's Customer Loyalty score 25% higher than Female customers.
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Male
89%
Yes
Female
64%
Yes
United Rentals Customer Loyalty Score by Ethnicity
United Rentals's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of United Rentals.
81
out of 100
Caucasian
100
out of 100
Other
United Rentals Customer Loyalty Score by Age
United Rentals's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 87% | 31-35 | 87% |
36-40 74% | 36-40 | 74% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 82% | 51-55 | 82% |
56-60 70% | 56-60 | 70% |
United Rentals Customer Loyalty Score by Usage
United Rentals's Customer Loyalty score was rated the highest by customers who have used United Rentals's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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United Rentals Customer Loyalty Score by Industry
United Rentals's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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United Rentals Customer Loyalty vs. Competitors
Compared to its competitors, United Rentals's Customer Loyalty score is rated right above Sunbelt Rentals.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| United Rentals | 82% |
| Sunbelt Rentals | 75% |
| Aircastle | N/A |
| BlueLine Rental | N/A |
| McGrath RentCorp | N/A |
| Nine Hertz | N/A |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, United Rentals's Customer Loyalty score is rated right above T-Mobile, and is preceded by Visa.
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United Rentals Product Quality
3.8/5
United Rentals has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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United Rentals Product Information
United Rentals’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated United Rentals's product the highest. Reviewers from the Architecture and Planning industry rated United Rentals the lowest at 2.6.
- Website
- http://www.unitedrentals.com
- Company Size
- 10,000+ Employees
Industry
Business Supplies and Equipment
Quick Insights into United Rentals Product Quality
United Rentals's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Architecture and Planning industry.
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Ranked United Rentals Product Quality the Highest
Ranked United Rentals Product Quality the Lowest
United Rentals Product Quality Score by Gender
United Rentals's Product Quality score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
United Rentals Product Quality Score by Ethnicity
United Rentals's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 4.7 | Other | 4.7 |
United Rentals Product Quality Score by Age
United Rentals's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
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2
3
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5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.5 | 56-60 | 3.5 |
United Rentals Product Quality Score by Usage
United Rentals's Product Quality score was rated the highest by customers who have used United Rentals's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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United Rentals Product Quality Score by Industry
United Rentals's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
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United Rentals Product Quality vs. Competitors
Compared to its competitors, United Rentals's Product Quality score is rated right above Sunbelt Rentals.
| COMPANY | Product Quality Score | |
|---|---|---|
| United Rentals | 3.8/5 |
| Sunbelt Rentals | 3.1/5 |
| Aircastle | N/A |
| BlueLine Rental | N/A |
| McGrath RentCorp | N/A |
| Nine Hertz | N/A |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, United Rentals's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
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United Rentals Pricing
United Rentals ROI & Value For Money
3.7/5
United Rentals has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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United Rentals Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Construction industry think that they had the lowest ROI from United Rentals.
Quick Insights into United Rentals ROI
United Rentals's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 56-60.
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Ranked United Rentals ROI the Highest
Ranked United Rentals ROI the Lowest
United Rentals ROI Score by Gender
Male customers rated United Rentals's ROI score 0.3 stars higher than Female customers.
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Male
3.7/5
Female
3.4/5
United Rentals ROI Score by Ethnicity
United Rentals's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 4.4 | Other | 4.4 |
United Rentals ROI Score by Age
United Rentals's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4 | 41-45 | 4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.6 | 56-60 | 2.6 |
United Rentals ROI Score by Usage
United Rentals's ROI score was rated the highest by customers who have used United Rentals's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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United Rentals ROI Score by Industry
United Rentals's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Construction industry customers.
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United Rentals Pricing vs. Competitors
Compared to its competitors, United Rentals's ROI score is rated right above Sunbelt Rentals.
| COMPANY | Pricing Score | |
|---|---|---|
| United Rentals | 3.7/5 |
| Sunbelt Rentals | 3/5 |
| Aircastle | N/A |
| BlueLine Rental | N/A |
| McGrath RentCorp | N/A |
| Nine Hertz | N/A |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, United Rentals's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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United Rentals Customer Satisfaction (CSAT)
United Rentals Customer Satisfaction (CSAT) Score
75 / 100
United Rentals has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
56%
Satisfied
19%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into United Rentals Customer Satisfaction
United Rentals's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked United Rentals Customer Satisfaction the Highest
Ranked United Rentals Customer Satisfaction the Lowest
United Rentals Customer Satisfaction Score by Gender
Female customers rated United Rentals's Customer Satisfaction score 7 points higher than Male customers.
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73 / 100
MaleVery Satisfied | 66% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 7% | |
Very Dissatisfied | 17% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
United Rentals Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
United Rentals' Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
56%
Satisfied
7%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
11%
Very Dissatisfied
22%
CSAT according to Other
United Rentals' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
United Rentals Customer Satisfaction Score by Age
United Rentals's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 67% |
United Rentals Customer Satisfaction Score by Usage
United Rentals's Customer Satisfaction score was rated the highest by customers who have used United Rentals's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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United Rentals Customer Satisfaction Score by Industry
United Rentals's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Construction industry customers.
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}United Rentals Customer Satisfaction vs. Competitors
Compared to its competitors, United Rentals's Customer Satisfaction score is rated right above Sunbelt Rentals.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| United Rentals | 75% |
| Sunbelt Rentals | 52% |
| Aircastle | 0% |
| BlueLine Rental | 0% |
| McGrath RentCorp | 0% |
| Nine Hertz | 0% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, United Rentals's Customer Satisfaction score is rated right above Accenture, and is preceded by Bloomberg.
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United Rentals Customer Service
3.8/5
United Rentals has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About United Rentals's Customer Service
Address
100 First Stamford Place, Suite 700, Stamford, CT 06902
Website
http://www.unitedrentals.com
Phone Number
+1-877-471-8169
United Rentals's Social Links
Quick Insights into United Rentals Customer Service
United Rentals's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 36-40.
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Ranked United Rentals Customer Service the Highest
Ranked United Rentals Customer Service the Lowest
United Rentals Customer Service Score by Gender
Male customers rated United Rentals's Customer Service score 0.1 stars higher than Female customers.
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Male
3.7/5
Female
3.6/5
United Rentals Customer Service Score by Ethnicity
United Rentals's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 4.4 | Other | 4.4 |
United Rentals Customer Service Score by Age
United Rentals's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.8 | 36-40 | 2.8 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.5 | 56-60 | 3.5 |
United Rentals Customer Service Score by Usage
United Rentals's Customer Service score was rated the highest by customers who have used United Rentals's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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United Rentals Customer Service Score by Industry
United Rentals's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Construction industry customers.
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United Rentals Customer Service vs. Competitors
Compared to its competitors, United Rentals's Customer Service score is rated right above Sunbelt Rentals.
| COMPANY | Customer Service Score | |
|---|---|---|
| United Rentals | 3.8/5 |
| Sunbelt Rentals | 2.9/5 |
| Aircastle | N/A |
| BlueLine Rental | N/A |
| McGrath RentCorp | N/A |
| Nine Hertz | N/A |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, United Rentals's Customer Service score is rated right above Accenture, and is preceded by Bloomberg.
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United Rentals as an Employer
3.9/5
United Rentals has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
United Rentals scored a 29 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of United Rentals would recommend the brand to a friend. ENPS measures how likely United Rentals employees would recommend working at United Rentals to a friend.
Net Promoter Score
29
NPS Score
| 60% | Promoters |
|---|---|
| 9% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 53% | Promoters |
|---|---|
| 15% | Passive |
| 32% | Detractors |
Global Ranking Snapshot
United Rentals is ranked #483 in the Global Top 100 Brands. It ranks just behind Holiday Inn and just ahead of Dave & Buster's.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
481 |  | ExxonMobil |  | Darren Woods | Energy and Manufacturing |
482 |  | Holiday Inn |  | Keith Barr | Travel and Hospitality |
483 | | United Rentals | | Michael Kneeland | Business and Consumer Services |
484 |  | Dave & Buster's |  | Stephen King | Retail |
485 |  | Applied Materials |  | Gary Dickerson | Energy and Manufacturing |
486 |  | Fox | | Media and Entertainment | |
487 |  | GNC |  | Josh Burris | Retail |
Business and Consumer Services Ranking Snapshot
United Rentals is ranked #71 in the Business and Consumer Services Industry. It ranks just behind Gartner and just ahead of Pampered Chef.
| RANK | COMPANY | Location | |
|---|---|---|---|
69 |  | Seagate Technology | Cupertino, CA |
70 |  | Gartner | Stamford, CT |
71 | | United Rentals | Stamford, CT |
72 |  | Pampered Chef | Addison, IL |
73 |  | Paycom | Oklahoma City, OK |
74 |  | Siemens | Washington, DC |
75 |  | Infosys | New York City, NY |
