

Western Union Company is a global leader in cross-border, cross-currency money movement. Our omnichannel platform connects the digital and physical worlds and makes it possible for consumers and businesses to send and receive money and make payments with speed, ease, and reliability. With our global reach, Western Union moves money for better, connecting family, friends and businesses to enable financial inclusion and support economic growth. Western Union’s brand is ranked #148 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Western Union. When compared to other organizations within the Banking and Financial Services industry, Western Union is ranked #11. Among its major competitors, Western Union is ranked in 6th place for NPS while SAP is 1st, and American Express is 2nd. Overall, Western Union has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $9.83B
Western Union's Net Promoter Score (NPS) is a -16 with 35% Promoters, 14% Passives, and 51% Detractors. Net Promoter Score tracks whether Western Union's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 14% | Passives |
| 51% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 -14 | Jan 2024 | -14 |
Feb 2024 -12 | Feb 2024 | -12 |
Mar 2024 -15 | Mar 2024 | -15 |
Apr 2024 -16 | Apr 2024 | -16 |
May 2024 -15 | May 2024 | -15 |
Jun 2024 -17 | Jun 2024 | -17 |
Aug 2024 -15 | Aug 2024 | -15 |
Sep 2024 -15 | Sep 2024 | -15 |
Oct 2024 -17 | Oct 2024 | -17 |
Nov 2024 -17 | Nov 2024 | -17 |
Mar 2025 -16 | Mar 2025 | -16 |
Oct 2025 -18 | Oct 2025 | -18 |
Western Union is ranked #4 for NPS among its competitors. SAP and American Express come in first and second, with PayPal coming in at third. Among those competitors, it is the lowest valued company behind PayPal.
![]() Western Union | ![]() American Express | ![]() PayPal | ![]() SAP | |
| Global Ranking | #148 | #62 | #109 | #185 |
| NPS | -16 | 18 | 9 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $9.83B | $127.20B | $336.03B | $154.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Western Union's NPS 1 points higher than Female customers.
Western Union's NPS was rated -28 by Male customers on Comparably.
Western Union's NPS was rated -29 by Female customers on Comparably.
Western Union's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Hispanic or Latino 23 | Hispanic or Latino | 23 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Native American 34 | Native American | 34 |
Other -40 | Other | -40 |
Western Union's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Western Union's NPS was rated the highest by customers who have used Western Union's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
1 to 2 Years -24 | 1 to 2 Years | -24 |
2 to 5 Years -23 | 2 to 5 Years | -23 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Western Union's NPS is rated right above Navient Corporation, and is preceded by Fiserv.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SAP | 34 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | FIS | 6 |
![]() | Fiserv | -12 |
![]() | Western Union | -16 |
![]() | Navient Corporation | -19 |
![]() | Capital One | -41 |
![]() | DST Systems | -51 |
![]() | Asurion | -70 |
In the Banking and Financial Services industry, Western Union's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | Western Union | -16 |
Out of the 9 Western Union customer reviews 4 were positive and 5 were constructive. Western Union customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Western Union users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Western Union's Customer Loyalty score 9% higher than Female customers.
Western Union's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Western Union's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 66% | 26-30 | 66% |
31-35 85% | 31-35 | 85% |
36-40 82% | 36-40 | 82% |
41-45 70% | 41-45 | 70% |
46-50 46% | 46-50 | 46% |
51-55 55% | 51-55 | 55% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 28% | 66+ | 28% |
Western Union's Customer Loyalty score was rated the highest by customers who have used Western Union's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Western Union's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Western Union's Customer Loyalty score is rated right above DST Systems, and is preceded by Asurion.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Express | 85% |
![]() | SAP | 80% |
![]() | PayPal | 79% |
![]() | Navient Corporation | 79% |
![]() | Capital One | 79% |
![]() | Fiserv | 76% |
![]() | FIS | 73% |
![]() | Asurion | 71% |
![]() | Western Union | 70% |
![]() | DST Systems | 53% |
In the Banking and Financial Services industry, Western Union's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | Western Union | 70% |
Western Union has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Western Union’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Western Union's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Western Union the lowest at 1.5.
Western Union's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Western Union's Product Quality score 0.1 stars higher than Male customers.
Western Union's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 3.5 | Native American | 3.5 |
Other 2.4 | Other | 2.4 |
Western Union's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
Western Union's Product Quality score was rated the highest by customers who have used Western Union's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Western Union's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Western Union's Product Quality score is rated right above DST Systems, and is preceded by Fiserv.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SAP | 4.1/5 |
![]() | American Express | 3.5/5 |
![]() | FIS | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | Fiserv | 3.3/5 |
![]() | Western Union | 2.9/5 |
![]() | DST Systems | 2.5/5 |
![]() | Navient Corporation | 2.3/5 |
![]() | Capital One | 2.3/5 |
![]() | Asurion | 1.5/5 |
In the Banking and Financial Services industry, Western Union's Product Quality score is rated right below USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
![]() | Western Union | 2.9/5 |
Western Union has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Western Union.
Western Union's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
Female customers rated Western Union's ROI score 0.4 stars higher than Male customers.
Western Union's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Native American 3.3 | Native American | 3.3 |
Other 2.3 | Other | 2.3 |
Western Union's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 1.6 | 66+ | 1.6 |
Western Union's ROI score was rated the highest by customers who have used Western Union's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Western Union's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Western Union's ROI score is rated right above DST Systems, and is preceded by Fiserv.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SAP | 3.9/5 |
![]() | FIS | 3.5/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | Fiserv | 2.9/5 |
![]() | Western Union | 2.9/5 |
![]() | DST Systems | 2.9/5 |
![]() | Navient Corporation | 2.3/5 |
![]() | Capital One | 2.1/5 |
![]() | Asurion | 1.5/5 |
In the Banking and Financial Services industry, Western Union's ROI score is rated right below USAA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
![]() | Western Union | 2.9/5 |
Western Union has an overall Customer Satisfaction score of 51 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Western Union's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Western Union's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 44% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 5% | |
Very Dissatisfied | 30% |
Western Union's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
Western Union's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Western Union's Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
Western Union's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Western Union's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Western Union's Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.
Western Union's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 76% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 36-40 | 56% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 20% |
Western Union's Customer Satisfaction score was rated the highest by customers who have used Western Union's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Western Union's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Western Union's Customer Satisfaction score is rated right above DST Systems, and is preceded by FIS.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SAP | 82% |
![]() | PayPal | 64% |
![]() | American Express | 62% |
![]() | FIS | 61% |
![]() | Western Union | 51% |
![]() | DST Systems | 50% |
![]() | Fiserv | 48% |
![]() | Navient Corporation | 46% |
![]() | Capital One | 14% |
![]() | Asurion | 11% |
In the Banking and Financial Services industry, Western Union's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | Western Union | 51% |
![]() | USAA | 30% |
Western Union has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Western Union's overall Customer Service score rated by its users and customers.
7001 E Belleview Ave, Denver, CO 80237
http://westernunion.com
Western Union's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Western Union's Customer Service score 0.3 stars higher than Male customers.
Western Union's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Native American 3.1 | Native American | 3.1 |
Other 2.5 | Other | 2.5 |
Western Union's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3 | 41-45 | 3 |
46-50 2.4 | 46-50 | 2.4 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.5 | 66+ | 1.5 |
Western Union's Customer Service score was rated the highest by customers who have used Western Union's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Western Union's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Western Union's Customer Service score is rated right above DST Systems, and is preceded by Fiserv.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SAP | 4/5 |
![]() | FIS | 3.5/5 |
![]() | American Express | 3.4/5 |
![]() | PayPal | 3.3/5 |
![]() | Fiserv | 3.1/5 |
![]() | Western Union | 2.9/5 |
![]() | DST Systems | 2.5/5 |
![]() | Navient Corporation | 2.3/5 |
![]() | Capital One | 2/5 |
![]() | Asurion | 1.5/5 |
In the Banking and Financial Services industry, Western Union's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
![]() | Western Union | 2.9/5 |
Western Union has a 3.0/5 stars for its overall company culture rated by their employees

Western Union scored a -16 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Western Union would recommend the brand to a friend. ENPS measures how likely Western Union employees would recommend working at Western Union to a friend.
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
| 34% | Promoters |
|---|---|
| 14% | Passive |
| 52% | Detractors |
Western Union is ranked #148 in the Global Top 100 Brands. It ranks just behind Sony Pictures Entertainment and just ahead of Intuit.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
146 | ![]() | Sysco | ![]() | Kevin Hourican | Food and Beverages |
147 | ![]() | Sony Pictures Entertainment | ![]() | Tony Vinciquerra | Media and Entertainment |
148 | ![]() | Western Union | ![]() | Devin McGranahan | Banking and Financial Services |
149 | ![]() | Intuit | ![]() | Sasan Goodarzi | SaaS |
150 | ![]() | UPS | ![]() | Carol B. Tomé | Automotive and Transportation |
151 | ![]() | Kroger | ![]() | Rodney McMullen | Retail |
152 | ![]() | Bank of America | ![]() | Brian Moynihan | Banking and Financial Services |
Western Union is ranked #11 in the Banking and Financial Services Industry. It ranks just behind Goldman Sachs and just ahead of Bank of America.
| RANK | COMPANY | Location | |
|---|---|---|---|
9 | ![]() | Wells Fargo | San Francisco, CA |
10 | ![]() | Goldman Sachs | New York City, NY |
11 | ![]() | Western Union | Denver, CO |
12 | ![]() | Bank of America | Charlotte, NC |
13 | ![]() | Fidelity Investments | Boston, MA |
14 | ![]() | Prudential | Newark, NJ |
15 | ![]() | Morgan Stanley | New York City, NY |