

NASDAQ is a provider of trading, exchange technology, information and public company services. Nasdaq’s brand is ranked #206 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nasdaq. When compared to other organizations within the Banking and Financial Services industry, Nasdaq is ranked #17. Among its major competitors, Nasdaq is ranked in 3rd place for NPS while CBOE Holdings is 1st, and Intercontinental Exchange is 2nd.Their current market cap is $23.69B

Mr. Jeremy Skule has been the Chief Marketing Officer and Senior Vice President of Nasdaq OMX Group Inc. since January 29, 2013. Mr. Skule joined NASDAQ OMX in October 2012 as Senior Vice President of Global Marketing and Communications.
Nasdaq's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Nasdaq's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 18 | Dec 2023 | 18 |
Jan 2024 17 | Jan 2024 | 17 |
Feb 2024 17 | Feb 2024 | 17 |
Mar 2024 17 | Mar 2024 | 17 |
Apr 2024 16 | Apr 2024 | 16 |
May 2024 13 | May 2024 | 13 |
Jun 2024 15 | Jun 2024 | 15 |
Sep 2024 18 | Sep 2024 | 18 |
Nov 2024 16 | Nov 2024 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Apr 2025 16 | Apr 2025 | 16 |
Dec 2025 15 | Dec 2025 | 15 |
Nasdaq is ranked third for NPS among its competitors. CBOE Holdings and Intercontinental Exchange come in first and second, with ISE coming in at #4. Among those competitors, it is the second most valued company behind Intercontinental Exchange.
![]() Nasdaq | ![]() Intercontinental Exchange | ![]() CBOE Holdings | ![]() ISE | |
| Global Ranking | #206 | #- | #- | #- |
| NPS | 15 | 20 | 22 | - |
| Valuation Updated every 24 hours for public companies | $23.69B | $63.62B | $10.40B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Nasdaq's NPS 42 points higher than Female customers.
Nasdaq's NPS was rated 62 by Male customers on Comparably.
Nasdaq's NPS was rated 20 by Female customers on Comparably.
Nasdaq's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 49 | Other | 49 |
Nasdaq's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Nasdaq's NPS was rated the highest by customers who have used Nasdaq's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 66 | 2 to 5 Years | 66 |
Over 10 Years 72 | Over 10 Years | 72 |
Compared to its competitors, Nasdaq's NPS is rated right above EURONEXT PARIS SA, and is preceded by Intercontinental Exchange.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CBOE Holdings | 22 |
![]() | Intercontinental Exchange | 20 |
![]() | Nasdaq | 15 |
![]() | EURONEXT PARIS SA | N/A |
In the Banking and Financial Services industry, Nasdaq's NPS is rated right above PayPal, and is preceded by American Express.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | Nasdaq | 15 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 3 Nasdaq customer reviews 2 were positive and 1 was constructive. Nasdaq customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Nasdaq users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Nasdaq's Customer Loyalty score 11% higher than Male customers.
Nasdaq's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Nasdaq's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 78% | 36-40 | 78% |
41-45 78% | 41-45 | 78% |
51-55 100% | 51-55 | 100% |
Nasdaq's Customer Loyalty score was rated the highest by customers who have used Nasdaq's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Nasdaq's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Nasdaq's Customer Loyalty score is rated right above Intercontinental Exchange, and is preceded by CBOE Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CBOE Holdings | 79% |
![]() | Nasdaq | 77% |
![]() | Intercontinental Exchange | 76% |
![]() | EURONEXT PARIS SA | N/A |
In the Banking and Financial Services industry, Nasdaq's Customer Loyalty score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Nasdaq | 77% |
![]() | Stripe | 77% |
![]() | Block | 76% |
Nasdaq has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Nasdaq’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nasdaq's product the highest. Reviewers from the Accounting industry rated Nasdaq the lowest at 3.8.
Nasdaq's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Female customers rated Nasdaq's Product Quality score 0.4 stars higher than Male customers.
Nasdaq's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.3 | Other | 3.3 |
Nasdaq's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
36-40 4.7 | 36-40 | 4.7 |
41-45 2.4 | 41-45 | 2.4 |
51-55 3.8 | 51-55 | 3.8 |
Nasdaq's Product Quality score was rated the highest by customers who have used Nasdaq's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Nasdaq's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Nasdaq's Product Quality score is rated right above CBOE Holdings, and is preceded by Intercontinental Exchange.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Intercontinental Exchange | 3.7/5 |
![]() | Nasdaq | 3.7/5 |
![]() | CBOE Holdings | 3.2/5 |
![]() | EURONEXT PARIS SA | N/A |
In the Banking and Financial Services industry, Nasdaq's Product Quality score is rated right above Block, and is preceded by Stripe.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Nasdaq | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
Nasdaq has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Nasdaq.
Nasdaq's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 41-45.
Female customers rated Nasdaq's ROI score 0.3 stars higher than Male customers.
Nasdaq's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3 | Other | 3 |
Nasdaq's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 1.7 | 41-45 | 1.7 |
51-55 3.8 | 51-55 | 3.8 |
Nasdaq's ROI score was rated the highest by customers who have used Nasdaq's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nasdaq's ROI score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Nasdaq's ROI score is rated right above CBOE Holdings, and is preceded by Intercontinental Exchange.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Intercontinental Exchange | 4/5 |
![]() | Nasdaq | 3.8/5 |
![]() | CBOE Holdings | 3.5/5 |
![]() | EURONEXT PARIS SA | N/A |
In the Banking and Financial Services industry, Nasdaq's ROI score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Nasdaq | 3.8/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
Nasdaq has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Nasdaq's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Nasdaq's products/services for Less than 1 Year.
Female customers rated Nasdaq's Customer Satisfaction score 18 points higher than Male customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Nasdaq's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
Nasdaq's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Nasdaq's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 41-45 | 75% |
Nasdaq's Customer Satisfaction score was rated the highest by customers who have used Nasdaq's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nasdaq's Customer Satisfaction score was rated 100 points by Tech industry customers.
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"label": "Tech",
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}Compared to its competitors, Nasdaq's Customer Satisfaction score is rated right above CBOE Holdings, and is preceded by Intercontinental Exchange.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Intercontinental Exchange | 87% |
![]() | Nasdaq | 74% |
![]() | CBOE Holdings | 33% |
![]() | EURONEXT PARIS SA | 0% |
In the Banking and Financial Services industry, Nasdaq's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Nasdaq | 74% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | USAA | 30% |
Nasdaq has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Nasdaq's overall Customer Service score rated by its users and customers.
New York City, NY 10036
http://business.nasdaq.com
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Nasdaq's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 41-45.
Female customers rated Nasdaq's Customer Service score 0.5 stars higher than Male customers.
Nasdaq's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.1 | Other | 3.1 |
Nasdaq's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 2.2 | 41-45 | 2.2 |
51-55 3.8 | 51-55 | 3.8 |
Nasdaq's Customer Service score was rated the highest by customers who have used Nasdaq's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Nasdaq's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Nasdaq's Customer Service score is rated right above CBOE Holdings, and is preceded by Intercontinental Exchange.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Intercontinental Exchange | 3.9/5 |
![]() | Nasdaq | 3.9/5 |
![]() | CBOE Holdings | 3.2/5 |
![]() | EURONEXT PARIS SA | N/A |
In the Banking and Financial Services industry, Nasdaq's Customer Service score is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Nasdaq | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
Nasdaq has a 4.2/5 stars for its overall company culture rated by their employees

Nasdaq scored a 15 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Nasdaq would recommend the brand to a friend. ENPS measures how likely Nasdaq employees would recommend working at Nasdaq to a friend.
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
| 46% | Promoters |
|---|---|
| 31% | Passive |
| 23% | Detractors |
Nasdaq is ranked #206 in the Global Top 100 Brands. It ranks just behind Bristol Myers Squibb and just ahead of Dole Food Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
204 | ![]() | Atlassian | ![]() | Scott Farquhar & Mike Cannon-Brookes | Tech |
205 | ![]() | Bristol Myers Squibb | ![]() | Giovanni Caforio | Health and Wellness |
206 | ![]() | Nasdaq | ![]() | Adena T. Friedman | Banking and Financial Services |
207 | ![]() | Dole Food Company | ![]() | David Murdock | Food and Beverages |
208 | ![]() | SpaceX | ![]() | Elon Musk | Tech |
209 | ![]() | RingCentral | ![]() | Vladimir Shmunis | Tech |
210 | ![]() | Zappos | ![]() | Kedar Deshpande | Retail |
Nasdaq is ranked #17 in the Banking and Financial Services Industry. It ranks just behind Edward Jones and just ahead of Charles Schwab.
| RANK | COMPANY | Location | |
|---|---|---|---|
15 | ![]() | Morgan Stanley | New York City, NY |
16 | ![]() | Edward Jones | Peoria, AZ |
17 | ![]() | Nasdaq | New York City, NY |
18 | ![]() | Charles Schwab | Westlake, TX |
19 | ![]() | UBS | Zurich, KS |
20 | ![]() | The Vanguard Group | |
21 | ![]() | PIMCO | Newport Beach, CA |