

Goldman Sachs is a multinational financial services firm providing securities, and investment banking and management services. Goldman Sachs’s brand is ranked #145 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Goldman Sachs. When compared to other organizations within the Banking and Financial Services industry, Goldman Sachs is ranked #10. Among its major competitors, Goldman Sachs is ranked in 4th place for NPS while JPMorgan Chase & Co is 1st, and Eaton Vance is 2nd. Overall, Goldman Sachs has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $113.07B
Goldman Sachs's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether Goldman Sachs's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 31 | Oct 2024 | 31 |
Nov 2024 29 | Nov 2024 | 29 |
Dec 2024 29 | Dec 2024 | 29 |
Feb 2025 27 | Feb 2025 | 27 |
Mar 2025 27 | Mar 2025 | 27 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 25 | May 2025 | 25 |
Jun 2025 25 | Jun 2025 | 25 |
Oct 2025 26 | Oct 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 25 | Dec 2025 | 25 |
Jan 2026 25 | Jan 2026 | 25 |
Goldman Sachs is ranked second for NPS among its competitors. JPMorgan Chase & Co and Wells Fargo come in first and third, with Bank of America coming in at #4. Among those competitors, it is the lowest valued company behind JPMorgan Chase & Co.
![]() Goldman Sachs | ![]() JPMorgan Chase & Co | ![]() Wells Fargo | ![]() Bank of America | |
| Global Ranking | #145 | #72 | #139 | #152 |
| NPS | 27 | 31 | 7 | 2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $113.07B | $451.20B | $156.41B | $298.80B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Goldman Sachs's NPS 99 points higher than Male customers.
Goldman Sachs's NPS was rated -23 by Male customers on Comparably.
Goldman Sachs's NPS was rated 76 by Female customers on Comparably.
Goldman Sachs's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Goldman Sachs's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Goldman Sachs's NPS was rated the highest by customers who have used Goldman Sachs's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 27 | Less than 1 Year | 27 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Goldman Sachs's NPS is rated right above Credit Suisse, and is preceded by Nomura.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 31 |
![]() | Eaton Vance | 30 |
![]() | Nomura | 29 |
![]() | Goldman Sachs | 27 |
![]() | Credit Suisse | 15 |
![]() | Wells Fargo | 7 |
![]() | Bank of America | 2 |
![]() | Edward Jones | -2 |
![]() | Morgan Stanley | -8 |
In the Banking and Financial Services industry, Goldman Sachs's NPS is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Goldman Sachs | 27 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 4 Goldman Sachs customer reviews 4 were positive and 0 were constructive. Goldman Sachs customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Goldman Sachs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Goldman Sachs's Customer Loyalty score was rated 72 by both Female and Male customers on Comparably.
Goldman Sachs's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Goldman Sachs's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
26-30 85% | 26-30 | 85% |
36-40 82% | 36-40 | 82% |
41-45 55% | 41-45 | 55% |
Goldman Sachs's Customer Loyalty score was rated the highest by customers who have used Goldman Sachs's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Goldman Sachs's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Goldman Sachs's Customer Loyalty score is rated right below Morgan Stanley.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nomura | 86% |
![]() | JPMorgan Chase & Co | 83% |
![]() | Edward Jones | 83% |
![]() | Credit Suisse | 80% |
![]() | Bank of America | 80% |
![]() | Wells Fargo | 71% |
![]() | Eaton Vance | 69% |
![]() | Morgan Stanley | 69% |
![]() | Goldman Sachs | 65% |
In the Banking and Financial Services industry, Goldman Sachs's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | Goldman Sachs | 65% |
Goldman Sachs has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Goldman Sachs’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Goldman Sachs's product the highest. Reviewers from the Banking and Financial Services industry rated Goldman Sachs the lowest at 3.
Goldman Sachs's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated Goldman Sachs's Product Quality score 0.7 stars higher than Male customers.
Goldman Sachs's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Goldman Sachs's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 4.5 | 26-30 | 4.5 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
Goldman Sachs's Product Quality score was rated the highest by customers who have used Goldman Sachs's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Goldman Sachs's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Goldman Sachs's Product Quality score is rated right above Bank of America, and is preceded by Credit Suisse.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Nomura | 3.9/5 |
![]() | Credit Suisse | 3.8/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Bank of America | 3.5/5 |
![]() | Eaton Vance | 3.4/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Edward Jones | 3.2/5 |
In the Banking and Financial Services industry, Goldman Sachs's Product Quality score is rated right above American Express, and is preceded by Block.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
Goldman Sachs has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Goldman Sachs.
Goldman Sachs's ROI score was rated highest by African American/Black customers, and rated lowest by customers who have used Goldman Sachs's products/services for Over 10 Years.
Female customers rated Goldman Sachs's ROI score 1.2 stars higher than Male customers.
Goldman Sachs's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Goldman Sachs's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.4 | 26-30 | 4.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.1 | 41-45 | 4.1 |
Goldman Sachs's ROI score was rated the highest by customers who have used Goldman Sachs's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Goldman Sachs's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Goldman Sachs's ROI score is rated right above Eaton Vance, and is preceded by Credit Suisse.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Nomura | 3.7/5 |
![]() | Credit Suisse | 3.6/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | Eaton Vance | 3.4/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Bank of America | 3.3/5 |
![]() | Morgan Stanley | 3.3/5 |
![]() | Edward Jones | 3.2/5 |
In the Banking and Financial Services industry, Goldman Sachs's ROI score is rated right above PayPal, and is preceded by Block.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
Goldman Sachs has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Goldman Sachs's Customer Satisfaction score was rated highest by customers who have used Goldman Sachs's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated Goldman Sachs's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 51% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Goldman Sachs' Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
Goldman Sachs' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Goldman Sachs' Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
Goldman Sachs's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 100% |
Goldman Sachs's Customer Satisfaction score was rated the highest by customers who have used Goldman Sachs's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Goldman Sachs's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nomura | 86% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Eaton Vance | 76% |
![]() | Goldman Sachs | 72% |
![]() | Bank of America | 70% |
![]() | Credit Suisse | 64% |
![]() | Wells Fargo | 60% |
![]() | Edward Jones | 55% |
![]() | Morgan Stanley | 45% |
In the Banking and Financial Services industry, Goldman Sachs's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Goldman Sachs | 72% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | USAA | 30% |
Goldman Sachs has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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New York City, NY 10282
http://www.goldmansachs.com/
Goldman Sachs's Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Female customers rated Goldman Sachs's Customer Service score 0.8 stars higher than Male customers.
Goldman Sachs's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Goldman Sachs's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.4 | 26-30 | 4.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
Goldman Sachs's Customer Service score was rated the highest by customers who have used Goldman Sachs's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Goldman Sachs's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Goldman Sachs's Customer Service score is rated right above Wells Fargo, and is preceded by Eaton Vance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Nomura | 3.8/5 |
![]() | Credit Suisse | 3.7/5 |
![]() | Eaton Vance | 3.6/5 |
![]() | Goldman Sachs | 3.6/5 |
![]() | Wells Fargo | 3.5/5 |
![]() | Edward Jones | 3.5/5 |
![]() | Bank of America | 3.4/5 |
![]() | Morgan Stanley | 3.4/5 |
In the Banking and Financial Services industry, Goldman Sachs's Customer Service score is rated right above Block, and is preceded by Stripe.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Goldman Sachs | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
Goldman Sachs has a 3.8/5 stars for its overall company culture rated by their employees

Goldman Sachs scored a 27 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Goldman Sachs would recommend the brand to a friend. ENPS measures how likely Goldman Sachs employees would recommend working at Goldman Sachs to a friend.
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
| 35% | Promoters |
|---|---|
| 32% | Passive |
| 33% | Detractors |
Goldman Sachs is ranked #145 in the Global Top 100 Brands. It ranks just behind United Airlines and just ahead of Sysco.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
143 | ![]() | Taco Bell | ![]() | Mark King | Travel and Hospitality |
144 | ![]() | United Airlines | ![]() | Scott Kirby | Travel and Hospitality |
145 | ![]() | Goldman Sachs | ![]() | David M. Solomon | Banking and Financial Services |
146 | ![]() | Sysco | ![]() | Kevin Hourican | Food and Beverages |
147 | ![]() | Sony Pictures Entertainment | ![]() | Tony Vinciquerra | Media and Entertainment |
148 | ![]() | Western Union | ![]() | Devin McGranahan | Banking and Financial Services |
149 | ![]() | Intuit | ![]() | Sasan Goodarzi | SaaS |
Goldman Sachs is ranked #10 in the Banking and Financial Services Industry. It ranks just behind Wells Fargo and just ahead of Western Union.
| RANK | COMPANY | Location | |
|---|---|---|---|
8 | ![]() | Stripe | San Francisco, CA |
9 | ![]() | Wells Fargo | San Francisco, CA |
10 | ![]() | Goldman Sachs | New York City, NY |
11 | ![]() | Western Union | Denver, CO |
12 | ![]() | Bank of America | Charlotte, NC |
13 | ![]() | Fidelity Investments | Boston, MA |
14 | ![]() | Prudential | Newark, NJ |