
Lenovo Group is a Chinese multinational computer technology company Lenovo’s brand is ranked #211 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Lenovo. When compared to other organizations within the Tech industry, Lenovo is ranked #55. Among its major competitors, Lenovo is ranked in 4th place for NPS while Apple is 1st, and IBM is 2nd. Overall, Lenovo has a neutral social sentiment, when analyzing social media channels and online mentions.
Lenovo's Net Promoter Score (NPS) is a 13 with 46% Promoters, 21% Passives, and 33% Detractors. Net Promoter Score tracks whether Lenovo's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 21% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 13 | Feb 2025 | 13 |
Mar 2025 13 | Mar 2025 | 13 |
Apr 2025 13 | Apr 2025 | 13 |
May 2025 13 | May 2025 | 13 |
Jul 2025 13 | Jul 2025 | 13 |
Aug 2025 13 | Aug 2025 | 13 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 13 | Oct 2025 | 13 |
Nov 2025 13 | Nov 2025 | 13 |
Dec 2025 13 | Dec 2025 | 13 |
Jan 2026 13 | Jan 2026 | 13 |
Lenovo is ranked #4 for NPS among its competitors. Apple and IBM come in first and second, with Dell Technologies coming in at third.
![]() Lenovo | ![]() Apple | ![]() IBM | ![]() Dell Technologies | |
| Global Ranking | #211 | #5 | #106 | #121 |
| NPS | 13 | 48 | 26 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $2.11T | $119.05B | $58.48B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Lenovo's NPS 22 points higher than Male customers.
Lenovo's NPS was rated -8 by Male customers on Comparably.
Lenovo's NPS was rated 14 by Female customers on Comparably.
Lenovo's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -30 | Caucasian | -30 |
Hispanic or Latino 14 | Hispanic or Latino | 14 |
African American/Black 9 | African American/Black | 9 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American 34 | Native American | 34 |
Other 0 | Other | 0 |
Lenovo's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Lenovo's NPS was rated the highest by customers who have used Lenovo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -38 | Less than 1 Year | -38 |
1 to 2 Years 5 | 1 to 2 Years | 5 |
2 to 5 Years 15 | 2 to 5 Years | 15 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years -7 | Over 10 Years | -7 |
Compared to its competitors, Lenovo's NPS is rated right above Hewlett Packard Enterprise, and is preceded by Dell Technologies.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Apple | 48 |
![]() | IBM | 26 |
![]() | Dell Technologies | 17 |
![]() | Lenovo | 13 |
![]() | Hewlett Packard Enterprise | 2 |
![]() | HP Inc. | 0 |
![]() | EF Education First | -35 |
Out of the 52 Lenovo customer reviews 36 were positive and 16 were constructive. Lenovo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Lenovo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lenovo's Customer Loyalty score was rated 76 by both Female and Male customers on Comparably.
Lenovo's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Lenovo's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 80% | 26-30 | 80% |
31-35 77% | 31-35 | 77% |
36-40 72% | 36-40 | 72% |
41-45 80% | 41-45 | 80% |
46-50 63% | 46-50 | 63% |
51-55 72% | 51-55 | 72% |
56-60 65% | 56-60 | 65% |
61-65 80% | 61-65 | 80% |
66+ 61% | 66+ | 61% |
Lenovo's Customer Loyalty score was rated the highest by customers who have used Lenovo's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Lenovo's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Lenovo's Customer Loyalty score is rated right above HP Inc., and is preceded by Hewlett Packard Enterprise.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Apple | 86% |
![]() | IBM | 79% |
![]() | Dell Technologies | 78% |
![]() | Hewlett Packard Enterprise | 76% |
![]() | Lenovo | 75% |
![]() | HP Inc. | 73% |
![]() | EF Education First | 57% |
In the Tech industry, Lenovo's Customer Loyalty score is rated right below Peloton.
Lenovo has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Lenovo’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Lenovo's product the highest. Reviewers from the Aerospace and Aviation industry rated Lenovo the lowest at 3.5.
Lenovo's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Lenovo's Product Quality score 0.2 stars higher than Male customers.
Lenovo's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 2.3 | Native American | 2.3 |
Other 3.4 | Other | 3.4 |
Lenovo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 1.9 | 66+ | 1.9 |
Lenovo's Product Quality score was rated the highest by customers who have used Lenovo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Lenovo's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Lenovo's Product Quality score is rated right above Dell Technologies, and is preceded by IBM.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Apple | 4.3/5 |
![]() | IBM | 3.8/5 |
![]() | Lenovo | 3.6/5 |
![]() | Dell Technologies | 3.5/5 |
![]() | Hewlett Packard Enterprise | 3.2/5 |
![]() | HP Inc. | 3.2/5 |
![]() | EF Education First | 2.1/5 |
In the Tech industry, Lenovo's Product Quality score is rated right below ROBLOX.
Lenovo has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Legal industry think that they had the lowest ROI from Lenovo.
Lenovo's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Lenovo's ROI score 0.4 stars higher than Male customers.
Lenovo's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.8 | Native American | 3.8 |
Other 3.3 | Other | 3.3 |
Lenovo's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
Lenovo's ROI score was rated the highest by customers who have used Lenovo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Lenovo's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Lenovo's ROI score is rated right above Hewlett Packard Enterprise, and is preceded by Dell Technologies.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Apple | 4/5 |
![]() | IBM | 3.8/5 |
![]() | Dell Technologies | 3.5/5 |
![]() | Lenovo | 3.5/5 |
![]() | Hewlett Packard Enterprise | 3.4/5 |
![]() | HP Inc. | 3.1/5 |
![]() | EF Education First | 2/5 |
In the Tech industry, Lenovo's ROI score is rated right below ROBLOX.
Lenovo has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Lenovo's Customer Satisfaction score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Lenovo's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 3% | |
Very Dissatisfied | 24% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 1% | |
Very Dissatisfied | 21% |
Lenovo's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
Lenovo's Customer Satisfaction (CSAT) score was rated 69% according to Hispanic or Latino users and customers.
Lenovo's Customer Satisfaction (CSAT) score was rated 71% according to African American/Black users and customers.
Lenovo's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
Lenovo's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Lenovo's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
Lenovo's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 65% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 76% | |||||||||||||||
| 46-50 | 55% | |||||||||||||||
| 51-55 | 36% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 14% |
Lenovo's Customer Satisfaction score was rated the highest by customers who have used Lenovo's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Lenovo's Customer Satisfaction score was rated the highest by Computer Hardware industry customers, and the lowest by Real Estate industry customers.
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"label": "Consulting",
"groupId": 511,
"score": 58,
"stars": 0,
"csatScore": 58,
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{
"label": "Education",
"groupId": 515,
"score": 80,
"stars": 0,
"csatScore": 80,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 67,
"stars": 0,
"csatScore": 67,
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"groupId": 554,
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"stars": 0,
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}Compared to its competitors, Lenovo's Customer Satisfaction score is rated right above Dell Technologies, and is preceded by IBM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Apple | 85% |
![]() | IBM | 76% |
![]() | Lenovo | 71% |
![]() | Dell Technologies | 68% |
![]() | Hewlett Packard Enterprise | 61% |
![]() | HP Inc. | 53% |
![]() | EF Education First | 39% |
In the Tech industry, Lenovo's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Lenovo has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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1009 Think Place, Morrisville, NC 27560
http://www.lenovo.com
(855)253-6686
Lenovo's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Lenovo's Customer Service score 0.2 stars higher than Male customers.
Lenovo's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3 | Native American | 3 |
Other 3.3 | Other | 3.3 |
Lenovo's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
Lenovo's Customer Service score was rated the highest by customers who have used Lenovo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Lenovo's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Lenovo's Customer Service score is rated right above Hewlett Packard Enterprise, and is preceded by Dell Technologies.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | IBM | 3.9/5 |
![]() | Dell Technologies | 3.4/5 |
![]() | Lenovo | 3.4/5 |
![]() | Hewlett Packard Enterprise | 3.3/5 |
![]() | HP Inc. | 3/5 |
![]() | EF Education First | 1.9/5 |
In the Tech industry, Lenovo's Customer Service score is rated right below ROBLOX.
Lenovo has a 4.1/5 stars for its overall company culture rated by their employees

Lenovo scored a 13 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Lenovo would recommend the brand to a friend. ENPS measures how likely Lenovo employees would recommend working at Lenovo to a friend.
| 46% | Promoters |
|---|---|
| 21% | Passive |
| 33% | Detractors |
| 52% | Promoters |
|---|---|
| 19% | Passive |
| 29% | Detractors |
Lenovo is ranked #211 in the Global Top 100 Brands. It ranks just behind Zappos and just ahead of Lexus.
Lenovo is ranked #55 in the Tech Industry. It ranks just behind Zappos and just ahead of Ingram Micro.
| RANK | COMPANY | Location | |
|---|---|---|---|
53 | ![]() | RingCentral | Belmont, CA |
54 | ![]() | Zappos | Las Vegas, NV |
55 | ![]() | Lenovo | Morrisville, NC |
56 | ![]() | Ingram Micro | Irvine, CA |
57 | ![]() | Sony | San Mateo, CA |
58 | ![]() | Grammarly | California City, CA |
59 | ![]() | HubSpot | Cambridge, MA |