-35
NPS
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EF Education First
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About EF Education First's Brand
EF stands for ""Education First"". Founded in 1965 by entrepreneur Bertil Hult, EF is a privately-held company with 15 divisions that offer.
Brand at a Glance
57%
Customer Loyalty
2.1/5
Product Quality
2/5
Pricing
1.9/5
Customer Service
EF Education First NPS
EF Education First's Net Promoter Score (NPS) is a -35 with 27% Promoters, 11% Passives, and 62% Detractors. Net Promoter Score tracks whether EF Education First's customers would recommend using the product based on a scale of -100 to 100.
EF Education First Overall NPS
| 27% | Promoters |
|---|---|
| 11% | Passives |
| 62% | Detractors |
EF Education First NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -37 | Oct 2024 | -37 |
Nov 2024 -35 | Nov 2024 | -35 |
Dec 2024 -35 | Dec 2024 | -35 |
Jan 2025 -35 | Jan 2025 | -35 |
Mar 2025 -35 | Mar 2025 | -35 |
Apr 2025 -35 | Apr 2025 | -35 |
May 2025 -35 | May 2025 | -35 |
Jun 2025 -35 | Jun 2025 | -35 |
Jul 2025 -35 | Jul 2025 | -35 |
Sep 2025 -35 | Sep 2025 | -35 |
Oct 2025 -35 | Oct 2025 | -35 |
Jan 2026 -35 | Jan 2026 | -35 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
EF Education First NPS by Gender
Male customers rated EF Education First's NPS 43 points higher than Female customers.
Male
-25
EF Education First's NPS was rated -25 by Male customers on Comparably.
31%
Promoters
13%
Passives
56%
Detractors
Female
-68
EF Education First's NPS was rated -68 by Female customers on Comparably.
13%
Promoters
6%
Passives
81%
Detractors
EF Education First NPS by Ethnicity
EF Education First's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -44 | Caucasian | -44 |
Hispanic or Latino -47 | Hispanic or Latino | -47 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander -36 | Asian or Pacific Islander | -36 |
Other -62 | Other | -62 |
EF Education First NPS by Age
EF Education First's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
EF Education First NPS by Usage
EF Education First's NPS was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -54 | Less than 1 Year | -54 |
1 to 2 Years -70 | 1 to 2 Years | -70 |
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years -37 | 5 to 10 Years | -37 |
Over 10 Years -54 | Over 10 Years | -54 |
EF Education First Customer Reviews
Out of the 25 EF Education First customer reviews 12 were positive and 13 were constructive. EF Education First customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
EF Education First Customer Loyalty
57%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of EF Education First users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
EF Education First Customer Loyalty Score by Gender
Male customers rated EF Education First's Customer Loyalty score 1% higher than Female customers.
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Male
55%
Yes
Female
54%
Yes
EF Education First Customer Loyalty Score by Ethnicity
EF Education First's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of EF Education First.
60
out of 100
Caucasian
53
out of 100
Hispanic or Latino
100
out of 100
African American/Black
52
out of 100
Asian or Pacific Islander
55
out of 100
Other
EF Education First Customer Loyalty Score by Age
EF Education First's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of EF Education First.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 67% | 18-25 | 67% |
26-30 55% | 26-30 | 55% |
31-35 70% | 31-35 | 70% |
36-40 46% | 36-40 | 46% |
41-45 49% | 41-45 | 49% |
46-50 37% | 46-50 | 37% |
51-55 54% | 51-55 | 54% |
56-60 64% | 56-60 | 64% |
66+ 74% | 66+ | 74% |
EF Education First Customer Loyalty Score by Usage
EF Education First's Customer Loyalty score was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
EF Education First Customer Loyalty Score by Industry
EF Education First's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
EF Education First Product Quality
2.1/5
EF Education First has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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EF Education First Product Information
EF Education First’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated EF Education First's product the highest. Reviewers from the Arts and Entertainment industry rated EF Education First the lowest at 1.8.
- Website
- http://www.ef.com
- Company Size
- 10,000+ Employees
Industry
Tech
Education
Travel
Quick Insights into EF Education First Product Quality
EF Education First's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Tech industry.
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Ranked EF Education First Product Quality the Highest
Ranked EF Education First Product Quality the Lowest
EF Education First Product Quality Score by Gender
Male customers rated EF Education First's Product Quality score 0.9 stars higher than Female customers.
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Male
2.4/5
Female
1.5/5
EF Education First Product Quality Score by Ethnicity
EF Education First's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of EF Education First.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.6 | Other | 1.6 |
EF Education First Product Quality Score by Age
EF Education First's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of EF Education First.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
66+ 1.7 | 66+ | 1.7 |
EF Education First Product Quality Score by Usage
EF Education First's Product Quality score was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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EF Education First Product Quality Score by Industry
EF Education First's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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EF Education First Pricing
EF Education First ROI & Value For Money
2/5
EF Education First has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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EF Education First Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from EF Education First.
Quick Insights into EF Education First ROI
EF Education First's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked EF Education First ROI the Highest
Ranked EF Education First ROI the Lowest
EF Education First ROI Score by Gender
Male customers rated EF Education First's ROI score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of EF Education First.
Male
2.4/5
Female
1.5/5
EF Education First ROI Score by Ethnicity
EF Education First's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of EF Education First.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.7 | Other | 1.7 |
EF Education First ROI Score by Age
EF Education First's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of EF Education First.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
66+ 2 | 66+ | 2 |
EF Education First ROI Score by Usage
EF Education First's ROI score was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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EF Education First ROI Score by Industry
EF Education First's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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EF Education First Customer Satisfaction (CSAT)
EF Education First Customer Satisfaction (CSAT) Score
39 / 100
EF Education First has an overall Customer Satisfaction score of 39 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
19%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
8%
Very Dissatisfied
41%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into EF Education First Customer Satisfaction
EF Education First's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Non-Profit industry.
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Ranked EF Education First Customer Satisfaction the Highest
Ranked EF Education First Customer Satisfaction the Lowest
EF Education First Customer Satisfaction Score by Gender
Male customers rated EF Education First's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of EF Education First.
36 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 3% | |
Very Dissatisfied | 41% |
26 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 7% | |
Very Dissatisfied | 58% |
EF Education First Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
EF Education First's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
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29 / 100
Very Satisfied
17%
Satisfied
12%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
55%
CSAT according to Hispanic or Latino
EF Education First's Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
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25 / 100
Very Satisfied
15%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
45%
CSAT according to African American/Black
EF Education First's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
60%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
EF Education First's Customer Satisfaction (CSAT) score was rated 39% according to Asian or Pacific Islander users and customers.
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39 / 100
Very Satisfied
8%
Satisfied
31%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
46%
CSAT according to Other
EF Education First's Customer Satisfaction (CSAT) score was rated 26% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of EF Education First.
26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
74%
EF Education First Customer Satisfaction Score by Age
EF Education First's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of EF Education First.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 63% | |||||||||||||||
| 26-30 | 44% | |||||||||||||||
| 31-35 | 44% | |||||||||||||||
| 36-40 | 16% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 10% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 66+ | 17% |
EF Education First Customer Satisfaction Score by Usage
EF Education First's Customer Satisfaction score was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
EF Education First Customer Satisfaction Score by Industry
EF Education First's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "EF Education First Customer Satisfaction Score by Industry",
"text": "EF Education First's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Non-Profit industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 13,
"stars": 0,
"csatScore": 13,
"text": "EF Education First's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Accounting",
"groupId": 495,
"score": 66,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 66
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 67,
"stars": 0,
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "EF Education First's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EF Education First's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Biotech and Pharmaceuticals",
"groupId": 503,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EF Education First's Customer Satisfaction score is rated by Biotech and Pharmaceuticals customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 58,
"stars": 0,
"csatScore": 58,
"text": "EF Education First's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "EF Education First's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EF Education First's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "EF Education First's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EF Education First's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}EF Education First Customer Service
1.9/5
EF Education First has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock EF Education First's overall Customer Service score rated by its users and customers.
About EF Education First's Customer Service
Website
http://www.ef.com
Quick Insights into EF Education First Customer Service
EF Education First's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked EF Education First's Customer Service score.
Ranked EF Education First Customer Service the Highest
Ranked EF Education First Customer Service the Lowest
EF Education First Customer Service Score by Gender
Male customers rated EF Education First's Customer Service score 0.8 stars higher than Female customers.
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Male
2.3/5
Female
1.5/5
EF Education First Customer Service Score by Ethnicity
EF Education First's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of EF Education First.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Other 1.6 | Other | 1.6 |
EF Education First Customer Service Score by Age
EF Education First's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of EF Education First.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.3 | 31-35 | 2.3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
EF Education First Customer Service Score by Usage
EF Education First's Customer Service score was rated the highest by customers who have used EF Education First's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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EF Education First Customer Service Score by Industry
EF Education First's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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EF Education First as an Employer
3.7/5
EF Education First has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
EF Education First scored a -35 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of EF Education First would recommend the brand to a friend. ENPS measures how likely EF Education First employees would recommend working at EF Education First to a friend.
Net Promoter Score
-35
NPS Score
| 27% | Promoters |
|---|---|
| 11% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 41% | Promoters |
|---|---|
| 26% | Passive |
| 33% | Detractors |
