30
NPS
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Zappos is ranked #33 in Retail Brands
Zappos is ranked #33 in Retail Brands
About Zappos' Brand
Zappos is an online retailer specializing in shoes and apparel. Zappos’s brand is ranked #210 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zappos. When compared to other organizations within the Retail industry, Zappos is ranked #33. Among its major competitors, Zappos is ranked in 2nd place for NPS while The Aldo Group Inc. is 1st, and StockX is 3rd.
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Zappos Ranking
- #33 in Retail
- #1 / 4 of its competitors
Zappos NPS
Zappos's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Zappos's customers would recommend using the product based on a scale of -100 to 100.
Zappos Overall NPS
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
Zappos NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 32 | Jul 2024 | 32 |
Aug 2024 32 | Aug 2024 | 32 |
Sep 2024 29 | Sep 2024 | 29 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 30 | Nov 2024 | 30 |
Jan 2025 30 | Jan 2025 | 30 |
Apr 2025 30 | Apr 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Jun 2025 30 | Jun 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Oct 2025 30 | Oct 2025 | 30 |
Nov 2025 28 | Nov 2025 | 28 |
How Other Brands Compare
Zappos is ranked first for NPS among its competitors. StockX and Gap Inc. come in second and third, with DSW coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zappos NPS by Gender
Female customers rated Zappos's NPS 14 points higher than Male customers.
Male
20
Zappos's NPS was rated 20 by Male customers on Comparably.
52%
Promoters
16%
Passives
32%
Detractors
Female
34
Zappos's NPS was rated 34 by Female customers on Comparably.
57%
Promoters
20%
Passives
23%
Detractors
Zappos NPS by Ethnicity
Zappos's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 11 | Other | 11 |
Zappos NPS by Age
Zappos's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Zappos NPS by Usage
Zappos's NPS was rated the highest by customers who have used Zappos's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 45 | Less than 1 Year | 45 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 78 | 5 to 10 Years | 78 |
Over 10 Years 11 | Over 10 Years | 11 |
Zappos NPS vs. Competitors
Compared to its competitors, Zappos's NPS is rated right above StockX, and is preceded by The Aldo Group Inc..
| COMPANY | NPS Score | |
|---|---|---|
 | The Aldo Group Inc. | 36 |
 | Zappos | 30 |
 | StockX | 12 |
 | Gap Inc. | 7 |
 | RevZilla | 7 |
 | DSW | -8 |
 | Forever 21 | -11 |
 | Shoes.com | -68 |
Zappos NPS vs Companies in Retail
In the Retail industry, Zappos's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
| Zappos | 30 |
 | Chipotle | 16 |
Zappos Customer Reviews
Out of the 10 Zappos customer reviews 10 were positive and 0 were constructive. Zappos customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Zappos Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Zappos users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zappos Customer Loyalty Score by Gender
Male customers rated Zappos's Customer Loyalty score 5% higher than Female customers.
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Male
82%
Yes
Female
77%
Yes
Zappos Customer Loyalty Score by Ethnicity
Zappos's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zappos.
78
out of 100
Caucasian
66
out of 100
Hispanic or Latino
78
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
89
out of 100
Other
Zappos Customer Loyalty Score by Age
Zappos's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zappos.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 70% | 26-30 | 70% |
31-35 64% | 31-35 | 64% |
36-40 78% | 36-40 | 78% |
41-45 85% | 41-45 | 85% |
46-50 89% | 46-50 | 89% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
Zappos Customer Loyalty Score by Usage
Zappos's Customer Loyalty score was rated the highest by customers who have used Zappos's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zappos Customer Loyalty Score by Industry
Zappos's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.
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Zappos Customer Loyalty vs. Competitors
Compared to its competitors, Zappos's Customer Loyalty score is rated right above DSW, and is preceded by StockX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| RevZilla | 87% |
| StockX | 77% |
| Zappos | 76% |
| DSW | 75% |
| The Aldo Group Inc. | 71% |
| Gap Inc. | 66% |
| Forever 21 | 65% |
| Shoes.com | 59% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Zappos's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| REI | 86% |
| Target | 82% |
| Zappos | 76% |
| Chipotle | 76% |
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Zappos Product Quality
4/5
Zappos has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Zappos Product Information
Zappos’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Zappos's product the highest. Reviewers from the Aerospace and Aviation industry rated Zappos the lowest at 3.
- Website
- http://www.zappos.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Zappos Product Quality
Zappos's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Zappos Product Quality the Highest
Ranked Zappos Product Quality the Lowest
Zappos Product Quality Score by Gender
Female customers rated Zappos's Product Quality score 0.4 stars higher than Male customers.
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Male
3.7/5
Female
4.1/5
Zappos Product Quality Score by Ethnicity
Zappos's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zappos.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.9 | Other | 3.9 |
Zappos Product Quality Score by Age
Zappos's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zappos.
0
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4 | 46-50 | 4 |
51-55 5 | 51-55 | 5 |
56-60 2.7 | 56-60 | 2.7 |
Zappos Product Quality Score by Usage
Zappos's Product Quality score was rated the highest by customers who have used Zappos's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Zappos Product Quality Score by Industry
Zappos's Product Quality score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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Zappos Product Quality vs. Competitors
Compared to its competitors, Zappos's Product Quality score is rated right above The Aldo Group Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| Zappos | 4/5 |
| The Aldo Group Inc. | 4/5 |
| StockX | 3.8/5 |
| Gap Inc. | 3.7/5 |
| RevZilla | 3.7/5 |
| Forever 21 | 3.2/5 |
| DSW | 3/5 |
| Shoes.com | 1.8/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Zappos's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Zappos | 4/5 |
| Chipotle | 3.8/5 |
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Zappos Pricing
Zappos ROI & Value For Money
3.9/5
Zappos has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Zappos Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Zappos.
Quick Insights into Zappos ROI
Zappos's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 56-60.
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Ranked Zappos ROI the Highest
Ranked Zappos ROI the Lowest
Zappos ROI Score by Gender
Female customers rated Zappos's ROI score 0.1 stars higher than Male customers.
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Male
3.8/5
Female
3.9/5
Zappos ROI Score by Ethnicity
Zappos's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zappos.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Zappos ROI Score by Age
Zappos's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zappos.
0
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.8 | 51-55 | 4.8 |
56-60 2.1 | 56-60 | 2.1 |
Zappos ROI Score by Usage
Zappos's ROI score was rated the highest by customers who have used Zappos's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Zappos ROI Score by Industry
Zappos's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Zappos Pricing vs. Competitors
Compared to its competitors, Zappos's ROI score is rated right above The Aldo Group Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Zappos | 3.9/5 |
| The Aldo Group Inc. | 3.7/5 |
| StockX | 3.7/5 |
| Gap Inc. | 3.5/5 |
| RevZilla | 3.5/5 |
| Forever 21 | 3.2/5 |
| DSW | 3/5 |
| Shoes.com | 2.1/5 |
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ROI for Other Retail Brands
In the Retail industry, Zappos's ROI score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Zappos | 3.9/5 |
| Target | 3.8/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
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Zappos Customer Satisfaction (CSAT)
Zappos Customer Satisfaction (CSAT) Score
78 / 100
Zappos has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
32%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zappos Customer Satisfaction
Zappos's Customer Satisfaction score was rated highest by customers who have used Zappos's products/services for 1 to 2 Years, and rated lowest by customers who have used Zappos's products/services for Over 10 Years.
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Ranked Zappos Customer Satisfaction the Highest
Ranked Zappos Customer Satisfaction the Lowest
Zappos Customer Satisfaction Score by Gender
Female customers rated Zappos's Customer Satisfaction score 20 points higher than Male customers.
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65 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 5% | |
Very Dissatisfied | 20% |
85 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 7% |
Zappos Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zappos' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
47%
Satisfied
26%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
17%
CSAT according to Hispanic or Latino
Zappos' Customer Satisfaction (CSAT) score was rated 86% according to Hispanic or Latino users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Zappos' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Zappos' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Other
Zappos' Customer Satisfaction (CSAT) score was rated 76% according to Other users and customers.
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76 / 100
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
13%
Zappos Customer Satisfaction Score by Age
Zappos's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zappos.
0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 66% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 56-60 | 50% |
Zappos Customer Satisfaction Score by Usage
Zappos's Customer Satisfaction score was rated the highest by customers who have used Zappos's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Zappos Customer Satisfaction Score by Industry
Zappos's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
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{
"title": "Zappos Customer Satisfaction Score by Industry",
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}Zappos Customer Satisfaction vs. Competitors
Compared to its competitors, Zappos's Customer Satisfaction score is rated right above Gap Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zappos | 78% |
| Gap Inc. | 72% |
| The Aldo Group Inc. | 71% |
| StockX | 67% |
| RevZilla | 60% |
| Forever 21 | 56% |
| DSW | 47% |
| Shoes.com | 14% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Zappos's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| Amazon | 84% |
| REI | 84% |
| American Eagle Outfitters | 81% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Zappos | 78% |
| Chipotle | 63% |
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Zappos Customer Service
4.1/5
Zappos has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Zappos's Customer Service
Address
400 E.Stewart Avenue, Las Vegas, NV
Website
http://www.zappos.com
Phone Number
1(800) 927-7671
Quick Insights into Zappos Customer Service
Zappos's Customer Service score was rated highest by customers who have used Zappos's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked Zappos Customer Service the Highest
Ranked Zappos Customer Service the Lowest
Zappos Customer Service Score by Gender
Female customers rated Zappos's Customer Service score 0.4 stars higher than Male customers.
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Male
3.7/5
Female
4.1/5
Zappos Customer Service Score by Ethnicity
Zappos's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.6 | Other | 3.6 |
Zappos Customer Service Score by Age
Zappos's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.8 | 51-55 | 4.8 |
56-60 2.1 | 56-60 | 2.1 |
Zappos Customer Service Score by Usage
Zappos's Customer Service score was rated the highest by customers who have used Zappos's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Zappos Customer Service Score by Industry
Zappos's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Zappos Customer Service vs. Competitors
Compared to its competitors, Zappos's Customer Service score is rated right above The Aldo Group Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Zappos | 4.1/5 |
| The Aldo Group Inc. | 3.8/5 |
| StockX | 3.7/5 |
| Gap Inc. | 3.6/5 |
| RevZilla | 3.5/5 |
| Forever 21 | 3.1/5 |
| DSW | 2.8/5 |
| Shoes.com | 1.7/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Zappos's Customer Service score is rated right above American Eagle Outfitters, and is preceded by Trader Joe's.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| Zappos | 4.1/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
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Zappos as an Employer
2.9/5
Zappos has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Zappos scored a 30 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Zappos would recommend the brand to a friend. ENPS measures how likely Zappos employees would recommend working at Zappos to a friend.
Net Promoter Score
30
NPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 35% | Promoters |
|---|---|
| 10% | Passive |
| 55% | Detractors |
Global Ranking Snapshot
Zappos is ranked #210 in the Global Top 100 Brands. It ranks just behind RingCentral and just ahead of Lenovo.
Retail Ranking Snapshot
Zappos is ranked #33 in the Retail Industry. It ranks just behind Sherwin-Williams and just ahead of PetSmart.
| RANK | COMPANY | Location | |
|---|---|---|---|
31 |  | Albertsons Companies | Boise, ID |
32 |  | Sherwin-Williams | Cleveland, OH |
33 | | Zappos | Las Vegas, NV |
34 |  | PetSmart | Phoenix, AZ |
35 |  | H&M | Stockholm |
36 |  | Zumiez | Lynnwood, WA |
37 |  | Ulta Beauty | Bolingbrook, IL |
