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Pfizer is

Ranked

#15

Health and Wellness Brands

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Pfizer

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Pfizer

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Pfizer is ranked #15 in Health and Wellness Brands

About Pfizer's Brand

Pfizer, a bio-pharmaceutical company, develops and manufactures human and veterinary medicines, as well as consumer healthcare products. Pfizer’s brand is ranked #214 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pfizer. When compared to other organizations within the Health and Wellness industry, Pfizer is ranked #15. Among its major competitors, Pfizer is ranked in 8th place for NPS while Janssen is 1st, and Abbott is 2nd.Their current market cap is $191.43B

Brand at a Glance

65%

Customer Loyalty

3.2/5

Product Quality

3.1/5

Pricing

3.1/5

Customer Service

Pfizer Ranking

^#15 in Health and Wellness
^#4 / 4 of its competitors

Pfizer NPS

Pfizer's Net Promoter Score (NPS) is a 0 with 42% Promoters, 16% Passives, and 42% Detractors. Net Promoter Score tracks whether Pfizer's customers would recommend using the product based on a scale of -100 to 100.

Pfizer Overall NPS

NPS

42%	Promoters
16%	Passives
42%	Detractors

Pfizer NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 0	Jan 2025	0
Feb 2025 0	Feb 2025	0
Mar 2025 0	Mar 2025	0
May 2025 0	May 2025	0
Jun 2025 0	Jun 2025	0
Jul 2025 0	Jul 2025	0
Aug 2025 2	Aug 2025	2
Sep 2025 0	Sep 2025	0
Oct 2025 0	Oct 2025	0
Nov 2025 0	Nov 2025	0
Dec 2025 0	Dec 2025	0
Jan 2026 0	Jan 2026	0

How Other Brands Compare

Pfizer is ranked #4 for NPS among its competitors. Abbott and Bristol Myers Squibb come in first and second, with Johnson & Johnson coming in at third. Among those competitors, it is the third most valued company behind Johnson & Johnson.

	Pfizer	Johnson & Johnson	Abbott	Bristol Myers Squibb
Global Ranking	#214	#89	#168	#205
NPS	0	26	35	27
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$191.43B	$428.68B	$210.71B	$140.58B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pfizer NPS by Gender

Male customers rated Pfizer's NPS 23 points higher than Female customers.

Male

-18

Pfizer's NPS was rated -18 by Male customers on Comparably.

31%

Promoters

20%

Passives

49%

Detractors

Female

-41

Pfizer's NPS was rated -41 by Female customers on Comparably.

26%

Promoters

Passives

67%

Detractors

Pfizer NPS by Ethnicity

Pfizer's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -56	Caucasian	-56
Hispanic or Latino -84	Hispanic or Latino	-84
African American/Black 18	African American/Black	18
Asian or Pacific Islander 18	Asian or Pacific Islander	18
Native American -71	Native American	-71
Other -44	Other	-44

Pfizer NPS by Age

Pfizer's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

41%

20%

39%

26-30

38%

24%

38%

31-35

54%

21%

25%

36-40

44%

23%

33%

41-45

42%

50%

46-50

13%

74%

51-55

13%

79%

56-60

13%

82%

61-65

13%

84%

66+

25%

70%

Pfizer NPS by Usage

Pfizer's NPS was rated the highest by customers who have used Pfizer's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -32	Less than 1 Year	-32
1 to 2 Years -17	1 to 2 Years	-17
2 to 5 Years -13	2 to 5 Years	-13
5 to 10 Years -21	5 to 10 Years	-21
Over 10 Years -53	Over 10 Years	-53

Pfizer NPS vs. Competitors

Compared to its competitors, Pfizer's NPS is rated right below AbbVie.

COMPANY		NPS Score
	Janssen	46
	Abbott	35
	Merck	35
	Roche	34
	Bristol Myers Squibb	27
	Johnson & Johnson	26
	AbbVie	22
	Pfizer	0

Pfizer NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Pfizer's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	Pfizer	0
	WW (formally Weight Watchers)	-11

Pfizer Customer Reviews

Out of the 30 Pfizer customer reviews 27 were positive and 3 were constructive. Pfizer customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Pfizer Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Pfizer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65%

35%

Pfizer Customer Loyalty Score by Gender

Male customers rated Pfizer's Customer Loyalty score 3% higher than Female customers.

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Male

58%

Yes

Female

55%

Yes

Pfizer Customer Loyalty Score by Ethnicity

Pfizer's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Pfizer Customer Loyalty Score by Age

Pfizer's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Pfizer.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 65%	18-25	65%
26-30 62%	26-30	62%
31-35 78%	31-35	78%
36-40 75%	36-40	75%
41-45 62%	41-45	62%
46-50 45%	46-50	45%
51-55 52%	51-55	52%
56-60 40%	56-60	40%
61-65 54%	61-65	54%
66+ 46%	66+	46%

Pfizer Customer Loyalty Score by Usage

Pfizer's Customer Loyalty score was rated the highest by customers who have used Pfizer's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50%
1 to 2 Years	57%
2 to 5 Years	53%
5 to 10 Years	67%
Over 10 Years	61%

Pfizer Customer Loyalty Score by Industry

Pfizer's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.

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Tech	63%
Accounting	58%
Aerospace and Aviation	75%
Architecture and Planning	55%
Arts and Entertainment	60%
Automotive and Transportation	46%
Banking and Financial Services	85%
Biotech and Pharmaceuticals	84%
Business and Consumer Services	64%
Business Supplies and Equipment	100%
Chemicals	40%
Computer Hardware	40%
Consulting	78%
Education	51%
Healthcare, Hospitals and Medicine	52%
Hospitality	40%
Insurance	10%
Legal	70%
Manufacturing and Machinery	40%
Marketing, Advertising and Research	55%
Non-Profit	10%

Pfizer Customer Loyalty vs. Competitors

Compared to its competitors, Pfizer's Customer Loyalty score is rated right below AbbVie.

COMPANY		Customer Loyalty Score
	Roche	82%
	Abbott	81%
	Merck	80%
	Janssen	79%
	Bristol Myers Squibb	79%
	Johnson & Johnson	79%
	AbbVie	73%
	Pfizer	65%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Customer Loyalty score is rated right below WW (formally Weight Watchers).

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%
	Pfizer	65%

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Pfizer Product Quality

3.2/5

Pfizer has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Pfizer Product Information

Pfizer’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Pfizer's product the highest. Reviewers from the Aerospace and Aviation industry rated Pfizer the lowest at 3.

Website: http://www.pfizer.com

Company Size: 10,000+ Employees

Industry

Biotech and Pharmaceuticals

Quick Insights into Pfizer Product Quality

Pfizer's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Non-Profit industry.

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Ranked Pfizer Product Quality the Highest

Asian or Pacific Islander	4
18-25	3.9
Business Supplies and Equipment	3.8

Ranked Pfizer Product Quality the Lowest

61-65	1.5
Native American	1.5
Non-Profit	1.5

Pfizer Product Quality Score by Gender

Male customers rated Pfizer's Product Quality score 0.8 stars higher than Female customers.

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Male

3/5

Female

2.2/5

Pfizer Product Quality Score by Ethnicity

Pfizer's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 1.5	Hispanic or Latino	1.5
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 1.5	Native American	1.5
Other 2.4	Other	2.4

Pfizer Product Quality Score by Age

Pfizer's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.7	26-30	3.7
31-35 3.8	31-35	3.8
36-40 3.2	36-40	3.2
41-45 2.9	41-45	2.9
46-50 2	46-50	2
51-55 2.1	51-55	2.1
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

Pfizer Product Quality Score by Usage

Pfizer's Product Quality score was rated the highest by customers who have used Pfizer's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.1
2 to 5 Years	2.7
5 to 10 Years	2.9
Over 10 Years	2

Pfizer Product Quality Score by Industry

Pfizer's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.2
Accounting	3.2
Aerospace and Aviation	3
Architecture and Planning	2.5
Arts and Entertainment	3.2
Automotive and Transportation	2.3
Banking and Financial Services	3.3
Biotech and Pharmaceuticals	3.2
Business and Consumer Services	2.3
Business Supplies and Equipment	3.8
Chemicals	3.1
Computer Hardware	1.6
Consulting	1.6
Education	2.3
Healthcare, Hospitals and Medicine	2.1
Hospitality	2
Insurance	1.5
Legal	1.6
Manufacturing and Machinery	3
Marketing, Advertising and Research	2.4
Non-Profit	1.5

Pfizer Product Quality vs. Competitors

Compared to its competitors, Pfizer's Product Quality score is rated right below Janssen.

COMPANY		Product Quality Score
	Roche	4.1/5
	Merck	4/5
	Johnson & Johnson	4/5
	Abbott	4/5
	Bristol Myers Squibb	3.9/5
	AbbVie	3.7/5
	Janssen	3.7/5
	Pfizer	3.2/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Product Quality score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	Pfizer	3.2/5
	WW (formally Weight Watchers)	3.1/5

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Pfizer Pricing

Pfizer ROI & Value For Money

3.1/5

Pfizer has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Pfizer Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Chemicals industry. The users from the Insurance industry think that they had the lowest ROI from Pfizer.

Quick Insights into Pfizer ROI

Pfizer's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Non-Profit industry.

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Ranked Pfizer ROI the Highest

Asian or Pacific Islander	4
18-25	3.7
Chemicals	3.3

Ranked Pfizer ROI the Lowest

61-65	1.5
Native American	1.5
Non-Profit	1.5

Pfizer ROI Score by Gender

Male customers rated Pfizer's ROI score 0.7 stars higher than Female customers.

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Male

2.8/5

Female

2.1/5

Pfizer ROI Score by Ethnicity

Pfizer's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 1.5	Hispanic or Latino	1.5
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 1.5	Native American	1.5
Other 2.1	Other	2.1

Pfizer ROI Score by Age

Pfizer's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 3.6	26-30	3.6
31-35 3.6	31-35	3.6
36-40 3	36-40	3
41-45 2.7	41-45	2.7
46-50 1.8	46-50	1.8
51-55 1.7	51-55	1.7
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

Pfizer ROI Score by Usage

Pfizer's ROI score was rated the highest by customers who have used Pfizer's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	2.9
2 to 5 Years	2.6
5 to 10 Years	2.6
Over 10 Years	1.8

Pfizer ROI Score by Industry

Pfizer's ROI score was rated the highest by Chemicals industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.1
Accounting	3.2
Aerospace and Aviation	3.1
Architecture and Planning	1.6
Arts and Entertainment	2.8
Automotive and Transportation	2.2
Banking and Financial Services	3.1
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	2.2
Business Supplies and Equipment	3.1
Chemicals	3.3
Computer Hardware	1.8
Consulting	1.6
Education	2.4
Healthcare, Hospitals and Medicine	1.9
Hospitality	2
Insurance	1.5
Legal	1.6
Manufacturing and Machinery	2.1
Marketing, Advertising and Research	2.4
Non-Profit	1.5

Pfizer Pricing vs. Competitors

Compared to its competitors, Pfizer's ROI score is rated right below Janssen.

COMPANY		Pricing Score
	Roche	4/5
	Merck	4/5
	Abbott	3.9/5
	Johnson & Johnson	3.9/5
	AbbVie	3.8/5
	Bristol Myers Squibb	3.7/5
	Janssen	3.5/5
	Pfizer	3.1/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	Pfizer	3.1/5
	WW (formally Weight Watchers)	2.8/5

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Pfizer Customer Satisfaction (CSAT)

Pfizer Customer Satisfaction (CSAT) Score

57 / 100

Pfizer has an overall Customer Satisfaction score of 57 rated by its users and customers.

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Very Satisfied	28%
Satisfied	29%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	2%
Very Dissatisfied	30%

Very Satisfied

28%

Satisfied

29%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Pfizer Customer Satisfaction

Pfizer's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Non-Profit industry.

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Ranked Pfizer Customer Satisfaction the Highest

Asian or Pacific Islander	84%
18-25	79%
Business Supplies and Equipment	67%

Ranked Pfizer Customer Satisfaction the Lowest

Native American	14%
56-60	11%
Non-Profit	0%

Pfizer Customer Satisfaction Score by Gender

Male customers rated Pfizer's Customer Satisfaction score 20 points higher than Female customers.

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52 / 100

Male

	Very Satisfied	23%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	1%
	Very Dissatisfied	35%

32 / 100

Female

	Very Satisfied	18%
	Satisfied	14%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	3%
	Very Dissatisfied	58%

Pfizer Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Pfizer's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.

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23 / 100

Very Satisfied	15%
Satisfied	8%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	4%
Very Dissatisfied	64%

Very Satisfied

15%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

64%

CSAT according to Hispanic or Latino

Pfizer's Customer Satisfaction (CSAT) score was rated 23% according to Hispanic or Latino users and customers.

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23 / 100

Very Satisfied	8%
Satisfied	15%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	77%

Very Satisfied

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

77%

CSAT according to African American/Black

Pfizer's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.

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58 / 100

Very Satisfied	23%
Satisfied	35%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	4%
Very Dissatisfied	23%

Very Satisfied

23%

Satisfied

35%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

23%

CSAT according to Asian or Pacific Islander

Pfizer's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.

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84 / 100

Very Satisfied	44%
Satisfied	40%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

44%

Satisfied

40%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Pfizer's Customer Satisfaction (CSAT) score was rated 14% according to Native American users and customers.

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14 / 100

Very Satisfied	0%
Satisfied	14%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	71%

Very Satisfied

Satisfied

14%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

71%

CSAT according to Other

Pfizer's Customer Satisfaction (CSAT) score was rated 44% according to Other users and customers.

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44 / 100

Very Satisfied	20%
Satisfied	24%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	2%
Very Dissatisfied	51%

Very Satisfied

20%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

51%

Pfizer Customer Satisfaction Score by Age

Pfizer's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

79%

26-30

68%

31-35

55%

36-40

54%

41-45

48%

46-50

39%

51-55

30%

56-60

11%

61-65

16%

66+

28%

Pfizer Customer Satisfaction Score by Usage

Pfizer's Customer Satisfaction score was rated the highest by customers who have used Pfizer's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	48
1 to 2 Years	55
2 to 5 Years	42
5 to 10 Years	42
Over 10 Years	28

Pfizer Customer Satisfaction Score by Industry

Pfizer's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.

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	"title": "Pfizer Customer Satisfaction Score by Industry",
	"text": "Pfizer's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Pfizer's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 65,
			"stars": 0,
			"csatScore": 65,
			"text": "Pfizer's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 65
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Pfizer's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Pfizer's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
			"text": "Pfizer's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Pfizer's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Pfizer's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 28,
			"stars": 0,
			"csatScore": 28,
			"text": "Pfizer's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 28
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 31,
			"stars": 0,
			"csatScore": 31,
			"text": "Pfizer's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 31
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Pfizer's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Pfizer's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
			"text": "Pfizer's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 45
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Pfizer's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Pfizer's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Pfizer's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Pfizer's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Pfizer's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Pfizer's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Pfizer's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	66
Accounting	65
Aerospace and Aviation	54
Architecture and Planning	25
Arts and Entertainment	51
Automotive and Transportation	40
Banking and Financial Services	50
Biotech and Pharmaceuticals	28
Business and Consumer Services	31
Business Supplies and Equipment	67
Consulting	0
Education	45
Healthcare, Hospitals and Medicine	33
Hospitality	33
Insurance	0
Legal	33
Manufacturing and Machinery	20
Marketing, Advertising and Research	38
Non-Profit	0

Pfizer Customer Satisfaction vs. Competitors

Compared to its competitors, Pfizer's Customer Satisfaction score is rated right below AbbVie.

COMPANY		Customer Satisfaction (CSAT) Score
	Janssen	89%
	Roche	81%
	Merck	79%
	Bristol Myers Squibb	79%
	Johnson & Johnson	78%
	Abbott	76%
	AbbVie	65%
	Pfizer	57%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	Pfizer	57%
	WW (formally Weight Watchers)	46%

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Pfizer Customer Service

3.1/5

Pfizer has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Pfizer's Customer Service

Address

235 East 42nd Street, New York City, NY 10017

Website

http://www.pfizer.com

Quick Insights into Pfizer Customer Service

Pfizer's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Non-Profit industry.

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Ranked Pfizer Customer Service the Highest

Asian or Pacific Islander	4
31-35	3.8
Business Supplies and Equipment	3.3

Ranked Pfizer Customer Service the Lowest

61-65	1.5
Native American	1.5
Non-Profit	1.5

Pfizer Customer Service Score by Gender

Male customers rated Pfizer's Customer Service score 0.7 stars higher than Female customers.

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Male

2.8/5

Female

2.1/5

Pfizer Customer Service Score by Ethnicity

Pfizer's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 1.5	Hispanic or Latino	1.5
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 1.5	Native American	1.5
Other 2.2	Other	2.2

Pfizer Customer Service Score by Age

Pfizer's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
26-30 3.7	26-30	3.7
31-35 3.8	31-35	3.8
36-40 3	36-40	3
41-45 2.7	41-45	2.7
46-50 1.8	46-50	1.8
51-55 1.9	51-55	1.9
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.8	66+	1.8

Pfizer Customer Service Score by Usage

Pfizer's Customer Service score was rated the highest by customers who have used Pfizer's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.1
2 to 5 Years	2.6
5 to 10 Years	2.7
Over 10 Years	1.8

Pfizer Customer Service Score by Industry

Pfizer's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.2
Accounting	3.1
Aerospace and Aviation	3.1
Architecture and Planning	2.2
Arts and Entertainment	3.1
Automotive and Transportation	2.2
Banking and Financial Services	3
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	2.3
Business Supplies and Equipment	3.3
Chemicals	3.1
Computer Hardware	1.8
Consulting	1.6
Education	2.4
Healthcare, Hospitals and Medicine	2.1
Hospitality	2
Insurance	1.5
Legal	1.6
Manufacturing and Machinery	2.6
Marketing, Advertising and Research	2.5
Non-Profit	1.5

Pfizer Customer Service vs. Competitors

Compared to its competitors, Pfizer's Customer Service score is rated right below Janssen.

COMPANY		Customer Service Score
	Merck	4.2/5
	Roche	4.1/5
	Johnson & Johnson	4/5
	Abbott	3.9/5
	Bristol Myers Squibb	3.8/5
	AbbVie	3.8/5
	Janssen	3.5/5
	Pfizer	3.1/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Pfizer's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	Pfizer	3.1/5
	WW (formally Weight Watchers)	3/5

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Pfizer as an Employer

4.1/5

Pfizer has a 4.1/5 stars for its overall company culture rated by their employees

top

25%

CEO of Pfizer

Albert Bourla

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Pfizer scored a 0 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Pfizer would recommend the brand to a friend. ENPS measures how likely Pfizer employees would recommend working at Pfizer to a friend.

Net Promoter Score

NPS Score

42%	Promoters
16%	Passive
42%	Detractors

Employee Net Promoter Score

eNPS Score

48%	Promoters
22%	Passive
30%	Detractors

Global Ranking Snapshot

Pfizer is ranked #214 in the Global Top 100 Brands. It ranks just behind PetSmart and just ahead of H&M.

RANK			INDUSTRY
212	Lexus	Scott Thompson	Automotive and Transportation
213	PetSmart	Ken Hicks	Retail
214	Pfizer	Albert Bourla	Health and Wellness
215	H&M	Daniel Ervér	Retail
216	Genentech	Alexander Hardy	Health and Wellness
217	Ingram Micro	Alain Monié	Tech
218	Sony	Kenichiro Yoshida	Media and Entertainment

Health and Wellness Ranking Snapshot

Pfizer is ranked #15 in the Health and Wellness Industry. It ranks just behind Bristol Myers Squibb and just ahead of Genentech.

RANK		Location
13	UnitedHealth Group	Minnetonka, MN
14	Bristol Myers Squibb	New York City, NY
15	Pfizer	New York City, NY
16	Genentech	South San Francisco, CA
17	Beachbody	Santa Monica, CA
18	Warby Parker	New York City, NY
19	Mayo Clinic	Phoenix, AZ